MM-I Term Project Report Guidelines

Marketing Management I term project provides you an opportunity to study marketing practices
adopted by an organization/SBU. The outcome is a real-life example that you can relate to the
various marketing concepts learned in the MM-I classes.

Study one or two concepts of the course in your identified organization/SBU, e.g., brand
management, Segmentation & targeting, and Brand position etc.

Each group would develop and write a term project report. The report shall be of a maximum of
3000 words, neatly typed. Relevant appendices may be attached (you may include pictures). The
project report is to be prepared using MS word and PDF file to be submitted as part of the project
submission. Following report format to be followed for the project report:
Cover page
Acknowledgments
Executive Summary
Include learning objective, major findings/learning
To written in 300 words.
Table of content
About the company/SBU
Project (learning) objective
Include marketing concepts that you are covering in the project.
Marketing practices adopted by the company/SBU
Conclusion
Findings & learning
References
Annexures/appendix

The name of the pdf file of your project report should start with your project group number.

Only one of the group members of each group should submit the pdf file of the report on Moodle
by 18-Oct-2022 at 11:30 PM.

All the members of each group will present their project in the class on the 19th and 20th sessions
of the course.