CASE STUDY

1. The charity also encourages holidaymakers to challenge their own perceptions

about the cultures they visit and the real impact of their holiday . It provides
tourists with information so that they can ask the right questions and make
informed choices when booking their holidays . The charity's educational
resources and publications are designed to influ-ence critical thinking and
stimulate ideas
Tourism Concern helps people and communities in destination countries to get their
voices heard in the UK media . The charity also helps them to develop their own
campaigning skills , through capacity building and developing tools . Tourism Concern's
campaigns are frequently developed around issues raised by people in destination
countries . Regular contributions and donations are crucial to the organization . Support
helps the organization run vital campaigns to protect the rights of local people and help
them get a fairer deal from tourism . Supporters can make either a one - off donation
online or join as a Friend or Member . The charity offers three levels of membership for
individuals in addition to its professional and academic networks . Members gain access
to invaluable advice and support including invitations to exclusive events and copies of
the charity's reports . In addition all members receive discounts with Tourism Concern's
partners , including 15 % off at Cotswold Outdoors , and reduced entry to its paid - for
events . A regular donation by direct debit helps the charity plan more effectively and
reduces administration so more of the donation can go towards campaigning for better
tourism . The cost to be a friend is £ 5 per month . Each new friend receives a
complimentary copy of the Ethical Travel Guide ( worth £ 15 ) which lists over 300
unique and exciting community - based tourism initiatives from all over the world .
Student membership at £ 2 a month is offered to those studying tourism
Tourism Concern's educational resources and publications are designed to influence
critical thinking and stimulate ideas . It has been at the forefront of academic studies into
the issues surrounding ethical tourism for many years and has a wide range of educational
and teaching materials for students , lecturers and teachers . KS3 and KS4 Geography
teaching packs that are ready to use in the classroom are available to download free from
the charity's website . An extensive teaching toolkit for further education tutors
containing exercises and teaching materials is available for purchase . This also includes
lesson plans . In - depth reports covering the issues which the charity is involved with are
available to those working in the industry as well as to those studying or teaching tourism
at higher levels . PDF copies of these can be downloaded from the charity's website .
Hard copies can also be bought . DVDs and more learning resources aimed at AS / A2 /
BTEC / Diploma students are also available
In an attempt to remain engaged with its friends and supporters , as well as to create
ongoing awareness of its work , Tourism Concern uses a variety of social media
platforms namely : Facebook , Twitter and YouTube . It is also possible to sign up for its
free newsletter on the Tourism Concern website
2. Proposing and justifying a marketing research program will allow the charity to get an
idea of how to become more marketing oriented.
- Message-focused campaigns: A strategy that focuses on messages that encourage
changes in consumer behavior or actions or promote awareness. These campaigns are
often tied to prominent events that are currently trending and widely reported in the
media. Bonus messages are associated with fundraising efforts and volunteering to
participate.
-Promote political and social change: Ingenious nonprofit marketing can put pressure on
opinion leaders, politicians, and ordinary people to create social and political changes to
address the goals of the nonprofit organization.
3. Meeting: This is a form of travel with meetings between individuals or organizations.
The purpose of the meeting is to cultivate and discuss existing issues or to create a new
product in this special meeting.
The main source of this type of tourism is members of international organizations,
suppliers and even product designers. Most of the customers of Meeting travel are
businessmen. Even high-end entrepreneurs choose Meeting but are somewhat more
fastidious and picky. They always have extremely high requirements for the quality of
service of the tour.
- Incentive: This is a tour with the main activity of rewarding as well as encouraging
individuals and groups of employees who have successfully completed the goals and
plans set by the company. The majority of the cost of the trip will be borne by the
company and the airline. The attending customers only come to attend, rest as well as
enjoy the trip in the most perfect way.
- External meeting: This is a type of conference activity, a seminar that takes place
between one company and another. The main purpose of the tour is to discuss
cooperation issues, business investment plans along with subsequent new innovations.
-Convention: This is a large-scale meeting, organized to meet people with the same
industry. They came to this trip to exchange ideas together. Normally, activities like this
will be held on the eve of international and national events.
-Exhibition: Finally, an activity that takes place with the main purpose of introducing
products and services to the target market. At the same time, customers who are
interested in them will also know more. Through the program, the company's products
will be widely promoted to the market. This type of trip includes two types, Trade Show
and Consumer Show.