UAL Level 3 Diploma in in Creative Media Production & Technology
ESPORTS PATHWAY
EVALUATION – MARKETING PROMOTION
Student Name:
Student Number:
** PROBLEM: Something unexpected that caused difficulties during the project.
Explain how your research helped
you to develop ideas for the
sound track to your video?
Describe at least 2 audio
techniques you used during the
production of your promotion?
Describe an audio problem you
faced during the creation of this
promotional video?
Did your audience feedback
discuss any issues or positives
with audio quality?
Provide an example, if you can not
please explain why.
Based on all of the above answers
name one skill you need to
develop with this area?
(Sound editing)
William price
10662137
PART ONE: AUDIO ELEMENTS
With the research that I have done it allowed me to see what types of
music fit specific types of videos and with the way that my video was
designed to feel it gave me good reason to use the type of music I did as
it had worked for other people when trying to give an intense vibe with
their video.
I used a bit of audio fading where I would give the audio a steady increase
at the beginning of the video and a steady decrease at the end of the
video. The way I did this was by clicking the audio and adding keyframes
into the audio which gives me the option to be able to increase and
decrease the audio levels. I also cut down the audio a bit just to try and
match the beat with some of the visuals that I have used.
The audio was difficult to match the beat with the visuals at some points
because it was quite a fast song but I did find a work around for this buy
cutting down some of the clips to match the audio which worked quite
well.
With my feedback it allowed me to take a deeper look into my audio
editing skills. I found out that I can choose really good music for my
videos but I need to find a way to sync the audio up with the videos much
better as it was a very common comment that the audio should match my
visuals a lot better which is a really useful comment
I personally believe that I could improve my timing with audio which can
be easily improved by just changing the way I work because I first edit the
video then choose the audio but if I just switch that sound I should be
able to make the audio fit a whole lot better.
UAL Level 3 Diploma in in Creative Media Production & Technology
ESPORTS PATHWAY
Explain how your research helped
you to develop ideas for the
visual elements for your video?
Describe at least 2 video
techniques you used during the
production of your promotion?
Describe a video problem you
faced during the creation of this
promotional video?
Did your audience feedback
discuss any issues or positives
with video quality?
PART TWO: VIDEO ELEMENTS
With research it shows me that dark and flashy clips grab attention quite
well and there are some editing techniques that I took inspiration from as
I think it adds quite well to the feel of the video.
When making my video I used many editing techniques to make clips
much better and to make it run a whole lot smoother. For example i used
a glitch effect where it was used to switch between each player. For the
glitch that i used to switch between each players head rising. Its just a
basic transition that is built into premier pro but it looks really good. The
main thing that i changed was the geometry distortion on the Y angle
which changed the direction of the glitch to make it look more offset and
more like an actual glitch effect. I also changed the master amplitude
where 0 means no glitch and 100 means the glitch will appear. So for this
i used keyframes to make the glitch appear and disappear between each
player so when a player isn't there it's a keyframe at 0 and when a player
appears i set a keyframe at 100 to make the glitch appear. But if i wanted
to change the colour i would change the colour evolution which would
have switched the colours of the glitch. The reason I used this was
because it fit the style of the video really well and made it so much better.
I also used an rgb effect which was used for one of the players walk outs. I
had to use multiple effects to create this. The first effect i used was tint
and in this window i changed map to black to red and map white to black
to create the glow around the outside of raff to make the affect actually
appear. Next i used Emboss which is used to add a level of detail to the
effect. This helps make the effect look more clear and clean instead of
being a stiff ridged effect so this was key to making this effect look good.
Finally i used offset which simply just offsets the RGB effect to make it
appear like its being emitted off his body instead of being a part of his
body and i keyframed this to make it move a bit to make it appear as if it
was glowing off his body. The reason that I used this effect is because it
made a boring clip feel a lot more alive and made the whole video feel
like the same vibe.
This wasn’t really an issue with the video editing but an issue with me as
most of the video editing was very tedious and I found it really hard to
maintain my attention as the process of editing is very long and requires
every ounce of your attention but eventually I got into the flow and
managed to finish the editing.
Overall the video quality was really good but there were 2 comments
saying that some of the transitions were a bit pixilated. Although this is
the style I was going for, I should defiantly not do this as it could give the
impression that the video was rushed which is the last thing that I would
UAL Level 3 Diploma in in Creative Media Production & Technology
ESPORTS PATHWAY
Provide an example, if you can
not please explain why.
Based on all of the above answers
name one skill you need to
develop with this area?
(Video editing)
PART THREE: SITE DESIGN / SOCIAL MEDIA
Explain how your research helped
you to develop ideas for your
website / social media mock ups?
Describe at least 2 techniques you
used during the production of
website / social media mock ups?
Describe a problem you faced
during the creation of the website
/ social media mock ups?
Did your audience feedback
discuss any issues or positives
with quality of your final
products?
Provide an example, if you can
not please explain why.
Based on all of the above answers
name one skill you need to
develop with this area?
(Web design)
want as this can give very negative impressions to either businesses that
would want to collab in the future. It could also make our future audience
have a negative opinions on us and could ruin the audiences overall
opinion on us as a team.
I could defiantly do some more complex editing techniques to make the
video look a lot more professional. These techniques will be hard to learn
but hopefully I can learn them to make the video editing feel a lot more
professional.
The research for this was very necessary as it showed me what good
websites need to be functional. With this research I found that sometimes
a more simplistic website can be a whole lot more functional and easy to
navigate than a complex one and as long as it is visually pleasing that’s all
that matters.
When creating this website I used buttons at the bottom of each page
which gave a direct link to each page so it’s a lot more easy to navigate so
it makes people feel like they can use the website a lot more freely. I also
used social media links which is a property of weebly which allows you to
link social media. So I used this to link the bpc buccaneers Instagram so
people can have an easy way to find it.
Whilst creating the website I had a lot of difficulties with weebly itself as
it’s not that great to navigate with it being fairly slow. But I did manage to
make the website even though weebly didn’t make the process any easier
as sometimes files wouldn’t upload or images wouldn’t display
themselves correctly.
With the feedback I have obtained about the website I can tell that I need
to add a lot more photos on pages as I was told that some pages seem
bland without it. I was also told that I need to add a lot more description
about the players and what the course is about. This is really useful to
know as now with future projects I can take this onboard and make sure
there’s enough description and photos to make the users experience a lot
better. I was also told that the buttons at the bottom of the pages were
really useful as then the user doesn’t have to go all the way back up the
page to access another page which is really good.
When creating a new website I will have to learn how to make the pages
look better and more appealing to the viewer and maybe add a bit more
information about each of the tabs.
UAL Level 3 Diploma in in Creative Media Production & Technology
ESPORTS PATHWAY
Any other reflections about the
project as whole?
With the whole project it was a great way to get into the ways of team
promotion and how to edit videos and audio. This project as a whole was
a great learning experience and also showed me how to use new editing
technices that I wouldn’t have used in any other context. I also now know
how to create a website to promote a esports team which is great
because website making skills are really useful and people will pay a lot of
money for a well made website so if you know how to make a website
well you can earn a lot of money.