UAL Level 3 Diploma in in Creative Media Production & Technology

ESPORTS PATHWAY

EVALUATION – MARKETING PROMOTION

Student Name: Rafferty Ward

Student Number: 10664430

** PROBLEM: Something unexpected that caused difficulties during the project.

PART ONE: AUDIO ELEMENTS

My research helped me find what type of tracks were commonly used which
Explain made me think of why they were used and then I took the elements I liked from
how your that to find the audio I ended up using
research
helped
you to
develop
ideas for
the sound
track to
your
video?

Audio Panning + fades in/out + audio fluctuation and balancing

Describe
at least 2
audio
techniques
you used
during the
productio
n of your
promotion
?
Finding a song that I likes and fit the theme/vibe I wanted for the video
Describe
an audio
problem
you faced
during the
creation of
this
promotion
al video?
UAL Level 3 Diploma in in Creative Media Production & Technology
ESPORTS PATHWAY

Did your
audience
feedback
discuss
any issues
or
positives
with audio
quality?

Provide an
example, if
you can
not please
explain
why.

This is all the feedback I received on the audio of the video – the general
consensus I’m feeling from this and some feedback from other parts of feedback
was that although the music itself was good I didn’t utilize it properly at times,
and if I had more time, I would really like to clean up the audio sync at parts and
reduce the black screen time as it was partly used as a time saver when editing.
Based on I need to cut my clips around my audio a little cleaner and expand my range of
all of the possible editing techniques so I have more versatility when using a range of clip
above types in an edit.
answers
name one
skill you
need to
develop
with this
area?
(Sound
editing)

PART TWO: VIDEO ELEMENTS

UAL Level 3 Diploma in in Creative Media Production & Technology
ESPORTS PATHWAY

Explain My research led me to find lots of different editing styles and affects that were often used, but for
how your the most part there wasn’t much I took inspiration from other than some seamless transitions
research which I wanted to try my hand at making my own I had some success, although they were not as
helped “seamless” as I would’ve liked them to be due to not having finding the right settings for some
you to (like the slide transition I could not find a way to slow so it’s a bit off to watch) and not having
develop the time I would’ve wanted to have to clean up the edit.
ideas for
the visual
elements
for your
video?

Describe Tracking + ultra-key + cuts + film dissolve +

at least 2
video
techniques
you used
during the
production
of your
promotion
?

Describe a Making the gameplay clip and classroom gaming clip line up and move in the corre4ct ways to
video line up with thew screens they were projected onto
problem
you faced
during the
creation of
this
promotion
al video?

Did your
audience
feedback
discuss
any issues
or
positives
with video
quality?

Provide an
example, if
you can
UAL Level 3 Diploma in in Creative Media Production & Technology
ESPORTS PATHWAY

not please
explain
why.

This is all the feedback I got from “how could the edit as a whole be improved” – the general
consensus I got from this was, as a whole many parts needed to be made cleaner/smoother
which I already knew I also need to make a better use of after affects for my video both to
improve the tracking and to and some more sfx to the video e.g., the text at the beginning could
be better
Based on After affects tracking, sfx and just getting better at after affects as a whole so I can utilize it more
all of the to really bring my production value to the next level.
above
answers
name one
skill you
need to
develop
with this
area?
(Video
editing)

PART THREE: SITE DESIGN / SOCIAL MEDIA

UAL Level 3 Diploma in in Creative Media Production & Technology
ESPORTS PATHWAY

Explain how your research helped
you to develop ideas for your
website / social media mock ups?
Describe at least 2 techniques you
used during the production of
website / social media mock ups?
My research really helped me decided how I should make my site and
social media mock ups, mostly though it was what I didn’t like that
informed my decisions because (especially for the websites) all of them
that were good, were so for similar reasons but with their own style
thrown on top. For example, they were usually good because of good
formatting/organisation – consistency and user
convenience/enjoyment/associability with the added bonus of great
production value and personal/brand identity so when thinking of what I
should and shouldn’t do it was usually the lack of or awful execution of
something that would stand out to me the most.
Sections + Gallery + Button

The Wording of parts of my site and trying to find backgrounds that

Describe a problem you faced worked with the theme, feel and colour scheme of the website while still
during the creation of the website looking semi-professional/well made
/ social media mock ups?

Did your audience feedback

discuss any issues or positives
with quality of your final
products?

Provide an example, if you can

not please explain why.

Based on all of the above answers

name one skill you need to
develop with this area?
(Web design)

Any other reflections about the
project as whole?
I really enjoyed the project as a whole but really lacked on my time
management skills which subsequently made me lack in other areas of
my work I should’ve and could’ve done much better on which made me a
little disappointed in myself as I could’ve done the things I wanted to if I
had a better grip on my time and my life really but moving forward I will
not lack in the time management again so I don’t cause the domino
affect on my work so that I can ensure all of my work is at the standard I
want it to match.
UAL Level 3 Diploma in in Creative Media Production & Technology
ESPORTS PATHWAY