Session 01

What is entrepreneurship?
Entrepreneurship is the process by which individuals pursue opportunities without regard to
resources they currently control.

The art of turning an idea into a business

Pull entrepreneurship & Push entrepreneurship.

Intrapreneurship

Entrepreneurship firms
1. Proactive
2. Innovative
3. Risk-taking

Conservative Firms

1. Take a more “wait and see” posture

2. Less innovative
3. Risk-averse

Common myths about entrepreneurship

1. They are born, not made
2. Entrepreneurs are gamblers
3. They are motivated primarily by money
4. They are young & energetic
5. Entrepreneurs love the spotlight

Characteristics of Successful Entrepreneurs

Types of start-up firms

1. Salary-substitute firms
2. Lifestyle firms
3. Entrepreneurial firms

Approaches to launch start-ups

1. Build It, and They Will Come
2. Waterfall Planning
3. Just Do It!
4. Hypothesis-Driven Approach
Session 02

Opportunity
A favorable collection of conditions that generates demand for a new good, service, or
enterprise is known as an opportunity.

What is industry analysis?

PESTLE

Techniques for Generating Ideas

1. Brainstorming
2. Focus Groups
3. Library and Internet Research

Session 03

Feasibility analysis

Feasibility analysis is the process of determining whether a business idea is viable.

It is the initial assessment of a business idea, carried out to ascertain whether the idea is
worthwhile being pursued.

Forms of Feasibility Analysis

1. Product/Service Feasibility
2. Industry/Target Market Feasibility
3. Organizational Feasibility
4. Financial Feasibility

Components of organizational feasibility analysis

1. Management Prowess
2. Resource Sufficiency

Session 04

Business model
Traditional model

Disruptive business model

A type of disruptive innovation that brings a new idea or technology to an existing market

1- Core Strategy
It describes how the firm plans to compete relative to its competitors

2- Resources
They are the inputs a firm uses to produce, sell, distribute and service a product or service
3- Financial/Funding

4- Operations
Operations are both integral to a firm’s overall business model and represent the day-to-day
heartbeat of a firm

What is industry analysis?

1. PESTLE
2. Five forces analysis

Industry Types and the Opportunities they Offer

Session 05

What is a business plan?

It is a written narrative, typically 25 to 35 pages long, that describes what a new business
intends to accomplish and how it intends to accomplish it

Dual use of document

For most new ventures, the business plan is a dual-purpose document that is used both inside
& outside the firm

There are some guidelines for writing a business plan

1. Executive summary
2. Industry analysis
3. Company description
4. Market analysis
5. Economics of the business
6. Marketing Plan
7. Product (or Service) Design and Development Plan
8. Operations plan
9. Management team & company structure
10. Overall schedule
 11. Financial projections

Types of Business Plans

External Stakeholders
• Mini-Business Plans
• Traditional Business Plans

Internal Planning
• Go-to-market Plans
• Operating Plans