Professional Documents
Culture Documents
1612237612
SUMMER TRAINING IN
ROYAL ENFIELD (OXINA MOTORS)
TRICHY
+
TECHNOLOGY
COIMBATORE-641 032
AUGUST 2016
SUMMER TRAINING IN
ROYAL ENFIELD (OXINA MOTORS)
TRICHY
K.SIVA
Register No: 720715631048
Of II MBA (Master of Business Administration) during the year 2015- 2017.
DECLARATION
I affirm that the summer training report submitted in partial fulfillment for the award of
MASTER OF BUSINESS ADMINISTRATION is the original work carried out by me. It has not
formed the part of any other summer training report submitted for award of any degree or diploma,
either in this or any other university.
______________________
K.SIVA
( 720715631048)
______________________
Dr.K.NITHYAVATHI
Assistant Professor
Department of Management Sciences
ACKNOWLEDGEMENT
I first and foremost thank the almighty for having bestowed his blessings on me to complete
the project.
My special thanks to my Parents, Friends and Well-wishers for their moral support
throughout the training period.
( K.SIVA )
ABSTRACT
Purchase department are the important department which deals with the raw materials that are
essential to engage proper flow in the process. The decisions regarding the purchase of raw materials
are held responsible in the hands of purchase manager
Production/operation function is concerned with design and control system responsible for
the productive use of raw materials human resources equipment and facilities in the development of
a product or service. The words production and operations are used synonymously.
Human resource department refers to the knowledge, skills, creative abilities, talents,
aptitude, values and beliefs of the organization‟s workforce. The more important aspects of human
resources are aptitude, values, attitudes and belief..
Accounting department is concerned with day to day activities of the organization. And
activities of accounting department is payroll, Accounts payable and receivable, Inventory.
Sales department is the act of selling a product or service in return for money or other
compensation. It is an act of completion of a commercial activity.
TABLE OF CONTENTS
PAGE
CHAPTER TITLES
NO.
1 INTRODUCTION 9
2 INDUSTRY PROFILE 10
3 COMPANY PROFILE 14
ORGANISATION CHART 16
4 FUNCTIONAL DEPARTMENT 17
1.PURCHASE DEPARTMENT 17
2.PRODUCTION DEPARTMENT 18
4.FINANCE DEPARTMENT 22
5.SALES DEPARTMENT 25
6. MARKETING DEPARTMENT 29
5 SWOT ANALYSIS 40
6 CONCLUSION 41
7 BIBLIOGRAPHY 42
CHAPTER I
Royal Enfield was the brand name under which the Enfield Cycle Company (founded
1893) manufactured motorcycles, bicycles, lawnmowers and stationary engines. The first Royal
Enfield motorcycle was built in 1901; the original British concern was defunct by 1970. The Enfield
Cycle Company is responsible for the design and original production of the Royal Enfield Bullet, the
longest-lived motorcycle design in history.
Like other motorcycle manufacturers such as BSA, the Enfield Cycle Company began
business as a weapons manufacturer, most famous for the Enfield rifle. This legacy is reflected in the
company logo a cannon, and their motto, "Made Like A Gun".
In 1955, Enfield Cycle Company partnered with Madras Motors in India in forming Enfield
of India, based in Chennai, and started assembling the 350cc Royal Enfield Bullet motorcycle in
Madras. The first machines were assembled from components imported from England. Starting in
1957, Enfield of India acquired the machines necessary to build components in India, and by 1962 all
components were made in India.
Royal Enfield produced bicycles at its Redditch factory until it closed in early 1967. The
company's last new bicycle was the 'Revelation' small wheeler, which was release Production of
motorcycles ceased in 1970 and the original Redditch, Worcestershire-based company was dissolved
in 1971. Enfield of India continued producing the 'Bullet', and began branding its motorcycles 'Royal
Enfield' in 1999. A lawsuit over the use of 'Royal', brought by trademark owner David Holder, was
judged in favour of Enfield of India, who now produce motorcycles under the Royal Enfield name.
In 1893, the Enfield Manufacturing Company Ltd was registered to manufacture bicycles,
adopting the branding Royal Enfield.
By 1899, Royal Enfield were producing a quadricycle – a bicycle modified by adding a wrap-around
four-wheeled frame, retaining a rear rider-saddle with handlebars – having a front-mounted
passenger seat, driven by a rear-mounted De Dion engine.
After experimenting with a heavy bicycle frame fitted with a Minerva engine clamped to the
front downtube, Enfield built their firstmotorcycle in 1901 with a 239 cc engine.
CHAPTER II
INDUSTRY PROFILE
In 1907, Enfield merged with the Alldays & Onions Pneumatic Engineering Co. of
Birmingham, and began manufacturing the Enfield-Allday automobile.
By 1910, Royal Enfield was using 344 cc Swiss Motosacoche V-Twin engines, or large-
displacement JAP and Vickers-Wolseley engines.
In 1912, the Royal Enfield Model 180 sidecar combination was introduced with a 770 cc V-twin JAP
engine which was raced successfully in the Isle of Man TT and at Brooklands.
In 1914 Enfield supplied large numbers of motorcycles to the British War Department and
also won a motorcycle contract for the Imperial Russian Government. Enfield used its own
225 cc two-stroke single and 425 cc V-twin engines.[6] They also produced an 8 hp motorcycle
sidecar model fitted with a Vickers machine gun.
In 1921, Enfield developed a new 976 cc twin, and in 1924 launched the first Enfield four-
stroke 350 cc single using a Prestwich Industries engine. In 1928, Royal Enfield began using the
bulbous 'saddle' tanks and centre-spring girder front forks, one of the first companies to do so. Even
though it was trading at a loss in the depression years of the 1930s, the company was able to rely on
reserves to keep going. In 1931, Albert Eddie, one of the founders of the company, died and his
partner R.W. Smith died soon afterwards in 1933.
During World War II, The Enfield Cycle Company was called upon by the British authorities
to develop and manufacture military motorcycles. The models produced for the military were the
WD/C 350 cc sidevalve, WD/CO 350 cc OHV, WD/D 250 cc SV, WD/G 350 cc OHV and WD/L
570 cc SV. One of the most well-known Enfields was the Royal Enfield WD/RE, known as
the Flying Flea, a lightweight 125 cc motorcycle designed to be dropped by parachute with airborne
troops.
In order to establish a facility not vulnerable to the wartime bombing of the Midlands, an
underground factory was set up, starting in 1942, in a disused "Bath Stone" quarry at Westwood,
near Bradford-on-Avon, Wiltshire. Many staff were transferred from Redditch and an estate of
"prefabs" was built in Westwood to house them.
As well as motorcycle manufacture, it built other equipment for the war effort such as
mechanical "predictors" for anti-aircraft gunnery: the manufacture of such high precision equipment
was helped by the constant temperature underground. After the war the factory continued,
concentrating on engine manufacture and high precision machining. After production of Royal
Enfield motorcycles ceased, the precision engineering activities continued until the final demise of
the company.
Postwar, Royal Enfield resumed production of the single cylinder ohv 350cc model G and 500cc
Model J, with rigid rear frame and telescopic front forks. These were ride-to-work basic models, in a
world hungry for transport. A large number of factory reconditioned ex-military sv Model C and ohv
Model CO singles were also offered for sale, as they were sold off as surplus by various military
services.[7]
In 1948, a groundbreaking development in the form of rear suspension springing was developed,
initially for competition model "trials" models (modern enduro type machines), but this was soon
offered on the roadgoing Model Bullet 350cc, a single cylinder OHV. This was a very popular seller,
offering a comfortable ride. A 500cc version appeared shortly after. A later 1950s version of the
10
Bullet manufacturing rights and jigs, dies and tools was sold to India for manufacture there, and
where developed versions continue to this day.[7]
In 1949, Royal Enfields version of the now popular selling parallel twins appeared. This 500cc
version was the forerunner of a range of Royal Enfield Meteors, 700cc Super Meteors and 700cc
Constellations. Offering good performance at modest cost, these sold widely, if somewhat quietly in
reputation. The 700cc Royal Enfield Constellation Twin has been described as the first Superbike.
11
CHAPTER III
COMPANY PROFILE
Royal Enfield
The article is about the defunct British motorcycle and bicycle manufacturer. For the Indian
motorcycle manufacturer, Royal Enfield(India).
12
Key Members:
COMPETITORS:
13
VISION
delivering on their need for state-of-the-art technology , cost and quality benchmarks, and
overall relationship,
MISSION
Protection of working environment that promotes safety and health of our employees
VALUES
Simplicity
Integrity
Frugality
Understanding
Excellence
Creativity
Initiative
Valuing Employees
Unity and Responsibility
14
ORGANIZATIONAL CHART
CEO
Director
Production Chief
Engineer Accountant
Supervisors
15
CHAPTER IV
FUNCTIONAL DEPARTMENTS
PURCHASE DEPARTMENT
Introduction
Purchase department are the important department which deals with the raw materials that are
essential to engage proper flow in the process. The decisions regarding the purchase of raw materials
are held responsible in the hands of purchase manager
Learning objective
The main objective is to identify the procedure prevailing in the purchase department.
To know the roles and responsibilities of purchase manager.
Gather details regarding the various steps to be followed in placing orders,receipt of materials
and invoice.
After the requisition note is received, it will be checked carefully and orders will be placed
to purchase. Those orders should be signed both by the Assistant Manager and the General Manager.
When there is a need to purchase raw materials from the outside suppliers, the quotations
would be received first and orders will be given to the suppliers who can supply the materials on
most favourable terms.
The next day of the purchasing, the department has to receive the materials supplied by the
supplier. All the materials so received will be checked and verified by an inspection committee and a
report will be given. The invoice will be received from the suppliers and it will be sent for the
approval of the finance department. A copy must also be filled in the purchase department.
16
PRODUCTION DEPARTMENT
Introduction
Production department deals with the process that converts the raw materials into finished
product. Raw materials are the input for every production process.
Learning objective
The main objective is to learn various processes that take place in the production
departments.
To know the details regarding the various raw materials used in production.
The primary raw materials used in the manufacture of the body of motorcycle are metal,
plastic and rubber. The motorcycle frame is composed almost completely of metal, as are the wheels.
The frame may be overlaid with plastic. The tires are composed of rubber . The seat is made from
synthetic substance, such as polyurethane.
The power system consists of a four-stroke engine ,a carburetor to transform incoming fuel
into vapor, a choke to control the air-fuel ratio, transmission system contains a clutch, consisting of
steel ball flyweights and metal chains, and a sprocket.
The electrical system contains a battery, ignition wires and coils, diodes, spark plus, head-
lamps and tail lights , turn signals and horn.
17
Quality Control
Quality control inspectors also fool the motorcycles with gloved hands to detect any bumps
or defects in the finish. Each motorcycles is tested once dynamomotors. Inspectors accures to the
motorcycle from 0-60 mph. During the accoloration, the “dyno” test for accoloration and braking,
shifting, wheel alignment, headlight and tail light alignment and function horn function, and exhaust
emissions. The finished products must meet internationals standards for performance and
safety.After the dynamo test, a final inspection is made of the completed motorcycle. The
motorcycles are boxed in crates and shipped to customers across North America and around the
world.
18
The Future
Motorcycles remo in popular and the collecting and riding of antique models is just as
popular as riding the new versions. While sleek, new versions will continue to be produces,it is
anticipated that the value of older models will continue to rise.
19
Introduction
Learning objective
To gather the details regarding the selection process followed in the mill.
Recruitment process
Applicants shall not be questioned in relation to age, gender, martial status, pregnancy,
family responsibilities, racial or ethnic origin, religious or political affiliation, disability,
sexual preference or transgender status, expect where the position is an identified position.
20
FINANCE DEPARTMENT
Introduction
Finance department is the important section in the mill because it is said to be brain of every
business organization. Their major roles are:
Ensure that there are adequate funds available to acquire the resources needed to help the
organization achieve its objective.
Bank Statements
A bank statement is a printed document showing all the money paid into and taken out of a
bank account. Bank statements are usually send by bank to the customer at regular intervals.
Biker Loans(Motorcycle loans Finance) was established in 2002 and is a financial services
company arranging finance and loans to customers. We have since helped hundreds of
motorbikes enthusiasts obtain a loaner finance for a bike.
Our motorcycles loans help you to invest in the motorbikes of your choice whilst providing
you with an opportunity to strong then or re-establish your credit rating through making
regular monthly repayments.
* HDFC BANK
*INDUSIND BANK
The above bank provides the bank loan for two wheeler purchase.
21
ELIGIBILITY
Salaried customers
Age limit - Minimum 21 years at the time of applying the loan and Maximum of 60 years at
the time of loan maturity.
Work Experience – A minimum of 1 year of total experience, and must have completed
minimum of 6 months service in current employment at time of applying for loan.
Self-Employed
Age limit- Minimum 21 years at the time of applying the loan and Maximum of 65 years at
the time of loan maturity.
Business Experience- A minimum of 3 years in business and 1 year in the same business
DOCUMENTATION
Income proof- Salary slip of the previous month with regular salary credits seen in Bank
Statement provided.
22
For Self-Employed
Income Tax returns of the immediate preceding financial year along with computation of
income for the assessment year.
23
SALES DEPARTMENT
Introduction
A sale is the act of selling a product or service in return for money or other compensation. It
is an act of completion of a commercial activity.
The Primary role of sales department is to sell the textile to the customer at various levels.
Learning objective
To gather and observe the various details regarding the activities that takes place in the sales
department.
Sales procedure
Primarily the purchase order is obtained from the customer. After receiving the purchase
orders, acknowledgement is send to the customer from the sales department. Now the customer, send
the schedule to the sales department which contacts the production planning and control department.
The sales department usually prepare two types of form, They are,
Invoice form
24
25
26
27
MARKETING DEPARTMENT
DEFENITION:
Marketing is the science of meeting the needs of a customer by providing valuable products
to customers by utilizing the expertise of the organization, at same time, to achieve organizational
goals. According to The American Marketing Association:
Marketing is the activity, set of institutions, and processes for creating, communicating,
delivering, and exchanging offerings that have value for customers, clients, partners, and society at
large.
With this definition, it is important to realize that the customer can be an individual user, a
company, or several people who contribute to the purchasing decision. The product can be a hard
good, a service, or even an idea – anything that would provide some value to the person who
provides an exchange. An exchange is most often thought of as money, but could also be a donation
of time or effort, or even a specific action. A producer is often a company, but could be an individual
or non-profit organization.
Classical marketing is often described in terms of the four “P‟s, which are:
delivering that product, and encouraging the purchase decision. The activities include advertising,
promotion, supply chain.
28
The scope of marketing deals with the question, „what is marketed?‟ According to Kotler,
marketing people are involved with ten types of entities.
1. Goods:
Physical goods constitute the major part of a country‟s production and marketing effort.
Companies market billions of food products, and millions of cars, refrigerators, television and
machines.
2. Services:
As economies advance, a large proportion of their activities is focused on the production of
services. Services include the work of airlines, hotels, car rental firms, beauticians, software
programmers, management consultants, and so on. Many market offerings consist of a mix of goods
and services. For example, a restaurant offers both goods and services.
3. Events:
Marketers promote events. Events can be trade shows, company anniversaries, entertainment
award shows, local festivals, health camps, and so on. For example, global sporting events such as
the Olympics or Common Wealth Games are promoted aggressively to both companies and fans.
4. Experiences:
Marketers create experiences by offering a mix of both goods and services. A product is
promoted not only by communicating features but also by giving unique and interesting experiences
to customers. For example, Maruti Sx4 comes with Bluetooth technology to ensure connectivity
while driving, similarly residential townships offer landscaped gardens and gaming zones.
5. Persons:
Due to a rise in testimonial advertising, celebrity marketing has become a business. All
popular personalities such as film stars, TV artists, and sportspersons have agents and personal
managers. They also tie up with PR agencies for better marketing of oneself
6. Places:
Cities, states, regions, and countries compete to attract tourists. Today, states and countries
are also marketing places to factories, companies, new residents, real estate agents, banks and
business associations. Place marketers are largely real estate agents and builders. They are using
mega events and exhibitions to market places. The tourism ministry is also aggressively promoting
tourist spots locally and globally.
29
7. Properties:
Properties can be categorized as real properties or financial properties. Real property is the
ownership of real estates, whereas financial property relates to stocks and bonds. Properties are
bought and sold through marketing.
Marketing enhances the need of ownership and creates possession utility. With improving
income levels in the economy, people are seeking better ways of saving money. Financial and real
property marketing need to build trust and confidence at higher levels.
8. Organizations:
Organizations actively work to build image in the minds of their target public. The PR
department plays an active role in marketing an organization‟s image. Marketers of the services need
to build the corporate image, as exchange of services does not result in the ownership of anything.
The organization‟s goodwill promotes trust and reliability. The organization‟s image also helps the
companies in the smooth introduction of new products.
9. Information:
Information can be produced and marketed as a product. Educational institutions,
encyclopedias, non-fiction books, specialized magazines and newspapers market information. The
production, packaging, and distribution of information is a major industry. Media revolution and
increased literacy levels have widened the scope of information marketing.
10. Idea:
Every market offering includes a basic idea. Products and services are used as platforms for
delivering some idea or benefit. Social marketers widely promote
30
What kind of distribution system do they like? All the relevant information about the
consumer is collected and analysed. On the basis of this analysis an effort is made to find out as to
which product has the best opportunities in the market.
2. Marketing Planning:
In order to achieve the objectives of an organisation with regard to its marketing, the
marketeer chalks out his marketing plan. For example, a company has a 25% market share of a
particular product.
The company wants to raise it to 40%. In order to achieve this objective the marketer has to
prepare a plan in respect of the level of production and promotion efforts. It will also be decided as to
who will do what, when and how. To do this is known as marketing planning.
In this way, it can be said that the possession of a special design affords a company to a
competitive advantage. It is important to remember that it is not sufficient to prepare a design in
respect of a product, but it is more important to develop it continuously.
This way, sale is made possible on the basis of samples. Mostly, it is the practice that the
traders look at the samples and place purchase order for a large quantity of the product concerned.
The basis of it is that goods supplied conform to the same standard as shown in the sample.
Products having the same characteristics (or standard) are placed in a given category or
grade. This placing is called grading. For example, a company produces commodity – X, having
three grades, namely A‟. „B‟ and „C‟, representing three levels of quality; best, medium and ordinary
respectively.
Customers who want best quality will be shown „A‟ grade product. This way, the customer
will have no doubt in his mind that a low grade product has been palmed off to him. Grading,
therefore, makes sale-purchase easy. Grading process is mostly used in case of agricultural products
like food grains, cotton, tobacco, apples, mangoes, etc.
31
Label is a slip which is found on the product itself or on the package providing all the information
regarding the product and its producer. This can either be in the form of a cover or a seal.
For example, the name of the medicine on its bottle along with the manufacturer‟s name, the formula
used for making the medicine, date of manufacturing, expiry date, batch no., price etc., are printed on
the slip thereby giving all the information regarding the medicine to the consumer. The slip carrying
all these is details called Label and the process of preparing it as Labelling.
6. Branding:
Every producer/seller wants that his product should have special identity in the market. In
order to realise his wish he has to give a name to his product which has to be distinct from other
competitors.
Giving of distinct name to one‟s product is called branding. Thus, the objective of branding is
to show that the products of a given company are different from that of the competitors, so that it has
its own identity.
For instance, if a company wants to popularise its commodity – X under the name of “777”
(triple seven) then its brand will be called “777”. It is possible that another company is selling a
similar commodity under AAA (Triple „A‟) brand name.
Under these circumstances, both the companies will succeed in establishing a distinct identity of
their products in the market. When a brand is not registered under the trade Mark Act, 1999, it
becomes a Trade Mark.
(i) After-sales-services
(ii) Handling customers‟ complaints
(iii) Technical services
(iv) Credit facilities
(v) Maintenance services
32
Helping the customer in this way offers him satisfaction and in today‟s competitive age
customer‟s satisfaction happens to be the top-most priority. This encourages a customer‟s attachment
to a particular product and he starts buying that product time and again.
8. Pricing of Products:
It is the most important function of a marketing manager to fix price of a product. The price
of a product is affected by its cost, rate of profit, price of competing product, policy of the
government, etc. The price of a product should be fixed in a manner that it should not appear to be
too high and at the same time it should earn enough profit for the organisation.
9. Promotion:
Promotion means informing the consumers about the products of the company and
encouraging them to buy these products. There are four methods of promotion: (i) Advertising, (ii)
Personal selling, (iii) Sales promotion and (iv) Publicity. Every decision taken by the marketer in this
respect affects the sales. These decisions are taken keeping in view the budget of the company.
11. Transportation:
Production, sale and consumption-all the three activities need not be at one place. Had it been
so, transportation of goods for physical distribution would have become irrelevant. But generally it is
not possible. Production is carried out at one place, sale at another place and consumption at yet
another place.
Transport facility is needed for the produced goods to reach the hands of consumers. So the
enterprise must have an easy access to means of transportation.
Mostly we see on the road side‟s private vehicles belonging to Pepsi, Coca Cola, LML, Britannia,
etc. These private carriers are the living examples of transportation function of marketing. Place
utility is thus created by transportation activity.
33
USP:
Make bike like their motto” Made like a gun, goes like a bullet”.
STP:
Segment
Middle-class people who want a bike that is stylish and powerful.
Target Group:
Middle-class youth from the age brackets of 25-35.
Positioning:
A powerful motorcycle for bike adventures.
It was a great experience in doing internship in OXINA MOTORS (Royal Enfield) which
helped me to develop myself in multiple aspects.
Working with new people gave me contacts which would be helpful for my career.
34
Customer handling
Follow up of customer
Taking vehicle for test drive to the location where the customer is.
35
CHAPTER V
SWOT ANALYSIS:
Strengths:
Weakness:
Opportunities:
Threats:
36
CHAPTER VI
CONCLUSION
I learnt a lot during my internship programme. The working environment was really good
and the person who guided also taught the work to me in a friendly manner. I had good experience, it
was very useful to me and I learnt how to behave in a working environment. This is a golden
opportunity given to me and all students.
37
CHAPTER VII
BIBILIOGRAPHY
www.royalenfield.com
www.google.com
www.indusinbank.com
www.en.m.wikipedia.org
38