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CRAFTS
UNESCO
METHODOLOGICAL GUIDE
TO THE COLLECTI’ON OF DATA ON CRAFTS
by Jocelyne Etienne-Nugue
@UNESCO1990
Methodological Guide to the Collection of Data on Crafts
PREFACE
At a time when the value and place of crafts worldwide are clearly
recognized. but when factors causing them to be forgotten and
therefore endangering their very existence are making themselves
increasingly felt, here is a handbook for all countries, institutions and
individuals who sincerely want to help protect and revive crafts.
By publishing this Methodological Guide to the Collection of Data
on Crafts, UNESCO aims to provide a useful tool for all those
who wish to take an active part alongside the Organization
in preserving and encouraging crafts. It has become clear to us
that any action should start with collecting the most complete
data possible concerning not only the object itself, but also where
it is made, the method used and the status of the worker who
makes it.
This guide is the result of Jocelyne Etienne-Nugue’s many years
of experience in the field. during which she has constantly given
thought to the most effective ways of organizing useful action
to promote crafts. Adopting a practical and flexible method which
can be adapted to suit a wide variety of contexts, resources
and requirements, the author has produced this manual full of
valuable practical advice about organizing data-gathering teams
and carrying out surveys in the field. She suggests work schedules,
highlights the various stages necessary to the scientific running
of projects, encourages precision and puts forward rules for
achieving it.
Methodological Guide to the Collectlon of Data on Crafts
SUMMARY
. Preliminary remarks
- materials collected
- sorting and presentation
- utilization
ANNEXES
Methodological Guide to the Collection of Data on Crafts
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Methodological Guide to the Collection of Data on Crafts
Preliminary remarks
This guide does not lay down a rigid and infallible working
method in the field in question, but ratherprovides a choice of
practical guidelines aimed at making the researcher’s task
easier.
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Methodological Guide to the Collection of Data on Crafts
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Methodological Guide to the Collection of Data on Crafts
CATEGORIES
To achieve standardization in the collection and classification of
data in countries interested in making these inventories, it is vital that
prior agreement should be reached about the kinds of article to be
included.
THE mm CATEGORIES
These will determine the broad divisions of the classification, within
which secondary categories may be added, linked to the main
category either by the material or by the technique.
. Pottery (eafi)
. dried earth
. natural baked earth
. glazed, enamelled, varnished baked earth
Possible secondary categories: constructions
made of earth, toys, musical instruments, deco-
rations.
COMPLEMENTARY CATEGORIES
Some countries or regions also use much more unusual materials in
their craft production, materials that are either very specific to the
area, rare or difficult to work.
These materials could form extra categories in the countries where
they are used.
EXTRA CATEGORIES
Where the research is centred on a more specific theme, the classi-
fication may have to use “extra categories” embracing several
different materials and techniques at the same time. The compo-
5
. Toys, games:
techniques using straw, earth, wood, iron, textiles.
. Recycling crafts:
articles made from a wide variety of materials worked according to
traditional techniques.
DATA *
This comprises all the factors and characteristics which define the
craftwork article and give it an identity.
It must also be concerned with the worker who creates it and the
context of its production, distribution and commercialization.
It also deals with the craft workers’s social, economic and political
environment.
For each investigation, the main thing is to know which of these facts
it has been agreed to record.
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Methodological Guide to the Collection of Data on Crafts
As the term suggests, these data define the “quality” of the article (in
the sense of its kind, shape and appearance, as well as its individual
qualities), or that of the craft worker.
Besides the usual descriptive elements making up the main part of
the record sheets and study tables:
. shape;
. technique;
. use, etc. (cf. record sheets and tables Nos. 1 and 2)
In addition to the usual study of the draft worker’s situation (cf. craft
worker record sheet, table No. 2), the criteria recorded could
concern:
7
Methodological Guide to the Collection of Data on Crafts
QUANTITATIVE DATA
The origin of this decision will most frequently determine where the
resources needed to effectively carry out the project are to be sought
and supplied from:
A political choice in favour of crafts and support for them and their
development are desirable at the highest level, but in most cases
they are not forthcoming (making people more aware of this
problem is one of the main aims of collecting data - a vicious circle,
indeed, which must be broken out of!). The ideal would be to include
the various projects, dealing with crafts in a country’s development
plans, in agreement with all the different bodies in charge of them,
those bodies then deciding jointly on the adoption of an adequate
budget. Meanwhile, however, the ministerial departments concer-
ned are usually forced to siphon off the funds needed for minimum
action from other parts of the budget, which explains why the
resources allocated to this type of project are always too meagre and
difficult to distribute.
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Methodological Guide to the Collection of Data on Crafts
HUMAN RESOURCES
Supervision
To ensure correct collation at a later stage of the material gathered
in several countries, a national authority (inter-ministerial office)
should be appointed in each country to manage the people and pro-
cedures, in order to:
maintain contact with the various financing bodies
(staff, equipment, structures);
. maintain contact with other regional officials (as well
as putting them in touch with one another);
. keep in touch with all craft sectors at local, regional and
possibly international level.
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Methodological Guide to the Collection of Data on Crafts
Field workers
Any data collection, in whatever field, requires investigators, whe-
ther or not they are experts in the subject.
The local lack of human resources has been pointed out frequently
by countries which have requested this type of project.
It has been found that, where projects have been thoroughly prepa-
red by experts in the beginning, some stages of the work --organi-
zation and a large part of the investigations - could be entrusted to
non-expert national workers who could be given quick training either
at brief workshops or by going on missions with professional
investigators.
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Methodological Guide to the Collection of Data on Crafts
a) small team:
2 people= 1 investigator/photographer
1 driver/interpreter
b) average team:
3-4 people=
1 photographer
1 investigator
1 assistant
1 could be the same person
1 driver
c) full team:
4-6 people= 1 investigator
1 assistant
1 photographer
1 video technician
1-2 drivers accordir
13
Methodological Guide to the Collection of Data on Crafts
. The driver (if possible a mechanic) can almost always act as guide
and interpreter, at least in his region of origin.
The use of two cars and therefore two drivers is only necessary if the
team is made up of more than three people, if a lot of equipment has
to be transported or if the terrain is especially difficult.
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Methodological Guide to the Collection of Data on Crafts
This final phase is only partly related to collection but it must follow
on immediately. The collation and analysis of the material gathered
can be entrusted to local, regional or interregional experts (co-
ordinators, archivists, statisticians) before being put into the “data
bank”. At local level, this job can be done by those in charge of crafts,
foreign trade and statistics with a view to encouraging a policy of
developing crafts and in co-operation with equivalent regional and
international committees.
MATERIAL RESOURCES
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Methodological Guide to the Collection of Data on Crafts
Basic equipment
a) Travel
The vehicle must be in good condition (serviced before the trip) and
insured. In countries where the terrain is rough (sand, tracks, mud,
corrugated iron) four-wheel-drive vehicles are normally used, but a
sturdy and sufficiently large vehicle such as an estate car may be
adequate.
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Methodological Guide to the Collection of Data on Crafts
b) Equipment
18
Methodological Guide to the Collectlon of Data on Crafts
On the other hand, it is best to have one or two zoom lenses available
where possible (35-70 mm and 80-200 mm for instance) in orderto
allow all permutations.
A flash is not used a great deal, but it can be useful for architecture,
interior furniture or articles which cannot be moved outside. It should
also be remembered that some workshops are quite dark, someti-
mes even half underground.
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Methodological Guide to the Collection of Data on Crafts
Complementary equipment -
(a brief mention)
The following small items should not be forgotten:
20
FORMALITIES
***
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Methodological Guide to the Collection of Data on Crafts
WORKING BUDGET
1 /personnel
1.1 - Salaries
1.2 - Fees and emoluments
1.3 - Possible expenses and taxes (or insurance)
2/Travel
3/Equipment
4/Administrative expenses
S/Petty cash
(tips, gifts, minor expenses)
22
The need to collect data about crafts emerged with great force
at recent international meetings on craft development in response to
the almost total lack of accurate and suitable information to meet
the aims of a great many countries (particularly in the Third
World) which realize the important contribution made by crafts to
the economic development they are seeking.
bClSTlNCi DATA
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Methodological Guide to the Collection of Data on Crafts
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Methodological Guide to the Collection of Data on CraFts
In all cases, the information judged useful can be noted and used to
provide points of reference for research in the field.
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Methodological Guide to the Collection of Data on CraFts
The same goes for articles brought back and collected by travellers
at different times in the past (basketwork, pottery, fabrics, jewelle-
ry) which, in addition, are already the result of a choice or preference
that may help their promotion.
Obviously data collected in this way should be placed back into the
context of the basic investigation (by country or category) and sup-
plemented and corrected if necessary in the field.‘They will be par-
ticularly useful in helping to orient and establish training policies for
craft workers and in boosting creativity.
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Methodological Guide to the Collection of Data on CraFts
Preliminary information
.
Pnowlnathe subiea
Investigators (and the whole team if possible) should have a clear
idea before setting out of what they are looking for and why, just as
it is desirable to have some idea of the techniques that will be en-
countered and recorded. It is particularly worth recalling that the
main objectives of collection are:
. to attract and justify backing from national and inter
national technical and fmancial support programmes;
. to allow crafts to be integrated into national
development strategies;
. to raise the status and role of craft workers and to
increase their productivity (in both qualitative and
quantitative terms).
Rapid training on this subject can be given to non-specialists and
part-time investigators, as indicated above (cf. human resources).
A sound grasp of the themes and objectives of the project avoids
wasting time and effort on objects of little interest.
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Methodological Guide to the Collection of Data on Crafts
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Methodological Guide to the Collection of Data on Crafts
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Methodological Guide to the Collection of Data on Crafts
Studying itineraries
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MethodologicalGuideto the Collectlonof Dataon Crafts
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MethodologicalGuideto the Collectionof Dataon Crafts
SURVEY PROCEDURES
Once the team has been trained, organized and provided with the
necessary documents and equipment, it is time to head out into the
field, which is where the real investigation takes place.
When sketching out the initial stages, the opening and closing
hours of government offrices should be noted if the team has to meet
the authorities to settle such matters as length of stay, lodgings,
meeting and provision of a guide/interpreter. Local formalities
always take some time and it is better to get them out of the way as
soon as possible before scouting out the area and drawing up a work
schedule.
The local authorities and the various agencies involved will help the
research tema:
. choose a guide;
. contact the best informants;
. let the local craft workers (and their chief or headman) know the
team is coming;
. confirm market days and the dates of any meetings or festivals;
. work out the best possible programme for the team’s stay in the
area (taking into account the distances to be covered and the time
taken to return to lodgings).
PROGRAMME
OBSERVATION
36
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Methodological Guide to the Collection of Data on Crafts
WRITTEN RECORDS
It has been found that one of the main obstacles to taking an accurate
census of craft workers and their trades - and to recording data in
general - is, apart from the usual distrust, a clear lack of interest in
the whole undertaking.
Interviews on the spot should preferably be held with the most able
craft worker (or with a group using the same technique) but also, if
the need arises, with villagers and informants (elders, chiefs, former
craft workers) who can give details about objects, techniques, deve-
lopments or changes.
37
Methodological Guide to the Collection of Data on Crafts
There is no point in using a tape recorder for this type of work, since
recording and transcribing only slows matters down and complica-
tes them, to say nothing of the risk of tapes being accidentally erased
or broken.
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Methodological Guide to the Collection of Data on Crafts
PHOTOGRAPHS
The number of shots will depend on whether they are intended for
reference files, publication, different kinds of illustration (brochures,
catalogues, postcards). These factors will also determine the pre-
sentation, which may vary from the general to the particular, from
overall views to details (broad general view, whole subject, detail,
close-up).
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Methodological Guide to the Collection of Data on Crafts
If only a Few shots can be devoted to this aspect, choose two or three
important moments or movements in the process which can be
linked and filled out by a written commentary. The photos should be
taken close up in order to show clearly the movements and tools
used. Obviously, this type of sequence is easier to carry out and
interpret on film.
. Dates, places, the number of each film and each shot and details
of the object or scene (with a brief commentary if necessary) should
all be carefully recorded. - See Annex 4 -.
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Methodological Guide to the Collection of Data on Crafts
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Methodoloakal Guide to the Collectlon of Data on Crafts
For reasons of clarity, we are only suggesting here the bare bones of
the simplest type of record sheet but they will be quite adequate for
the First stage of collecting data.
. object/product;
. craft worker;
. production/management/distribution.
These can be used for more targeted inquiries into clearly defined
needs and objectives (statistics, choosing products and manufactu-
rers, market research, training) and should in all cases be followed
up and checked by specialists - especially in the case of rural craft
workers who are Frequently not covered by the headings provided.
44
.^--1.“~---_~_I _..
Methodological Guide to the Collection of Data on Crafts
QUESTIONNAIRESANDRECORDSHEETS
SUGGESTED MODELS
45
Methodological Guide to the Collection of Data on Crafts
Observations:
46
Methodological Guide to the Collection of Data on Crafts
47
Methodological Guide to the Collection of Data on Crafts
Local name: What the object is called in the local dialect (or the most
widely-used local language).
Material: Main raw material from which the object is made: fibres,
earth, wood.
Mention other materials used to make or decorate the object (for
instance, leather and wood, ivory and gold, weaving decorated with
pearls, clay encrusted with shells, embroidered leather).
Use: The use For which the object has been made.
Where collected: Name of the place where the object was seen,
photographed or bought (village, market, house, museum collec-
tion) .
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Methodological Guide to the Collection of Data on Crafts
Where made: Place or area where the object is usually made (village,
workshop, co-operative).
Specify if this is different from where it was collected.
Date collected: Date the object was spotted and photographed (also
necessary for the identification and numbering of the record sheets
+ date made if necessary (for instance in the case of an old object
or one that is no longer made).
49
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Methodological Guide to the Collection of Data on Crafts
MostoftheMangorowomenfromthisregionarepotters
(professionalcaste).
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Methodological Guide to the Collection of Data on Crafts
Technique used:
Workshop:
Tools:
Time taken:
Craft worker:
Observations:
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Methodological Guide to the Collection of Data on Crafts
Time taken: Average time required to make one object (or a series
if several are started together, pots for instance).
- Specify if the work goes on continuously or intermittently (as in the
case of craft workers who are also farmers).
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Methodologkal Guide to the Collection of Data on Crafts
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Methodological Guide to the Collection of Data on Crafts
Article : Originality
(mark from 1 to 10)
Average rate of production :
per day : per week : per month :
Turnover :
per week : per month : per year :
Stocks :
Raw materials 0 Estimated value 0
Finished products 0 Estimated value 0
Use of equipment other than purely manual tools
YES 0 NO 0
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Methodological Guide to the Collection of Data on Crafts
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Methodological Guide to the Collection of Data on Crafts
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Methodological Guide to the Collection of Data on Crafts
After the survey, the information gathered usually falls into three
separate and complementary categories:
The study and classification of these three sorts of material will make
it possible to establish a set of data that can be used in various fields,
especially those concerning the aims of the collection.
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Methodological Guide to the Collection of Data on Crafts
. choosing objects and the people who make them, with a view to
developing and commercializing these objects:
. drawing up statistics that will help with cultural and economic de-
velopment.
This initial classification can be on broad but logical lines such as:
. according to region.
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Methodological Guide to the Collection of Data on Crafts
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Methodological Guide to the Collection of Data on Crafts
USE
Most of the uses foreseen for the information thus collected are
included in the list of objectives of the collection.
Some will be immediate whilst others will be for the medium and long
term, and they can be given an order of priority according to the
country and individual cases.
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Methodological Guide to the Collection of Data on Crafts
***
64
___- ~,_^I. __..__^ -I... -. - -_.. -.I --111 ___^ . . . .._-_ .” ___.--
Methodological Guide to the CollectIon of Data on Crafts
ANNEXES
65
Methodological Guide to the Collection of Data on Crafts
ANNEX I
TABLES OF CATEGORIES AND DATA
67
-
Methodological Guide to the Collectiin of Data on Crafts
l-
Local
Raw h;;i;anned VaErio ;sies 2
hnpolted
Recycled s
VkNiOUS
6
(crocodile, etc.) iii
Traditional & g
modern tools c
Forging
Saddlery
Harness making
Decoration
Methodological Guide to the Collection of Data on Crafts
Methodological Guide to the Collection of Data on Crafts
ANNEX II
PHOTOGRAPHIC INFORMATION
(GUIDELINES)
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Methodological Guide to the Collection of Data on Crafts
PHOTOGRAPH’S NOTE-BOOK
. The notes here are made camera by camera, one with black-and-
white film, the other with colour.
Changes of order and changes of camera are also noted (this makes
it possible to spot, during processing, the origin of any mistakes or
hitches.
72
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Methodological Guide to the Collection of Data on Crafts
ANNEX III
QUESTIONNAIRES
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Methodological Guide to the Collection of Data on Crafts
QUESTIONNAIRE No 1
FORM No Date :
Region or province) : Place :
CRAFTS CATEGORY :
1. OBJECT / PROJECT
1.1 Description
1.1.1 Usual name: Local name :
1.1.2 Shape:
1.1.3 Measurements :
1.1.4 RawmaterIal :
1.1.5 Decoration, colours :
1.1.6 Use :
1.2 Production
1.2.1 Where made Where seen or
where sold :
1.2.2 Name of craft worker :
1.2.3 Address of craft worker :
1.2.4 Local Price :
1.3 Observations
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Methodological Guide to the Collection of Data on Crafts
QUESTIONNAIRE N” 2
FORM No Date :
Region or province : Ptace :
CRAFTS CATEGORY :
2. CRAFT WORKER
2.1.1 Identification
77
2.1.2 Definition
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Methodological Ciulde to the Collection of Data on Crafts
Has the craft worker received State ald (finance, training, equipment)
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Methodological Guide to the Collection of Data on Crafts
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Methodological Guide to the Collection of Data on Crafts
2.2.3Management
2.2.3.1 Average cost of raw materials for a given number of articles
(e.g. 10.50. 100). according to category :
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Methodological Guide to the Collection of Data on Crafts
2.2.4.3. Importance of the various types of customer (in decreasing order and giving
percentages if possible) :
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Methodological Guide to the Collection of Data on Crafts
2.2.4.7 Does the craft worker have a place to display goods : Yes 0 No 0
In the workplace :
Elsewhere (shop, window display, airport) :
If so. surface area :
2.2.4.8 Is packaging used for transport 3 Yes 0 No 0
If yes. is it : made locally by the craft worker 0
made locally by another worker 0
purchased in the country 0
purchasedabroad 0
2.2.4.9 Means of transport used (retail or wholesale) :
Road 0 Train 0 Plane 0 Boat 0 Animal 0
2.2.5 Competition
2.2.5.1 Competitors : Local/village, how many :
Regional :
National :
2.2.5.2 Are there competing imported products (give examples) :
2.2.6 Taxes
2.2.6.1 Name / Designation :
2.2.6.2 Method of taxation :
2.2.6.3 Method of payment :
2.2.6.4 How often :
2.2.6.5 Amount paid each time :
84
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Methodological Guide to the Collection of Data on Crafts
ANNEX IV
BIBLIOGRAPHIC NOTES
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Methodological Guide to the Collection of Data on Crafts
BIBLIOGRAPHIC GUIDELINES
General topics:
. G. FOUCART :
Questionnaire preliminaire d’ethnologie africaine (Societe de Geogra-
phie - Le Caire 1919).
. M. GRIAULE :
instructions sommaires pour les collecteurs d’objets ethnographiques
(Mu&e d’EthnoFphie Paris 1931&
- Methode de I thnographie (P.U. . Paris 1957).
L’enquete orale en Ethnographie (Revue Philosophique Paris, Oct. 1952).
; A. LEROI-GOURHAN :
- Evolution et Techniques
- L’homme et la matiere
- Milieu et technique (Albin Michel, Paris 1943).
l R. H. LOWIE :
- Manuel d’anthropologie culturelle (Paris 1936).
. A. G. HAUDRICOURT :
- Technologie culturelle, methodologie
(in Ethnologie G&r&ale, Encyclopedie de la Pleiade, N.R.F. Paris 1968).
l J. MICHEA :
- Technologie culturelle - Systematique
(in Ethnologie G&n&ale, Encyclopedie de la Pleiade, N.R.F. Paris 1968).
l “Notes and queries” (Royal Anthropological Institute, Londres 1929).
Reference works:
l UNESCO :
- Ten-year Plan of Action for the Development of Crafts Worldwide 1990-
1999 (Hammamet, May 1989).
Conference on qualitative and quantitative data concerning crafts (Nia-
mey. June 1986).
l UNESCO/ICA :
Regional workshop on the collection of qualitative and quantitative data
concerning crafts (Bangui, March 1989).
l Hispano-American Crafts Community :
- Tenerife seminar, October 1988.
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Methodological Guide to the Collection of Data on Crafts
- For the development of crafts worldwide (in Museum - UNESCO, No. 157,
1988).
ASIA
l Artisans in Economic Development - (Inde, Nepal, Indonesia, Malaysia,
the Philippines, Sri Lanka, Thailand) - Elwood A. Pye, Editor, I.D.R.C. -
Ottawa, 1988.
l Manual for Collecting Oral Traditions by MO. TAIB OSMAN, Ministry of
Education (Kuala Lumpur 1982/UNESCO 198 1).
l Artisan Industries for Asia : four Case Studies (I.D.R.C., Ottawa 1988).