INTERNATIONAL MANAGEMENT INSTITUTE

KOLKATA

COURSE: Marketing Management Core

Course Code: MRK1303

PGDM: 2021-23

END–TERM EXAMINATION

Date: January 10, 2022 Time: 90 minutes

Full marks: 30

Instructions

1. Answer all questions (as instructed).

2. The examination start time for each course will be available in the examination schedule and the google
calendar sent to you by the academic office. The same will also be available in the google calendar for
your ready reference. Each examination will have:
 15 minutes of question paper downloading/viewing time.
 90 minutes of writing time and
 30 minutes of answer script submission /uploading time.
Please note google form will stop accepting answers after the scheduled time is over for the examination.
For starting the examination log into OLT then click on Assignments and click download and the question
paper will be available to you. Once you are ready to upload your answers, click on the google link provided
to you and upload your document.

3. You are expected to spend the same amount of time as you would for an invigilated in-person exam to read
the exam paper, plan your answers, and type (or handwrite) your response. The technical time allowance
must be reserved to work with the new format and technological steps involved such as reading the
instructions in, OLT/Question paper opening, or downloading the exam paper at the start and then
submitting your response. If you need to handwrite all or some of your exam responses, you will need to
scan each page that you would like to submit as part of your overall response. Compile all your content into
one document so you can submit all your content as a single exam response document as a PDF with a
maximum size of 10 MB (or as instructed by the programme office).

4. Please ensure you check that all pages are included as expected as part of the PDF before you submit the
document. Do not wait until the very end of your exam time to start submitting your response as you
may go over your allocated time and the google form will stop accepting responses once the allocated
time is over.

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1. Complete the following and justify the same with supporting examples in not more than 350 words
[5+5+5=15]
a. Market comprises of _____________
b. Value proposition should be clear, compelling and _______________
c. Other than goods and services, marketing can also be applied to _____________

2.

“At Wingreens Farms we began challenging the status quo in farming over a decade ago when farming
had not become fashionable. We started working with underprivileged women who were not allowed to
step out of their veils, to start processing fresh produce from the farm. That led to the creation of fresh
dips which was the starting point of our journey in bringing fresher, healthier and tastier food products to
consumers. With the love and support we got from consumers our product range and presence has grown
to where we are today.”

(source: www.wingreensworld.com )

Wingreens Farms Pvt Ltd founded in 2011 has been slowly growing as a company with a noticeable focus
on marketing its products in the most effective way. Elaborate on its marketing mix concluding with your
critical review of the same. [3+3+3+3+3=15]

P.S. Structured answers with bullet points will be preferred. Since this is an online open book exam feel free
to find more about the company by visiting the source website before answering.

END OF QUESTION PAPER

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