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  • Group Project - Part 2

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    Deepika Chandrashekar
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    Bush Grocery aims to provide fresh, organic produce at affordable prices by connecting consumers directly with farmers. This eliminates middlemen, allowing farmers to earn more and consumers to access healthy food at lower costs. The company's vision is to offer "Only Organic, Total Nourishment at Affordable Price." Key contributions included developing the business idea after researching market needs. Lessons included the importance of clear communication across diverse teams and taking authoritative action when teams stray off course. If repeated, the founders would revise marketing and competitor analysis but retain the core business model and vision.

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    Bush Grocery aims to provide fresh, organic produce at affordable prices by connecting consumers directly with farmers. This eliminates middlemen, allowing farmers to earn more and consumers to access healthy food at lower costs. The company's vision is to offer "Only Organic, Total Nourishment at Affordable Price." Key contributions included developing the business idea after researching market needs. Lessons included the importance of clear communication across diverse teams and taking authoritative action when teams stray off course. If repeated, the founders would revise marketing and competitor analysis but retain the core business model and vision.

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    © All Rights Reserved
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    5 views1 page

    Group Project - Part 2

    Uploaded by

    Deepika Chandrashekar
    Bush Grocery aims to provide fresh, organic produce at affordable prices by connecting consumers directly with farmers. This eliminates middlemen, allowing farmers to earn more and consumers to access healthy food at lower costs. The company's vision is to offer "Only Organic, Total Nourishment at Affordable Price." Key contributions included developing the business idea after researching market needs. Lessons included the importance of clear communication across diverse teams and taking authoritative action when teams stray off course. If repeated, the founders would revise marketing and competitor analysis but retain the core business model and vision.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Business Communication Project – Part 2

    Summary of the Venture:


    Company Name: Bush Grocery
    Business Idea and the Vision:

    - Idea behind this pitch is ‘health of the society’. In order to get rid of the health issues
    that our current society is facing due to unhealthy, filled with chemicals & pesticide
    food produce and to educate our society with the healthy, organic choice.
    - To provide a platform to our consumers and the farmers of India and to fill in the gap
    between the consumers and the farmers by eliminating middlemen concept. Due to
    this consumer can avail the fresh organic produce at an affordable prices and farmer
    can make his/her profits.

    Vision is to offer ‘Only Organic, Total Nourishment at Affordable Price’

    Key contributions to the project:

    1. Coming up with a new business venture for the target audience which includes the
    business idea, pain point, product as a solution.
    2. Thoroughly researching the concepts for a business to make it fool proof by various
    market research and collecting the data on the same
    3. Analysing the future trends, demands and market size for the scaling of the company

    Key learnings from the project and teamwork:

    1. As a leader, I learnt the co-ordination and ensuring that all are in the same page
    makes it very important to achieve the desire target.
    2. Even though all the team members are from different professional background, if we
    have clear communication, we will be able to achieve and conclude without any
    difficulties
    3. I also learnt as leader how to get things under control & be more authoritative,
    especially when the team isn’t in the right direction and at the time of heated
    conversation.

    If you were to undertake the same project again, what would you do differently and what
    would you retain the same? Why?
    1. Marketing approach for a customer base would be done differently as the trends in
    the market would differ from time to time.
    2. The competitor's analysis & market approach would be revised to suit that particular
    condition.
    3. However, the business module & the vision will remain same.

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