Djumaev Firdavsbek

20192965
TNM A2

1.The company uses almost similar technology and innovation in every country they operate. A
perfect example can be a drive-thru in their branches. In fact, McDonald’s was the first
introducing this opportunity for the consumers to order food withouy having to get outside of
their car. Another technology they use effectively in every franchise is the cooking process. It
has been thought so thoroughly to achieve the fastest possible serving time. Have you ever
tried to enter a McDonald's only to be turned away due to a lengthy line? The restaurant has
experimented with several methods to expedite service, save expenses, and eliminate order-
taking mistakes.

2. There are a lot of differences in franchises in different countries. For example, In Germany
burgers are combined with Nurnberger sausages. Additionally, as it is well known that Germans
enjoy their beer with food, so McDonald's restaurants there also serve beer. In Indonesia,
because Muslims make up the majority the population, McDonald's altered its menu to meet
their dietary needs by substituting fish for pork. Similarly, beef is replaced with chicken in India.
The serving sizes of burgers, fries, and beverages are smaller in Japan due to the appetite of the
Japanese being different from that of Americans.

3. For a multinational corporation to successfully adapt to local markets, localization is

essential. With this approach, McDonald's responds to consumer demands as dictated by the
national cultures of other nations. For McDonald's, adaptation works really well. The plan
enables the fast food company to reach more people throughout the world. Aside from the
tactics, the company's marketing mix is also adaptable, allowing it to be tailored to the needs of
the local market in terms of distribution location, promotion schedules, and pricing.

4. McDonald’s sells the same types of food, such as McFlurry, McNuggets, McChicken, Happy
Meals, or Filet-O-Fish, wherever the company operates. The strategy gives the business a
positive reputation. This strategy helped McDonald's achieve economies of scale, saving both
time and money.

5. First advantage customers enjoy from standardization in McDonald’s is safer and healthier
products. The public can feel certain that the systems or products they buy won't hurt them
when used as intended thanks to standards compliance and professional safety evaluation. In
addition to increased confidence in the safety and quality of their purchases, consumers also
enjoy from decreased prices for their food thanks to the economy of scale of the company.