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Claims in the Cloud:

Efficiency, Cost Savings, Fraud Detection, BPM, Mobility


and Improved Customer Service and Sales

An Insurance & Technology Webcast


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Today’s Presenters
Lisa Valentine
Contributing Editor
Insurance & Technology

Bob Jurik
Fujitsu
Global salesforce.com Strategy and Alliance

Kardyhm Kelly
Global Director, Insurance
Salesforce.com

Ajay Achuthan
Solution Architect, Industry Solutions
Fujitsu
Emerging? Not so much….

• 29% of Americans own an e-reader or tablet (Pew Research)

• “I’m seeing a huge uptake of tablets, particularly the iPad,


that’s displacing expensive laptops and desktop services.”
Insurance CIO

• “It’s an elegant, guided experience, whether you’re with your


adviser or alone.” Insurance SVP

• 24% of insurers are evaluating using social data in claims


(Strategy Meets Action)
The Legacy Roadblock

• Inhibits insurers’ in offering tablet and smartphone claims


capability.

• Impedes business process management improvements.

• Lack of data for fraud detection.

• High costs.

There’s a lot at stake, and legacy systems aren’t bringing


much to the party.
“P&C Insurance” in the Cloud
…A Day in the Life & it’s here today !

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Property & Casualty Insurance – Next Generation

 Customer-Centricity
 Mobility
 Agility
 Cloud Computing
 Employee Empowerment and Collaboration

6 Copyright 2012 Fujitsu America, Inc.


Fujitsu

Its all about your customers and employees!

7 Copyright 2012 Fujitsu America, Inc.


Fujitsu: Overview

Revenue: $52B
Employees: 172,000
R&D: 94,000 patents - One of the largest Labs in the world
Industries: Financial, Retail, Media, Communications,
Manufacturing, Healthcare, Government & Education
Regions: Americas, EMEA, Japan, APAC and China
Established: 1935
Global IT Services Global IT Services & Systems PC Tablet Rankings
Rank Company Rank Company Rank Company
#1 IBM #1 HP #1 HP
#2 HP #2 IBM #2 Fujitsu
#3 Fujitsu #3 Dell #3 Lenovo
#4 Accenture #4 Fujitsu #4 Panasonic
#5 CSC #5 Acer Group

#1 in Japan
8 Copyright 2012 Fujitsu America, Inc.
Fujitsu’s salesforce.com Global Practice

 Over 8 years experience as a strategic partner


 Sales – Service – Custom Cloud
• Over 220 Complex implementations with many integration points
• 40 – 40,000+ seats
 Strong IP in the Insurance Market and Partner with salesforce.com
 1 of salesforce.com’s 5 Global System Integrators (GSIs)
 Cost Competitive
 279 Certifications over 133 consultants
 Many are Advanced Developers & Admin
 Global capability
 Currently 13 Countries
 Growing to 17 by 2013
 Leverage our Value Add of Products and Services
 BPM, Consulting, Tablets, Slates, Convertibles and Laptops

9 Copyright 2012 Fujitsu America, Inc.


Today’s Challenges
 Customers demand satisfaction
 They know what they want and will go get it !
 One bad experience may go viral !

 Infrastructure costs are high and growing

 No or little…
 Agility - Can’t move quickly with the buying trends
 Fraud Detection for adoptions, renewals and claims
 Renewal – Right policy for the right person
 Central repository of information
 Process control, Monitoring nor Visualization
 Social and Business analytics capabilities
 Mobility – Customer and Employee

 The GOAL - mitigate them so you can compete profitably!

10 Copyright 2012 Fujitsu America, Inc.


The Connected Social Enterprise for
Insurance Claims

Kardyhm Kelly | Global Director, Insurance


Insurance Firms Across Sectors Are Embracing the Cloud

Life & Annuities P&C Brokers


The Salesforce.com Mission:
Cloud Computing Driver, Catalyst, and Evangelist

Enterprise
Cloud Computing

1960s 1980s Today


Mainframe Client/Server
Extensive Recognition For Innovation In The Cloud

Leader CRM Visionary


Leader
Customer Service Enterprise Application
Sales Force Automation
Contact Centers Servers

Enterprise Suite CRM Editor’s Choice 2010


#4 Fastest Growing Mid-Market Suite CRM
Company 2010 Professional Edition
Small Business Suite CRM

The 100 Most Trustworthy Technology of


The Year Top 100 Innovative
Companies
Companies

Best Mobile Experience Top 10


Forrester Groundswell
Best Social Networking Solution Entrepreneurs &
Award
Cool Company

#1 World’s Most Innovative One of 2010’s


#52 Best Places to Work Most Ethical
2010

Company
Companies

Chatter: eWeek Product Chatter: Innovation Chatter: Best Product of


of the Year Award 2010

"This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report.
The Gartner report is available upon request from salesforce.com. To access the report, please go to www.salesforce.com."
Ten Year Computing Cycles
Cloud Computing no longer an “alternative” delivery model

2010’s Social
2000’s Revolution
1990’s Mobile
1980’s Desktop Cloud
Client/Server Cloud Computing
1970’s Mini Computing Computing
1960’s Computing
Mainframe
Computing

Data Business Process Web Mobile Social


Management Logic Apps Automation Apps Apps Apps
Apps Apps
Social Revolution:
Social Network Users Surpassed Email Years Ago

1.1 billion Social Users


Social users

Email Users

2007 2008 2009 2010 2011

Source: Comscore, June 2011


Social Revolution:
Where We Spend Time on the Web Has Shifted

Top Internet Uses


Time Spent Online

Search
2006
2007
2008
2009
2010 2011

Sources: Nielsen Wire, January, 2011.


Morgan Stanley Internet Mobile Report, December 2009
Mobile Revolution:
New Devices Drive Demand for Social & Mobile Apps

Device Growth

Tablets
1.6
billion
mobile devices
by 2013

Smartphones

Laptops

Desktop
2007 2008
2009 2010 2011E
2012E 2013E

Source: Gartner Research; Smartphone, Tablet, and PC Forecast, December 2010.


Mobile Revolution:
Enterprise User Expectations Are Changing

CIOs Surveyed on Tablet Usage

2011

...fastest
ramping
mobile
device


ever.
2010

Morgan Stanley, “Tablet Demand and Disruption”, February 14, 2011.


2000 2011
Why isn’t enterprise Why isn’t enterprise
software as easy as software as connected
buying a book on and mobile as
Amazon.com? ?
…but secure, trusted,
and compliant?
This social & mobile consumer revolution has created a
social divide.
The Social Divide:
The Enterprise Has Fallen Behind Consumers

Your customers, employees and business What about


partners are social & mobile. your company?
How does an intelligent insurance enterprise bridge this
divide?
The Social Enterprise Organizes People,
Processes & Systems Around the Customer

Employee Social Client, Partner &


Social Customer Profile Product Networks
Networks
Collaborate Product &
Partners

Connect & Listen &


Sell Analyze

Social Enterprise

Service & Social


Engage Marketing

Automate &
Extend
Empirical Evidence Shows Benefits Across
Sales, Service and Overall Productivity

Source: McKinsey & Company, “The rise of the networked enterprise, Web 2.0 finds its payday.” Survey of 4,394 executives.
December 2010.
The Social Enterprise Platform is Social,
Mobile, Real-Time, Open

The Social Enterprise is More Nimble & Networked

Social Mobile Open Real-time

Feeds Right Open Standards Real-time notifications


Profiles Experience Open Technologies Real-time workflow
Files Any Device Open Interfaces Real-time feeds
Networked Customizable Open Languages Real-time integration
Insurance Claims Require Networked Ecosystem
to Delight Customers at the Moment of Truth

Social Client Profile

Collaborate Product &


Partners

Social Enterprise

Service &
Engage

Automate
& Extend
Fujitsu Applies the Power of The Social
Enterprise to Insurance Processes

+ =
Day in the life - Claims

Its all about your customers and employees!

….Closing the Social Divide

29 Copyright 2012 Fujitsu America, Inc.


Data Centralization for High Touch Users

Legal
Appraisals
Documents
Customer
Agents Service Reps

Medical Scanned
Bills Correspondence

Underwriters Customers

Adjuster’s
Photos
Reports

Contractors Doctors
ACME
Agency

Repair
Shops Agencies

email Adjusters & Appraisers


Faxes
Investigators

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30 Copyright 2012 Fujitsu America, Inc.
Data Centralization for High Touch Users

Data comes from internal &


external sources in all shapes
and forms.
Legal
Appraisals
Documents
Customer
Agents Service Reps

Medical Scanned
Bills Correspondence

Underwriters Customers

Adjuster’s
Photos
Reports

Contractors Doctors
ACME
Agency

Repair
Shops Agencies

One location eases complexity of Adjusters & Appraisers


Faxes email
sending it out to internal & external Investigators
sources.
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31 Copyright 2012 Fujitsu America, Inc.
Day in the Life - Claims

Carrier Customer

• P&C • Limo Company


commercial • Commercial
Insurance Auto Insurance
Carrier Policy

Fujitsu
Commercial Frontline
Insurance Limo

• Claims • Office Manager


Rep/Adjuster at at Frontline
Fujitsu • Oversees
Commercial Insurance
Insurance Policies, Claims

Joe Brown Jan Tupper

32 Copyright 2012 Fujitsu America, Inc.


Scenario – FNOL (Auto Policy)

Agency/Sales Carrier
We will demonstrate:
• Assignment of Adjuster
Coverage? • Mobile Access
• BOM and Costs
Email • Reports
Theft?

Claims Claims
Fraud/OFAC Adjustor
Phone Service
Queue
? Queue

Key Value Points


Body shop? • Employee: Quick Access to
Self claim data , mobility
Service
Portal Auto
• Customer: Transparency,
Adjudication Quick turn time,
?
• Capture instant feedback

33 Copyright 2012 Fujitsu America, Inc.


Customer Portal
All the information needed to make quick decisions

34 Copyright 2012 Fujitsu America, Inc.


Claims Designed for Efficiency & Ease of use
All the information needed to process a claim

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Business Process Management & Fraud Detection
Using BPM and Predictive Analysis for Fraud Detection and Process Visualization

Coverage Roadside Fraud Theft Body ShopAssessor Claims

36 Copyright 2012 Fujitsu America, Inc.


Field Adjuster – Mobile & in the Cloud
Right information at the right time for the right reasons

37 Copyright 2012 Fujitsu America, Inc.


Field Adjuster – Mobile & in the Cloud
Real-time damage information via mobile unit

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Field Adjuster – Mobile & in the Cloud
From pictures to BOM and costs on the spot

Click and Drag the picture


to the part of the car

39 Copyright 2012 Fujitsu America, Inc.


Field Adjuster – Mobile & in the Cloud
From pictures to BOM and costs on the spot

Click and Drag picture


to the part of the car

40 Copyright 2012 Fujitsu America, Inc.


Predictive Analysis
Know them before you adopt and renew

41 Copyright 2012 Fujitsu America, Inc.


Fujitsu ties it all together in the Cloud…

Marketing & Sales Underwriting & Policy Admin

Quote & Bind Policy Declaration &


Appraisal
Insurance Cards
Lead to Prospect

Customer Service Claims


Claims
Medical Claim Accident
Management
“Know Your Service Customer
Customer” Process View Information

Investigation Adjustment Treatment Litigation

42 Copyright 2012 Fujitsu America, Inc.


The theme is the same.. Triple Win… today!
 Customer feels…
 Good that its all about them and earning their business
 The carrier’s employee/brokers are interested in their ultimate satisfaction
 Good to tell others about their experience (Word of Mouth Marketing)
 Delighted

 Employees feels…
 Good that they are in control of their business
 They are empowered them to solve problems & drive business
 Their employer is interested in their success
 Delighted

 Corporation feels that they…


 Can now put their finger on the pulse of their business
 Can Reduced costs across the board!
 Have the ability to change quickly to compete
 Will be Saving Money, Time and Reputations!
43 Copyright 2012 Fujitsu America, Inc.
Call to Action

For more information


Bob Jurik
631.424 .4905
bob.jurik@us.fujitsu.com

Kardyhm Kelly
415.536.4644
kardyhm.kelly@salesforce.com

44 Copyright 2012 Fujitsu America, Inc.


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Q&A Session

Lisa Valentine
Contributing Editor
Insurance & Technology

Bob Jurik
Fujitsu
Global salesforce.com Strategy and Alliance

Kardyhm Kelly
Global Director, Insurance
Salesforce.com

Ajay Achuthan
Solution Architect, Industry Solutions
Fujitsu
Resources

To view this and other events on-demand please visit:


http://www.insurancetech.com/online-events/

For more information please visit:


http://solutions.us.fujitsu.com/www/content/alliances/global/salesforce.php

Transform your Property & Casualty (P&C) Insurance business in the Cloud:
http://www.youtube.com/watch?v=hiRreYwQex4

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