ICICI BANK

ABOUT:

ICICI Bank Limited is a multinational Indian bank and financial services firm headquartered
in Vadodara. It provides a diverse range of banking products and financial services to
corporate and retail customers through a network of delivery channels and specialized
subsidiaries in investment banking, life and non-life insurance, venture capital, and asset
management.ICICI Bank Limited offers a wide range of banking products and services in
India and around the world. It operates in the following segments: Retail Banking, Wholesale
Banking, Treasury, Other Banking, Life Insurance, General Insurance, and Others. Savings,
salary, pension, current, and other accounts are available, as well as time, fixed, recurring,
and security deposits. It also offers home, car, two-wheeler, personal, gold, and commercial
business loans, as well as loans against securities and other loans; business loans,
including working capital finance, term loans, collateral-free loans, loans without financials,
finance for importers and exporters, and overdraft facilities; and credit, debit, prepaid, travel,
and corporate cards. In addition, the company provides insurance products, wallets,
fixed-income products, and investment products. Mutual funds, gold monetization schemes,
initial public offerings, and other online investment services; Agri and rural business, farmer
finance, tractor loans, and micro banking services, as well as other agri corporate services It
also provides portfolio management, trade, foreign exchange, locker, private and NRI
banking, and cash management services, as well as family wealth and Demat accounts,
commercial and investment banking, capital market, custodial, project, and technology
finance, and institutional banking services, as well as Internet, mobile, and phone banking.
The firm also provides securities investment, broking, trading, and underwriting services, as
well as merchant banking, trusteeship, housing finance, pension fund management, asset
management, investment advisory, points of presence, and private equity/venture capital
fund management. It had a network as of June 30, 2022.

The bank operates in 17 countries and has a network of 5,275 branches and 15,589 ATMs
across India.

The bank has subsidiaries in the United Kingdom and Canada, as well as branches in the
United States, Singapore, Bahrain, Hong Kong, Qatar, Oman, Dubai International Finance
Centre, China, and South Africa, and representative offices in the United Arab Emirates,
Bangladesh, Malaysia, and Indonesia. The company's UK subsidiary has also opened
offices in Belgium.

Shareholding Pattern

The majority of shareholders of this are FIIs(Foreign Institutional Investors) and DIIs
(Domestic Institutional investors) with a shareholding pattern of 43.54% and 45.33%
respectively as on June 2022.
BOARD OF DIRECTORS

Board Members

The Board members of ICICI Bank are very qualified and experienced businessmen.
 Name Designation

Mr. Sandeep Bakshi Managing Director & CEO

Mr. Anup Bagchi Executive Director

Mr. Sandeep Batra Executive Director

Mr. Anindya Banarjee CFO & Head of Investor Relations

Rajendra Khandelwal Chief Accountant

Mr. Pramod Rao BA, LLB Group Gen. Counsel

Mr. Ranganath Athreya Company Sec. & Compliance Officer

Dr. Sanjay R. Chougle Group Chief Internal Auditor

Mr. Akashdeep Sarpal Country Head - USA

Name Appointed as

Mr. Girish Chandra Chaturvedi Non-Executive(part-time)

Chairman

Mr. Hari L Mundra Independent Director

Mr. S. Madhavan Independent Director

Mr. Neelam Dhawan Independent Director

Mr. Radhakrishnan Nair Independent Director

Mr. B. Sriram Independent Director

Mr. Uday Chitale Independent Director

Mr. Vibha Paul Rishi Independent Director

SWOT Analysis of ICICI Bank

SWOT Analysis of ICICI Bank will help us to know how the bank is building its brand image
and making a profit through its strength and opportunities whereas the weakness and
Threats will tell us about the area of improvement needed for the bank for its future growth.
ICICI Bank Strengths
The strengths of ICICI Bank are its financial position, experienced workforce, product
uniqueness & intangible assets like brand value which give this bank a competitive
advantage in being among the major banks of India.
Strengths of ICICI Bank:

1. The bank's biggest strength is its long brand history and ties to the Indian
financial sector.
2. This places it among the top leaders in every financial segment in which
the company operates.
3. Another significant asset of the bank is its greater focus on technological
innovation.
4. This focus is readily apparent given that ICICI Bank was the first in India to
introduce mobile banking.
5. Now has created a universal banking app that can be used by customers
of other banks.
6. This not only raises the company's technological profile, but it also
broadens the company's potential cross-sell market beyond its own custom
set.
7. Another significant strength of the bank is its ability to use the reach and
network of its core banking segment to help distribute its other financial
products.

ICICI Bank Weaknesses

ICICI Bank has some weaknesses which are suggesting the area of improvement

the bank needed to increase business.

1. Limited market share growth for ICICI bank as a result of high competition

2. Controversies such as alleged money laundering, debt recovery, and so on

harm the brand's image.

Opportunities at ICICI Bank

Any brand can benefit from areas of improvement in order to grow its business.

Geographic expansion, product improvements, improved communication, and other

opportunities could well exist for a brand. The following are the opportunities

identified in the ICICI Bank SWOT Analysis:

1. Expanding the number of branches in rural areas can help ICICI's business.

2. Using technology to enter rural markets

3. Expanding into countries such as Africa, where the economy is improving

4. ICICI Bank can reach out to youngsters by promoting their app and net

banking.

Threats from ICICI Bank

Threats to any business can be factors that have a negative impact on its operations.

Some threats include increased competitor activity, changing government policies,

alternative products or services, and so on. The following are the threats identified in

ICICI Bank's SWOT Analysis:

1. Changing RBI policies may have an effect on ICICI Bank's operations.

2. Competitors from around the world

3. Due to their large size, they are unable to adapt to changing conditions.

4. Concerns about the privacy of net banking user accounts could pose a threat

to ICICI.
ICICI Bank Competitors

There are several brands in the market that are competing for the same set of

customers. As of now, the banking sector in India is well capitalized and governed,
The Competition in the Indian banking and financial services is high. As a result of

this development, many banks and investors have flooded the market in order to

provide financial services to consumers, resulting in intense competition among

major companies. According to Statista (2020), ICICI bank is working hard to lead

the market and compete with a revenue collection of 21 billion in the Indian market.

The State Bank of India, HDFC Bank, and Axis Bank are the organization's main

competitors, with revenue collections of 52, 21, and 11 billion US dollars,

respectively. Indian financial institutions have a rapidly growing market size, with 12

public sectors, 22 private sectors, 46 international, 56 rural, 1485 urban

cooperatives, and 96,000 rural cooperative banks (Ibef, 2021). As a result, the

market's competitive force is increased.

Below are the top 6 competitors of ICICI Bank:

1. State Bank of India (SBI)

2. HDFC
3. Kotak Mahindra
4. Bank of Baroda
5. IDBI Bank
6. Punjab National Bank

CONCLUSION
The ICICI Bank is a highly reputed and leading private bank in India and also
performing well in other countries. It has established a good brand image through its
offerings and technological innovation. The ICICI could improve its market share and
growth and become the market leader by expanding its banking services in more
rural sectors of India and in growing economies like Africa.
REFERENCES
● www.screener.in
● ICICI Bank Limited (ICICIBANK.NS) Company Profile & Facts - Yahoo Finance
● Porter’s Five Forces Analysis of ICICI Bank - Porter Analysis
● ICICI Bank SWOT Analysis, Competitors & USP | MBA Skool