He added that as he has no intention of running the company, he would not keep a minority stake,

but would rather invest in environmental and charitable causes.

There is a high battle of thoughts in India if this acquisition of the company by the FNCG giant in
India will add strength to its market capitalization.

Some analysts credit that the acquisition can saddle Tata Consumer Products with sizeable debt
and place the company in a market segment marked by thin margins, intense competition, and
minimal pricing power.

“Packaged drinking water is a high-margin business; therefore, the acquisition of Bisleri will give
further traction to its beverage business, and Tata Consumer will become the biggest player in
packaged drinking water as it already has the Himalaya brand under it,” said Santosh Meena,
Head of Research, Swastika Investmart.

While others say amid intense local competition, counterfeits, and low pricing power, Bisleri may
fail to boost Tata Consumer’s profitability.

According to media reports, Bisleri expects to earn Rs 2,500 crore in revenue in FY23. Data from
startup data platform Tracxn suggests the company had revenue of Rs 1,472 crore in FY20.

So, while it took the company more than 50 years to expand revenue to Rs 1,472 crore, it is
expecting to increase the topline by 70 percent in just three years.