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Content
Executive Summary……………. 3
Section -1 : Introduction………….. 3
Referencing…………… 18
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Executive Summary :
To attain a goal in a specific endeavour, the objective and goal are too necessary. In
this research, the establishment of the Reebok company has been detailed with the
goal and mission of the organization in terms of the business project. This aids in the
creation of a more effective strategy that will enable the project to be completed
quickly. For the financial market, achieving a profitability for their business is a top
priority. Other objectives include achieving a permanent presence for their company
in the market. Spending money to pursue specific objectives is quite expensive. By
establishing an aim and target to attain a specific goal for it, the British shoe company
Reebok established a project for progress and supports advancement in indigenous
governments.
Reebok intends to introduce new summer footwear in markets where other well-
known brands are already well-established. The agency's goal is to expand the busi-
ness for their manufacturer shoes by introducing them at Fashion Show Week. By at-
tracting individuals to the firm through such events and assignments, the company is
able to establish its professional in this field and enhance the worth of its trademark,
giving it an advantage over its competition. By using effective business initiatives
and business methods, the organisation must set particular goals before launching a
product.
An target for a project is defined in various tasks to provide a strategy for reaching
the intended objectives of the project. An ambition provides clear instructions to exe-
cute specified steps for the succeeding of an operation carried out by an organisation.
The project's goal has been established by the corporation, which is to acquire an
edge over rivals and establish the company in an entirely new sector. The business
must guarantee the agency's quality, as well as its ability to pay for future projects
and the materials that the project will require. The business must evaluate its project's
benefits, human engagement, and responses to them. If changes are recommended,
the business must implement them.
Section -1 : Introduction
Several crucial issues that will simplify business projects must be covered in this
study. What are the key project management processes are also discussed in this pa-
per. The concept of "globalisation" refers to the involvement of other foreign nations
in a firm, whether through the hiring of employees or the importation of raw materi-
als for finished goods. It is also mentioned how project management is impacted by
many elements. Recognizing organisational issues, learning about future business po-
tential, understanding client wants, and handling the idea of globalisation are all nec-
essary for operating a successful firm. The significance of Gantt charts and work
breakdown structures are used to illustrate the significance of business projects. They
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are planning on launching a new product display on a new brand during London
Fashion Week, which will take place from February 16 to February 19, 2019. He
oversees products for the Reebok corporation.
In the past three decades, the field of project management has grown considerably in
importance. Many studies and works of literature have been written about the vari-
ables that affect and influence project management procedures as managers came to
understand that project management skills and techniques were crucial to the success
or failure of projects. Without a doubt, due to the sheer amount of variables involved
in project management, it is a subject that calls for extensive research. Therefore, this
essay will begin by providing a brief overview of project management in an effort to
first establish that the motivation level of the project team can, in fact, determine the
success or failure of a project, and then move on to critically analyse various ways in
which a project manager can enhance this environment per se. Modern major organi-
sations can now use advanced project management strategies. Today, a wide range of
organisations in a wide range of industries depend on experienced project managers
to determine whether a project succeeds or fails. You can be prepared to make that
impact by taking this course.
• Costs are a crucial component of any project, and there are a number of expenses
that must be budgeted for such as paying staff, travelling, purchasing raw materials,
administering the project, purchasing organisation insurance, paying for communi-
cations, and advertising.
• In order to establish the project's ultimate goal, project scope is essential. The
project scope encompasses all project planning, future project scope, and essential
project requirements.
• Time is a crucial requirement for any business operation. The overall amount of
time needed to finish the project is the project time. To ensure that the project goal
is met on schedule, a time constraint is defined for both the project's beginning and
finish.
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• Organizations need to make sure that their projects are of the highest calibre possi-
ble because they serve as a means of advertising for clients and rival businesses.
• The best results for the project depend on effective communication. Speaking with
people and involving stakeholders in initiatives ensures the primary strategy for the
project's continuation.
• Every business undertaking involves some risk. The project benefits the organisa-
tion, but there are hazards associated with it as a result of the lack of a solid man-
agement strategy, budget and time constraints, as well as the failure to incorporate
volunteers and governments.
1. Content Stagnant
You can find yourself waiting for some kind of content at some time in a new project.
Missing material, especially in web design projects, might drastically delay the
launch of a website.
2. The irate customer
Even if you try your best to keep customers happy, disgruntled customers can still
arise. There are typically two causes of irate clients:
- You messed up in some way.
- The customer is acting inexplicably.
3. Divergent Expectations
The client has different expectations than you do. Different expectations may surface
during a project as a result of poor communication, presumptions, and inadequate
preparation.
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6. Excessive work
As independent contractors, we're all guilty of accepting new assignments when we
already have too much on our plates. Since freelancing can occasionally be unex-
pected, it's simple to take on too much work at once in an effort to reduce the chance
of obtaining new clients in the future.
8. Hero Illusion
A condition known as Hero Syndrome can strike a lot of independent contractors. Al-
though we may exaggerate our sense of self as someone who rescues the day, free-
lancers deal with issues and provide clients individualised solutions.
The purpose and objective of a certain project must be met in order to attain
the goal. The project manager establishes the project's goal and aim, which
aids in the creation of a more effective plan for quickly completing the project.
The major objective of the private sector is to make a profit for their company
by setting goals; other objectives include achieving a sustainable position for
the company in the market. Total amount spent with the intention of achieving
particular aims. the London-based British fashion label. The Reebok began
an initiative to improve local communities and continues to do so by establish-
ing goals and objectives to that end.
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Internal Stakeholder :
- Workers for the company who receive compensation are referred to as em-
ployees.
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- Managers: The term "Manager" refers to the person in charge of oversee-
ing the entire department. Managers in charge of sales, the general man-
ager, etc.
External Stakeholders :
External stakeholders are those who are not involved in the entity's daily op-
erations but who are still affected by what the company does. They have ex-
ternal dealings with the business. They are ignorant of the business' internal
affairs. The following is a list of outside parties:
- Suppliers: They provide raw materials, equipment, and other inputs to the
organisation.
- Customers: Since they will be the ones using the product, they are re-
garded as the monarch of business.
- Clients: These are the individuals or entities with whom a business trans-
acts and renders services.
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- Government: A company must abide by all laws and regulations set forth
by the government, including those requiring it to pay taxes and other fees
that are imposed on it.
Comparative Table
Who are they? They assist the company. The work of the organisation
has an impact on them.
The team generally begins working on the tasks it has been given at this
point, testing the boundaries and adaptability of both the project director and
each other along the way. Participants exhibit their uniqueness while yet re-
maining loyal to the team. This stage is marked by an increase in conflicts
and tensions, which lowers overall party members' spirits and motivation. The
administrator must foster a positive and accepting environment, avoid getting
defensive, and avoid taking criticism personally in order for the project to re-
main on track and create a work-friendly surrounding. In this rather authorita-
tive role, the project coordinator must also recognise that dispute is inevitable
and can even be advantageous for the project and the company.
Due to their abundance, secondary data sources are now becoming more
and more important in analyses and investigation. They can be used to ad-
dress a variety of issues and are simpler to get than primary data. Secondary
data were typically well-structured and quite dependable, despite the fact that
they may not be as pertinent for a certain task as main data.
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Analyzing the business strategy with both qualitative and quantitative
data :
The qualitative inquiry aids in the analysis of the complex and perplexing
parts of the investigation. Investigation is produced using the primary ap-
proach. Being a product manager, subjective research is necessary to launch
a new item because identical shoes that are already on the market won't
draw in customers. Validity and reliability are crucial ideas. The study must to
be valid and trustworthy in the context of the company plan.
Qualitative data: To approach the main objectives of the project, a wide plan
has been designed for qualitative studies. The following two categories of
data were gathered in it. Both primary and secondary sources The major data
will be gathered through the online interview. The top management will re-
ceive the telephone information. The main data will be gathered using Google
forms and other tools. In the debut of a new pair of Reebok shoes product,
analysis is not that crucial.
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It's a crucial component for an organization that plans to reinvent itself be-
cause the candidate they are hiring needs to be ethical and knowledgeable
about the new model the organisation plans to launch.
- You have the option to view and research numerous topics thanks to it.
- The cost of qualitative studies is typically lower for an entity than it is for
availability and accessibility.
Quantitative analysis :
A local company that is clear regarding what it requires uses survey methods
since it needs statistics, not specific types of individuals. It can be carried out
by phone or on writing, like a survey.
Analysis :
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jectives of particular aims for the performance of the business. The project
that was performed taught us a lot, including the following.
- The capacity to control Risk - The endeavor aids in learning how to handle
risk so that the business achieves its goal.
Reebok recently set up a place to discuss the concerns and difficulties they
are experiencing as well as to solicit client feedback. Reviews of both both
new and old sneakers have already been posted on newsgroups. Yearly per-
formance have been conducted, and several ideas that are dependent on
both old and new models are indeed displayed.
Every brand or business can strengthen its operation and forthcoming prod-
ucts by working in accordance with the forums and client reviews. Getting
customer input on any products is an extremely important part of any organi-
zation's future plans.
Collected sources is appropriate for a wide range of analytics tasks. The only
restrictions are the format, organisation, and relevance of a dataset to the
topic or issue at hand.
Exactly what are the benefits and drawbacks of adopting qualitative sources
more generally, though? Now let us look at it.
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Table 1 (385 words)
Proficiency Method of settling in this category What must be done for this situa-
tion in order to advance
Reasoning abilities In the future-oriented plan that we In order to study data accumulated,
will create, we can implement the ad- we can grow the number of analytical
vancement. people.
Investigative techniques Split the job into manageable pieces I favour qualitative researchers be-
for them to do. cause they can produce results that
are more effective.
Defined abilities Through communicating with clients Hire a skilled individual for your de-
more effectively and offering them cision making.
high-quality products.
Performance management Via improving employee perception. Establish a strategy after analysing
the client's requirements.
Linguistic abilities Improve the employees' performance Provide the staff with the training.
level.
Writing reports Obtain an accurate assessment report Researching the areas at which client
(Hodgson and Paton, 2016). is more prevalent can help us ad-
vance.
Developing a crew Choose a professional with skill who investigate the individual from just a
has worked in a collaboration before. respective units to build a stronger
team.
Allocation Need a strong boss who provide out- The management should embrace
standing results and help individuals new technologies and upgrade their
grow. skilled.
Developing a budget Make a plan that will produce high- Spend less money on a commodity of
quality results while staying within higher calibre.
your expenditure.
Risk assessment Whereas if business is willing to take If somehow the business was able to
a chance, they will succeed. take a risk that paid off and produced
improved results in the future.
Training in nursing Reviewing the method that the com- Create a company with the necessary
pany can put into action. training to resolve issues that occur
during the project.
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compromise and accommodate when it is feasible, and address major dis-
putes through mediation or issue solving.
Taking the right decision at the opportune point, in practise, is not that simple,
and some projects have failed miserably as a result of tension and conflict
among the project team members. Establishing effective lines of contact be-
tween the project leader as well as within associates is also crucial during this
storming stage. Some project managers, for instance, have an aggressive
policy where another colleagues are welcome to come talk to them about any
problems or complaints. A project manager compromises in addition to the
completion of a project but also a high likelihood that the team performance
will stall and not progress to the normalisation degree should he or she does
not create efficient communication avenues at this phase of the design (Burke
2013, p.78).
- It's great for assisting with gathering initial information and enriching exist-
ing data: Using secondary data to improve and enlarge existing databases
is another advantage. Primary data gathering techniques can also be in-
formed by secondary data. They might provide analytics or researchers a
head start on the kinds of data they may want to gather using their own re-
sources in the future.
For any studies in marketing plan of Reebok shoe company in the both quali-
tative and quantitative analytics are crucial. According to data research on the
Reebok’s flow of work, it has come to an conclusion that the organization
must be globally linked and uphold the foundation's principles if it wants to re-
main competitive for an extended period of time. The organisation should be
striving toward its goals and objectives, and doing good, moral work will also
strengthen the bond between employees and employers.
• Once you have sorted through all the information and comprehended the
procedure, you should start looking for and identifying potential solutions.
There are numerous approaches to finding a solution, so they must be
aware of all of their options.
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• Compare the differences: To determine the optimal option, they would ana-
lyse options based on usability and desire. choose the route that has the
best possibility of success. Try to ignore the drawbacks as you weigh the
advantages.
• Can choose closest thing: When making this decision, the person making
the choice should be aware of the best option for the situation and the dan-
gers involved in order to avoid impeding the initiative.
After completing the project task on, managing a highly successful planning
process, it is abundantly evident that the quality and productivity of the field
study work may be improved by using the current management plans,
projects, and management processes, as well as by adhering to management
plan. To gather information that is pertinent to the firm, market research is in-
dispensable in the areas where businesses must be established.
In conclusion, it has been shown in this paper that the program management
essentially uses standardised methods to create, implement, and deliver a
project by splitting it up into smaller comment section and joining each of
them to offer a final output. The fundamental premise of this structured
methodology is that each person allocated to a scope of work unintentionally
contributes to the success or failure of the overall project and is thereafter
considered a part of the project team. As a result, the profitability or unsuc-
cess depends on the atmosphere in which any of these people or the devel-
opment team as a whole feels driven, particularly because the lack of such a
culture might impede the viability of the project at various points of its entire
lifespan.
Referencing :
• 2015. Krstic, B., Kahrovic, E., and Stanisics An operating process frame-
work for business process management in the hotel industry Vol. 61, Octo-
ber-December 2015, p. 21–34,
• E.W. Larson and C. Gray, 2013. Project management: MS Project and the
managerial process. McGraw-Hill.
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• 2016; Martinelli, R.J.; Milosevic, D.Z. Tools and procedures for the project
manager in practise: the project management toolbox. Wiley & Sons, Inc.
• 2015; Pandey, P.; Pandey, M.M. Tools and methods used in research.
bridge middle
• (2014). Penfield, T., Baker, M., Scoble, & Wyker. Definitions and assess-
ments of the impact of research Vol. 23, pp 21-32.
• Iris, C. (October 17, 2020). What Caused Reebok to Fail: Why Did They
Lose the Game? The information was obtained from https://envzone.com/
reeboks-failure-what-is-the-reason-behind-their-losing-the-game/.
• K. Elliot (2012b). The flag is flown by Ryan Giggs for Team GB and
Reebok. Footy-Boots. The information was collected from https://www.-
footy-boots.com/ryan-giggs-flies-the-flag-for-team-gb-reebok/.
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