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10growthhacksformobileapps 140502045345 Phpapp02
10growthhacksformobileapps 140502045345 Phpapp02
2. Think up a name
App name is a crucial brand asset. Don’t use it for testing the MVP.
Think up a name – the more descriptive the better.
3. Links
http://msdn.microsoft.com/library/windowsphone/develop/ff402551(v=vs.105).aspx
http://developer.android.com/distribute/googleplay/quality/core.html
https://developer.apple.com/library/ios/navigation/index.html
2. Test Screenshots
Screenshots are about your value proposition and user on-boarding.
Add description/copy, it often boosts installs. Make screenshots vertical.
3. Test Keywords
The goal isn’t to improve your position. You want to find right queries.
Do keyword research: use Thesaurus, Google Keyword Tool & Appcod.es
1. It works
AdWords App Install Ads works. It will work great if you can spend
some time to know the tool better.
1. „Add Friend”
Phone address book is a social graph ready made. Use it.
2. „Add Friend” v. 2
Create an opportunity to add other users (from the area nearby etc.)
as friends.
3. Don’t force it
Never, ever force your users to send invites, post on Facebook etc.
Ever.
2. Social notifications
Inform about friends/in-area activity. Use names. Personalize.
Spot 6 differences
Tip: compare WP & Android Average Session Time.
http://whallalabs.com @whallalabs