Re-sit Examination

MBA DFB- Cohort 1

Entrepreneurship & New Venture Creation

MAXIMUM MARKS: 50 TIME: 7 days

Instructions to students:

 This is a take-home examination.

 Please do not write your name, JGU Id, or any identification text inside your
submission document.
 Please ensure that your submission strictly adheres to JGU plagiarism/ Similarity
guidelines.

 Sharing of the answer scripts with each other is not permissible unless results are
declared.
 The submissions submitted as drafts on UMS will not be considered for evaluation.
Students should make sure the submission submitted on UMS are properly
submitted.
 Ensure the submissions are done in a compatible file format pdf, xls, docs etc.
 Kindly adhere to the duration/timelines of the examinations. Submission outside the
permitted time-window may attract marks based penalty, grade drop or non-
evaluation.
 Open book exam
 Use of any resource (books, notes, research papers, newspapers), including the internet
allowed
 This question paper comprises of 1 page only.

Write a business plan on the following topic: -

1. Sustainability-based entrepreneurship deploying digital technologies.

Please address all of the following while writing your business plan? (3000 Words)

1 Executive summary
2 Problem
a. Description of the problem using multiple news and data points
3 The idea to address the problem
a. description of the idea using multiple data points and conduct feasibility analysis
4 Company Location and Name
5 Business model canvas (full diagram)
6 Strategy: Apply Hambrick’s strategy diamond model/Vision/Mission/PESTLE/Porters five
forces/SWOT analysis/EFE matrix
7 Sales Strategy / Sales Channel
8 Operations/ Supply Chain Strategy (100 words)
9 Cost of implementing the idea (short cost-benefit analysis)
10 Strategy to fund the idea (short discussion on funding the idea)
11 Potential revenue sources (short discussion on potential revenue sources) and 2-year revenue
12 Project timeline (How long will it take)

Resit End-term Examination –Spring’2022, JGBSPage 1

 13 Organization chart (Organisational chart)
*Share some exhibits from the internet if possible*

Answer:
1. Executive Summary
Sustainability-based entrepreneurship deploying digital technologies is a business model that
creates social and environmental value by leveraging digital technologies.
2. Problem
The problem that this business model addresses is the need for more sustainable and responsible
businesses. There is a growing awareness of the negative impact of business on the environment
and society, and a need for businesses to find ways to operate more sustainably.
3. The Idea
The idea is to create a business that uses digital technologies to create social and environmental
value. This could include developing new technologies that help businesses reduce their
environmental impact, or creating platforms that help businesses connect with responsible
suppliers.
4. Company Location and Name
The company will be located in [city], and will be called [name].
5. Business Model Canvas
6. Strategy
The company will use a variety of digital technologies to create social and environmental value.
The exact technologies to be used will be decided based on a feasibility analysis.
The company will focus on creating value for businesses, as this is where the greatest need is.
The company will also focus on building partnerships with responsible suppliers, as this will
help businesses reduce their environmental impact.
7. Sales Strategy/Sales Channel
The company will use a direct sales strategy, and will sell its products and services online.
8. Operations/Supply Chain Strategy
The company will use a lean and agile supply chain, sourcing its products and services from
responsible suppliers.
9. Cost of Implementing the Idea
The cost of implementing the idea will vary depending on the technologies used. The company
will conduct a feasibility analysis to determine the exact costs.
10. Strategy to Fund the Idea
The company will seek funding from impact investors and grants.
11. Potential Revenue Sources
The company will generate revenue from the sale of its products and services.
12. Project Timeline
The project will take [time] to complete.
13. Organization Chart

Organizational chart

Step-by-Step explanation
This business plan is for a sustainability-based entrepreneurship that will deploy digital
technologies in order to address a problem. The problem to be addressed is the negative
environmental impact of current business practices. The idea is to use digital technologies to
create a more sustainable business model that is less damaging to the environment. The
company will be called GreenTech and will be based in the United States.
The business model canvas for GreenTech is as follows:

Resit End-term Examination –Spring’2022, JGBSPage 2

-The company will provide digital products and services that help businesses to be more
sustainable.
-The company's target market is businesses of all sizes that are looking to be more
environmentally friendly.
-The company's main channels will be online channels such as its website and social media
platforms.
-The company will generate revenue through subscription fees and commissions on sales of
products and services.
-The company's main costs will be related to marketing and product development.
The company's strategy is to focus on developing a strong online presence and providing high-
quality products and services that meet the needs of its target market. The company will use a
mix of organic and paid marketing to reach its target market.
The company will seek funding from angel investors and venture capitalists. The company's
potential revenue sources include subscription fees, commissions on sales of products and
services, and advertising. The company plans to achieve profitability within two years.
The company's organizational chart is as follows:
-The company will be led by a CEO who will be responsible for overall strategy and direction.
-The company will have a team of marketing, sales, and product development professionals.
-The company will outsource its customer service and technical support functions.
Project Timeline
-The company will launch its website and begin marketing its products and services within six
months.
-The company will launch its first product within one year.
-The company will achieve profitability within two years.

Resit End-term Examination –Spring’2022, JGBSPage 3