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Nom et Prénom : EL AMINE MEHDI

This Case Study is split into mainly two parts, firstly Enterprise Technology and
then Big Data Business Intelligence.
For the Enterprise Technology part, it shows us how ETI employs OLTP in almost
every business function, which is a software system that processes
transaction-oriented data, and it enables real-time execution of large
numbers of transactions by large number of people. We have CRM and ERP
as an example of this type of systems.
And it also talks about the EDW and how it is weekly populated via ETL
operations that involve extracting data from the RDBs, transforming the data
and loading it into the EDW’s database.
Lastly, it shows how ETI employs another type of system which is called OLAP,
which is a category of software that allows users to analyze information from
multiple database systems at the same time. It is a technology that enables
analysts to extract and view business data from different points of view.
For the Big Data Business Intelligence part, we see that ETI makes use of
Traditional BI which primarily utilizes descriptive and diagnostic analytics to
provide information on historical and current events. It is not “intelligent”
because it only provides answers to correctly formulated questions. Correctly
formulating questions requires an understanding of business problems and
issues and of the data itself, and BI reports on different KPIs through
dashboards.
ETI also uses Big Data BI which builds upon traditional BI by acting on the
cleansed, consolidated enterprisewide data in the data warehouse and
combining it with semi-structured and unstructured data sources. It comprises
both predictive and prescriptive analytics to facilitate the development of
an enterprise-wide understanding of business performance.
And Last but not least, the use of Data visualization in ETI, which is a
technique whereby analytical results are graphically communicated
using elements like charts, maps, data grids, infographics and alerts.
Graphically representing data can make it easier to understand reports, view
trends and identify patterns.

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