Customer ID Jan Feb Mar Apr May June Jul Aug Sep

1 1989 976 897 482 1898 1353

2 753 931 484 903 1148 1007 50 332
3 266 188 1565 934 284 342 649
4 962 1408 1551 1252 156 1636 200
5 1631 1366 191 1355 1487 334 0 1285

Recency
Frequency
Monetary Value

Recency Jan 1 FrequencyMean 8.6

Feb 1 SD 1.140175
Mar 1
Apr 1 Mean - SD 7.459825 <7 1
May 2 Mean 8.6 7 to 9 2
Jun 2 Mean +SD 9.740175 >9 3
Jul 2
Aug 2
Sep 3
Oct 3
Nov 3
Dec 3
Oct Nov Dec Total No. of purchases R F M Score
999 8594 7 3 2 2 7
701 909 7218 10 3 3 2 8
1304 1605 7137 9 3 2 2 7
1015 8180 8 3 2 2 7
1707 9356 9 3 2 3 8

Monetary Value Mean 8097

SD 939.8431

Mean - SD 7157.157 <7000 1

Mean 8097 7000 to 90 2
Mean +SD 9036.843 > 9000 3
Rank
2
1
2
2
1