About Aircel

Aircel is a mobile phone service provider in India. It offers both prepaid and postpaid GSM
cellular phone coverage throughout Tamil Nadu (including Chennai), Andhra Pradesh,
Assam, West Bengal, Jammu and Kashmir, Himachal Pradesh & Mumbai. Aircel was
founded by NRI businessman C Sivasankaran. Aircel is a joint venture between Maxis
Communications Berhad of Malaysia and Apollo Hospital Enterprise Ltd of India. It is
India’s seventh largest GSM mobile service provider with a subscriber base of over 21
million. It has a market share of 6.3% among the GSM operators in the country. As on date,
Aircel is present in 17 telecom circles and with licences secured for the remaining 10 of the
23 telecom circles, the company plans to become a pan-India operator by 2009. Additionally,
Aircel has also obtained permission from Department of Telecommunications (DoT) to
provide International Long Distance (ILD) and National Long Distance (NLD) telephony
services. It is also a category A ISP. Aircel got the highest rating for overall customer
satisfaction and network quality in 2006 by Voice and Data.

Type Private

Founded 1999

Headquarters Chennai, India

Key People Gurdeep Singh, COO

Industry Telecom

Products Mobile Telecommunication Operator

Website http://www.aircel.com/

7Ps of Aircel
1. Product

1. Prepaid

 Start-up Kit

 Fun-do Pack

 Business Card-Ratecutter

 Recharge Vouchers

 E Recharge

2. Postpaid

  Plan 50

 Double Benefit 100 Plan

 Double Plus 250 Plan

 Double Plus 450 Plan

 Plan 125

 Add on Packs

3. POCKET INTERNET
4. Value Added Services
a. Instant Balance Enquiry
b. 24Hr recharge Facility
c. Caller line identification
d. Call divert, Call wait & Call Hold
e. Multimedia messaging service (MMS)
f. Live Portal
g. SMS based Information Service
5. Features like chat, games, ringtones video clips etc.
6. On-the-move information service.
7. Black list callers.
8. Social Products.

2. Price

 World’s cheapest price rates.

 Customer based pricing strategies.

 Flexible pricing mechanism

 Controlled by TRAI.

 Monthly price plans are available.

 Rewards on the usage.

3. Place
 Aircel is one of the leading alternative providers of telecommunications
services in India, and among the top ten global carriers offering services in 17
other countries, particularly in Africa.
 Telecom service provider has wide and extensive presence even in the
remotest areas.
 Telecom service provider has Customer Care Touch Points.
 Distributors like
E.g. Paan shops, grocery stores, chemists, outlet etc.
 Service providers now also have customer assistant stores like Vodafone store,
idea showrooms etc.
 Customers are able to see and handle products they consider to buy.
 People are on hand to ensure customers needs are matched with the right
product to explain the different options available.
  It offers both prepaid and postpaid GSM cellular phone coverage throughout
Tamil Nadu (including Chennai), Andhra Pradesh, Assam, West Bengal,
Jammu and Kashmir, Himachal Pradesh & Mumbai

4. Promotion

 Large scale print and video advertising.

 Big celebrities like Indian cricket captian M.S Dhoni are roped in to endorse the
product because it .

 Provides innovations such as Bollywood movie premiers, music services such as ring
back tones & many more.

 TV, Print, Internet and radio

 It used celebrity endorsement as well as cause-related marketing.

 Aircel is one of the sponsors of the IPL Team Chennai Super Kings. It is also the
major sponsors for Chennai Open (the only ATP tennis tournament in India), and
Professional Golf Tour of India.

5. PROCESS

• Process for services is very easy and customers can avail it very easily.

 Go to Aircel Store

 Choose a service

 Pay the appropriate fees

 Take the respective service

 Avail the facilities

 Give the feedback

• 121 is the Aircel’s IVR number which can be dialed from anywhere in
India.

6. People

7. PHYSICAL EVIDENCE

• Sim Cards

• Bills

• Before and after sale documents

QUESTIONNAIRE
Dear Respondent
I am conducting a survey as a part of my course curriculum for my project.
I would be grateful to you if you could kindly spare some of your precious time and
help in filling up the questionnaire below.
Thanking You
NAME: ___________ QUALIFICATION: ___________ AGE: ___________
OCCUPATION: ___________
SEX :_____________

Market search information

1. How long you have been using Airce l?

a) > 1 month b) 2-6 months c) 6-12 months d) < 1year
2. Do you use dialer tune service ?
a) Yes b) No
3. If not , then why you are not using this service ?
a) No awareness b) High price c)poor quality service d) others
If yes , answer the following question :
4. Which category of songs you prefer ?
a) Hindi b) Punjabi c) English d)devotional e) kashmiri
f) Dogri
5. Do you change the song frequently ?
a) Yes b) No
6. If yes ,then how often is the change ?
a ) Weekly b) Monthly c) Quartely
7. Do you recommend the service to others ?
a) Yes b) No
8. Rate the service on the basis of your satisfaction ?
a) Excellent b) Very good c) Fairly good d) Average e) Poor
9. Please give your opinion to make this service better .
a)_______________________________________________
b)__________________________________________________
c)____________________________________________________

10. Please mention the other service also which you would want on your Aircel
mobile ?
a)_______________________________________________________
b________________________________________________________
c)__________________________________________________________
SERVICES OFFERED BY AIRCEL
1. Limited music

Tune into your favourite track @ Rs. 2 per day.

Stuck looking for an old track? Can't get enough of a new song? Welcome to the world of
limitless music. Indulge in the one-stop entertainment shop for all the music, movies, gossips
and trivia. It's more than just listening to music.
 Limitless music in all languages & genres
 Set Dialer Tunes
 Download unlimited ringtones
 Share on Facebook
 Enjoy Bollywood Gossip, Audio Cinema & Trivia

2. Aircel Wikipedia

Aircel brings to its customers – Free access to Wikipedia. Get access to a wealth of
information on your mobile for free. Now with your internet enabled mobile phone you can
access m.wikipedia.org without any data charges.

Get Started Now! - Just visit m.wikipedia.org on your mobile phone browser.

Terms and Conditions

 This offer is only available for prepaid customers on Aircel network

 This offer is not applicable for blackberry customers
 Browsing charges apply as per tariff when accessed from 3rd party browsers like
Opera, UC Browser
 The offer is free of cost, however the user must have sufficient balance
 Free access is only within validity of plan voucher subscribed by customer.

3. Pocket internet Games

Games end. Gaming doesn't.

If you feel your pulse racing every time you see a gaming station, Aircel has just the thing for
you. Experience the power of gaming on your mobile – whenever, wherever. FPS, Racing,
combat and more. Take your pick with Pocket Internet Games from Aircel.
Now you can game on with just a single app that lets you download and play unlimited
games from EA, Disney and many more! You can subscribe for 7 days or 14 days and choose
games across multiple handsets and platforms. You can also enjoy unlimited Internet (2G) for
the period.
We'll keep refreshing our list, so keep checking back for more action. You can subscribe
by clicking hereor through a retail card. To recharge, you can visit your nearest Aircel retail
outlet.

4. Pocket payment

Now recharge you prepaid number anytime, anywhere with the FREE Pocket Payment app.

Powered by SmartRefill, the easy-to-use app lets you to recharge yours as well as your
family’s prepaid numbers without hassles.

All you need to recharge on the go:

1. GPRS Handset
2. Credit or Debit card (Visa or MasterCard)
3. FREE Pocket Payment app

5. Aircel pocket apps

Aircel’s got some cool mobile applications just for you!

Explore the Aircel PocketApps™ store to choose from a variety of interesting applications.
You can easily access the store on your mobile through GPRS, WAP and SMS and pick an
app for yourself from seven different categories –Everyday Convenience, Education &
Career, Finance, Health & Living, Games, Music & Fun and Socially Connected.

So what are you waiting for? Browse, discover and download a cool app for yourself from
the Aircel PocketApps™ collection… because there is an app for everyone

6. My Aircel
Introducing a free application available on select Java & Symbian mobile phones, which
connects you to all the key Aircel Services instantly. From Dialer tunes to video search to
links to key Social Networking sites, everything is now just a click away.

7. Missed call alert

Want to know who called you when your mobile was switched off or out of coverage area? 

Just subscribe to the Aircel Missed Call Alerts service (MCA) and receive SMS alerts every
time you miss a call
 
Monthly subscription
To register: Dial *999*1# (toll free) to activate.
Charges: Subscription Charges: Rs. 30/ 30 days
To Unregister: Dial *999*20# (toll free) to de-activate or Call 155223
After subscribing to the monthly service, you will receive alerts on your mobile for all the
missed calls at no extra cost.

* The Service is auto-renewed at the end of your subscription validity period 

* sms to 57999 will be charged at Rs3/sms

8. Mobile Number Portability

Switch to a new world of possibilities with Aircel and retain your mobile number.

Aircel now empowers you to discover a world of possibilities without changing your mobile
number. Live the life you always wanted with path-breaking services like:

Be a part of the fastest growing telecom provider. 

 Pan-India presence - Aircel is present across all the telecom circles in India 
 
 Number one in 4 circles - Aircel enjoys a leadership status in Chennai, Tamil Nadu
and North East 
 
 Maximum 3G and Wireless Broadband licences - To make the future more exciting 

9. Aircel Wi-fi

Welcome to the wonderful world of Wi-fi.

Work, play, meet and laugh in the wonderful world of Aircel Wi-Fi with hi speed
zones across India, access internet at the speed of thought. Explore more, Experience
more.

How to access:

At any of the Aircel Wi-Fi zones, simply connect to the internet with any Wi-Fi
enabled device - smartphones, laptops, netbooks or tablets. Then, choose your session
time as per your need, and that's it, you'll be connected!.
Browse, work, play, or meet your friends with fast and secure broadband
connectivity... in the wonderful world of Aircel Wi-Fi!
What is Wi-Fi:
Aircel Wi-Fi is a service that allows you to browse the Internet without connecting to
broadband via wired connection. Through Wi-Fi you can access the Internet just about
anywhere at any time, without using wires.
 PRICING STRATEGY
4. Presenting the all new range of Aircel Pocket Internet cards with unlimited
internet and free music*.
5. With Aircel Pocket Internet card, you can browse the net at an affordable cost. To
download music, check mails, connect on Facebook and much more, choose your
cards from Rs. 5, Rs.14, Rs.29, and Rs. 98 with validity from 1 day to 3 months.
6. Check out our exciting range of Pocket Internet cards/plans available for both
Prepaid/Postpaid. Aircel Pocket Internet services will be charged at a base tariff of
10p/10KB after expiry of validity period or usage of data limit, whichever is earlier.
Downloads will be charged at actual cost.

If you are having trouble with the Pocket Internet settings, click here.

PREPAID CARDS
Choose from our new range of PocketInternet cards as per your need.

Activation
MRP Benefit Validity Mode Available
codes
5# 25 MB 1 Day *122*05# USSD, Paper
8# 60 MB 1 Day *121*800# USSD
14# 75 MB 2 Days *121*14# E- Recharge , 
USSD , WEB
17 150 MB, post usage 4 Days *121*17# Paper, 
charging  E- Recharge , 
1 paise/ 10 KB USSD , WEB
24# 100 MB 28 Days *121*24# Paper, 
E- Recharge , 
USSD , WEB
29 200 MB FUP 7 Days *121*29# E- Recharge , 
USSD , WEB
52* 650 MB 15 Days *121*52# E- Recharge , 
USSD , WEB
98* 1 GB 28 Days *121*98# Paper , 
E- Recharge , 
USSD , WEB
134 Unlimited with 2 GB FUP 28 Days *121*1340# E- Recharge , 
USSD , WEB
199* 3 GB 60 Days *121*199# E- Recharge , 
USSD , WEB
251* 6 GB 90 Days *121*251# E- Recharge , 
USSD , WEB

* Post usage browsing till validity at 10 paisa/10KB

# Post usage browsing till validity at 2 paisa /10 KB
Card denominations may differ depending on your circle.
A. Rate Cutter
MRP Data Volume Validity Activation Codes Benefit
1 1p/10KB Rate cutter on Same day till Activation Browsing @ 90%
Auto Renewal 23:59 122*01# discount
33*# 1p/10KB Rate cutter 30 Days *122*33# 1GB Internet usage from
12 am to 6am
Post 1 gb browsing charges from 12 am to 6 am at 1p/10KB
Post 6 am browsing charges at 10p/10KB

B. Good Morning Data Pack

MRP Data Volume Validity Activation Codes

7 * Unlimited Internet usage from 6 AM - 9 AM 1 Day *121*700#
88 ^ Unlimited Internet usage from 6 AM - 9 AM 30 Days *121*8800#

Fair usage policy policy of 150 MB applicable 

Fair usage policy of 1 GB applicable

C. Pocket Internet Games

Card Price (Rs.) Free Browsing upto Additional Free Benefits Validity (Days)
43/- Unlimited 2G data Unlimited Branded games 7

User can play the downloaded games or use internet only till the validity of the
pack

POSTPAID PLANS
Get unlimited internet access with the Postpaid PocketInternet Plans.

Card Price (Rs.) Free Browsing upto Additional Free Benefits Validity (Days)
98/- Unlimited N/A 30
251/- Unlimited 150 local Aircel to Aircel minutes 90

To activate any of these plans, simply call 121 and follow the options.

To get Pocket Internet settings:

Simply SMS "PI" to 121 (toll-free).
On sending the SMS, you will receive a confirmation SMS