Genix Pharmaceuticals (pvt) Ltd.

1. Introduction
Genix Pharma (Private) Limited was founded in the year 2004 by (Late) Choudhry
Muhammad Sharif Sahib who had the vision to help and provide top quality and affordable
medicine for all those in need. Since inception, Genix has grown from being a relatively
humble contender to being one of the fastest growing companies in the Pakistani
Pharmaceutical Arena.

Having the best human capital, coupled with a state of the art manufacturing facility
spanning over 150,000 sq. feet and the prime focus on quality, we aim to become the
benchmark in the pharmaceutical industry. Our product line ranges from specialty products
to OTC medicines, as we believe in providing a wide range of products to cater to the needs
of all types of requirements.

With its increasing export folio over the years, Genix has been making an ever increasing
contribution to the export exchequer of Pakistan. Currently we are exporting medicines to
more than 10 countries including Afghanistan, Sri Lanka, Ivory Coast and African Countries.

While we eye the horizon with the zeal and enthusiasm to conquer new challenges and to
grow by leaps and bounds, at the core, we remain committed to improving the lives of
people associated with us at all levels because we are Dedicated to Good Health!

Our Vision
To provide quality pharmaceuticals, making them more reachable to the common,
nourishing the needs of our stakeholders, surpassing the excellence of Pakistan’s
pharmaceutical industry.

Our Mission
Our mission is to empower people and organizations to significantly increase the
performance capacity as we are dedicated to good health

a) Sector / Industry
Pharmaceutical

b) Type of Frim
Manufacturing

c) Market
MNC

d) Financial Position
2. No. of Employees
a) Categories
Permanent: 300
Field Force: 1500
Contractual: 500

b) Staff
Officer: 220
Managerial: 65
Executives: 15

3. Performance Appraisal
a) Setting of Objectives
Management by Objectives

b) Appraisal System
Annually

c) Distribution
Bell Curve