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  • TM 28 - Develop Ad Copies

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    VIRY PUSPANING RAMADHAN
    19 views24 pages
    The document provides tips for developing good ad copies and ad extensions for digital marketing campaigns. It recommends creating 3 ad copies per ad group, optimizing headlines for quality score, including unique selling points and brands. Tips for ad copies include mirroring the user's objective, including numbers/statistics, and emotional triggers. Ad extensions that could increase quality score are mentioned, such as callouts, sitelinks, structured snippets, calls, messages, and more. Proper implementation and segmentation of ad extensions by campaign is advised.

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    The document provides tips for developing good ad copies and ad extensions for digital marketing campaigns. It recommends creating 3 ad copies per ad group, optimizing headlines for quality score, including unique selling points and brands. Tips for ad copies include mirroring the user's objective, including numbers/statistics, and emotional triggers. Ad extensions that could increase quality score are mentioned, such as callouts, sitelinks, structured snippets, calls, messages, and more. Proper implementation and segmentation of ad extensions by campaign is advised.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    19 views24 pages

    TM 28 - Develop Ad Copies

    Uploaded by

    VIRY PUSPANING RAMADHAN
    The document provides tips for developing good ad copies and ad extensions for digital marketing campaigns. It recommends creating 3 ad copies per ad group, optimizing headlines for quality score, including unique selling points and brands. Tips for ad copies include mirroring the user's objective, including numbers/statistics, and emotional triggers. Ad extensions that could increase quality score are mentioned, such as callouts, sitelinks, structured snippets, calls, messages, and more. Proper implementation and segmentation of ad extensions by campaign is advised.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 24

    Develop Ad Copies

    OLEH: VIRY PUSPA


    Ad-Copies

    01. How to Develop Good Ad Copies


    02. Tips for Develop Ad Copies
    03. Ad Extentions

    DIGITAL MARKETING 2021


    1. How to Develop Good Ad-Copies

    DIGITAL MARKETING 2021


    DEVELOPING AD-COPIES | EXPANDED TEXT ADS

    -> 3 Ad-Copies per Ad Group


    -> Optimise headlines for quality sqore
    -> Include your UP's
    -> Include your Brand name

    DIGITAL MARKETING 2021


    2. Tips develop ad-copies

    DIGITAL MARKETING 2021


    TIPS DEVELOP AD-COPIES

    MIRROR USER'S OBJECTIVE


    DIGITAL MARKETING 2021
    TIPS DEVELOP AD-COPIES

    INCLUDE NUMBER OR STATISTICS

    DIGITAL MARKETING 2021


    TIPS DEVELOP AD-COPIES

    INCLUDE EMOTIONAL TRIGGERS

    DIGITAL MARKETING 2021


    TIPS DEVELOP AD-COPIES

    CREATE KEYWORD RICH


    DISPLAY URL'S

    DIGITAL MARKETING 2021


    3. Ad-Extentions

    DIGITAL MARKETING 2021


    AD-EXTENTIONS

    Note: Implement only ad-extentions that make sense for your business.

    Segment ad-extentions by campaign (for exmple call extentions (for mobile


    campaigns, site-link extentions for brand campaigns, price extentions for
    product campaign)

    Ad-extentions can help you to increase your quality score.

    For more details, click here.

    DIGITAL MARKETING 2021


    TIPS DEVELOP AD-COPIES

    SITELINKS EXTENTION

    DIGITAL MARKETING 2021


    TIPS DEVELOP AD-COPIES

    CALLOUT EXTENTION

    DIGITAL MARKETING 2021


    TIPS DEVELOP AD-COPIES

    STRUCTURED SNIPPETS EXTENTION

    DIGITAL MARKETING 2021


    TIPS DEVELOP AD-COPIES

    CALL EXTENTION

    DIGITAL MARKETING 2021


    TIPS DEVELOP AD-COPIES

    MESSAGE EXTENTION

    DIGITAL MARKETING 2021


    TIPS DEVELOP AD-COPIES

    AFFILIATE LOCATION EXTENTION

    DIGITAL MARKETING 2021


    TIPS DEVELOP AD-COPIES

    LOCATION EXTENTION

    DIGITAL MARKETING 2021


    TIPS DEVELOP AD-COPIES

    PRICE EXTENTION

    DIGITAL MARKETING 2021


    TIPS DEVELOP AD-COPIES

    PROMOTION EXTENTION

    DIGITAL MARKETING 2021


    TIPS DEVELOP AD-COPIES

    APP EXTENTION

    DIGITAL MARKETING 2021


    Practice

    REVIEW PAPER E-BUSINESS 2021


    Keyword
    Transactional
    "Laptop Asus"
    Why?
    link ad copies..
    Because..

    REVIEW PAPER E-BUSINESS 2021


    TERIMAKASIH

    REVIEW PAPER E-BUSINESS 2021

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