Amazon Confidential

Creator
Connections
 Amazon Confidential

Overview
Creator Connections is an opportunity to partner with brands that sell on Amazon and grow your
earnings. This program is currently invite-only.

Why Participate?
1. Get paid for your content through bonus commissions on top of standard Amazon
commissions while maintaining editorial control.
2. Connect and collaborate with brands who sell products that resonate with your audience
3. Centralize and simplify working with brands on Amazon. Creator Connections makes Amazon
Associates your source for product discovery, brand collaborations, campaign performance, and
payments for affiliate marketing.

Reminder: This invitation is shared with you under the terms of the Operating Agreement and is
considered non-public and highly confidential information. Information related to this beta
cannot be shared publicly.

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 Amazon Confidential

Frequently Asked Questions

For additional questions, please reach out to creatorconnections@amazon.com.

Getting started
1. How can I get started?
Setup your profile: On Associate Central, go to “Connect
with Brands” under the Promotions tab and set up your
profile. Provide links to your content types (e.g. Facebook
posts, YouTube video etc.). Include interests that pertain to
you and your followers. This will help you stand out for
opportunities from brands. Accept the Connect with Brands
policy above the opt in section of your profile page to
continue.

Actively check for new brand opportunities that resonate with you and your audience: Select
Accept to opt into a campaign or Not Interested. You can review the campaigns you’ve accepted
under the Active tab.

Responding to email and requests

2. Do I have to respond to a request?
Brands value your feedback on their requests. If you accept a request, you must respond to any
communication regarding the campaign from Creator Connections.
3. What if I need to pause receiving requests?
You may opt-out of the program to not be contacted by brands anymore. To opt-out, navigate to
Connect with Brands under the Promotions tab and click on your creator profile and click “opt
out”. You will have to opt-in to begin receiving requests in the future.

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Creating content

Tip: We recommend creating dedicated content for a brand’s products such as shoppable photos,
videos, or dedicated social posts. We do not recommend using stock images of the product in your
promotions. Brands want you to be creative, and create content that's authentic to you and your
audience.

4. Do I have to disclose that I’m being compensated?

Yes, your content must be visible and clearly message the disclosure that you receive
compensation from the brand for publishing the content. For example, you can include the
statement “Sponsored”, “Advertisement” or “Ad”. For additional detail, see The Federal Trade
Commission’s guidance. Brands may provide more specific or additional disclosure requirements
within the request. After you publish content created to the campaign, you must post the link to
the campaign page to share with the brand. If you do not post content, you could receive a strike.
If you do not indicate you are being compensated, you will be asked to take down the content
and repost it with compensation language.
5. What if I require a sample?
Please fill out this Sample Request Form. If you do not receive tracking info within 3 business days
of your request, please email creatorconnections@amazon.com. Please include the following in the
email, your store id, campaign title, sample requested, and your mail to address. Please note, by
accepting the request and receiving the accompanying sample, it is required that you utilize the
sample in all content created for this campaign.
6. Do I have to include all of the items in the request?
No. You may select from the products included in the request. Check the message from the brand
for key messaging.
7. Do I need to use special links to get additional earnings?
Yes, we provide a button on the campaign request page below the campaign brief called “Get
affiliate link,” that is exclusive to you and specific to the campaign. You can also use SiteStripe, if
necessary. You will be compensated for qualifying purchases your followers or readers make on the
products mentioned in the request during the requested time frame.
8. Do brands have any rights to my content?
You will continue to own the rights to your content. If you tag a brand on social media, they may
reshare the content on that platform through the sharing mechanisms available on that channel.
9. When should I post my content?
Although not mandatory, we recommend that you upload posts early in the campaign window to
maximize their potential for incremental commission.
10. How long will the created content be live?
The content created during the request will remain live at your discretion. You will stop receiving
your additional commission on the requested end date (or earlier if commission budget has
exhausted), but you will continue to receive standard Amazon Associate program commissions.

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Getting paid
11. How will I get paid for my content?
Creator Connections will pay you an affiliate commission in addition to the
standard affiliate commission paid by the Amazon Associates
program.

Affiliate commission: You will receive the bonus commission

rates for any qualifying purchases of the specified products up
to a specified commission budget per campaign. The bonus
commissions will be paid for qualifying purchases between the
start date of the request and the end date of the request. The
affiliate commissions will be paid along with your standard
Amazon Associates commissions.

Tip: To maximize additional commissions, post content early in the campaign window. Consider
making content evergreen; while you will stop receiving the additional incentives after the end date,
you will continue to receive standard Amazon Associate commissions for any qualifying purchases.

12. Am I eligible for commissions on Subscribe and Save orders in Creator Connections requests?
Subscribe and Save orders are eligible for commissions at the time of the first Subscribe and Save
shipment. If the product ships after the end date of the Creator Connections request, orders are still
eligible for standard Amazon Associates commissions but will not be eligible for additional commissions.

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