Personalised Search

High-level Activities
Customer

Submit Search
Log on to the app View Results Select Products Purchase Products
Query

Return Results to Record Customer Record Search

Search Indexed Data Rank Results Create Indexes
Customer Interaction Results
Tesco

Transfer Customer Transfer Search Transfer

Receive Product Receive Customer Receive Global Receive Global Trial
Interaction Data to Results Data to Transactional Data View Reports
Segmentation Data Segmentation Data Popularity Score Rate
dunnhumby dunnhumby to dunnhumby

Send Product Send Customer Send Global Send Global Trial Receive Customer Receive Search Receive
Segmentation Data Segmentation Data Popularity Score Rate Interaction Data Results Data Transactional Data
dunnhumby

Load Customer
Produce Product Produce Customer Produce Global Produce Global Trial Load Search Results Load Transactional Produce Evaluation
Interaction Data
Segmentation Data Segmentation Data Popularity Score Rate Data into Data Store Data into Data Store Reports
into Contact History
Process Map
Tesco

dunnhumby
WPS

Produce Customer Customer Lifestyle Produce Product Product Lifestyle

Start
Lifestyle Segmentation to File
Start
Lifestyle Segmentation to File Start Produce Global Global Popularity Start Produce Global Trial Global Trial Rate to
(Monthly) (Monthly) (Weekly) Popularity Score Scoring to File Transfer (Weekly) Rate File Transfer
Segmentation Transfer Segmentation Transfer

Compress and Transfer Files to Compress and Transfer Files to Compress and Transfer Files to Compress and Transfer Files to
End End End End
Encrypt Output Files Tesco Encrypt Output Files Tesco Encrypt Output Files Tesco Encrypt Output Files Tesco

Receive
Gl/Axway

Decrypt and Receive Exposure Receive Interaction

Start Transactional Data Decrypt and Decrypt and
Decompress Data Start Feedback Data from Start Feedback Data from
from Tesco Decompress Data Decompress Data
Tesco Tesco

Transactional Feed to Exposure Feedback to Interaction Feedback

Data Storage Data Storage to Data Storage

ETL End ETL End

Data

ETL End

Data to Published
Report
Get Transactional
Evaluation

Data
Produce Report
Publish Report End
Start Data

Get Contact Data