Professional Documents
Culture Documents
CONTENTS
RESEARCH FINDINGS 6
RECOMMENDATIONS: 12
RECOMMENDATIONS BY SECTOR 26
METHODOLOGY 48
CONTRIBUTORS 50
4 COST-OUT
INTRODUCTION
FUTURE SUCCESS,
NOT FIRST AID
But all too often, cost optimization is viewed solely as a short- At PA, we believe in the power of ingenuity to create
term reaction to a threat, triggering headcount reductions and opportunity from complexity. And there’s no doubt optimizing
cost-cutting as part of “business as usual.” While these quick- costs across an organization is a complicated business in these
fire responses seem a logical response to ensure cash flow times. But done well, cost optimization doesn’t just protect you
and liquidity, they bring a long-term cost—reducing your focus during uncertain times. It identifies ways to increase margins,
on innovation and growth and, in some instances, in the way gain new product insight, and unleash innovation. It presents
you’re viewed by the customers and communities you serve. an opportunity to rejuvenate an organization—increasing
And, with many leaders pursuing the same cost-out measures collaboration and empowering people to ingeniously cut costs
as their competitors, organizations are often pedaling harder in creative ways. It changes the way organizations think about
to keep pace without gaining any advantage—and sometimes costs—resulting in a new cost-out paradigm.
jeopardizing their long-term footing. It’s one thing to be good
Based on our experience and research insight, there are three
at cost-cutting, another entirely to be able to turn cost control
major actions you should take to kick-start a new approach
into enhanced and enduring competitiveness.
to cost optimization that will allow it to be a powerful force in
We know, from our experience of hundreds of global cross- striving for growth:
sector cost-out initiatives, that efficiency can only take you so
• look beyond single cost-out levers
far. While many leaders need to take quick action to stem the
flow in tough times—immediately analysing all positions that • implement with impact
consume money and cancelling non-essential activities—these • sharpen your competitive edge.
quick fixes must be accompanied by a view of the future. We
Over the coming pages you can read about our research
believe a long-term focus on cost, embedded in the mindset
findings, how to put our recommendations into practice and
of your people, can create opportunities to find innovative,
the priorities for your sector (see page 26).
differentiated approaches to cost optimization, ultimately
driving competitive advantage.
RESEARCH FINDINGS
6 1
SIX DIMENSIONS
5 OF COST-OUT MATURITY 2
4 3
Credit: PA Consulting
8 COST-OUT
• the dimensions being used least effectively Our analysis shows that strategy and methodologies are
across all sectors were methodologies two areas where leaders need to pay most attention, while
maintaining attention on the other dimensions.
(2.57 out of 5) and strategy (2.68 out of 5).
These two areas are recurring themes throughout our sector
While cost-out remains one of the top challenges for and overarching recommendations and present an opportunity
companies across all sectors, the top-down alignment for leaders to ensure more cost-out initiatives succeed, and
provided by a clear strategy is lacking—putting progress that the outcomes deliver greater impact.
at risk
STRATEGY
ACT
5 URGENTLY
PERCEIVED RELEVANCE
3 WATCH
CLOSELY
2
RUN BUSINESS
1 AS USUAL
PROCESSES
ACT
5 URGENTLY
PERCEIVED RELEVANCE
3 WATCH
CLOSELY
2
RUN BUSINESS
1 AS USUAL
ACT
5 URGENTLY
PERCEIVED RELEVANCE
3 WATCH
CLOSELY
2
RUN BUSINESS
1 AS USUAL
Credit: PA Consulting
RESEARCH FINDINGS11
ACT
5 URGENTLY
PERCEIVED RELEVANCE
3
WATCH
CLOSELY
2
RUN BUSINESS
1 AS USUAL
TOOLS
ACT
5 URGENTLY
PERCEIVED RELEVANCE
3 WATCH
CLOSELY
2
RUN BUSINESS
1 AS USUAL
METHODOLOGIES
ACT
5 URGENTLY
PERCEIVED RELEVANCE
3
WATCH
CLOSELY
2
RUN BUSINESS
1 AS USUAL
RECOMMENDATIONS
In our view, cost-out needs to be thought of as an integrated For leaders to create a successful strategy, they’ll need to
system that needs all parts working effectively to deliver consider and implement the following:
long-term, sustainable success. But in our experience, all too
often leaders view cost optimization as a loose set of levers to • cost-out vision—set a clear and comprehensive vision of
pull at various times and in certain circumstances for how cost optimization creates, not just protects, value,
short-term impact. and how it will develop in the future, with consideration
In contrast, we believe the full opportunity of cost optimization given to all six dimensions of cost-out as well as to the
comes when you view it holistically as a core within your organization’s long-term ambitions and short-term
business. This means starting with an unbiased temperature objectives
check—an objective assessment on how well things are
currently working and how they score against what others are • scope of cost-out—utilize a Design-to-Cost approach
doing. This helps create transparency and shows where the alongside the entire product life cycle (product
gaps are. You can start by using our sector scores (on page development, serial production, after-sales) as well as for
26), and our experts can help you explore these findings and production investments. This is where cost is factored in to
the steps you need to take in much greater detail. early-stage design and initiation decisions, ensuring any
unnecessary costs can be avoided further down the line
Best-in-class cost-out entails an end-to-end view from
ambition to delivery. You’ll need to set appropriate targets • product development roadmap and capability growth—a
based on baseline costs, aggregate costs before seeking detailed plan of product or customer offerings over the
to optimize them, generate and qualify savings ideas from next five years will enable you to prioritize spending on
across the business, and deliver with a constant drumbeat and projects and technology capabilities for your cost-out
continuous progress tracking. focus
But first, you need a clear overarching strategy—and you need
to embed it into your organization. It shouldn’t be a “nice-to- • platform strategy (standardization/modularization)—
have” or something you reach for in an emergency. It needs standardize platforms where possible, with a
to become part of your everyday business: how you boost modularization/platform strategy helping to reduce cost
competitiveness and power innovation. baselines and supply chain risk for all your key products
or customer offerings. This decreases development costs,
investment for tooling, and complexity in manufacturing
plants due to higher volumes
EXAMPLE 1
While the above were all deemed by our survey respondents Renewable energy business:
to be crucial elements of a successful cost-out strategy,
the final bullet is of critical importance. This is how you can boosting internal cooperation adds
establish governance and align your people to the same 28 percent in savings
direction of travel.
Example 1 shows the importance of internal cooperation and Market conditions in the renewable energy sector
understanding. Each member of the cross-functional cost- have changed drastically in recent years. At the same
out team needs a clearly defined role and they need to be time, businesses in the sector need to invest in new
committed to that role. Every development project should have technologies. With margins under substantial pressure,
clearly defined cost targets and progress should be tracked. a business undergoing a wide-ranging cost optimization
That might sound like common sense, but it works more program asked us to help make sure it would succeed.
effectively when your dedicated cost-out function includes
experts from different areas of the business. We interviewed 17 executives from different functions
worldwide. We found that while everyone was clear on
the need to achieve substantial cost-out savings, there
was no common understanding of the focus needed and
the capabilities available to make the program work. The
research and development team, for example, believed
there was a clear roadmap for the new products planned
For cost optimization to succeed, for development. But it didn’t exist.
executives across key functions need As a result, we helped the client close those gaps,
to be aligned. Identifying existing align the internal approach across all six dimensions
frictions and overcoming them is key of cost-out, and develop a concise strategy for their
cost optimization program. This boosted firm-wide
cooperation and enabled faster delivery of results. As
Jost Kamenik
a consequence, they identified an extra 28 percent of
PA cost-out expert
savings that were delivered in just three months.
RECOMMENDATIONS15
EXAMPLE 2
Implement with impact
Businesses often go wrong because they only look at cost- Telecommunications business:
out in terms of products or services. What you need is a
highly integrated end-to-end view of all planned and live cost aligning KPIs boosts savings
reductions, starting with a clear understanding of the customer
journeys you want to create. That will allow you to identify how To counteract market pressures, a telecommunications
costs flow through the various functions in your organization. company had set up a large-scale cost optimization
Typically, that would include sales, marketing, product, program. While identifying savings worked well, the
operations, administrative, IT, and supply costs. company hadn’t sufficiently followed through with
For each, you need clarity around process, system, structural, implementation, losing the full impact of potential
and business model costs. savings.
In some areas there’ll be potential for “quick wins,” with others Often cost optimization projects produce diminishing
more of a medium- to long-term pay-off. Crucially, you need savings pipelines and delivery slows. Making sure
to implement using the robust governance outlined before, everyone has a stake in achieving the same KPIs can
aligning KPIs to clear and consistent cost targets. Example solve that problem.
2 demonstrates that potential savings can be missed when
there’s no overall oversight. We analyzed the organization’s cost-out maturity across
all six dimensions. This revealed their KPIs weren’t
integrated across functions or the various layers within
the organization. Some departments’ targets bore no
relation or connection to those set by the board. We
helped refocus KPIs and applied them consistently
across the organization—making sure teams and
individuals were clearer about their responsibility for
optimizing cost.
To successfully deliver against these KPIs, every organization initiatives would create momentum and encourage further
needs an integrated, web-based toolset for planning, initiatives and innovation, creating a cycle of success.
delivering, and tracking cost data that allows all stakeholders We often find that cost-out success breeds cost-out
immediate and comprehensive access to one consistent and success—with organizations able to identify and seize further
reliable set of data. savings much more easily once they are into the groove of
successful implementation.
Our research also found that many organizations are yet to use
the full range of cost-out tools and methods at their disposal. Methodologies was another dimension with the biggest gap
The tools dimension was in the top three areas where many between the best and the worst. According to our research,
sectors were falling short, with risk management shown to several sectors—such as life sciences, financial services, and
be an area where many fell short. In our experience—in the defense and aerospace—are struggling to optimize unit-price
automotive industry, for example—there’s been too strong a transparency or the use of bottom-up calculations. These
focus on benefits. Unexpected risks in the past have meant methods are extremely valuable. Unit price tracked against
savings ideas having to be abandoned. budgets or historic data can throw up anomalies and highlight
opportunities for savings. With a detailed bottom-up cost
Imagine the difference, instead, if leaders were able to focus on
calculation for all processes, products, and investments, you
risk management as well as they have on other subdimensions.
get a factual baseline.
Rather than being abandoned, successful cost reduction
RECOMMENDATIONS17
EXAMPLE 3
Empower your people to deliver cost-out change Automotive equipment manufacturer:
Successful organizations are designed for simplicity, building finding an extra 20 percent in savings
teams around products and services, rather than skills, while
empowering people to make decisions and creating a flat by switching to agile working
organizational structure. Such a business design removes
barriers to doing great work—including identifying potential The company faced significant price increases from
cost savings. suppliers for parts that were no longer mass-produced.
You’ll need to embed the right culture for cost-out success They asked us to come up with ideas to prevent these
to be sustainable. Successful organizations break down silos increases for one of the biggest commodities.
and implement agile principles—and this helps ensure that We used our cost optimization framework and identified
the organization as a whole is working to the same strategy more than 50 cost-saving ideas together with the
with consideration of all six cost-out dimensions, rather than business team. We developed a life cycle strategy to
different functions pulling different levers at different times. stabilize material cost. By implementing agile principles,
We’ve seen agile working unlock so much value in we encouraged new ways of thinking. And this increased
organizations. Our research into the top businesses by financial motivation and energy. We identified cost-saving
performance found they’re almost 30 percent more likely to benefits of more than 20 percent of the company’s
display agile characteristics, suggesting that commitment to yearly purchase volume, and put in place a strategy so
organizational agility can make a crucial difference as a driver the company will continue to apply new ideas.
of success.1 Example 3 shows the impact switching to agile
working can have on a cost optimization program.
BREAKTHROUGH
Levers proven to be effective
over the short term
FREQUENCY OF APPLICATION
Design for
manufacturing
End-to-end
EMERGENT processes
Bleeding-edge Benchmarking
cost-out innovation and should-cost
analysis
Investment
optimization
Self-learning
process
Software Requirements
cost-out optimization
Change
Concept
management
Portfolio variance optimization
optimization
management
LEVEL OF MATURITY
Credit: PA Consulting
RECOMMENDATIONS19
Negotiation
Design-to-Cost
Contract
management
Procure-to-pay
Lean RFx
Catalog processes
management
Logistics
optimization
Supplier development
and management
INDUSTRIALIZED
Levers considered
standard
POPULARIZED
Levers considered
best practice
LEVEL OF MATURITY
20 COST-OUT
EXAMPLE 4
We believe leaders can enhance their approach to cost-out by Enhancing competitiveness by cutting
taking a broad view and balancing their portfolio of cost-out
initiatives across the entire Cost-Out Competitiveness CurveTM. software development
Many organizations tend to rely on traditional areas like costs by 25 percent
procurement and Lean processes (on the right-hand side of
the curve). But there are lesser-used opportunities that could A global energy business’s product set required
make a real difference. This is where you can steal a march extensive software development. It was losing market
on competitors. The options on the left of the curve have the share due to uncompetitive pricing. They asked us to
biggest potential as there’s less focus on them—sometimes carry out a review of their software architecture, and
because they’re more of a challenge. But all of these are their software development process, to understand
perfectly achievable, and the rewards could be great. how they could optimize the cost of development and
For example, software costs are anticipated to make up 25 enhance their competitiveness.
percent of manufacturing costs by 2025, up from five percent We analyzed the end-to-end development process and
in 1995. But software development costs are often described benchmarked the performance of the development
as a “black box”—suggesting they can’t be analyzed and team against industry best practice. That allowed us to
optimized. We’ve helped organizations debunk this myth, see make recommendations to achieve more cost-effective
Example 4. With transparency, you’re able to find levers that delivery. We also reviewed the software architecture
will allow you to negotiate with suppliers, for example. of the product portfolio and identified potential
We’re also working with a company that’s made a large improvements that would allow our client to extend the
number of acquisitions to create valuable savings through reach of their software around the world.
portfolio variance management. With empowered customers We helped the company understand how their software
increasingly seeking personalization and products tailored team could become more efficient. We identified
specifically to deliver an outcome, many organizations are cost savings equivalent to 25 percent of software
struggling to manage the cost variance within their product development costs.
portfolios. Through our analysis of the organization, we
identified that out of the 730 product and service variants
driving cost and complexity across the business, only the top
25 products and services contributed more than 80 percent
of revenue, while driving only 35 percent of the cost—so this
process represents a major opportunity to save and simplify
at speed.
RECOMMENDATIONS21
EXAMPLE 5
© Crown copyright 2020
And we made the most of benchmarking and target Using innovative procurement
costing analysis for a premium car manufacturer. They were
undertaking digital transformation of their quality control techniques to deliver an explosive
processes to reduce the time it takes from customers reporting device detection system
issues to car dealers to be reported back and corrected. Our
team analyzed the quality process from mechanic to dealer
and then applied best-practice thinking to redesign the To protect soldiers in Afghanistan, the UK Ministry of
entire process. As a consequence, issues were detected and Defense (MOD) urgently needed a vehicle-based system
solved far more quickly, reducing process time by 95 percent. to detect improvised explosive devices hidden below
These examples show how cost-out cuts through to meeting road surfaces. Off-the-shelf solutions existed but were
customer needs, sharpening your competitive edge. considered unsatisfactory. Customizing a solution,
however, would extend the timescale and leave soldiers
Your focus should be on relentlessly pursuing innovative ways at risk for longer.
to cut costs—both in your mindset of approaching cost-out
and in the way you deliver it. While innovative approaches Our work included assessing a wide range of candidate
are easier to come by on the left-hand side of the curve, your systems and subsystems to help the MOD select the right
empowered, agile teams, working to a solution. It took just 11 months to move from investment
clear strategy, may be able to find innovative ways to squeeze decision to operational use. The system has been saving
maximum value from the more traditional and standard options lives since early 2011. The procurement approach saved
for cost-out on the right-hand side of the curve. As Example an estimated £9 million of upfront costs plus projected
5 shows, we have previously found innovative approaches to lifetime costs of a further £8 million.
procurement to deliver multimillion-dollar savings.
While traditional cost-out processes rely on spreadsheets, we
believe competitive advantage can be created by seeking an
innovative edge in all you do—looking at products, tearing
them down and rebuilding them, and by using online user
boards and customer interviews, and so on. Talk to end users
to find out what they really want and reshape/cocreate your
offering in a way that optimizes costs but also provides a better
outcome. And talk to people throughout the business, drawing
on a diverse team of experts to come up with the best possible
solutions, formed of entirely new ideas and new ways to think
about existing tools and methodologies. Leaders should inspire
and empower employees to find ingenious, inventive cost-out
solutions.
22 COST-OUT
3.65
Cost-out vision
STRATEGY
5
2
3.65 3.25
Cost-out function 1 Scope of cost-out
3.90 4.10
Platform strat. (stand./mod.) Product dev. roadmap
& capab. growth
3.50
Cross-funct. teams
ORGANIZATION
5
& GOVERNANCE
2
2.70 3.50
Empowerment 1 Roles & responsibilities
3.67 4.00
Tracking & measuring Targets & objectives
Credit: PA Consulting
RECOMMENDATIONS23
4.17
Customer requ. mgmt. (ext.)
PROCESSES
5
3.35 2
Savings delivery 3.30
Target price mgmt. (int.)
1
3.70 3.40
“Best of breed” conc. dev. Product requ. & conc. mgmt.
4.63
Project management
TOOLS
5
2
4.00
4.33
Cost management
Risk management
1
3.60 4.00
Change management Requirements management
24 COST-OUT
4.63
Specification capability
COMPETENCIES
5
& SKILLS
3.33 2 3.45
Entrepreneurial Cost-benefit analysis
competence
1
3.30 4.15
Calculation capability Development & techn. capab.
4.10
Unit-price transparency
METHODOLOGIES
5
2
2.83 3.40
Value stream Concept optimization
optimization 1
3.55 3.75
Bottom-up calculation Benchmarking
Credit: PA Consulting
RECOMMENDATIONS25
EXAMPLE 6
Example 6 describes the impact of transferring ideas from the Defense and aerospace supplier:
automotive sector to a defense and aerospace organization.
This type of cross-sector learning is one of the best ways using innovative optimization levers
to gain a competitive edge over competitors who are often delivers savings
getting their own house in order or limiting their comparisons
to industry peers.
A leading firm in aircraft propulsion and turbines wanted
to grow their market but keep operational and capital
expenditure down. We injected new thinking from
leading sectors to help them do this.
RECOMMENDATIONS
BY SECTOR
THE THE
LEADERS LAGGARDS
1/10 6/10
A U TO M OT I V E I T & T E L E C O M M U N I C AT I O N S
2/10 7/10
LIFE SCIENCES D E F E N S E & A E R O S PA C E
3/10 8/10
INDUSTRIAL FINANCIAL
ENGINEERING SERVICES
4/10 9/10
ENERGY & UTILITIES TRANSPORT
5/10 10/10
CONSUMER PRODUCTS G OV E R N M E N T &
P U B L I C S E C TO R
28 COST-OUT
The sector continues to lead the way. They’re particularly Room for improvement
strong in terms of strategy and methodologies. For decades,
automotive businesses have been challenged by strong
competition and pressure to globalize and standardize the Automotive has been the global cost-out lead for many years.
supply chain. This means they’ve made cost optimization a Yet, in recent years they’ve lost ground as firms failed to act
priority and have developed sophisticated and successful rigidly on complexity reduction while being unprepared to
methods to make it part of “business as usual.” cope with growing relevance of software development and
electronics cost that will soon comprise up to 30 percent to
But right now, fundamental change is going on. Manufacturers 50 percent cost of a car.
need to manage significant technological, commercial,
market, and political developments like autonomous driving, The sector hasn’t yet adapted to the latest challenges. The
new mobility platforms, connectivity, customer demand for increasing importance of software solutions, end-to-end
low-emission vehicles, and both the short-term and longer- process integration, and global just-in-time supply chains offer
term impact of Brexit. They’ll have to be very clear about the chance to improve.
the strategy and technology they’ll need to invest in. There’ll
also be challenges when changes to emissions testing come
into force for regulatory purposes. Another key challenge Sector priorities
is ensuring customers are considered alongside the end-to-
end production process, keeping them excited rather than Tools: Risk management—initiatives have a better chance
overengineering solutions. of success if strong risk management is implemented to
help identify and mitigate risk over short-, mid- and
long-term horizons.
STRATEGY ORGANIZATION
& GOVERNANCE
Vision LEADER Cross-funct. teams 0.2
Scope LEADER Roles & resp. 1.2
Dev. roadmap LEADER Targets & obj. 0.3
Platform strat. LEADER Tracking & measuring 0.1
Cost-out function LEADER Empowerment LEADER
PROCESSES TOOLS
COMPETENCIES METHODOLOGIES
& SKILLS
Specification capab. 2.5 Unit-price transp. LEADER
Cost-benefit analysis LEADER Concept optimization LEADER
Dev. and techn. capab. LEADER Benchmarking LEADER
Calculation capab. LEADER Bottom-up calculation LEADER
Entrepreneurial comp. 0.5 Value stream optim. 0.1
30 COST-OUT
Life sciences comes in at second place. Like the automotive Room for improvement
sector, life sciences has faced cost-cutting pressures for
some time. Public and political attention has been focused
on the cost and value of medicine, pushing the industry to We found that competencies in areas like project,
innovate for better, faster, and cheaper drug development. requirements, and specification management are seen as
What’s more, a firm’s revenues can “fall off a cliff” when one at a high standard consistently across the sector. The cost-
or more established products go off-patent. Another factor is out dimension where life sciences organizations are furthest
increasingly long cycles in drug creation. And more stringent away from the leaders is strategy. They’re achieving some
regulation has forced higher standards in processes and success, but there are still opportunities for improvement.
operating procedures. There’s upside in driving Design-to-Cost—where products are
designed with the eventual cost in mind from the outset—and
Now, patients, customers, and regulators are all more standardisation strategies more effectively.
demanding than ever. Many organizations struggle to
respond to consumer-led disruption in a way that’s relevant
and valuable, often because they mistakenly believe that Sector priorities
incremental improvement is all that’s needed.
Life sciences organizations—be they biotech, pharma, or Methodologies: Unit-price transparency—for every
medtech organizations—need more than patented drugs development project, organizations need to assess and track
or devices to keep themselves profitable. They need to achieve the unit cost of processes and products against budget and
faster time to market at even lower cost. The challenge is historic data.
to harness data to understand diseases, run better clinical
trials, and develop treatments more efficiently. It also means Tools: Cost management—organizations need an integrated,
pinpointing the parts of operation that can bring the most web-based toolset for planning, delivering, and tracking cost
value. that allows all stakeholders immediate and comprehensive
access to one consistent and reliable set of data.
STRATEGY ORGANIZATION
& GOVERNANCE
Vision 3.4 Cross-funct. teams LEADER
PROCESSES TOOLS
COMPETENCIES METHODOLOGIES
& SKILLS
Specification capab. 3.8 Unit-price transp. 7.7
Cost-benefit analysis 3.1 Concept optimization 1.6
Dev. and techn. capab. 2.6 Benchmarking 5.0
Calculation capab. 2.5 Bottom-up calculation 4.9
Entrepreneurial comp. 2.0 Value stream optim. LEADER
32 COST-OUT
We have successfully
executed the largest restructuring
in our company’s history, while
continuing to grow our revenue
and backlog to new records. As
a result of the confidence this
Industrial engineering has inspired, we are evaluating
additional opportunities to reduce
costs and to maximize the value
of future wins
Sector priorities
STRATEGY ORGANIZATION
& GOVERNANCE
Vision 2.2 Cross-funct. teams 2.3
Scope 3.3 Roles & resp. 3.1
Dev. roadmap 4.7 Targets & obj. 2.9
Platform strat. 2.9 Tracking & measuring 3.5
Cost-out function 6.4 Empowerment 2.4
PROCESSES TOOLS
COMPETENCIES METHODOLOGIES
& SKILLS
Specification capab. 3.4 Unit-price transp. 2.3
Cost-benefit analysis 3.1 Concept optimization 0.2
Dev. and techn. capab. 1.0 Benchmarking 5.9
Calculation capab. 4.0 Bottom-up calculation 3.1
Entrepreneurial comp. 0.6 Value stream optim. 1.6
34 COST-OUT
Gregg Edeson
PA technology expert
The energy and utilities sector falls within the middle of the Room for improvement
pack. There have been cost-out successes in offshore wind
achieved primarily through competition in the supply chain. We
The sector is strongly influenced by the focus on large-scale,
expect cost reductions here will continue in a variety of ways,
high-cost, and complex assets. Unsurprisingly, our research
including further technology improvements and larger wind
found a strong toolset in project and risk management,
turbines.
supported by strong competencies in these areas. But the
Our research suggests the sector has a significant opportunity gap between this sector and the leaders is significant in most
to look at cost in terms of meeting customer requirements. other areas, particularly in the strategy and methodologies
Liberalization, to some extent, caught businesses off guard in dimensions.
terms of the need to understand customers better—and the
opportunities that presents. Our research also shows energy
and utilities organizations could use methods and tools from Sector priorities
other industries. Automotive businesses have well-developed
systems in place for engaging with suppliers, for example. This
Tools: Cost management—in this asset-heavy sector, capital
could work well in this sector, where it might be possible to
expenditure and operational expenditure need to be evaluated
collaborate and set up power-sharing agreements.
from day one, as the financial risk of failure is so high.
The lines between oil and gas companies and electric utilities
Strategy: Cost-out function—a strategic cost-out function
are beginning to blur as traditional fossil fuel companies
is needed that’s empowered to lead, challenge, and veto
invest in the low-carbon transition. Funding infrastructure and
proposed business solutions—and not just seen as a project.
ensuring equal access to affordable clean energy are central
It can make sense to outsource this to a third party—
challenges for the sector.
especially when companies don’t have the right expertise
We expect to see more mergers between oil and gas at the right time.
companies, electric utilities, and third-party renewable
Methodologies: Unit-price transparency—the ability to assess
energy companies. An increasing number of energy companies
and track the unit cost of processes and products against
will invest in renewable energy and electric vehicle charging
budget and historic data is vital for every development project.
infrastructure. Blockchain technology will continue to spur the
take-up of innovation. All of this requires significant investment
and could—if not managed well—lead to higher costs.
RECOMMENDATIONS BY SECTOR35
STRATEGY ORGANIZATION
& GOVERNANCE
Vision 4.8 Cross-funct. teams 3.7
Scope 3.5 Roles & resp. 2.4
Dev. roadmap 2.5 Targets & obj. 1.2
Platform strat. 2.9 Tracking & measuring 2.4
Cost-out function 6.4 Empowerment 2.6
PROCESSES TOOLS
COMPETENCIES METHODOLOGIES
& SKILLS
Specification capab. 3.4 Unit-price transp. 5.1
Cost-benefit analysis 1.9 Concept optimization 2.3
Dev. and techn. capab. 3.5 Benchmarking 4.3
Calculation capab. 1.9 Bottom-up calculation 4.9
Entrepreneurial comp. 2.0 Value stream optim. 0.7
36 COST-OUT
David Taylor
Key focus areas: creating a product Chairman, President, and
development roadmap, understanding Chief Executive Officer
P&G4
customer requirements, and developing a
cost management toolset.
The consumer products sector falls within the middle of the Room for improvement
pack. The sector is characterized by products with a rapid life
cycle and constant pressure to develop new and differentiating
There’s a significant opportunity for this sector to learn from
features to meet real or perceived consumer demand. This is a
other industries—particularly when it comes to making cost
significant challenge for cost optimization, and is seeing many
control a more strategic theme. Organizations should also
consumer organizations look to unlock additional opportunities
learn to put stronger governance in place and give teams
from their supply chain.
clear incentives to focus on cost at an early stage in product
Consumers expect more and more—whether it’s new, development.
personalized, and sustainable products, or the certainty of
getting these products exactly when and where they want.
To keep up, manufacturers and retailers must innovate Sector priorities
nonstop. That means businesses have to create new revenue
streams, transform operations, and create competitive
Strategy: Product development roadmap
advantage. They need to get faster at taking products from
and capability growth—solutions have to be expanded
creative design through development and launch, and to
beyond a single product like a chocolate bar, a soft drink,
find new ways to connect brands with customers. This
and so on, toward a more integrated systems approach
requires major investment in all areas. Controlling capital and
that includes additional services around this based on
operational expenditure will be key.
personalization and customization.
STRATEGY ORGANIZATION
& GOVERNANCE
Vision 2.9 Cross-funct. teams 2.0
Scope 5.6 Roles & resp. 0.7
Dev. roadmap 8.0 Targets & obj. 4.0
Platform strat. 5.6 Tracking & measuring 1.3
Cost-out function 4.4 Empowerment 0.1
PROCESSES TOOLS
COMPETENCIES METHODOLOGIES
& SKILLS
Specification capab. 5.8 Unit-price transp. 2.7
Cost-benefit analysis 2.0 Concept optimization 3.7
Dev. and techn. capab. 2.2 Benchmarking 5.0
Calculation capab. 2.4 Bottom-up calculation 3.1
Entrepreneurial comp. LEADER Value stream optim. 0.6
38 COST-OUT
We would expect to
see downward cost pressures as
network operators build at scale,
refine their build processes and
innovate with new techniques
STRATEGY ORGANIZATION
& GOVERNANCE
Vision 4.7 Cross-funct. teams 2.6
Scope 3.6 Roles & resp. 2.3
Dev. roadmap 2.8 Targets & obj. 2.2
Platform strat. 2.4 Tracking & measuring 2.3
Cost-out function 5.6 Empowerment 1.8
PROCESSES TOOLS
COMPETENCIES METHODOLOGIES
& SKILLS
Specification capab. 4.0 Unit-price transp. 1.6
Cost-benefit analysis 0.9 Concept optimization 0.7
Dev. and techn. capab. 2.7 Benchmarking 5.0
Calculation capab. 4.7 Bottom-up calculation 6.2
Entrepreneurial comp. 1.4 Value stream optim. 3.1
40 COST-OUT
It is difficult to remember
a time when the defense
equipment budget was not
over budget. And these cost
pressures undoubtedly reflect
the particular complexities
Defense and aerospace of the defense sector
Jonathan Evans
PA defense and security expert
STRATEGY ORGANIZATION
& GOVERNANCE
Vision 2.7 Cross-funct. teams 2.5
Scope 4.1 Roles & resp. 1.8
Dev. roadmap 2.2 Targets & obj. 3.2
Platform strat. 3.5 Tracking & measuring 2.6
Cost-out function 6.8 Empowerment 2.4
PROCESSES TOOLS
COMPETENCIES METHODOLOGIES
& SKILLS
Specification capab. LEADER Unit-price transp. 0.7
Cost-benefit analysis 1.3 Concept optimization 2.0
Dev. and techn. capab. 0.1 Benchmarking 5.6
Calculation capab. 5.5 Bottom-up calculation 5.8
Entrepreneurial comp. 1.7 Value stream optim. 3.3
42 COST-OUT
Martin Tillisch
PA financial services expert
The sector is the weakest commercial sector in the Room for improvement
methodologies dimension—for example, in cost transparency
and the use of benchmarks. Because customer engagement
Benchmarks show that the cost per contract still varies
is habitually part of service sector work, applying these
significantly across the players—the difference can be by
methodologies is more complex than for product-heavy
three times as much. The leaders achieve this by cutting out
sectors. But we’ve found that investing to overcome
complexity and limiting human interaction in the signing-up
these challenges is one way sector leaders have of
process, for example. So, there’s clearly still more organizations
differentiating themselves.
in this sector can do.
The industry is facing unprecedented challenges: uncertain
markets, regulatory pressure, increasing competition,
groundbreaking innovations, and diminishing margins. New Sector priorities
technologies and start-ups develop innovative products and
channels, challenging established and traditional players.
Methodologies: Unit-price transparency—for every
Today’s customers are increasingly sensitive to cost but
development project, leaders need the ability to be able to
unwilling to compromise on quality.
assess and track, against budget and historic data, the unit
cost of processes and products. Looking at cost per contract
provides extra information to help identify cost drivers.
STRATEGY ORGANIZATION
& GOVERNANCE
Vision 4.4 Cross-funct. teams 2.8
Scope 1.2 Roles & resp. 2.2
Dev. roadmap 7.2 Targets & obj. 4.7
Platform strat. 3.2 Tracking & measuring 1.7
Cost-out function 4.1 Empowerment 0.3
PROCESSES TOOLS
COMPETENCIES METHODOLOGIES
& SKILLS
Specification capab. 8.3 Unit-price transp. 9.3
Cost-benefit analysis 3.8 Concept optimization 6.1
Dev. and techn. capab. 8.5 Benchmarking 6.0
Calculation capab. 2.4 Bottom-up calculation 5.8
Entrepreneurial comp. 3.3 Value stream optim. 0.9
44 COST-OUT
The transport sector is at the bottom of our scale of for-profit Room for improvement
sectors. Across all dimensions, the gaps between transport
organizations and leaders are significant—whether in strategy,
Cost optimization is especially relevant for the transport sector
organization and governance, or in more operational areas
because significant investment is needed across all areas—in
like processes and methodologies. That suggests programs
infrastructure like rail networks or greening the future of
to optimize cost in the past haven’t resulted in a fundamental
aviation, for example. Improvements here would have a
change in cost management, but rather on short-term, more
huge impact in terms of infrastructure outlay and ongoing
tactical effects.
cost of ownership.
Challenges in the sector have been steadily increasing because
of the opening of international markets and new entrants, as
well as the recent impact of the coronavirus pandemic. With Sector priorities
competition broadly intensifying, operators are faced with a
unique double challenge—reducing costs while at the same
Tools: Cost management—in such an asset-heavy
time making offers more attractive. There’s a major shift
sector, capital expenditure and operational expenditure need
toward “mobility as a service,” where customers will have
to be evaluated from day one, as the financial risk of failure is
access to an array of public and private transport options
so high.
through a single platform. Users will expect seamless travel
from one place to another—an outcome rather than the Strategy: Cost-out function—organizations need a strategic
traditional view of operators providing one component of a cost-out function that’s empowered to lead, challenge, and
larger journey. It means playing a new game for which the rules veto proposed business solutions—as opposed to being seen
are yet to be established. as a project. Or it can make sense to outsource this to
a third party—especially when companies don’t have the right
expertise at the right time.
STRATEGY ORGANIZATION
& GOVERNANCE
Vision 5.3 Cross-funct. teams 4.7
Scope 2.3 Roles & resp. 4.7
Dev. roadmap 4.4 Targets & obj. 6.7
Platform strat. 3.6 Tracking & measuring 4.0
Cost-out function 10 Empowerment 4.1
PROCESSES TOOLS
COMPETENCIES METHODOLOGIES
& SKILLS
Specification capab. 3.8 Unit-price transp. 5.5
Cost-benefit analysis 0.5 Concept optimization 5.2
Dev. and techn. capab. 3.3 Benchmarking 7.1
Calculation capab. 6.5 Bottom-up calculation 7.8
Entrepreneurial comp. 4.0 Value stream optim. 4.2
46 COST-OUT
The largest of all the sectors, the government and public sector Room for improvement
faces very different challenges. This sector is required to fulfill
statutory obligations to provide services that are usually under
The sector has the problem of being underfunded. Lower pay
great pressure to reduce cost. The challenge is to determine
than in the private sector means there’s always a shortage of
how public services will be provided in the digital age, with
skills. The priority in providing public services should be to limit
greater accessibility and lower cost.
unnecessary and unforeseen expenditure. That’s why we see
Over the last decade, organizations in this sector have been the need for a focus on risk management.
recovering from the financial crisis, with most low-hanging fruit
Organizations here should be undertaking significant programs
savings having already been picked. The sector now has to
that join up functions and seriously challenge the status quo in
focus on ensuring services meet long-term aspirations, while
terms of operation.
reorganizing them so they stick to cost forecasts. There are
many instances of large-scale projects where costs run out of
control. All too often that’s because the complexity of these
projects requires highly skilled, cross-functional input, but it’s
Sector priorities
left to too few people to manage.
Tools: Risk management—governments and public sector
organizations around the world have to deal with incredibly
complex challenges. The impact of things going wrong is
substantial. Stronger risk management can help improve the
chances of success.
STRATEGY ORGANIZATION
& GOVERNANCE
Vision 5.4 Cross-funct. teams 6.6
Scope 7.4 Roles & resp. LEADER
Dev. roadmap 0.3 Targets & obj. 3.3
Platform strat. 6.2 Tracking & measuring 3.8
Cost-out function 8.7 Empowerment 3.9
PROCESSES TOOLS
COMPETENCIES METHODOLOGIES
& SKILLS
Specification capab. 7.0 Unit-price transp. 3.9
Cost-benefit analysis 4.8 Concept optimization 2.2
Dev. and techn. capab. 3.8 Benchmarking 6.7
Calculation capab. 5.9 Bottom-up calculation 5.0
Entrepreneurial comp. 4.4 Value stream optim. 3.2
48 COST-OUT
METHODOLOGY
We asked senior executives how well they think their The respondents
organization is doing in terms of each of our 30 subdimensions
of cost-out by giving a score between 1 and 5. That allowed
us to create an index for each sector and to measure the Building on our 2016 survey of 90 global organizations, for
differences between the leaders and the rest. this report we surveyed global industry leaders across an
additional 90 organizations. Europe and the USA make up 95
We also asked respondents from 90 organizations more percent of all respondents. We analyzed organizations from
recently how relevant those subdimensions are for their 10 different sectors. Automotive, financial services, industrial
sector—scoring the relevance from 1 (low) to 5 (high). We used engineering, and defense and aerospace make up two-thirds of
this to weight the gaps we’d calculated for each subdimension all respondents. Half of the respondents are from organizations
in each sector, giving us unique, sector-led insight into the with an annual revenue of €10 billion or more.
areas of improvement for each sector.
METHODOLOGY49
Respondents
by region
EUROPE
65%
31%
4%
NORTH AMERICA
ASIA-PACIFIC
AND GULF
Respondents Respondents by
by sector annual revenue (€)
28%
15%
8%
<500m
>10bn
500m–999m
1bn–10bn
8% 6% 5% 4% 3%
Energy & Life sciences Government & Consumer Transport
utilities public sector products
Credit: PA Consulting
50 COST-OUT
CONTRIBUTORS
Chris has successfully led performance transformations Shanton focuses on applying advanced operations
for large, complex businesses in a variety of sectors. capabilities to consumer products and manufacturing
He brings a deep knowledge of methodology and organizations to integrate and streamline value chain
combines it with the breadth of experience to confidently operations, improving service and lowering costs. He
tailor approaches, meeting the specific operational, has a record of outstanding success with a deep set of
performance, and cultural client environments. Through experiences across several industries; including luxury
his broad cross-sector experience, Chris knows what retail, specialty food, consumer durables, life sciences,
makes performance improvement work and, most automotive, industrial products, aerospace and defense,
importantly, stick. and high tech.
Endnotes
1
The evolution of the agile organization: old dogs. Ingenious new tricks. PA Consulting, October 2018
2
“VW CEO shifts strategy from empire building to efficiency,” uk.finance.yahoo.com, 13 September 2019
3
“Q2 2019 AECOM earnings call,” Thomson Reuters, 8 May 2019
4
“P&G announces fourth quarter and fiscal year 2019 results,” P&G, 30 July 2019
5
“Future telecoms infrastructure review,” Department for Digital, Culture, Media & Sport, gov.uk, July 2018
6
“KLM traffic results October: +3.6%,” aviation24.be, 12 November 2019
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