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Sec A Group 9
Q.2) With reference to the case description, which one do you think is the most important
government measure for promoting exports of the Indian coir industry, and why?
= As discussed in the case, the importance of technology can give an upper hand to the MSMEs in
terms of competition in the global market, and how the MSMEs in India lack the technologies to
compete. However, MSMEs may fail to take complete advantage of globalization if some additional barriers
exist such as lack of digital access, insufficient resources or knowledge to innovate the product quality, inability to
lower the export prices, the higher unit cost of production, informational bottlenecks, inadequate strategy for
marketing and advertising. The quality of the product matters a lot in the international market as the countries that
are into SMEs have a better condition of technology, which is why India lacks this idea. The SMEs engaged in
developing countries normally produce traditional items (inferior quality) accompanied by low productivity. They
mainly cater to the small local markets. Hence, an accelerated technical change within a short span of time makes
SMEs difficult to establish a competitive advantage in the global market. Also mastering a new technology
involves acquiring new skills, materials and methods which can be uncertain and costly. Adopting and innovating
technology are critical to SMEs' internationalization success. SMEs need to be use the latest technologies to
generate efficient and high-quality production and compete in the global market. Which is why Technological
development is the most important government measure right now for promoting exports of the Indian coir
industry.