Conceptual Framework

The assessment of the awareness of locals on Cultural treasures of

La Union for destination promotion. Cultural Treasures in La Union is

based on various factors distinguished as input variables in the research

undertaken such as the level of awareness of the local tourists on the

cultural treasures along location and for promotion. The input also

includes the problems encountered these are the hindrances in the

Cultural Treasures of La Union.

Awareness is the state or ability to perceive, feel, or be conscious of

events, objects, or sensory patterns. In this level of consciousness, sense

data can be confirmed by an observer without necessarily implying

understanding. The possessor of any knowledge must contain the

awareness, but mere awareness does not contain any type of knowledge.

More broadly, it is the state or quality of being aware of something.

Historical pertaining to, treating, or characteristics of history or

past events history provides us a rich source of personal and social

experiences. The appreciation of history is not simply the memorization

of past events, places, persons etc. The cultural and social history

provides the ethnographic historical analysis of the development of

ethnic race in a particular region. Actually, the historical artifacts of the

past has been the product of exploitation, suppression, harassment,

torture, and other forms of human deprivation on the idea of freedom,

equality, and liberty. They should simply be studied in the historical

phenomenology by the social life experiences to learn important lessons

about the human society through the repeated events give us the

thorough perspective as to the historical lessons.

Cultural awareness revealed when an individual identifies his or

her personal heritage, beliefs, and values to identify others’ beliefs. This

awareness allows one to recognize faces of similarity and disparities of

culture and its influence on various aspects an individual’s life. Cultural

awareness is a critical issue for achieving heritage conservation. It helps

locals to become familiar with their own and others’ cultural heritage.

Cultural heritage and natural history of a nation has a very high value

and unique and can contribute to public understanding and appreciation

of the past through heritage education programs and heritage tourism

initiatives at a local, state-wide, or regional level. Heritage awareness is a

fundamental part of any heritage preservation and management. It

requires commitment and local support. One of the basic reasons for

damage of heritage is the lack of awareness to the public.

Artistic and scientific value involves those valuable properties

artists commonly try to imbue in their works and that critics and
appreciations commonly look for or seek out in works. Sort of valuable

properties appropriate to bring forth and weigh up when evaluating

something as an artwork. Value of art as art. It includes an aesthetic

value that the work is its capacity to produce aesthetic experience in

those who understand it, involves attending in a discriminating manner

to forms, qualities, or meaningful features of things, and attending to

these for their own sake. It includes the ways by which a person

responds to the things around him or her, beliefs, and behaviours that a

person has and uses to achieve his or her goals. These include patience,

determined, hardworking, honest, and generous.

The Awareness of Locals on Cultural Treasures of La Union will

determine and assess through answering the research-made

questionnaire. As the result, the researchers will create promotional

materials. The parts of the output consist of propose informational travel

brochures about the Cultural Treasures of La Union. This will be the

source of information regarding La Union's cultural riches. This brochure

will inform potential tourists about the existence of watchtowers in La

Union that they were previously unaware of.

This output will help the locals of La Union to raise potential

tourist awareness of the existence of watchtowers in La Union.