UAL Level 3 Diploma in in Creative Media Production & Technology

ESPORTS PATHWAY

EVALUATION – MARKETING PROMOTION

Student Name: Elle (Ash) Barker

Student Number: 10660848

** PROBLEM: Something unexpected that caused difficulties during the project.

PART ONE: AUDIO ELEMENTS

Because watching other edits that appeal to the same target audience will help attract viewers if
Explain you use a similar one or the same one. With the videos I watched, I found that the videos I
how your enjoyed more were more aggressive and had a drop in them opposed to the happy skippy music,
research where I found myself loosing concentration.
helped you
to develop
ideas for
the sound
track to
your
video?

I faded in and out the music and I bass boosted the audio a little bit, other than that I didn’t feel
Describe at the need to adjust the music that much because it was already loud and bass boosted, there
least 2 wasn’t much to do on it that I could see. If I had the chance to change it now after receiving
audio feedback I would turn the volume down a bit but apart from that nothing.
techniques
you used
during the
production
of your
promotion
?
I didn’t really face many audio problems, my biggest issue with audio was deciding which to use.
Describe In my first promotional video for the year 2’s, not many people liked my music choice so I had to
an audio find the right type of one, I struggled to find how people were getting good music for it but most
problem of them had previously knew the song they wanted whereas I spent a while looking on YouTube
you faced for the right audio. I had a bit of trouble converting the video into Mp3 and finding the right
during the website to do so.
creation of
this
promotion
al video?
UAL Level 3 Diploma in in Creative Media Production & Technology
ESPORTS PATHWAY

Did your
audience
feedback
discuss
any issues
or
positives
with audio
quality?

Provide an
example, if
you can
not please
explain
why.

Based on Timing my music properly. I think this is quite important because it annoys people when music
all of the and visuals aren’t synced and that could affect the amount of people who watch the video all the
above way through.
answers
name one
skill you
need to
develop
with this
area?
(Sound
editing)

PART TWO: VIDEO ELEMENTS

Explain how I watched videos with excessive transitions and effects and it made me quite overwhelmed so I
your knew not to add that many transitions, I also knew not to add that many clips because it will be
research too long and people will lose interest.
helped you
to develop
ideas for the
visual
elements for
your video?
UAL Level 3 Diploma in in Creative Media Production & Technology
ESPORTS PATHWAY

Describe at I used chroma leak and over video tranistions which were cool, I didn’t use that many because I
least 2 video couldn’t time it properly with loads of effects. I also used ultra key and a mask to get rid of the
techniques green floor in the player clips
you used
during the
production
of your
promotion?

Describe a I struggled to get gameplay footage. I also was going to do 2 separate videos, one for rocket
video league and one for valorant but only managed to get one done because if I did the other then I
problem you wouldn’t have enough time and I didn’t want to do both teams in the same video because then
faced during it will be too long and my target audience wi8ll loose interest.
the creation
of this
promotional
video?

Did your
audience
feedback
discuss any
issues or
positives
with video
quality?

Provide an
example, if
you can not
please
explain why.

Based on all I would add more player clips and I would just add a rocket league section and cut the video
of the above into two 30 sec halves for valorant and rocket league. I need to leave more time to finish all
answers that im supposed to.
name one
skill you
need to
develop with
this area?
(Video
editing)
UAL Level 3 Diploma in in Creative Media Production & Technology
ESPORTS PATHWAY
PART THREE: SITE DESIGN / SOCIAL MEDIA
Explain how your research helped
you to develop ideas for your
website / social media mock ups?
Describe at least 2 techniques you
used during the production of
website / social media mock ups?
Describe a problem you faced
during the creation of the website
/ social media mock ups?
Did your audience feedback
discuss any issues or positives
with quality of your final
products?
Provide an example, if you can
not please explain why.
Based on all of the above answers
name one skill you need to
develop with this area?
Looking at other social medias, I noticed that blurry pictures shouldn’t be
posted and anything that is bland and boring also shouldn’t be posted. It
should be colourful and bold so that it keeps audience attentions. Most of
the social medias I looked at post regularly to keep audience hooked and
checking on what they’ve posted. Also a lot of the accounts post more
video content than pictures, they do post pictures but not as often.
I used animated text for my website because it looks cool and not boring,
I also made it so that most pages you scroll to reveal its page content, I
also added videos and pictures and a march shop with a variety of
options to buy, most with a reasonable price.
I found that Making the merch was harder than expected because it’s
hard to know what people would want to buy, I also found that making
the website was very time consuming and confusing at points, like not
being sure on what to add to a home page.
Based on responses I think I need to work on making sure my text is
visible and making sure each separate section has its own page, and I
should work on sizing my website aspects differently because it can effect
UAL Level 3 Diploma in in Creative Media Production & Technology
ESPORTS PATHWAY

(Web design) how many people go through my website, so next time I will make it
smaller to scroll through and easier to read.

Any other reflections about the

project as whole?