TOP 100 HAIRCARE BRANDS

TRENDING ON INSTAGRAM
OCTOBER 2022
The ranking is based on Instagram followers, growth, engagement. The
full list of haircare brands has 344 brands in total, this is just the top 100
of those. We update this list monthly! New brands are frequently added
and if any brands that should be on this list seems to be missing we’re
happy to let you know where they rank if on the extended list or add
them for future months if they meet criteria.

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1

LES SECRETS DE LOLY

2009
France
Cruelty Free
Founded by Kelly Massol
Instagram Top Haircare Rank: 1

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SOL DE JANEIRO
2015
United States
Cruelty Free
Founded by Marc Capra
Instagram Top Haircare Rank: 2

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GISOU
2015
United States
Cruelty Free
Founded by Negin Mirsalehi
Instagram Top Haircare Rank: 3

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4

LOLAVIE
2021
United States
Cruelty Free | Vegan
Founded by Jennifer Aniston
Instagram Top Haircare Rank: 4

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LUNAR TIDES
2013
United States
Cruelty Free | Vegan
Founded by Luna Moon
Instagram Top Haircare Rank: 5

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K18
2020
United States
Cruelty Free
Founded by Britta Cox and Suveen Sahib
Instagram Top Haircare Rank: 6

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7

GOOD DYE YOUNG

2016
United States
Cruelty Free | Vegan
Founded by Hayley Williams
Instagram Top Haircare Rank: 7

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8

JVN HAIR
2021
United States
Vegan
Founded by Jonathan Van Ness
Instagram Top Haircare Rank: 8

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ANOMALY
2021
United States
Founded by Priyanka Chopra Jonas
Instagram Top Haircare Rank: 9

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10

CURLSMITH
2016
United States
Cruelty Free | Vegan
Founded by Michal Berski
Instagram Top Haircare Rank: 10

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SISLEY-PARIS
1976
France
Founded by Hubert d’Ornano
Instagram Top Haircare Rank: 11

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12

HAIRITAGE
2019
United States
Cruelty Free | Vegan
Founded by Mindy McKnight
Instagram Top Haircare Rank: 12

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13

TRULY
2013
United States
Cruelty Free | Vegan
Founded by Maxx Harley Appelman
Instagram Top Haircare Rank: 13

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14

INSERT NAME HERE

2018
United States
Cruelty Free
Founded by Sharon Pak
Instagram Top Haircare Rank: 14

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15

FUDGE
1992
Australia
Cruelty Free
Founded by Glen Dean
Instagram Top Haircare Rank: 15

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14 2 Insert Name Here
TOP 100 HAIRCARE BRANDS TRENDING ON INSTAGRAM - OCTOBER 2022

15
R ank
2
Ch an ge
Fudge Brand Im age

1
16 3 Les
AvrilSecrets De Loly

2
17 8- Sol de Janeiro
Respire

3
18 -
-5 Gisou
Batiste

4
19 -3
3 Lolavie
ColorWow

5
20 -
-5 Lunar Tides
Unbottled

6
21 -
11 K18
Amika

7
22 2
12 Good Dye
Coco & EveYoung

8
23 -1
-3 JVN
OuaiHair

9
24 1
-6 Anomaly
Olaplex

10
25 1 Curlsmith
Fable & Mane

11
26 1
-2 Sisley-Paris
The Earthling Co.

12
27 17 Hairitage
Redken
1JENNIFER CARLSSON - MINTOIRO - INFO@MINTOIRO.COM 17
25 1 Fable & Mane
TOP 100 HAIRCARE BRANDS TRENDING ON INSTAGRAM - OCTOBER 2022

26
R ank
-2
Ch an ge
The EarthlingBCo.
rand Im age

1
27 3
1 Les Secrets De Loly
Redken

2
28 -
-1 Sol de Janeiro
Kérastase

3
29 4- Gisou
Davines

4
30 -3
-7 Lolavie
Dae Hair

5
31 -
-17 Lunar Tides
Moroccanoil

6
32 -
-11 K18
Pattern

7
33 2
-3 Good Dye Young
Ethique

8
34 -1
1 JVN Hair
Reuzel

9
35 1
-4 Anomaly
Bobby Oduncu

10
36 1
NEW Curlsmith
Frenshe

11
37 1- Sisley-Paris
Kevin Murphy

12
38 17
21 Hairitage
Viori
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36 NEW Frenshe
TOP 100 HAIRCARE BRANDS TRENDING ON INSTAGRAM - OCTOBER 2022

37
R ank
-
Ch an ge
Kevin MurphyB r a n d Im age

1
38 3
21 Les
VioriSecrets De Loly

2
39 -
-3 Sol
Cut de
By Janeiro
Fred

3
40 -
-2 Gisou
Bread Beauty Supply

4
41 -3
-1 Lolavie
Kreyol Essence

5
42 -
-1 Lunar Tides
Only Curls

6
43 -
36 K18
Eva NYC

7
44 2
-1 Good Dye Young
Prose

8
45 -1
10 JVN Hair
Oribe

9
46 1
6 Anomaly
Abela

10
47 1 Curlsmith
Beauty Pie

11
48 1
13 Sisley-Paris
Flora & Curl

12
49 17
-10 Hairitage
Maria
JENNIFER Nila
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47 1 Beauty Pie
TOP 100 HAIRCARE BRANDS TRENDING ON INSTAGRAM - OCTOBER 2022

48
R ank
13
Ch an ge
Flora & Curl Brand Im age

1
49 3
-10 Les Secrets
Maria Nila De Loly

2
50 -
-6 Sol de Boost
Bondi Janeiro

3
51 -
38 Gisou
Endro

4
52 -3
2 Lolavie
Monday

5
53 9- Lunar &
SHAZ Tides
KIKS

6
54 4- K18
Vegamour

7
55 2
-4 Good Dye 00.00
mid/night Young

8
56 -1
-6 JVN Hair
Bilou

9
57 1
9 Anomaly Mensah
Charlotte

10
58 1
12 Curlsmith
Under Luna

11
59 1
-13 Sisley-Paris
Ge Beauty

12
60 17
20 Hairitage
Philip
JENNIFER Kingsley
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58 12 Under Luna
TOP 100 HAIRCARE BRANDS TRENDING ON INSTAGRAM - OCTOBER 2022

59
R ank
-13
Ch an ge
Ge Beauty Brand Im age

1
60 3
20 Les Secrets
Philip De Loly
Kingsley

2
61 -
-16 Sol de Janeiro
Briogeo

3
62 -
-5 Gisou Ess
Kristin

4
63 -3
2 Lolavie Organics
Carina

5
64 3- Lunar Tides
Evo

6
65 -
-9 K18
Virtue

7
66 2
10 Good
Act + Dye
AcreYoung

8
67 -1
4 JVN Hair
DesignMe

9
68 1
-19 Anomaly
bkind

10
69 1
-9 Curlsmith
TPH by Taraji

11
70 1
-23 Sisley-Paris
Design Essentials

12
71 17 Hairitage
Aromatica
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69 -9 TPH by Taraji
TOP 100 HAIRCARE BRANDS TRENDING ON INSTAGRAM - OCTOBER 2022

70
R ank
-23
Ch an ge
Design Essentials
Brand Im age

1
71 3
-8 Les Secrets De Loly
Aromatica

2
72 5- Sol deB.
Philip Janeiro

3
73 1- Gisou
Matrix

4
74 -3
-5 Lolavie Affair
Crown

5
75 -
16 Lunar Tides
Drybar

6
76 -
-1 K18
Pureology

7
77 2
15 Good Dye Young
Rulls

8
78 -1
- JVN Hair
Uppercut

9
79 1
2 Anomaly
Aveda

10
80 1
-16 Curlsmith
Hair by Sam McKnight

11
81 1
2 Sisley-Paris
Schwarzkopf

12
82 17 Hairitage
Bouclème
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80 -16 Hair by Sam McKnight
TOP 100 HAIRCARE BRANDS TRENDING ON INSTAGRAM - OCTOBER 2022

81
R ank
2
Ch an ge
Schwarzkopf B r a n d Im age

1
82 3
2 Les Secrets De Loly
Bouclème

2
83 -
-10 Sol de Stories
Savon Janeiro

3
84 -
12 Gisou by Gabrielle Union
Flawless

4
85 -3
2 Lolavie Earth
Daughter

5
86 -
-33 LunarMoisture
Maui Tides

6
87 -
NEW K18
Cocunat

7
88 2
20 Good
Ida Dye Young
Warg

8
89 -1
13 JVN Hair
Verb

9
90 1
-18 Anomaly
Les Petits Prödiges

10
91 1
-1 Curlsmith
REF Stockholm

11
92 1
-10 Sisley-Paris
Lamazuna

12
93 17
57 Hairitage
It’s
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 91 -1 REF Stockholm
TOP 100 HAIRCARE BRANDS TRENDING ON INSTAGRAM - OCTOBER 2022

92
R ank
-10
Ch an ge
Lamazuna Brand Im age

1
93 3
57 Les A
It’s Secrets
10 De Loly

2
94 -
-8 Sol de Proof
Living Janeiro

3
95 6- Gisou
Innersense

4
96 -3
1 Lolavie
Not Your Mother's

5
97 -
-4 Lunar Tides
Mizani

6
98 8- K18
Umaï

7
99 2
1 Good Dye Young
Joico

8
100 -1
-2 JVN Hair
Basin

9
This list is not the brandsAnomaly
1
with the most followers, what I’m trying to measure is what
brands are steadily growing and getting engaged attention. Brands that have
unusually low engagement or brands that are loosing followers get a penalties
10 1 Curlsmith
in the algorithm, since it’s a negative indication. Having a lot of followers but no
engagement might mean the brand bought followers or that followers really don’t
care11about the brand.
1 ASisley-Paris
high rank on this list is an indication that the brand is
growing, has an engaged customer base and a lot of potential.

12 17 Hairitage
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