“WHAT MAKES A YOUTUBE VIDEO GO VIRAL”

1. UNIQUE VIDEO
2. PLAY IN EMOTIONS
3. UTILIZE ALL SOCIAL PLATFORMS

1. They Must Be Entertaining – If you are put up some boring

video and expect it to get a lot of views…you are going to be
waiting awhile. People want to be entertained. Even with more
boring subject matters and reviews, the entertainment value can
still bring a lot of views to your video. I remember including me
wrecking in one of my video reviews of a mountain bike and that
video saw 10’s of thousands of views over the regular website
views. It brought (and still brings) a lot of new visitors to my blog.
2. Be Over The Top – This really goes with #1, but on video…
everything looks flat. You really have to take facial expressions…
wording…and tone to a new level for it to be caught on video.
You will feel stupid during the execution, but it will come out
better on video.
3. It Has To Be Unique – Even with the videos above…there is
nothing new about girls and cars…but there is a uniqueness to the
editing and feel to the video that allows it to not be just another
car video. Especially with the 25+ million views video from Ken
Block, the uniqueness of his skill and the added effects (like
drifting across light bulbs) add to the “wow factor” of the video.
4. Keep It Short – When I used to work in video production, we
were constantly looking for ways to keep people invested in the
content while viewing. We found that shorter clips (around 6
minutes max) with multiple cuts through the clip (15 to 20
seconds) kept people’s attention. You do not have to have fancy
editing techniques, simple cuts are fine but what you want to stay
away from is your face infront of a camera for 6 minutes. People
will get bored quickly and leave no matter what you are saying.
5. Quality Wins – Take your time and do it right. Just slapping up
subpar video quality with audio that people can hardly hear is not
going to work. Also, use HD where ever possible.