Mr. Rajan occupies No. 2 position in the C Department of Samsung Ltd., a multi-product compan Planning q turnoversof: more than Rs. 800 crores and operating a " ving teclinology (hi-tech) industry. For the last five years, Mr. Rajon hasjbeen.associated with strategic planning of the company a recently he has been deputed to a taskforce to reorganise the company to cope up with the changing technology and environment. At the last meeting of the Board of Directors of the company, the members expressed their concern about the falling competitive position of the company in the industry. The main reason cited by the Chief Executive was the outdated organisation structure, which has not undergone any change for thelast 10 years though the size, technology and environment . ‘company have changed tremendously-It Was on the advice of the Chief Executive that the Board of Directors decided to set up a task force for company’s reorganisation. __ At the first meeting of the taskforce, Mr. Rajan convinced the other members to adopt the following procedure @) Determine exactly, what type of structure the comparly has at present. - : (i) Determine the type of environment the company faces now and the weaknesses of the present structure. (ii) Forecast the environment the company will face in future. ; (iv) Design the organisation structure to meet the future challenges. : : If was noticed that the company 16 along bureaucratic lines and the company is t. The environment in dynamic environment. | currently structured operating ina highly future is likely to be Scanned with CamScannera, emte 138 Case Studies in Human Resource Mar e : es’ jn technology and more uncertain because’ of fast canes requirements of customers and com taskforce came to the conclusion that the ‘Structural design must be responsive to change and if this is not done, the company’s survival in the market would be made more difficult. Scanned with CamScanner