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Operations management 5.1 The role of operations management Operations management and its relationship with other business functions (Ao1) ‘Operations management is about acquiring the necessary resources needed for production in the most efficient and cost-effective way. It impacts on the other functional areas ofa business as outlined in the examples below. = Marketing function 1D. Physical goods or intangible services are produced based on market research in order to meet the needs and wants of customers. 1D. The good or service needs to be promoted to existing and potential (2 The finished product also neads to he distributed using appropriate channels 1D A.suitable pricing strategy is needed to ensure the products sell well on the ‘market ‘= Finance function (2 Costs of different production metheds (ee Unit 5.2}, eg mass production, are needed to gin economies of sale although this could also require high setup cost, 15. Funaling is need for all aspects of operations management, eg, product testing, research and development (see Unit 56) and lean production (see Unie 53). 13. Provluction managers must be held accountable for thelr expenditure and budgets (se Unit 39), = Human resources function 1D. Production workers need to be ited and trained to work productively, 1D. Supervisors and quality controllers may also need to be hired, 1 A.etisis management team might need to be formed (See Unit 52). a (Operations managers ate responsible for collaborating and working with ‘managers from ceher departments to meet orginizaticmal objectives. Keyword definition ‘Operations management refers to the busines: function of combining inputs to produce ourputs (goods and services) that are values! by Operations management in organizations producing goods and/or services (402) 1 Operstions management focuses on the management process of creating goods, and services using the available resources of the organization (see Figure 51) Inputs Producto processes Land, abou, capital ‘Adding value sod erterprise Figure 5.1 The role of operations management 158 Unit 5_Operations management. = Operations management involves planning, organizing, coordinating, and controlling all the inputs needed to produce the goods and services of a business. = Operations management mast ensure that there is value adlad (Gee Unit 1.1) in the production process. This helps to ensure fitras can sell their proxucts| ‘and eam profi for thele owners. Operations management strategies and practices for ecological, social (human resource) and economic sustainability (ao3) Business operations have an important role in ensuring sustainability by

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