SIBAYAN, WINSON OLIVER

BSBA 1A

LEARNING ACTIVITY 1

SHANNON-WEAVER’S MODEL OF COMMUNICATION

SENDER/SOURCE ENCODER/TRANSMITTER CHANNEL DECODER/RECEPTION RECEIVER/DESTINATION

CABLE
BANK TELLER COMPUTER CUSTOMER
SCREEN

NOISE FROM OTHER

CUSTOMERS AND
UNPLUGGED CIRCUITS
(PHYSICAL NOISE)

GOES TO THE COUNTER LANE

(FEEDBACK)
In a Bank, a Bank teller (SPEAKER) is calling the next customer to go in the counter lane. The bank teller types the
customer’s number to the Computer (ENCODER) and it goes on the Cable (CHANNEL) and eventually flashes on the Screen
(DECODER). The Customer (RECEIVER) now saw the number on the screen and goes directly to the Counter Lane
(FEEDBACK). The Noise from other customers and unplugged circuits serves as the Noise.