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IWAACE 2020 IOP Publishing
Journal of Physics: Conference Series 1550 (2020) 032146 doi:10.1088/1742-6596/1550/3/032146

Research on Innovative Application of New Media in Visual

Communication Design

Wang Yue
Chongqing College of Humanities, Science & Technology

Abstract: With the popularization of the Internet in our country and the development of digital
media technology, new media technologies have also explored more new ways for the expansion
of visual communication design. In the era of new media, the design concept is gradually updated,
which also Found more development opportunities and more advanced technological innovation
for the design of visual communication, and provide more possibilities for the innovation of
visual communication technology. Based on this, this article mainly discusses the strategy of
innovative application of new media in visual communication design.

1. Introduction
With the continuous development of technology, the Internet has gradually become popular. Under the
current environment, visual communication design has also gained more development opportunities.
The way of information dissemination has become more advanced and convenient with the
popularization of mobile terminals. Communication design has more possibilities in the form of
presentation. The development of emerging media technologies has allowed design creative thinking
and visual expression methods to gain great expansion space, allow design concepts to break through,
and promote the creative space of design practitioners. It has been gradually increased, and in the visual
communication design, the traditional constraints before the new media broke through have gained
greater innovation, which can also improve people's quality of life while achieving more transformation.

2. New Media and Visual Communication Design

New media and traditional media complement each other and develop together. Of course, the
competitiveness among them is also great. New media has created a more suitable new environment and
can cover a wider range. At the same time, advanced technology With the support of new media, new
media has more forms, compared with traditional media and new media, the development possibilities
of new media have increased a lot compared with the current environment. And visual communication
design is an expressive design. It uses vision as the core, and users mainly experience it through the
senses, transforming the feelings and artistic expressions between people into visualizations to achieve
a form of visual communication, using new media, and designing in the original vision. Aspects can
provide more possibilities for design, and the dissemination of information is very important in the
design process of visual communication. Because the dissemination of information is inseparable from
the media, visual communication design is a means of disseminating information. Therefore, it is also
necessary to pass the bridge of the media. The visual design of new media is the product of technological
development, and it must be able to inherit some of the basic principles of traditional design. And its
unique place, new media and visual Shengda design complement each other and promote each other to
achieve the goal of common development. New media is a new means of communication, which
provides more opportunities and challenges for visual design. Visual communication design is a new
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Published under licence by IOP Publishing Ltd 1
IWAACE 2020 IOP Publishing
Journal of Physics: Conference Series 1550 (2020) 032146 doi:10.1088/1742-6596/1550/3/032146

way of communication to make new media richer, and then help new media gain more development [1].

2.1 The evolution of visual expression design with information technology

With the continuous development of information technology, the communication medium has also
undergone great changes. The development of productivity has provided more opportunities for visual
communication design. Visual communication design is mainly the synthesis of the layout between
different elements, such as graphics and Text and color arrange these elements in different forms. With
the development of the media, rich visual communication designs are enriched, and many changes have
occurred due to changes in communication methods, such as some more traditional graphics. It is based
on a simple flat form. The visual design of the new media presents a flat state graphic, and the creative
connotation has also changed greatly. It can incorporate more new visual features and use more three-
dimensional Methods to modify graphics, combined with more dynamic effects so that consumers pay
more attention, and then achieve more publicity purposes. The transformation of these new
communication methods is inseparable from the development of science and technology, the
development and conversion of media, and Changes in information dissemination have greatly changed
the carrier of visual communication design, and more advanced networks Among Generation Visual
Communication Design on the Internet platform also find a more extensive mode of transmission [2].

Figure 1 Application of flat graphics to mobile phone emoticons

3. Innovative applications of new media in design

(1) More flexible layout
New media is gradually produced with the development of the information age, so new media is
gradually becoming more advanced, richer in scientific and technological content, and more in line with
the needs of people in the current society. In the environment of new media, visual design has basically
been originally obtained. More breakthroughs. By using a variety of different media to break through
the layout of more traditional layout information, the visual communication design is not limited to a
single plane, but can pass a variety of different information through different Stored at different levels,
so that people's needs are met. It is not extensive and selective to disseminate various messages and
resources to the public, but more targeted and interactive optimization of resources. In the process of
resources, more information is conveyed, and at the same time, more attention should be given to
consumers. For example, in the process of designing scenic guides, the comb-shaped mentor map can
combine the characteristics of visual communication art. To combine graphics and routes with each other,
and use new media to allow visitors to automatically check what is needed Interest rates, breaking the
traditional means of communication in general visual features, so that visitors can accurately search for
relevant information more targeted according to their needs, to prevent the phenomenon [3] more waste

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IWAACE 2020 IOP Publishing
Journal of Physics: Conference Series 1550 (2020) 032146 doi:10.1088/1742-6596/1550/3/032146

of resources and visual consumption.

(2) elements are more interesting
The development of new media is continuously expanding and developing based on scientific and
technological progress. It is also a new way and direction of visual development. On the platform of
new media, visual communication art can combine human voice and video to increase. More
possibilities for human-computer interaction. New media is a new opportunity for traditional design,
and traditional art design theory can go deeper into new media to a certain extent, and new media can
effectively meet the traditional Visual creativity, and can integrate more new media elements to combine
media and audiovisual technology. For example, if psychology can be combined to incorporate the
characteristics of visual design, then the works of visual communication design draw Your creativity
will become more special and interesting, which not only can meet the requirements of the public to
watch, but also allow the public to complete the participation process together and make the content of
information dissemination wider. On this basis, you can add more and more Many designs about humane
care, with the gradual acceleration of people's pace of life, the pressure will therefore become greater,
and people's lives Way to become more abundant, this will concern people and points of interest more
to put things on top of interest, which also promotes the use of visual communication design aspects of
the gradual nature can more features.
(3) More diversified modes of transmission
The traditional design method is relatively simple. Because of the widespread use of new
technologies and the development of new media, it also has a great impact on people's daily lives, and
great changes have occurred in the way of information acquisition and dissemination. The development
of society has become more complicated and diversified, which has caused visual communication design
to face a variety of different problems. Visual communication design needs to be able to keep pace with
the development of the society in accordance with the development of society and use more diverse
communication. Way to face the changes brought about by the development of new media.

Figure 2 The display medium of the picture is displayed through the display screen.
(4) Common development of multiple media
According to the characteristics of the enterprise, the new media can find that there are various
methods of communication, which can use sound, image, and space to communicate at the same time.
This can effectively make people grasp the information more accurately. For example, you can use a
variety of different exhibitions to spread, use more traditional visual communication methods to make
a variety of graphics more creative, and you can also use some multimedia technology projection
technology to And the products are combined with each other, and some more appropriate text and music
are co-produced into audio and video, which produces a more virtual resonance effect. It allows the

3
IWAACE 2020 IOP Publishing
Journal of Physics: Conference Series 1550 (2020) 032146 doi:10.1088/1742-6596/1550/3/032146

audience's emotions to be expressed and the audience to identify with the new media at the ideological
level. This will have a positive impact on consumers' ideology and achieve better publicity goals.

Figure 3 Two-dimensional image becomes stereo space through phantom imaging

(5) Improving the interactivity of integration
Visual communication design must be able to keep pace with the times and use more new
technologies, and to integrate more new technologies with the innovative design of products, which has
become one of the professional qualities of designers. Visual communication design will bring some
relatively unique information Can be combined with design to complete more innovative creations. In
the process of design, designers can display their design works in a personalized form, or use more
interesting content to Attracting more viewers' attention, at the same time, allowing viewers to manually
participate in the work, using more advanced technologies, such as ar technology, to allow viewers to
have a higher sense of incorporation and integration, so that viewers can Participate in technological
design as it is, achieve better interaction with the designer, interact with the work to make the
information content of the promotion richer and ensure higher quality, and use the interactive method to
enable the audience to fully Have a sense of participation, so that the process of communication is
affected, and the ultimate effect of expanding visual communication is achieved, such as in a design
Among the series of people and nature products, you can feel that there are many traditional design
forms, and at the same time, many promotional video products are combined to play and interpret with
multiple different interfaces. The author carefully left next to the work. The guest book is used to allow
the audience to leave their own suggestions and opinions. For the author, the guest book is also an
effective feedback. Of course, for the audience, being able to participate in it will undoubtedly produce
a higher degree of resonance. Such a design will be a very meaningful way of communication for both
designers and businesses.

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IWAACE 2020 IOP Publishing
Journal of Physics: Conference Series 1550 (2020) 032146 doi:10.1088/1742-6596/1550/3/032146

Figure 4 Audience interaction space

(6) Ways of disseminating applications
With the continuous development of our society, the pace of life is gradually becoming more rapid,
so people's demand for information is constantly changing. Visual communication design is a more
important method of information transmission, so it should be constantly To give more breakthroughs
and innovations to better target the hierarchical communication and play a more effective role in
publicizing the product. Therefore, in the design of the visual communication plan, more hierarchical
communication methods have also been used. Not only can the resources be optimized and integrated,
but also the information can be highly disseminated. For example, the application of links to some web
interface can improve the interaction between the machine and the machine. At the same time, it can
also improve the breadth of the information dissemination, and improve The type and design of some
patterns can be adjusted appropriately, and the visual communication experience can make the visual
communication design more meet the needs of multi-level crowds. In the visual communication design,
the digital media can also bring more development opportunities for it, learning and developing. In the
process of getting more communication methods, more popularity, but also visual communication Meter
can obtain more design space, so that it get more design breakthroughs.

4. Concluding remarks
In summary, the development of new media has allowed visual communication technology to gain more
development possibilities. The traditional media has been transformed into more advanced digital media,
which has also promoted visual communication designs to obtain more novel expressions and Forms of
communication. In the current era of new media, digital media technology has made the scope of visual
communication design wider, and the content is richer and more diverse. For current designers, it is
necessary to make full use of it. The environmental advantages of today's new media create a broader
creative space when creating. At the same time, they must be able to integrate traditional design on the
basis of innovation, continue the advantages to give more emotional expressions, and continue to
innovate. Development seeks more breakthroughs.

references
[1] Li Xiaoyu, Zhao Zhiwu. Research on the innovative application of new media in visual
communication design [j / ol]. Design, 2019 (18): 122-124
[2] Gu Zhaoxin. Research on the innovative application of new media in visual communication design

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IWAACE 2020 IOP Publishing
Journal of Physics: Conference Series 1550 (2020) 032146 doi:10.1088/1742-6596/1550/3/032146

[j]. Modern Horticulture, 2019 (21): 133-134.

[3] Liu Baozhen. Research on the innovative application of new media in visual communication design
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