Professional Documents
Culture Documents
&
HR Perspective
Research Ajit Sawant
Introduction
As a manager your job is to get results; specifically to get results through others. Let us
see what all things a manager does to achieve this. He generally performs following tasks
as his day-to-day activities.
The manager leads, manages, plans, and budgets. He counsel people, motivates them and
disciplines them. He hires them and sometimes also fires them. He writes proposals and
reports, gives presentations and conducts meetings. And most importantly he solves
problem and makes decision.
These things are important but not alone. They are only important to get results. They are
just means to end. They are just the things a manager needs to do get results. But that
does not mean that if a manager does these things properly he will manage to get results.
He should plan all these activities with the end in mind. And this is what the performance
management allows the managers to do. Performance management is a technique for
beginning with the end in mind.
There are three important areas that are covered in performance management. These are
shown in the diagram below.
Key result areas deal with the ends and not means to them. The word ‘key’ signifies the
vital few results that are important. The results are the things that are intended
consequences of the things you do. The word ‘areas’ means that the results could be
made up of clusters of related but specific results. There is no strict limitation but as a
thumb rule the managers should have no more than four to five key results areas.
Key performance indicators as defined earlier are the gauges that are used to measure the
achievements of an organization. KPIs can be classified into two types.
Direct Performance Indicators are direct measured of the results. For example, if the
profitability is a KRA, profit can be classified as the Direct Performance Indicator. These
are the areas that are quantifiable in nature.
But many a times measuring the performance can not be that simple to be measured in
terms of direct performance indicators. Many a times non-quantifiable parameters could
also be the performance areas. For example brand loyalty. In such kind of cases we have
to go for Indirect Performance measures.
For example if a manufacturing company wishes to measure its performance. For this one
of the obvious key result area could be ‘Sales’. Now Sales can be measure in terms of
revenue over a given time or units sold. Each brand manager might use a different
measure out of these but nevertheless they both are directly linked to the KRA and that is
Sales. But sales may not be the ideal way to measure the performance. It is important that
the sales are made profitably. Hence KRA could be identified as ‘Profit’ and the
indicators could be Annual sales at annual gross margin or Absolute annual profitability.
Similarly there could be other KRAs like market share, expansion of the organization
reach in new geographical territories. But continuing with the sales example we can see
that the sales can not be made by the manager himself; he will definitely need to recruit,
hire and retain highly motivated world class sales team. This could be identified as his
KRA too. But there is no direct way to measure whether or not our team is world class or
not so in this case a set of indirect measurements can be identified as the performance
indicators. These indicators could be in terms of sales achieved per sales rep or sales as
percentage of payroll expenses or amount of sales training provided to each sales
representative or retention of best sales representatives and attrition of low performing
sales representative. Thus if the organization has best sales people on its roll, it pays
them well, keeps them motivated and happy.
Though the indirect measures go pretty close in identifying the thrust areas, it is often
very difficult to decide upon the indirect measure. This is because the indirect measures
come into picture when we are dealing with the intangible areas like people or knowledge
or competence. It is important to remember that a successful measurement system
provides a balanced view of the organizations operations. No single measurement can
ever be a true indicator of the performance. Even the most talked about measure, the
bottom line is just like that.
But many a times it is also true that people do not do this deliberately. Sometimes people
themselves don’t know the true performance evaluation criteria. Earlier this did not use to
be a problem because the industries were manufacturing industries and people were
working there as an individual. But now by the growing stress on service related
industries it is difficult for them to exactly know what is expected out of them. Also the
work that people do is no more of individual nature but it is increasingly becoming team
centric. The all-round performance management system allows them to know what they
are doing and what they need to do in order to reach there. They can actually see the
contribution that they are making to there teams and hence the organizations.
It is also important that the Key Performance Indicators keep up with the time. They
should not be only static in nature and should take into consideration the trends that are
observed in various parameters.
Often key performers concentrate on the effects. It is like advising a batsman by watching
his average go down or go up. But what the player needs so as to improve the
performance is the timing of the shots, gaps which he can or can not explore while hitting
the balls. Similar things happen in the organization. Hence it is important that the
performance indicators are selected in right manner. For example s we have already seen
to measure the sales effectiveness the indirect measure like Hiring/ recruitment, retention
of the highly motivated and world class sales force could be a much performance
indicator than the direct measurements like just the sales figure, profitability etc.
The key performance indicators should be directly linked to the Vision, mission and
values of the organization. If any of these components change it is important that all the
indicators be revisited and analysed again to arrive at the correct indicators in the new
context. It is not advisable to follow same set of indicators just because someone else in
the past designed and/or followed it.
Goals and implementation
Goals are how you turn intentions into action. The dictionary meaning of the goals is ‘the
end to which the design tends’. To develop this concept let us go back a bit to the vision
and mission of the organization and then link it to the goals.
The vision that any company has is just like a destination. The vehicle that the company
is use to reach this destination is nothing but the mission. The values of the company give
a broad direction to journey. The organization should strive hard to reach the destination
but never by compromising on the values. The distance covered in the direction of the
destination could be the ‘key result area’ for the organization and the speed of travel,
stoppage times, and breakdowns could be the ‘key performance indicators’. And the
goals will be the path or the road that the organization takes to reach the destination. That
is the goal is the intention expressed by the organization to make a positive change in the
direction of the long-term vision and mission of it.
Goal setting is both a discipline and a skill. Like any other skills this takes time to master.
Here are see some of the guidelines for goal setting.
When the managers set the goals for the first time they suffer from a traditional problem
and that is they often over estimate what they can accomplish in the short term and under
estimate what they can achieve in long term.
• While setting a goal it is important to make sure that the goals are challenging. If
the goals are not challenging then they are not goals but they are just activities. for
example getting a project through bidding process is hardly a goal but completing
that project in lesser time or saving ten percent of the project costs is surely a
goal.
• The goals should be time bounded. The goals without the deadlines could just be
wishes. Because the deadline spurs the people involved into acting so as to
achieve the goal.
• There must be obstacles between the present state and the goal. If there are no
barriers between the present state and the goal then the goal would be nothing but
some other form of the present state. In fact the greater the obstacle, more one
exerts oneself to achieve them and hence brings out the real performance.
• Many a times lack of knowledge is given as a tame excuse for setting easy goals.
But as one progresses further in achieving them the things start becoming clear
and clear.
• But at the same time goals need to be believable (tough challenging).
Unrealizable goals set not only result into failure to achieve them but also
hampers the motivation levels in the organization.
• The goals must be worthy of the time, energy, emotion and resources one expends
to achieve them. It must be measurable, both in terms of the time, energy,
resources that have gone into it and in terms of the value that they bring about.
• And as discussed earlier the goals should be in line with the mission, vision and
the values of the organization. Achieving the goals must result in the achieving
the ‘key result areas’ and they must be reflected in the ‘key performance
indicators’.
After the key result areas, key performance indicators and the goals have been laid down,
it is important that these are shared with the team. Then follows the action plan to travel
on this path. But at the same time it is necessary that the team also contribute in the
process of setting the goal because unless they participate in this process, they do not feel
motivate enough to work towards them. Here’s a step-by-step guide to get the team to do
it.
Till now we have seen how the performance management can be used to improve the
business processes and to achieve success in moving towards the mission and vision of
the organization. Now we will concentrate our effort on performance management in to
effectively utilize the human capital that the organization has. We will not discuss the
exact performance management framework for the employee performance management
because this framework will vary from industry to industry and also from organization to
organization. But nevertheless we will discuss how to arrive at the framework in detail.
• Identifying and describing essential job functions and relating them to the mission
and goals of the organization
• Developing realistic and appropriate performance standards
• Giving and receiving feedback about performance
• Writing and communicating constructive performance appraisals
• Planning education and development opportunities to sustain, improve or build on
employee work performance.
The proposed conceptual framework also underscores the vital role of education, training
and development in the envisioned successful organization. In this organization,
continuous learning is a prerequisite to successful job performance and organizational
effectiveness. Employees must be able to learn work, developing effective technical and
people skills in order to assume new responsibilities, and keep pace with and anticipate
the changing nature of work and our workplace.
For performance managers and employees, responding to these changes requires the
ability to learn, adapt to change, solve problems creatively, and communicate effectively
in diverse groups. In addition, employees must take personal and proactive responsibility
for their careers to ensure future employability and advancement.
Going by the framework of the performance management system, we will first identify
the Key result areas, Key performance indicators and Goals for employee performance
management and then dwell upon each of them in detail.
For employee performance management the key result area could be like: -
The key performance indicators would be some things that can be measured over the time
period. Hence they would include something like
• Attrition rate of the employees (Direct)
• Efficiency of the employees at the departmental levels (Direct)
• How proud are the employees are about the organization (Indirect)
• Motivation of the workers (Indirect)
Goals:
Goals should include the action plan that we are going to follow to achieve the success in
the Key Result Areas. For achieving all these benefits of HR performance management
we recommend a five fold strategy and that is indicated in the diagram given below. The
five stages are two be followed in specific order as indicated by the arrows.
Observation &
Feedback
Standards Of Performance
Performance Appraisal
This tells us what is expected out of the employee and hence it is the key result area
for the employee. Also these functions and the duties of the employee as well as the
authorities given to the employee are the things that the
Job description:
It is necessary that even before the employee is hired the job description is kept in
mind and published with the invitation for the applications. This is important because
the job description specified before the job starts becomes the job contents
afterwards.
• The specific job functions and tasks which are essential or otherwise
• The percentage of time typically to be spent performing each function
• The skills, knowledge and abilities required to perform the job successfully
• The physical and mental requirements of the position
• Special conditions of employment
• The level of supervision received and exercised.
Strategic Planning:
Individual employees will each make a contribution to the realization of goals and
may be responsible for accomplishment of specific strategic initiatives in support of
those goals. To ensure that initiatives are completed, those responsible for particular
strategic initiatives are usually named and due dates are specified.
The annual goals and strategic initiatives for which the employee has responsibility
should be clarified to the employee while describing the position, setting standards
of work performance, giving feedback about performance, doing the annual
performance appraisal, and planning for employee education, training and
development. This helps in keeping the work force focused towards the ultimate
organizational objectives.
Standards of performance
For example the standard performance can be calibrated in five stages as described
below.
These performance standards are applied at the beginning of the appraisal period and
the performance is reviewed at the end of the period.
When performance standards are in place, both manager and employees will know
what the expectations are for the performance of essential functions and related
tasks. This common understanding provides the basis for ongoing feedback and
performance counseling between appraisals as well as for the formal performance
appraisal process.
One of the approaches for developing the standards is the directive approach in
which the performance manager writes the standards, in consultation with
management and the Employee Relations representative for his or her department.
Then the standards are shared with the employees affected for their information and
any questions they might have are addressed.
Another is a collaborative approach in which employees work with the manager to
develop the performance standards for their positions. While it is a legitimate option
to develop the standards without employee input, the benefits of a collaborative
approach are important. Both the performance manager and the employee bring
valuable information to the process and the end result is more likely to be supported
by everyone involved.
The performance manager, however, should make the final decision about the
appropriateness of the standards in consultation with management and the Employee
Relations consultant for your department. Mutual agreement with the employee
about standards is preferable, but may not be always possible. But mutual
understanding and recognition of the standards goes a long way in successful
implementation of the employee performance management system.
Before the team meets, it is necessary to explain to everyone involved exactly what
performance standards are, why they are important, and how they will be used. It
should be confirmed that the employees understand the process and solicit their
comments and questions. It should be made clear to them that the team should work
together to develop standards for their positions and that their recommendations and
concerns will be considered seriously. Also it should be explained that it is the
manager’s responsibility to make the final determination about the appropriateness
of the standards.
All the participants in the standards writing process should have access to the
following documents:
This will cover any scope of negligence from the employees on account of
ignorance. It may be appropriate to define standards that apply to an entire essential
function, though typically standards are developed for related tasks. It is not
necessary to write a performance standard for every task in a job. Only those that are
most important to the position should be considered with the top most priority.
The behaviors and results that would constitute the minimum acceptable and
expected performance for the task or function should be explicitly stated.
Performance that satisfies those standards should be awarded with proper ratings.
Standards should be written in clear language, describing the specific behaviors and
actions required for work performance to meet, exceed or fail to meet expectations.
Following is the dos and don’ts list for the managers for developing standards:
2. Specify the acceptable margin for error. Ideally perfection should not be the
standard even for the highest grade. Having the perfect outcome in the list of
standards might detract the employees from even having a shot at the top of the
ratings.
Written performance standards may also be developed for the general categories to
be evaluated, like: initiative/innovation, teamwork/collaboration, leadership,
decision-making, etc. These standards should be developed for these categories with
the particular position as well as the needs of the organization in mind.
Observing employee performance and offering feedback about what the performance
manager sees should be a routine part of the employee performance management.
Feedback is most effective in reinforcing or improving work performance when the
employee has confidence in the basis of that feedback. And the performance
manager, will be more confident when giving feedback based on information that he
can support. Hence it is important to first gather as much information as one can and
then packaging it in such a way that it brings about the performance without
hampering the organization’s health.
When observations about the results of employee performance, the output employees
generate and the impact of their work are made, it is advisable to gather additional
information to make both praise and constructive feedback more effective.
Observations should be the basis for feedback, and may also suggest actions that
might be taken to support, develop or improve performance.
But this would be an ideal situation for the busy performance managers of today.
There has to be a way to ‘observe’ (and not monitor) the performance of the
employees when the manager can not be physically present. Here it is how: -
When the manager is not present physically he should develop the processes or the
mechanisms that would help him ‘observe’ the performance. The processes
developed should be open, fair and understood by everyone. Some of the processes
that can be useful in observing the performance are given below. The list is just an
indicative list and is not exhaustive. Every manager should understand the working
environment of his organization and modify the following processes or should
develop his own processes for observing the employees.
Behavioral Feedback
Feedback that describes observed or verifiable behavior and facts is different from
feedback that evaluates the person based on assumptions, interpretations,
generalizations and judgments about what the behavior or facts mean. for example:
1. That was a very poor report. I wish you were more committed to doing a good
job.
2. Your report was not formatted according to standard practice and the content
was based on data that is a year out of date.
Note that in statement #1, the speaker has judged the employee as lacking
commitment, and the statement about the report being "poor" is evaluative without
being helpful. Statement #2 tells the employee exactly what needs to be improved
without judging his or her character or motives. Employees' performance is more
likely to improve when asked to do something specific differently or in better
manner rather than asking them to be different or better. People become defensive
when they feel judged, and are more likely to accept feedback that is behavioral. It
may seem like just a matter of words and both the things indirectly meaning the
same thing but the words only play an important role in hurting the employee or
bringing about the performance out of him. Hence the packaging of the feedback is
as much important as the content is.
Example: I noticed that you arrived at 8:30 on Monday, Tuesday and Thursday
rather than at 8:00.
2. After describing the observations to the employee, ask for his or her input before
deciding what the behavior means. For example, it might have been observed that an
employee has been arriving late over a period of days. Before deciding that the
employee is being irresponsible, more information should be obtained. You may find
that there is a valid reason for the behavior or there are other factors that would
contribute to your understanding. Hence even when a clear-cut indication about the
performance has been obtained it should be compared with the other relevant
information. For example, the employee comes late it should be noted whether this a
regular phenomenon or only this week this has happened, also have all the other
employees staying in the same locality been late then it could be the problem of the
transport systems. Hence it is important to get to know more.
Example: I'd like to talk with you about the reasons for your late arrival.
3. Discuss the impact of the performance or its consequences, but never make threats
or promises of promotion. When an employee understands the impact of
performance, he or she will know why it is important.
Example: As a result, other staff had to leave their work to cover our service desk.
Communicate by words, body language and tone of voice that the intention is not to
hold him pray but it is to be helpful when giving feedback. The goal of feedback is
to reinforce or redirect performance so that the employee can be successful.
Examples
Statement #1 is vague and does not tell the employee what the specific performance
problem was. Statement #2 gives the employee a more complete picture of what
needs to be improved and the importance of improving performance. It also enlists
his or her support in improving future performance.
1. Terrific job!
2. Everyone on the team appreciates the way you facilitated this meeting. You
identified the areas in which we were confused, you summarized to help us stay
on track, and you maintained your neutrality. As a result, we were able to come
to a decision today rather than haggling over details for another week.
Notes that are made or records that are kept about employee performance should
also be phrased in behavioral terms. Statements that would imply subjective
judgment or prejudice about the employee’s personality, character, or motives
should be uprightly avoided. Employees should be encouraged to keep records of
their own accomplishments.
The performance manager and the employee should exchange performance-related
information throughout the review cycle. At these discussions, sufficient time should
be given to discuss accomplishments, needs for further training, and any problems or
concerns. If there are performance problems, meetings at regular intervals for the
purpose of providing feedback on performance should be scheduled. This practice
will ensure that issues are addressed promptly and a problem-solving approach is
fostered between the performance manager and employee.
Performance appraisal
The following are recommended steps for the performance appraisal process.
The preparation process involves review and data gathering, holding a preliminary
meeting with the employee, and employee preparation of a self-appraisal. The
following steps are suggested to the performance manager:
1. Before meeting with the employee, review his or her job description and work
record for the review cycle. Review your observations, notes, and the previous
performance appraisal. Obtain performance feedback from people with whom the
employee has worked (including direct reports, if appropriate). This is important
information to have when evaluating customer service and teamwork aspects of
the employee's job. Where customer service is a key part of the job, feedback
from customers may also be solicited. Locate and have ready any supporting
information.
If during the review cycle, the employee reported to more than one performance
manager, it is appropriate to consult with the other performance managers for
input into the appraisal. Before including any information in an appraisal that
indicates there was a performance problem, ask the previous performance
manager if the information about the problem has been shared with the employee.
2. Give the employee advance notice of the performance appraisal so that he or she
has the chance to review and prepare.
3. Hold a preliminary meeting with the employee in private. The first meeting
should take place before you write or deliver the formal performance appraisal.
At this meeting, explain or review what will happen during the appraisal process
and review the performance appraisal model used in the department. Do this even
if you have appraised the employee's performance in the past. With the employee,
review his or her job description and the department's strategic goals. Discuss and
decide which essential functions and strategic initiatives (for which the employee
is responsible) should be appraised for the period. Some functions or initiatives
may not have figured prominently in the employee's role for the appraisal period,
and appraisal in those areas may not be necessary or significant.
Writing
The writing phase of the performance appraisal process involves completing the form
or the Performance Appraisal Models used by the department, and writing the
supporting comments. In writing the performance appraisal, and for each essential
function, task, annual goal or strategic initiative to be appraised, these questions
should be considered:
1. How does the level of performance compare with the performance standards for
this function, task, goal, or initiative?
2. How was the level of performance confirmed? What did you see the employee
doing? What do analytical reports or work products show?
3. What were the consequences, results and impact of the performance?
Comments
• Record the ratings that have been arrived at through the performance
standards.
• The behavior or incidents that have observed or verified that led to this
appraisal should be described.
• The impact or consequences of the behavior should be stated.
The comments in draft form should be prepared to discuss them during the formal
performance appraisal meeting with the employee. In this discussion with the
employee and review of his or her self-appraisal, new information, or be reminded of
previous information may be learnt, which might cause the manager to revise his
assessment. The final draft should be prepared and given to the employee after the
formal meeting and discussions have taken place.
Delivering
Planning the performance appraisal meeting contributes to the success of the
process. Below are some guidelines that should help the manager accomplishing the
goals of the formal performance appraisal meeting.
• Show your interest in your employee's progress and your willingness to take
up the discussion again any time. Close the appraisal when all points have
been covered and the employee has had the opportunity to provide input.
If changes are to be made to the appraisal, those changes should be discussed and a
date should be agreed upon by which the final draft of the appraisal will be prepared
and the appraisal will be signed.
After necessary changes have been made, the employee should be given a chance to
read, comment (if he or she would like to) and sign the Performance Appraisal. The
employee should be assured that that his or her signature indicates that he or she has
read the appraisal and that a discussion has taken place. It does not signify that the
employee agrees with the appraisal. He should be given a chance to attach his views
about the appraisal with the actual appraisal and sign the views in his presence so
that environment of mutual understanding is developed.
Producing
A copy of the final signed performance appraisal should be given to the employee
for his or her records. He or she can also use it as a guide for improving performance
and for professional development.
The performance appraisal process is intended to break down barriers and maintain
open communication, creating an atmosphere that allows a candid approach to
discussions of performance. During the new review period, the performance
manager and employee discuss the employee's performance on an ongoing basis
until it is time for the next written appraisal. This communication is part of the
ongoing process of observation and feedback.
By following the steps that are discussed above by the time the manager writes the
performance appraisal, he will have the resources he needs to do an effective job. He
will have a clear and current job description and performance standards in place. He
will have a supportable basis for making your appraisals. He will have documented
the employee's performance and given clear feedback about the performance over
the course of the appraisal period. He will have provided the employee with
opportunities to improve performance when necessary. There will be no surprises
about performance problems. At the time of the performance appraisal, both he and
the employee will discuss what the process will involve and you will invite the
employee's input.
Performance development
Continuous Learning
At any of these points in the performance management process, the issues like
training, education or development opportunities can be discussed with the
employee. Identify the specific steps to be taken and document a strategy for
accomplishing these objectives. That documentation should include:
Considerations
When the manager supports and encourages the growth and development of his
employees, he builds employee motivation and commitment to the organization, and
improves morale. The unit, the department and the organization benefit when the
employee succeeds in developing new skills, knowledge or experience.
Assessment:
As mentioned above, effective preparation of performance development plans, with
and for the employees, requires the ability to assess the needs of the employee and
the organization.
The manager should help his employees to set career goals that are consistent with
their skills, knowledge, experience and interests by providing feedback based on
your observations and assessment of their abilities, readiness and potential. The
assessment should be based on his actual experience and observation of employee
performance and behavior rather than on assumptions and personal biases.
Providing Information:
Referral:
The manager should refer his employees to others who can assist them in achieving
development goals. As a performance manager, it is his responsibility to be aware of
the appropriate referral sources both within and outside of his department.
Guidance:
Develop: