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Your Key Resources describe the most important assets

required to make your business model work.


Every business model requires Key Resources.
Different Key Resources are needed depending on the
type of business model.
Key resources are the main inputs that your company
uses to create its value proposition,
Key resources can be categorized into four broad types
physical, intellectual, human and financial

 Physical resources
Physical assets are tangible resources. These could
include equipment, inventory, buildings, manufacturing
plants etc..

Intellectual resources
These are non-physical, intangible resources brands,
customer lists, partnership etc.

Human resources
Employees are often the most important and yet the most
easily overlooked assets of an organization.
financial resources
include profits generated by the business, retained
earnings, capital funding, and liquid assets. Liquid
assets are business assets that can be easily converted
into cash.

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