Final BI Assignment

Report on Web 2021
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Name : Siman rana
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Module Name: : Business Intelligence
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Unit Title Unit Code M/615/1641
Assessor Name Rupak Chaudhary Issued Date 2022/03/20
Assignment Title
FoodMario
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01 Date 2022/07/17
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Campus ISMT
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Student Name Siman rana Assessor Name Rupak Chaudhary sir
Issue Date 22/11/2021 Submission Date 128/12/2021
Programme BTEC HND
Unit Name Business Intelligence
Assignment Business Intelligence

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Higher Education
Business Intelligence | 2020
Table of content
Part 1: ........................................................................................................................................................................................ 4
Introduction:.............................................................................................................................................................................. 4
Presentation:.............................................................................................................................................................................. 4
Table of content:........................................................................................................................................................................ 5
Objective: .................................................................................................................................................................................. 6
Introduction:.............................................................................................................................................................................. 7
Business intelligence: ................................................................................................................................................................ 7
Business process: ...................................................................................................................................................................... 7
Business process and supporting process: ................................................................................................................................. 9
Reason: WHY? ....................................................................................................................................................................... 10
Data and its types: ................................................................................................................................................................... 13
Structured data: ....................................................................................................................................................................... 14
Semi-structured data: .............................................................................................................................................................. 15
Unstructured data: ................................................................................................................................................................... 16
Difference between structured and unstructured data: ............................................................................................................ 16
Application software in business process:............................................................................................................................... 17
Pros and cons of application software for business processing: .............................................................................................. 19
Pros and cons of business intelligence: ................................................................................................................................... 21
Pros: ........................................................................................................................................................................................ 21
Cons: ....................................................................................................................................................................................... 22
Reference: ............................................................................................................................................................................... 23
Conclusion: ............................................................................................................................................................................. 24
Part 2: ...................................................................................................................................................................................... 25
Introduction:............................................................................................................................................................................ 25
Decision-making at varying levelswithin an organization .......................................................................... 26

Types of support available for decision- ........................................................................................................................... 29
making at different level of an ......................................................................................................................................... 29
Comparison of different types of available support for businessdecision-making: ................................................................ 31
Key features of business intelligencefunctionality:................................................................................................................. 32
Functionality: .......................................................................................................................................................................... 33
Key features: ........................................................................................................................................................................... 33
Analyze OLAP data by slicing and dicing it. ......................................................................................................................... 36
Comparison of range of information system and technologies used to supportorganization at different levels: ................... 36
Management information system(MIS): ................................................................................................................................ 36
Decision support system (DSS): ............................................................................................................................................. 37
Expert systems: ....................................................................................................................................................................... 38
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Conclusion: ............................................................................................................................................................................. 40
Part 3: ...................................................................................................................................................................................... 41
Introduction:............................................................................................................................................................................ 41
A study on the use of business intelligence tools andtechniques with their impact for effective
decision -making .......................................................................................................................................... 42
Birendra BasnetJuly 24, 2021 ................................................................................................................................................. 42
Declaration .............................................................................................................................................................................. 43
Birendra Basnet ....................................................................................................................................................................... 43
Acknowledgement .................................................................................................................................................................. 44
Abstract ................................................................................................................................................................................... 45
Aims and objectives ................................................................................................................................................................ 46
Introduction:............................................................................................................................................................................ 46
Importance of business intelligence: ....................................................................................................................................... 46
Real-time business example of business intelligence use: ...................................................................................................... 47
Advantage of using business intelligence: .............................................................................................................................. 48
Major disadvantage of using business intelligence: ................................................................................................................ 49
Techniques used in business intelligence: ............................................................................................................................... 50
Most widely used popular business intelligence tools: ........................................................................................................... 51
Business intelligence tool: Microsoft Excel ............................................................................................................................ 53
Dashboard: FoodMario ........................................................................................................................................................... 54
How this business intelligence tool is user-friendly and has functional ability: ..................................................................... 61
Additional functionalities in customized design: .................................................................................................................... 63
Some other power BI abilities to visualized FoodMario data: ................................................................................................ 63
Why power BI is user friendly? .............................................................................................................................................. 65
FoodMario easy and effective comparisons:........................................................................................................................... 67
Customized design and functional interface: .......................................................................................................................... 68
Critical review of the design in terms of how it meets a specific user or business requirement: ........................................... 69
Part 4: ...................................................................................................................................................................................... 71
Contribution of business intelligence tools in effective decision-making:.............................................................................. 71
Legal issues involved in the secure exploitation of business intelligence tools: ..................................................................... 72
Research on the organization that have used business intelligence to enhance or improve operations.
.......................................................................................................................................................................... 74
Questionnaire sample: ............................................................................................................................................................. 75
Organization name: ………………………………………. ................................................................................................... 75
Thank you ☺ ☺ ☺!! ............................................................................................................................................................. 75
Evaluation of business intelligence in organizations to extend their target audience: ............................................................ 77
Recommendation and Conclusion: ......................................................................................................................................... 79
Conclusion: ............................................................................................................................................................................. 79
References ............................................................................................................................................................................... 80
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Part 1:
Introduction:
According to scenario, FoodMario is struggling startup company which is facing difficulty in
sustaining market. Being a business analyst, I need to manage data using business
intelligence tool to provide business decision to FoodMario. So, data need to be analyzed and
provide report with data visualization. So that FoodMario can sustain its market and have
growth. Similarly, this section includes the discussion with slides show about the term
business intelligence, business process and supporting process with specific examples. And
difference between data and types in business intelligence, benefits and drawbacks of
application software used in business process. This part clearly, visualized or examine why
business process, supporting process and business intelligence is important in modern day
business, proper definition of data and its types, application software used in business process
with pros and cons. And finally, the reference or citation for the author that I have gathered
information from. Therefore, I will produce a written document which will summaries my
presentation with proper reference and citation about the related topics that I need to examine
and discuss in this part.
Presentation:
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This slide is introduction slide because here the presenter present himself/herself with
introduction and the title he/she is going to discuss about. Similarly, this slide of mine also
visualized the theme the I am going to discuss about with short introduction of mine.
Table of content:
This slide illustrates the topics list that is going to be covered with detail discussion. This
table of content slide is the roadmap in sequence that is going to be discussed one after
another.
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Objective:
This slide displays the purpose behind conducting the presentation. Like, the objective is to
discuss the importance and the term business intelligence, business process and supporting
process. Second is, business process and supporting process importance with examples in
business, third is data and types of it and at last the application software with pros and cons in
business process. Therefore, this slide gives a summary visual about the reason for
conducting presentation like why and what things are going to be mentioned and discuss.
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Introduction:
This is the introduction slide that slightly defined the term what Business intelligence is,
Busines process is and supporting process is. This part presents introduction to BI, Business
process and supporting process to audience.
Business intelligence:
“business intelligence is a collection of tools and strategies that analyze and covert raw data
into actionable and coherent information for use in business analysis to help in better decision
making”, (CallMiner, 2019). Simple to say business intelligence is a tool which helps
organization in improving decision-making by processing, storing and analyzing data. The
need of business intelligence is in business performance. Basically, raw data of organization
is processed and converted into meaningful dashboard and record which is easy for
organization to view the business record and growth which makes ability to decide what must
be happened and what should not be. BI tool allows organization to brings discipline into data
collection, object-oriented approach, reduces time and labor cost, data managements and
provides dynamic problem-solving platforms.
Business process:
“A business process or business method is a collection of related, structured activities or tasks

by people or equipment which in a specific sequence produce a service or product (serves a
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particular business goal) for a particular customer or customers”, (Dvorak, 2020). Basically,
we can think business process like multiple inputs in various stages in business and creates a
fully workable or serviceable finished product. Business process are created for deriving and
contributing organizational goal. Business process helps improve efficiency of organization,
decide in what tasks are important, helps in optimum use of business resources, fulfill
communication gap between people, functions and departments, provide links between
business step, stakeholders and business goals.
Business process management (BPM): “Business process management (BPM) is how a

company creates, edits, and analyzes the predictable processes that make up the core of its
business”, (kissflow.com, 2021). Managing business process gets difficult in various
organizations because most owners think business process as a huge expense or it is useful
for huge processes. But with business process management we analyzed the current state and
identifies areas needed to be improved for creating more efficient and effective business of an
organization. Business process management has life cycle where each step helps in improving
organization business like: design process, model process, execute the process, monitoring
process, and optimizing. The need of business process management emerges when business
process is confusing, unorganized and unsystematic and which is sign of downfall for
business. So, BPM allows organization to understand various processes within organization,
analyze those processes and improve them, optimize end-to-end business process by
improving individual tasks and give ability to have a impact on outcomes.
Supporting processes: “supporting processes are the primary processes or factors that
ensures the functioning of key processes and overall operations of company”,
(managementmania.com, 2019). Similarly, supporting processes support the business primary
processes, they do not directly create a product or service but are necessary to facilitate the
execution of operating and management processes. They just indirectly contribute to add
value in business. Verification, training, audit process, documentation, human resources,
accounting are some of the examples of supporting process.
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Business process and supporting process:
This slide represents the business process and supporting process in terms of examples.
Business process: “A business processes is like a checklist; a series of steps carried out by
key stakeholders to achieve an identified or concrete goal. Each step in the process is
assigned to a participant with accountability for completing it,” (saundersandlee.co.uk, n.d.).
Business process is like workflows where there are set of tasks involved in creating product
and are both definable and repeatable. So, business process can be achieved through; defining
goals, planning and mapping process, testing process, action and assigning stakeholder,
implementing process, monitoring result frequently, and repeat the process. One of example
in sales process: sharing sales proposal, sending quotes, negotiations, billing, payment,
updating records of the sales, and many more.
Supporting process: “Support processes are all processes whose sole purpose is to ensure
the functioning of key processes and overall operations of the company”,
(managementmania.com, 2019). These processes can be critical and strategies to organization
because they directly affect the ability to execute main processes or key processes. So, they
just gear up the value of business not in the way of money. Example in payroll department is
this department does not earn you money but without them employees would not be paid and
same for cleaning department in an organization.
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Reason: WHY?
This slide presents the importance of BI, business process and supporting process in modern
day organization. And reasons for why they must be implemented in modern day business.
Business intelligence (BI): “in advanced technological era “data is the new oil” is that just
like oil, raw data isn’t valuable in and of itself, but, rather, the value is created when it is
gathered completely and accurately, connected to other relevant data, and done so in a timely
manner”, (Rosebrough, 2020). Similarly, Business intelligence provide platform where raw
data or unstructured data are processed and converted into meaningful with visual
presentation which helps in decision making.
Why BI: below are the lists that makes use of BI in business world:
● Self-serve reporting: over a decade, when traditional system of business intelligence

was used. There were few selected technical experts for organization who build and
maintain report of organization business which can be pressure and slow report
processing but with BI tool users can quickly and easily generate powerful report
without any requisite of technical skill.
● In-memory analysis: this one of the great features in BI allows users to analyze data
themselves with no special skills and without rely on IT specialist. Any users with an
organization can ask and answer business questions, group, filter, pivot, compare
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performance over past years or weeks, product groups or customer sectors and many
more.
● Data visualization: organizations can quickly convert large volumes of data in a
much more friendly manner and simplified way, with the use of this features. Data can
be viewed pictorial or numbering as wished by users.
● Online Analytical Processing (OLAP): basically, this database technology offered
query and reporting instead of processing. OLAP can provide analyzing data by
joining together like: stock vs sales, provide powerful time-based comparison, or
helps in identifying trends, growth or confusing data.
Therefore, these features are also helpful for struggling startup company like FoodMario
which aims at sustain in market. With use of business intelligence FoodMario can analyze the
overall performance and downfall of company in market.
Types of business process: business process is further categorized into three processes:
● Operational process: “To find your operational processes, ask yourself, ‘how does,
or will, your business generate income?’ It is the procedures and tasks that play a
direct role in the production of outputs – from the inputs – that are the operational
processes”, (checkify.com, n.d.). these processes are related to the visions,
fundamental values and mission of business. Example: a local grocery shop who
deliver vegetables in community. Here, tasks involved: buying product from supplier,
packing into packet and deliver vegetables to consumers which are all operational
process in a shop.
● Management process: “This is where the coordination of the above processes takes
place. This involves the planning; monitoring and the general oversee. This means
ensuring that the team is meeting targets, that the workplace is compliant and safe,
and that concerns of employees are dealt with – among other managerial duties”,
(checkify.com, n.d.). similarly, this process organizes, plan, coordinate and control
over all function of the business, like from decision making to problem-solving by
controlling day to day task, teaching employee about how effectively tasks can be
completed, launching a new product are some key factors that makes management
flexibility within a business. Therefore, they optimize income opportunities and adapt
business as necessary. Example: budgeting, infrastructure, CEO’s, managers, top-level
management are generally included in management process.
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● Supporting process: “These are the processes that are not directly related to the
delivery of the service or product to the customer. But they help the business create an
environment where the primary processes can work better. That is where the name
“supporting process” comes from”, (Kotadiax, 2020). These processes make possible
for operational processes to carried out effectively either or both strategically and
necessarily. Example: accounting, human resource management, technical support,
financial management process.
Therefore, solving certain problems of customer through call is operation process,
managing the employees is management process and assisting employees with technical
or hardware problems at any time will be supporting process.
Why business process: here’s how and why business process is important in business:
● Reduce expenditure and risk: “a business process reduces expenditure and risk by
already laying out the most efficient ways of doing the jobs considering the potential
future shortcomings”, (bhadana, 2021). Identifying risk and reducing expenditure is
best way to save from downfall which is provided by business process by considering
future shortcomings.
● Minimizing human error: errors are the obstacles and time-consuming factor in any
business, and with business process we minimized it through distributing tasks only
who are specialized in those tasks.
● Improve efficiency: business process increases the productivity of any department in
organization by selecting best and relevant moves and steps for business. This
increases the efficiency of business automatically.
● Increase customer focus: as business process aligns business goals with our
customer goals which helps us recognize customer as business. As business process
continuously updates company with customer wants and reviews on products or
services.
● Better time management: business process provides better time management by
developing effective strategies and flowcharts to reduce time in doing certain tasks.
● Bridge communication gap: as business process offered feature like customer focus
which is helpful for company to bridge communication gap with customer through
certain reviews and market research and trends.
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● Adapt new technology: as business process is dynamic in nature, it keeps changing

often. And companies often adopt new technologies to fulfill the wants of a customer
and improves business process according to latest technologies.
Therefore, these certain characteristics of business process creates lifeline and utilized the
business resources at optimal use which is also helpful for FoodMario company because they
want to sustain business and increase the customer focus on their business.
Why supporting processes: as supporting process does not directly produce product or
services in business but they promote and gear up the internal activities or tasks that is needed
for business to create final workable products or services. “they ensure the business
resources in the quality and quantity needed, ensuring the quality of resource supplies or
support services and covers the overall effective functioning of the organization”,
(managementmania.com, 2019). Likewise, independent activities like: accounting, technical
support, human resource management and financial management are needed and to be
managed for company to run. And these activities are supporting processes. Accounting
records overall financial transaction of business, technical support provides IT infrastructure
for company. Therefore, these independent activities integrate and makes company running to
achieve busines goal and these activities are necessary in company to achieved predefined
goal of a business.
Data and its types:
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This slide presents detail discussion about data, types of data in BI with clear examples.
Data: “In computing, data is facts, numbers or information that has been translated into a
form that is efficient for movement or processing”, (Vaughan, 2019). Many industry expert,
popular business man or economists believe that not oil but data is now the most valuable
resources in the world. Now data is called as “new oil”. After properly, refined or meaningful,
data becomes a decision-making tool or the information which allow companies or
organization to act accordingly. Therefore, these are the importance of data in modern day
business.
Types of data: we classified data into three categories: structured data, semi-structured data
and unstructured data:
Structured data:
“Structured data is generally tabular data that is represented by columns and rows in a
database”, (tondak, 2020). Basically, these types of data are organized into a formatted
repository which is typically a database. And data are usually formatted in rows and columns
with fixed pre-defined fields. Databases that include such form of data in tables are called as
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relational database. we can think like data we stored in an Excel spreadsheet. In structured
data, objects can be grouped together to form a relation, example is above picture. This
makes structured data easy to store, analyze, insert, update, delete and search. Often structure
data is organized using programming language like SQL (Structured Query Language).
Examples of structured data are: accounting transactions, address detail, star ratings by users,
ERP (Enterprise Resource Planning).
Semi-structured data:
“Semi-structured data is information that does not reside in a relational database but that has
some organizational properties that make it easier to analyze”, (AshishVishwakarma1, 2021).
These types of data cannot be organized in a row-column database and do not have related
data model. semi-structured data does not contain structured data but have some
organizational properties of structure data, we can see above picture for it. Similarly, text of
an email message also can be called as semi-structured data. Due to its lack of structure of
data, it is more difficult to search, manage and analyze. These types of data exist to ease
space. Examples of semi-structured data are: digital photograph, JSON files, XML files.
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Unstructured data:
“Unstructured data is information that either does not organize in a pre-defined manner or not
have a pre-defined data model. Unstructured information is a set of text-heavy but may
contain data such as numbers, dates, and facts as well. Videos, audio, and binary data files
might not have a specific structure. They’re assigned to as unstructured data”, (Tondak,
2020). These types of data cannot be contained in relational database tables. And does not
arranged in any order which makes difficult to search, manage and analyze. So, does have
alternative platform for storing and managing data like Mongo DB, Redis, Apache HBASE.
Examples of unstructured data are: photo, video, audio files, text files, PDF, media logs.
Difference between structured and unstructured data:

Semi-structured data Unstructured data
It is based on XML/RDF. It is based on binary data and character.
Data are partially organized Data are not organized.
Data are stored in abstract and figure. Data are stored in various forms
Based on tolerant schema, flexible. No schema based and more flexible.
Only queries over anonymous nodes are Only textual queries can be hit.
possible.
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Examples: digital photograph, XML files, Examples: media logs, audio files, video files.
JSON files.
The main difference between semi-structured and unstructured is, unstructured data have no
pre-defined format, it is stored in its natural format until its extracted to analysis but semi-
structured is basically, mix of both structured and unstructured data.
Application software in business process:
This slides briefly explain about application software used in business.
Application software: “an application software is a bundle of programs or tool which allows
organization to manage, automate and optimize their recurring business processes” (Bortolus,
n.d.). Like, it is a type of computing program that is designed to do a specific task according
to its code written in it. In the world of business, traditional manual calculations, predictions,
decision making or managing business is impossible, we need software for making decision
or predictions to .run business Every business-related activities are performed day to day or
often we rely on application software because of it functions like: calculating large volumes
of figures, pictorial represents of data for analysis, managed information, manipulate data,
time saving, reduced labor costs, quality and consistency and coordinate resources. Basically,
there are numbers of application that can be used in business according to the need. Like:
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accounting software, communication software, inventory system software, schedule

management software.
Business application software: “Business application software is a package (can be custom

built but packaged as a single unit) that carries out a business function such as accounting or
payroll”, (Bortolus, Isstillworks.com, n.d.). primary function of these type of software is to
perform business transaction, store, capture information, manipulate data and to increase
productivity. There are various kind of business application software according to the need of
business, size or tasks. Some of them are: business process management software, time
management software, resource management software, service management solution
software. And benefits of using business software are:
● Saves time.
● Quality and consistency result.
● Decreased labor costs.
● Helps in decision making.
● Monitor key performance indicators (KPI).
● Increased operational efficiency.
● Organized business management.
● Data security with backup and restore.
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Pros and cons of application software for business processing:
This slide illustrates the benefits and drawbacks of using application software in business
process.
Benefits: in business processing, organizations have to deal with large volume of data and
keeps them organized and up-to-date over and over again because business may change over
time. These types of software can reduce effort and skills of employees. So, that they can
focus on next project with any wasting time. And some other benefits are:
● Easy decision-making: application software helps to predict and make decision

according to the processed data in BI tools or other business application software. As
most of today’s business is data driven and most use BI tools or other software to
analyze data and make decision according to the presented data in software. As
traditional decision making by human is not accurate and logical but with use of
application in business process, we can make decision like what product is going to
sell more, which product fails to overtake market, rise and fall of company revenue,
and more.
● Data security with backup and restore: application software provide security by
strict security access to data. Data can be stored in cloud storage or in some physical
media storage but most of software application provide cloud solution for
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backup/restore and security. Likewise, BI tool named Matillion provide complete

control over who sees what.
● Visualizing progress in pictorial form: as most of us clearly understood the data in
pictorial form rather than in facts or information. With use of application software in
business process, we easily convert chunk of data in visual form like dashboard, and
customized it according to our need. Visualizing progress in chart or in picture is way
better to understand than in numbers or in raw form. To understand the data, we do
not need any technical or business mind.
● Enhanced analysis: as application software not only offered a security,
backup/restore, helps in decision making but with them improved and analysis
method is one of the best features for data driven business. Descriptive and statistical
analysis in application software we can found what happened and how this happened
and why. Similarly, features like what-if analysis also enhanced analysis by using past
data to predict how future decision will affect the business.
Drawbacks: with wide variety of advantages, application software also have some
disadvantage of using it. though these disadvantages can be minimized but we cannot have
full control over it:
● Expensive maintenance cost: as software, it needs to be updated and maintained

time to time as per need and debugging purpose. The maintenance cost becomes
expensive when user requires advanced premium features in software. And as per
user’s requirement, debugging, adding advanced services, maintenance needs to be
implemented in application and gets expensive because we need to hired specialized
technical expert and 24/7 server monitoring department or we need to leased some
services from another service provider.
● Malicious attack: one of the most crucial part in digital world is preventing from
malicious attacker or hacker. Even small to small sensitive data leakage can result in
destruction of application software. Likewise, downloading unknown source of data
from internet, infected file sharing, activities can bring down the service of
application.
● Storge usage problem: increase in requirements of users and their size directly affect
the data consumption rate. And data consumption in storage medium increase which
might cost us to expand the storage. As business grows, we need to update and store
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past data in application software which might need to increase the application
software capacity to store data. For this, we need leased cloud solution or dedicated
storage server to store which might charge extra cash.
● Time consuming: similarly, developing software according to the customers
requirement requires a lot of time which might cause delay in production process. If
application is for client then it might consume months because client frequently test
and demand extra features and services in application which is also time-consuming
factor. These activities can cause less productivity of company which is not good at
all.
Pros and cons of business intelligence:
This slides clearly explain the advantages and disadvantages of using business intelligence in
modern day business.
Pros:
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● Speed and competitive advantage: due to its access to worldwide data, BI can do
quicker reporting, analysis and planning, because of BI system’s analytical
capabilities, it is able to react immediately to market or other situations.
● Increased organizational efficiency: management use BI to access data and get a
comprehensive picture of their operation, as well as measure outcomes against the
entire organization. Managers may discover areas of potential with comprehensive
view of the organization.
● Customer experience improved: customer satisfaction and experience may be
directly influenced by business intelligence. Using data extracted from operations and
customer support, we can easily identify opportunities for improving customer service
and reduce support calls at maximum rate.
● Increases competitive advantage: company would be more competitive if they
understand the market and how they operate within it. As from data analyzation from
numerous of data, it provides ability to predict ideal times to join and exit market and
strategically position itself.
● Analysis and insights: to predict, budget, plan and keep up to date, BI processes
massive volumes of data. Company can use competitive analysis to better understand
their competition and compare their performance of that of their competitors.
Differentiation of product and service is possible because of business intelligence.
Cons:
● Expensive: due to its multiple advanced services offering, BI software can be

expensive. Though the features ca be easily operated by non-technical but we have to
consider the hardware cost and IT staff to implement the software effectively.
● Data breached: one of the most important factors to be considered in business
competition is data being exposed to public internet. In case if BI is used to handle
sensitive business information, its bugs in the process could lead to data leakage
which negatively impact on business, customer or employee’s data. So, based on data
access of BI software, it can cause serious security threat.
● Complexity: another downside of business intelligence is the complexity of data
implementation. It might be so complex that it makes business techniques difficult to
deal with. According to this assumption, many business experts believe that these
complexities would eventually suffocate any organization.
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● Analyzing multiple data source is difficult: the more data source we use, the more
comprehensive our BI becomes. While a number of data sources can help us to get
well-rounded picture of our data, systems may have difficulties working across
platforms.
● Bridges gap between professional and personal life: employees may be required to
access business intelligence data through personal device. Some people may consider
the data collected on a specific group to be private information that they do not want
an company to utilize. Even when every caution is taken, there is still an overlapping
of lines inside BI that might makes some individuals feel uneasy.
Reference:
This slide represents the credit given to author because I have gathered much of information
from their contribution in presentation.
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Conclusion:
This slide represents the overall conclusion of my presentation. Like: actually, what my
presents is trying to figure out.
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Part 2:
Introduction:
This part includes the comparison of different tools and technologies associated with business
intelligence functionality in an article structure. “As business intelligence is called the
technological toolkit used by a company to collect and analyze internal data”, (Team, 2020)
which will be further discussed later on this part. Likewise, Here, we discuss and explain the
given scenario in an article form where we compares different types of support available for
decision making at varying level within an organization, justifies the main features of
business intelligence functionality with reference to particular examples and at last part of
this section we are going compares and differentiate various information system and
technologies which are used to support organization business at operational, tactical and at
strategic levels.
Siman rana 25
“BI (Business Intelligence) is a set

of processes, architectures, and
technologies that convert raw data
into meaningful information that
drives profitable business actions.
It is a suite of software and
services to transform data into Birendra Basnet | July 22, 2021
actionable intelligence and

knowledge”, (guru99.com, n.d.).
Although, business intelligence Decision-making at varying levels
transformed raw data to
within an organization
meaningful for company but its
primary function is to support in
company’s decision-making
processes. And “Decision-making
is the act of identifying and
selecting a course of action to solve
a specific problem.
Decision-making play vital role in business

or organization because as decision make
single core functional value that need to be
adopt in business and should be implement
to ensure the optimal growth and smooth
profit run of business in terms of services
and offered products. Similarly, “there are
various step by step decision-making process
that helps us to make more relevant and
deliberate decisions”, (umassd.edu, n.d.) and
• Identify the decision: to take a
decision, we must first identify the
To decide means to cut off or to
problem or question that needs to be
come to
Birendra a conclusion.
Basnet OneSEMEST
(HND/ THIRD must ER) 28
solved. We should make our decision
decide how to direct, organize and
as specific as possible and should
control”, (Khullakitab.com, n.d.)
Business Intelligence | 20 20
information is needed, which is the • Best-fits alternatives: after we

best source for information and evaluate the need of alternatives now,
extract that information. This we need to select the alternatives that
information can be gathered seems to be relevant one. We can have
through both online and offline: multiple combination of alternatives
offline through books or newspaper which can be feasible and implement
and online through research and those alternatives.
PDF files.
• Review: after we chose the
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e ethe results
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o ulrteipleat aslteprnsatiovem
hnaeveed tm s ake new
and among them we need to
identify the relevant one
Types of support available for decision-
according to our decision.
making at different level of an
• Assess the importance of organization:
alternatives: after we Whether we are in charge of a small team or
identified the alternatives huge organization, our success and the
now, we need to evaluate success of our company are dependent on our
the need of alternatives, like making the correct decision and learning
what if I carried out each of from mistakes of bad decisions. So, this is the
alternatives to the end or at importance of decision-making at different
beginning which helps us to level of an organization.
place the alternatives in
And there are decision-making processes
order and have higher
described above which are able to avoid
potentiality to reach goal.
rushed decisions and make more informed
one.
Birendra Basnet (HND/ THIRD SEMESTER) 29

Business Intelligence
Similarly, all organizational into actions. They aimed at creating

functions, including planning, divisional plans, improving operations,
organizing, recruiting, coordinating establishing distribution channels and
and controlling, rely on making acquiring resources like personnel,
• Strategic decision: these

● Operational decision: these decisions are significant plan of
type of decision means action decision that will affect the
organization day-to-day entire or a significant portion of
operations and are repeated. an organization operation. They
They have a short vision. directly add value to the
These decisions are based on achievement of common goals of
the facts of the situation and the organization. This decision is
do not need a lot of business high-level analysis of an
analysis. Here, operational organization’s complete
manager and employees operations, including its mission,
makes this type of decision goals, and values. Basically, a
for the organization. board of directors make this
Examples: product pricing decision for organization.
and positioning in market: if Examples: prioritizing goals
high-end product or service, setting according to business need
its position will be at high and forecasting result for future,
and so its price in market. global diversification: to reduce
risk and uncertainties, investing
• Tactical decision: these
capital to multiple global market
decisions have to implement
for business growth.
strategic plans or decisions
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Comparison of different types of

available support for business
decision-making:
As strategic decision-making
establishes the structure for the
organization’s vision and plans to
achieve that vision, and tactical
decision-making identify the
techniques or approaches that
managers intend to use to attain the
strategic plan’s goal, whereas
operational decision-making are
short-term plans that are created to
enhance the strategic and tactical
decision by identifying specific
action plans.
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Strategic decision Tactical decision Operational decision

Created by top-level managers Created by middle-level Created by lower-level
manager manager
They are associated to They are associated to They are associated to sub-
organization’s overall goal. department goal within an units of each department in an
organization organization.
They are planned for long They are planned for They are planned for a less
period of time more than 5 intermediate years between 1 than year.
years to 5 years.
They associate organization They actually give priority to They concentrate on efficient
with the outside world. both outside and inside resource utilization, hence
environment. concentrating the internal
environment.
Here, decisions are significant This decision has to implement This decision means
plan of action decision that will strategic plans or decisions into organization day-to-day
affect the entire or a significant actions. operations and are repeated
portion of an organization
operation.
Example: Annual budgets and Example: sales and marketing Example: scheduling
audits. strategy. employees.
Key features of business intelligence and operational insights and decision-

functionality: making.”, (omnisci.com, n.d.). As
advanced statistics and predictive
“Business intelligence systems combine
analysis are used by business
data gathering, data storage, and
intelligence tool to assist organizations
knowledge management with data
draw conclusion from data analysis,
analysis to evaluate and transform
find trends and forecast future
complex data into meaningful,
occurrence in company operations.
actionable information, which can be
Similarly, there are some wide varieties
used to support more effective strategic,
of features that business intelligence
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functionality that helps in increasing

Key features:
business growth and they are:
● Executive Dashboard: business
Functionality: intelligence dashboard has the
● Analyzing data: data are power to put plans or action into
converted from raw form to effects by providing real-time
meaningful using business overview of business. In the forms
intelligence features and of graphs, charts, summaries and
researcher or business personnel other available data report,
analyzed them. executive dashboard provides our
● Decision-making: based on data company’s management with real-
analysis and fact-based decision time picture of our business. They
are made. Business intelligence enable the executives of our
support strategic, tactical and organization to make better, faster
operational types of decisions too and more informed choices.
and helps in data visualization Similarly, there are more features
which makes quality decision of dashboard which provides
making. visual display of key performance
● Problem-solving: business indicators and they are:
intelligence helps to identify Data visualization: dashboard
market trends and spot problems can be designed with a variety of
that need to be identified and data visualization to display a
solved. With visual analysis variety of performance indicators,
problem solving becomes easier. statistics and other data
● Designing more innovative information. . Basic line and bar
systems: with business charts are supported, as well as
intelligence features and analysis, more complex visuals like bubble
business personnel can redesign charts, line graphs and histograms.
the business and system according Real-time updates: any updates
to the trends or analysis report by in the original data or values is
business intelligence. promptly displayed in the
dashboard which allows us to
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spot changes in critical business statistics the look to meet our specific needs and
as they occur, rather than waiting for daily pivot table can be copied to create a new
or weekly reports. view.
Formatting: even when data changes, a
Data filters: data filters are another
pivot table can provide consistent number
interactive tool that allows users to
and stylistic format. As a result, we do not
modify or update date and time ranges,
have to worry about data migrating across
regional setting, and other factor in data
columns and rows.
visualization to receive a more
Pivot chart: we can simply build a pivot
concentrated perspective of the data.
chart after we create a pivot table. It is a
Text boxes and tooltips: dashboard often
visualization of pivot table in a graphical
have independent text boxes and pop-up
form. Graphs, table bar charts, line graphs
informational tooltips that describe the
and area charts are just a few of the styles
data being displayed or give extra context
available in pivot chart.
and information about the analytics
Linking with page: linking with relevant
findings.
page URLs is another important part of
● Pivot tables: “A Pivot Table is engaging data visualization for analysis. A
used to summarize, sort, pivot’s grid row or column header cell or
reorganize, group, count, total or value cell can be connected to relevant
average data stored in a table. It information stored at a URL using this
allows us to transform columns capability. Similarly, a publicly dashboard
into rows and rows into columns. URL and a global URL with or without
It allows grouping by any field variables can be connected to.
(column), and using advanced • OLAP (Online Analytical
calculations on them”, (Večeřa, Processing): “OLAP is a powerful
2020). So, pivot table can extract technology for data discovery,
important information from big, including capabilities for limitless
jumbled set of data automatically. report viewing, complex analytical
Some of the features of it are: calculations, and predictive “what
Flexibility: unlike formulae, pivot if” scenario (budget, forecast)
table do not lock us in single data planning”, (olap.com, n.d.).
view. We can simply change
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Both business users and IT teams benefit real-time OLAP data. Basically, people
from an efficient OLAP solution. It can create their own reports through use
provides business users with quick and of OLAP system.
easy access to centralized data and related Supports multi-users: as the OLAP
computations for analysis and reporting. methods are exchanged, the OLAP
And for IT, it adds aggregate data and functionality should include retrieval,
business computations to a data update, sufficient control, integrity and
warehouse or other related database for IT. security as well as other database
Some wide range of features of OLAP are: functions.
• Interactive reporting: “Business
Multidimensional data view: OLAP
intelligence reporting, or BI
utilizes the multidimensional approach for
reporting, is the process of
organizing and analyzing data. Data is
gathering data by utilizing
grouped into dimensions in a
different software and tools to
multidimensional approach where each
extract relevant insights.
dimension represent how business users
Ultimately, it provides suggestions
generally view of the organization. OLAP
and observations about business
allows us to arrange data in a
trends, empowering decision-
multidimensional model which makes it
makers to act”, (Calzon, 2021).
simple for organization to understand and
Similarly, interactive report in
apply the data in a business environment
business intelligence allows users
such as budget.
to reduce massive collected data
Accessibility: OLAP serves as a link
into a variety of possible view.
between data warehouse and front-end
Multiple tools like statistical
applications. Between data source like
analysis and regression to spot
data warehouse and an OLAP front-end,
patterns, abnormalities and outliers
OLAP functions is performed.
in data. Generally, interactive
Flexible self-service reporting: OLAP
report provides various features
system supports reporting tools that are
and they are:
user friendly that helps report designers to
Reused of components and
develop and publish web-based dashboard
report: for improved collaboration
and interactive dashboard base on
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and efficiency, we can also allow users to users to handle data transaction within a
reuse share components and reports. database that monitors transactions
Data discovery in user’s hand: programs. And transaction means
interactive reporting is available for both agreement which is completed between
the web and mobile platform which allows two parties after interchange of goods,
users to access and analyze their data money or services.
whenever and wherever they need it.
Likewise, TPS keeps the purchasing
Agility for customer: it also saves time
process of company in balance and under
for our customer and end users by
control. It is in charge of organizing
removing the need of wait for requests to
product inventories and delivery, as well
be performed.
as handling payment account transactions
Analyze OLAP data by slicing and
and processing sales and payrolls. Basic
dicing it.
need of TPS is to conduct business in any
organization. When anything is sold via
Comparison of range of information
internet, this system comes in useful.
system and technologies used to support
Similarly, benefits of using TPS are:
organization at different levels:
The types of information system that ● Capacity to process massive
supports and technologies that supports amount of data,
organizations at operational, tactical and ● Ability to deal with hardware,
strategic levels are: software and security problems.

● Ability to provide better
“Transaction processing systems (TPS)
marketplaces access to
process the company's business
organization at ones.
transactions and thus support the
● Provides administrative support
operations of an enterprise. A TPS records
and application development
a non-inquiry transaction itself, as well as
functions.
all of its effects, in the database and
produces documents relating to the
Management information system
transaction”, (umsl.edu, n.d.).
(MIS):
A transaction processing system is used by
“A management information system
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is a computer system consisting of ● Saves time and improve

hardware and software that serves as the productivity by preventing
backbone of an organization’s operations. employees from wasting time
An MIS gathers data from multiple online obtaining data that management
systems, analyzes the information, and need.
reports data to aid in management ● Enhances a business’s competitive
decision-making. MIS is also the study of advantage by minimizing and
how such systems work”, (shopify.com, removing weakness and
n.d.). Similarly, here we record, store and underperforming areas.
process data to provide information that
decision-makers may utilize on a daily Decision support system (DSS):
basis. The primary goal of management
“A decision support system (DSS) is a
information system (MIS) is to gather data
computerized program used to support
from a variety of sources and develop the
determinations, judgments, and courses of
information that helps in business growth.
action in an organization or a business. A
Basically, the need of management
DSS sifts through and analyzes massive
information system emerges to make
amounts of data, compiling
effective decisions, this system make it
comprehensive information that can be
easier to communicate both inside and
used to solve problems and in decision-
outside the company, to record all the
making”, (Segal, 2021). Similarly, DSS is
business transaction of company. And
an engaging data system that analyzes vast
benefits of using management information
amount of data to help business make
system are:
better decisions. This information system
● Supports in achievements of a helps organization’s mid-level and high-
greater level of accuracy by level management by processing large
identifying amounts of unstructured data and
organizations strengthens and gathering data that can help in solving
weaknesses. problems and decision-making. Examples
● Makes quality of decision by of decision support system are: GPS route
providing better information based planning, determining time to crop for
on reliable data. farmers, clinicians diagnosed patients with
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indicators. Benefits of using DSS: non-experts in solving complicated

problems in a more expert-like manner. It
● Improves pace and efficiency of
contains four main components: a user
decision-making activities.
interface, a knowledge base, an interface
● Automates time-consuming
engine, working storage. . The expert
management functions.
system is classified into sub-classes like:
● Enhances intra-organizational
consultant, expert interface and assistant.
interpersonal communication.
Likewise, benefits of expert system are:
● Increases the organization’s
control, competitiveness advantage ● It enhances quality by giving
and capacity to make futuristic constant recommendations and
decisions. decreasing the numbers of errors.
Expert systems: ● Cost saving in term of human

expertise are expensive.
“An expert system is a computer-based
information system in which knowledge is ● Trustable and do not ignore
represented in data, in which the important data and alternatives
processing of the knowledge is directed answers.
primarily by computer programs. Expert
● Their use of judgement, expert
systems represent one of the most
systems are compatible with many
advanced facts of information
manages’ decision-making
technology”, (Sharma, n.d.). Similarly, an
approaches.
expert system is the most advanced type
of management intelligence office
automation which allows for document
transmission and manipulation. It’s
knowledge-based information system in
the sense that it utilizes its expertise in a
particular field to serve as an expert
counsellor to users. Expert systems are a
type of Artificial Intelligence that assists
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Transaction Management Decision support Expert systems:

processing system information system system (DSS):
(TPS): (MIS):
It supports business Provides decision- Makes decision- It automates the

operations making support making easier process of making
routines decisions.
Structured decision Structured decision- Unstructured decision Structure decision
environment making environment environment environment
Data are related to Data are produced Uses goals and system Data are obtained
transaction from extraction and data to create from expertise
manipulation of alternatives and events knowledge
business data
Rely on computer for It depends on Extract knowledge Transfer expert
day-to-day business computer experts from a computer knowledge into a
transaction computer
Ability to provide Enhances a business’s Increases the Multiple expertise
better marketplaces competitive advantage organization’s control, makes increased in
access to organization by minimizing competitiveness and information reliability
at ones. weakness making decision
Example: electronic Example: office Example: GPS route Example: system

transfer of funds automation system planning identify cancer at early
stages
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Conclusion:
Business intelligence is as importance as wheels for vehicle which makes them able to run
because it is the method that the companies make decisions on the basis of their present and
historical data. And decision-making play enormous role in business because right decision
can impact in positive result to business. Tactical, strategic and operations are available
support for decision making in business. Similarly, wide variety of features and functionality
of business intelligence add value to business growth and have ability to sustain the business.
Likewise, information system and technologies like: TPS, MIS, DSS, and expert system are
used to support organization in strategic, operational and tactical levels. Therefore, this can
be concluded from part 2 scenario.
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Part 3:
Introduction:
According to given scenario for this section, a report format for title “A study on the use of
business intelligence tools and techniques with their impact for effective decision -making”
has been assigned to us which will cover topics like: what is business intelligence is with
example, tools and techniques associated with it, designing BI tools for decision-making and
problem-solving at advanced level with concluding paragraph for review of the design and
we also have to ensure that the design is user friendly and has functional ability. Basically, we
use simple Microsoft excel as a business intelligence tool and apply some techniques while
using that tool. We also figure out the pros and cons of using business intelligence application
in our company.
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A study on the use of business intelligence tools and

techniques with their impact for effective decision -making
Birendra Basnet
July 24, 2021
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Declaration
I hereby declare that the report “A study on the use of business intelligence tools and
techniques with their impact for effective decision -making”, is based on my own original
work completed under the supervision of Mr. Shailesh Subedi sir over the course of our
study. And later this report will be handed to company name “FoodMario” for further
analysis. I also declare that the statements I have made and the conclusions I have reached are
the result of my own research. I further declare that this report is not submitted work to any
institution or organization by any of students before me. For the data gathered here, I used a
variety of primary and secondary data sources. And I sincerely obey the guideline of
company regarding report strictly.
Birendra Basnet
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Acknowledgement
A special thanks to respected course teacher Mr. Shailesh Subedi who advised, support and
motivate me in writing this report. Similarly, I would also like to appreciate to my colleagues
and beloved ones for suggestions and providing necessary help in developing this report. My
effort for this report was limitless but it would not have been possible without the kind of
support and help. So, I extend my sincere thanks and express my gratitude for all of them.
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Abstract
The purpose of this paper is to discuss the use of the business intelligence tools and
technologies to support problem solving or decision making in an organization with some
critical review of business intelligence tool that we use. Microsoft excel is used as business
intelligence tool to support problem solving or decision making in a startup company name
FoodMario. This report aims to show the use of business intelligence in business for
supporting problem to deciding the plan. And provides outcomes of BI tool like excel to
analyzed data.
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Aims and objectives
Aims: to finds the usefulness of business intelligence tools and technologies involved for
decision making and support problem solving at FoodMario.
Objectives: to identify how business intelligence supports problem-solving and decision-

making by using tools and technologies and to understand importance of business intelligence
in modern technological business.
Introduction:
“business intelligence is a collection of tools and strategies that analyze and covert raw data
into actionable and coherent information for use in business analysis to help in better decision
making”, (CallMiner, 2019). Simple to say business intelligence is a tool which helps
organization in improving decision-making by processing, storing and analyzing data. The
need of business intelligence is in business performance. Basically, raw data of organization
is processed and converted into meaningful dashboard and record which is easy for
organization to view the business record and growth which makes ability to decide what must
be happened and what should not be. And such meaningful data are used to analyzed the
problem as well by reviewing the performance like rise and fall of company and act
accordingly. Since business intelligence provide decision based on processed data which is
fact-based and data-driven. And business intelligence tools are kind of software that
processed unstructured data into meaningful dashboard, with interactive reports, summaries,
maps, graphs, and charts.
Importance of business intelligence:

“Business intelligence (BI) can have a major influence on an organization’s business
decisions by leveraging software and services to turn data into measurable actions. This
technology-driven process has the power to help corporate end users better analyze the state
of their business and provide insight that contributes to improved decision-making”, (Team T.
H., 2019). Business intelligence is important for tracking business trends, detecting major
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events and getting a complete view of what’s going on inside of our company. And other
importance of using business intelligence are:
● Fact based decision: Business intelligence make decision based on real-facts by

providing data that need to make important decision like which product sold more and
which should not.
● Faster data accessible: Faster up-to-date data access makes business intelligence
more useful because report generated by IT department takes time which makes delay
to make right away decision, with self-serving report data accessible is easy and fast.
● Track performance: Business intelligence track performance by keeping the records
of historical performance data with visual form. Simply, we can analyze the chart or
graph of history data and present data.
● Increase profit: With business intelligence, it is easy to increase profit by focusing in
targeted customer through use of BI tool and rank them based on purchasing and
consumed product.
● Problems can be detected: Issues or problems can be detected with business
intelligence by simply using BI tool to analyzed the rise and fall of product in
particular year and what issues were faced during the time of production and why. So,
these sorts of questions are answerable by using BI tools and techniques.
● Increase business visibility: the visibility of core business components is improved
through business intelligence by making simple to view every aspects of organization,
including those that are often neglected which in results have easier time in
identifying and changing components that need to be improved
Real-time business example of business intelligence use:

1. A startup company called FoodMario relate to this example as it can use specific key
performance indicator (KPI) to figure out which consumers are buying items, where
they are coming from and what their conversion rate are. Company may utilize this
information to figure out the best ways to serve their consumers whether it’s by
improving current item offering or adding new service lines that consumers would
like, resulting in higher profit margins for the business.
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2. Any company struggling in marketing and sales can have great positive impact by
using effective business intelligence tools. The company staff will be able to properly
analyzed demand and worthiness of services to figure out new markets and learn what
potential consumers require and which areas need improvements by gathering and
analyzing data. This will considerably assist the company increasing sales and
determining the impact of marketing activities. Business intelligence also allows
marketers in tracking campaigns analytics from single digital location. BI system also
tracks campaigns in real-time, measure their effectiveness and plan for future efforts.
3. “Coca-Cola bottling company maximized operational efficiency. : Coca-Cola's

business intelligence team handles reporting for all sales and delivery operations at
the company. With their BI platform, the team automated manual reporting processes,
saving over 260 hours a year—more than six 40-hour work weeks. Report automation
and other enterprise system integrations put customer relationship management
(CRM) data back into the hands of sales teams in the field through mobile dashboards
that provide timely, actionable information and a distinct competitive advantage”,
(tableau.com, n.d.).
Advantage of using business intelligence:

● Speed and competitive advantage: due to its access to worldwide data, BI can do
quicker reporting, analysis and planning, because of BI system’s analytical
capabilities, it is able to react immediately to market or other situations.
● Increased organizational efficiency: management use BI to access data and get a
comprehensive picture of their operation, as well as measure outcomes against the
entire organization. Managers may discover areas of potential with comprehensive
view of the organization.
● Customer experience improved: customer satisfaction and experience may be
directly influenced by business intelligence. Using data extracted from operations and
customer support, we can easily identify opportunities for improving customer service
and reduce support calls at maximum rate.
● Increases competitive advantage: company would be more competitive if they
understand the market and how they operate within it. As from data analyzation from
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numerous of data, it provides ability to predict ideal times to join and exit market and
strategically position itself.
● Analysis and insights: to predict, budget, plan and keep up to date, BI processes
massive volumes of data. Company can use competitive analysis to better understand
their competition and compare their performance of that of their competitors.
Differentiation of product and service is possible because of business intelligence.
Major disadvantage of using business intelligence:

● Expensive: due to its multiple advanced services offering, BI software can be
expensive. Though the features ca be easily operated by non-technical but we have to
consider the hardware cost and IT staff to implement the software effectively.
● Data breached: one of the most important factors to be considered in business
competition is data being exposed to public internet. In case if BI is used to handle
sensitive business information, its bugs in the process could lead to data leakage
which negatively impact on business, customer or employee’s data. So, based on data
access of BI software, it can cause serious security threat.
● Complexity: another downside of business intelligence is the complexity of data
implementation. It might be so complex that it makes business techniques difficult to
deal with. According to this assumption, many business experts believe that these
complexities would eventually suffocate any organization.
● Analyzing multiple data source is difficult: the more data source we use, the more
comprehensive our BI becomes. While a number of data sources can help us to get
well-rounded picture of our data, systems may have difficulties working across
platforms.
● Bridges gap between professional and personal life: employees may be required to
access business intelligence data through personal device. Some people may consider
the data collected on a specific group to be private information that they do not want
an company to utilize. Even when every caution is taken, there is still an overlapping
of lines inside BI that might makes some individuals feel uneasy.
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Techniques used in business intelligence:

Business intelligence techniques is the process which helps organization to collect and
process relevant data quickly and efficiently. These techniques include: query and reporting
tool, OLAP, descriptive and predictive analysis, data warehouse and data mining, predictive
modelling and executive dashboard for data visualization. And these are discussed below:
● OLAP (Online Analytical Processing): “OLAP is a powerful technology for data

discovery, including capabilities for limitless report viewing, complex analytical
calculations, and predictive “what if” scenario (budget, forecast) planning”,
(olap.com, n.d.). Both business users and IT teams benefit from an efficient OLAP
solution. It provides business users with quick and easy access to centralized data and
related computations for analysis and reporting. And for IT, it adds aggregate data and
business computations to a data warehouse or other related database for IT.
● Executive Dashboard for data visualization: business intelligence dashboard has
the power to put plans or action into effects by providing real-time overview of
business. In the forms of graphs, charts, summaries and other available data report,
executive dashboard provides our company’s management with real-time picture of
our business. They enable the executives of our organization to make better, faster and
more informed choices.
● Process mining: “Process mining is a technique used to analyze, monitor, and
optimize business processes. Like data mining, process mining uses algorithms to
develop insights from data sets. Organizations can create entirely new processes,
correct inefficiencies in existing processes, and make better informed decisions”,
(Eisner, 2020). Basically, process mining linked data to process analysis, which helps
in the improvements of business process management.
● Data mining: “data mining is the process that companies use to turn raw data into
useful information. They utilize software to look for patterns in large batches of data
so they can learn more about customers. It pulls out information from data sets and
compares it to help the business make decisions”, (wgu.edu, 2020). Data mining
technology helps in find anomalies (finding the patterns in a dataset whose action is
not as expected), cluster patterns (graphics are used to show where the distribution of
data is in relation to certain metrics), and used to identify patterns and relationship
between data sets.
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● Data warehouse: it is the process used for storing company’s data in internal or
external database from multiple sources for reporting and data analysis which is
organized. Basically, it is used to connect and analyze data from different source.
● Descriptive and predictive analysis: as descriptive analysis is the practice of
analyzing past data in order to better understand how a busines has changed.
Likewise, predictive analysis is the utilization of data, statistical algorithms and
machine learning techniques to determine the likelihood of future events based on
historical data. And BI prioritizes descriptive analytics which summarizes historical
and current data to show what has occurred or is presently occurring. Similarly, BI
uses data to find the future events based on historical data.
● Predictive modelling: “Predictive modeling is the process of using known results to
create, process, and validate a model that can be used to forecast future outcomes”,
(Frankenfield, 2019). Basically, this technique uses statistical technique to predict
future events. BI analyzed historical and present data to generate predictive model
which helps in predicting future outcomes. And we use statistical model from
predictive model to predict and identify market trends
● Query and reporting tool: this tool allows us to construct organized lists, generate
regular reports and do cross-tabular reporting and querying. Basically, this technique
is also used for data warehousing for business intelligence. Data warehouse is
accessed securely through an end-user query and reporting tool. Business intelligence
also provide query facilities and reporting facilities for decision making capabilities.
Most widely used popular business intelligence tools:

Tableau: one of the powerful BI system and one of the most famous one of BI solution. It is
easy enough for non-technical people to construct customized dashboard and other reports to
discover useful information. “Some useful benefits that make use of tableau are:
● bring multiple data sources into one single point of truth,

● provide beautiful dashboard and reports
● automate reporting, control data, access, user permission and dashboard in a secure
and scalable format both on-premise or in the cloud”, (datacrunchcrop.com, n.d.)
Microsoft power BI: it is web-based business analytical tool package that mainly deals in
visualizing data and provides business intelligence capabilities. It includes fresh new
connectors that allow us to boost our game in campaigns and allow users to spot trends in
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real-time. due to cloud-based solution it is accessible from anywhere until we have internet
connection. “And other key benefits are:
● embed power BI visuals to power BI apps.

● Integrate with other Microsoft solutions, such as Azure data services.
● Share data, dashboard and reports with other power BI users
● Enable peer-to-peer sharing: sharing published dashboard or reports with outside
organization who have power BI pro license”, (stitchdata.com, n.d.)
MicroStrategy: it is a business intelligence platform for businesses that provides powerful
and fast dashboarding and data analytics as well as cloud solutions and hyperintelligence.
Users my use this platform to spot trends, spot new possibilities, boost productivity and more.
“And other benefits to use this platform are:
● Offers highest user accessibility.

● Plug and play components.
● Automated report maintainability.
● Helps to format tabular grid reports using a range of built-in styles.
● Allows us to export in MS-Excel, HTML or text formats”, (guru99.com, n.d.).
SAP BUSINESSOBJECTS: this business intelligence software allows users to perform
comprehensive reporting, analysis, and interactive data visualization. Similarly, customer
experience and customer relationship manager, digital supply chain, and other categories are
exclusively included in this platform. “Other reasons for choosing this platform are:
● Highly customizable scorecards

● Provides interactive dashboard with detailed reports
● Data storyboards
● Report and dashboard hybrid which is called “dashport”, (Brogden, 2015)
Sisense: one of the most widely used user-friendly BI tool that allow their users to handle big
and complicated datasets as well as analyze and visualize them without the need of IT
department staff. “Another reasons that makes possible to adopt this tool are:
● Quickly create robust dashboard that are accessible on any device.

● Easy to customizable for multiple users.
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● Its ability to draw large amounts of data from multiple data source at high speed.
● Provides excellent technical support and connects smoothly to almost all data storage
platforms which enables users to easily view their data assets in multiple systems”,
(Miller, n.d.).
Business intelligence tool: Microsoft Excel
Simple overview of FoodMario data in Microsoft Excel.
About company: FoodMario is a struggling company that provides home cooked services.
This startup company is struggling to sustain its market due to ongoing pandemic and begin
to sell grocery market online. They also deal with restaurant cooked food deliver business on
this pandemic but they are facing some problems in sustainability. With increasing size of
customers, the data is getting bigger and they need some business decision.
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Role: being business analyst we need to analyzed the huge structured data provided by
FoodMario to us. And provide them effective decision. So, that they can adopt sustainability
on market, increase target customer and business growth as well.
Managing data: data of FoodMario had been managed in Microsoft Excel which I am going
to use for analysis purpose. “It’s true that Excel formulas and pivot tables are, arguably,
the most popular programming language in the world. Excel is an industry favorite as a
reliable spreadsheet and business intelligence tool – more than 1.9 million
companies worldwide use Office 365. Microsoft believes that one in five adults in the world
uses Excel”, (Kaur, n.d.) and we came to know that Excel is still common choice in BI tool
for managing and analyzing data. Services like gathering data, visualize data and share
information with employees within an organization across different devices makes Excel a
choice in BI tools. likewise, in terms of security this tool also provides strong data encryption
like file-level encryption, wordbook-level encryption, worksheet-level encryption system to
data. Since, data are managed in Excel spreadsheet. So, we are going to use this application to
analyzed data and provide meaningful information for FoodMario.
Dashboard: FoodMario
This dashboard is designed in terms of platforms services mostly used by FoodMario

customer, Top most chef who are successful to collect huge amount to FoodMario, total no.
of order by customer on the basis of district on particular time which is designed in slicer and
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top 10 most sold food in quantity wise by chef of FoodMario. Here, we established report
connection of date with total no. of order count (District wise) and date to top 10 most sold
food according to cook name. So, we can observe particular cook name at a particular date
and how much does he/she supply food quantity among that top most sold food. So, most
sold food in terms of quantity is Kim Bab (Rice Roll) from FoodMario.
Scenario:1
Top 10 most sold food (QTY)

25
20 23
15
10
5 10 11 8 10 10 10
7 6 6 7 6 6 6 6
0
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What we can analyze from above FoodMario data visualization is that the cook’s name
HAKOOK SARAG made 2 Dak-Bokkeum (mild spicy chicken), 4 Kim Bab (rice roll), 8
Kimchi Bokkum Bab (fried rice), 2 lunch box, and 2 Shrimp Tempura at 2020, September-26
and at 2020, september-26, the order was mostly from Kathmandu and Lalitpur. Which is
shown below:
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Count of Order
Row Labels #
Kathmandu 13
Lalitpur 8
Grand Total 21
Therefore, 13 order was from Kathmandu and 8 order was from Lalitpur in 2020, Septmeber-
26. And FoodMario should slowly replace least sold food and should focus on more on these
most sold food with better quality and services.
Scenario 2:
Top most contributor

60000
50000
40000
30000
20000
10000
0
The data provides the 11most contributor to FoodMario in terms of money raised.
Sum of Grand
Row Labels Total
Ambience Restro 6685.09
A-one Cafe 6384
Blenders Milkshake 4620
Golden Fresh Mart 4810.4
HANKOOK SARANG 49712
jawalakhel hankook Sarang lalitpur 9226
Mama's Curries 4720
Metro Tarkari 12774.95
MONSTER MEAL 8500
Mughal Restaurant & Lounge Pvt. Ltd. 8816
Omaago - Serving Happiness 4793
Grand Total 121041.44
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Here, what we can observe is in total of Rs 121041.11, alone HANKOOK SARANG raised
Rs 49712 amount including promo discount, amount without VAT and with 13% VAT, and
delivery charge. And second most money contributor is Metro Tarkari with Rs 12774 with
including all. Therefore, these chef needs to provide hands-on training to other chef in order
to makes them good and quality tasty food. And FoodMario also should encourage such
contributor and have effective engagement with these contributors.
Scenario 3:
Count of Order
Row Labels #
Bhaktapur 13
Dhadhing 1
Kathmandu 224
Lalitpur 61
Nuwakot 1
Grand Total 300
Overall, the FoodMaario has been ranking top in Kathmandu with 224 orders in 300 totals
comparing to remaining districts in terms of total order count. Therefore, customers are more
engaged in Kathmandu and dissatisfaction can clearly visualized in other districts like
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Nuwakot and Dhading. Dissatisfaction can be any factors like no online visibility on that two
districts or poor service quality.
Scenario 4:
Count of Order
Row Labels #
app 287
web 13
Grand Total 300
Basically, customers are often using application-based services than web-based. Like: in 300
order of customers, most 287 orders are from application-based and remaining 13 is from
web-based. So, FooDMario also need to improve its SEO or website visibility in internet.
Scenario 5:
Count of
Status Column Labels
cancelled Food vendor cancelled Food Grand
Row Labels Mario delivered Mario Total
Bhaktapur 13 13
Dhadhing 1 1
Kathmandu 34 186 4 224
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Lalitpur 8 52 1 61
Nuwakot 1 1
Grand Total 44 251 5 300
From these charts, we have a full picture of food deliver status on the basis of districts. 13
successful order was made from Bhaktapur with no cancelling, 1 cancel order from Dhading,
Kathmandu has 34 cancel order, 186 successful delivery and 4 cancels from vendor in total of
224 orders. Similarly, lalitpur has 8 cancel orders, 52 successful delivers, 1 cancel from
vendor in total of 61 orders and last Nuwakot has 1 cancel order. Therefore, overall
FoodMario has 44 cancel orders from customers, 251 successful delivery to customer and 5
cancels from vendor in totals of 300 orders. So, FoodMario needs to focus us quality service
and better delivery to most canceled districts.
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Scenario 6:
This column bars visualized about the most supplied food in quantity to customers of
FoodMario. Basically, what can be conclude from this chart is; customers have more taste in
Kim Bab (Rice Roll) of FoodMario comparing to other foods. Similarly, the top most
supplied quantity ever recorded in pandemic is 23 which is Kim Bab (Rice Roll). Other foods
have been in the range of 6-11 quantity supplied.
How this business intelligence tool is user-friendly and has functional ability:
So, I have designed the data in Microsoft Power BI tool which has easy user-friendly
interface comparing to Microsoft Excel. Basically, power BI is a collection of software
service, apps and connectors which comes in three versions: free/ Desktop, pro and premium.
We use desktop version to manage FoodMario data. With power BI mobile apps, we
can optimize reports for the mobile app and observed live dashboard and reports in mobile
layout. Due to more visually attracting, interactive and customizable dashboard, assist users
to provide detail business insights and decisions. Some user-friendly and functional ability of
power Bi are:
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Data in power BI dashboard. Simple drag and drop options with data importing functions
makes power BI best-fits.
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Additional functionalities in customized design:
Its hands-on features make feel easy to use. All the necessary tools and technologies are
labeled and categorized with more advanced visualizations tools. we do not need to create a
pivot table to make interactive dashboard. Its built-in feature allows us to directly drag row or
column fields and its value in values labeled service. It can be called dedicated BI tools for
business analyst or any non-technical individuals for gaining business insights and to provide
decisions.
Some other power BI abilities to visualized FoodMario data:
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● Most supplied foods in quantity wise.
● Most used platform service to order food.
● Delivery status according to districts.
● Total most orders from 5 districts.
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● Names of chef whose foods are ordered more in terms of money wise.
● Use of slicer to observe data according to months and days in 2020.
Why power BI is user friendly?

● Customizable dashboard in power Bi is what lets users to customized the visualized
data according to users need. Dashboard can be easily created and changed with the
options in visualizations labeled section. We just need to select the field and value,
select the type of charts in visualizations section and it will be appeared in report
canvas.
● Navigate pane is another reason which makes power BI a user-friendly because this
pane has the options of datasets, reports and dashboards which makes user to work
easily and navigate between datasets, dashboards and reports they are producing.
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● Help and feedback button enables user to get quick assist. User can be volunteered at
beginning stage (after installing) with videos to during customizing. These buttons
have been used for different options too. Like: downloading, customer support and
assistance, feedback to power bi team. Users do not have to google, if anything went
wrong or confused.
● User-friendly tool is the primary feature that makes power bi a better choice because
power bi offers impressive drag and drop features to add different visualizations in a
report and self-service capabilities which ease the work of users. Power bi can be
deployed on both on-premise and on-cloud platforms.
● Organized and clean user interface is something that makes user comfortable to
use. Well-structured icons, labels and categories of different features makes power BI
10 times easier and more attractive. As charts are in clean picture form, clean and easy
view of services with properly labeled icons, option like model to view relationship of
one data sheet to another, and flexible tiles (tile is a single block contains visualization
in bi dashboard) which can be adjusted and changed sized are some key features that
makes power BI a user-friendly and reliable BI tool.
Why to choose power BI: there are various reasons that makes power bi a choice over other
bi tools. some can be affordability, excel integration and interactive visualizations while other
are:
● Custom visualization: power bi offers broad variety of custom visualizations like:

KPIs, maps, charts, graphs, R scripts visuals and so on. Which can be used in reports
and dashboards. Likewise, custom visualizations are also offered in Microsoft
marketplace.
● Excel integration: power bi also provide options like upload and analyzed data in
Excel. We can filter, slice data, select in dashboard and report of power bi and transfer
in Excel to view data in tabular form. This helps users to work and observed raw data
behind a visualization of a power BI.
● Attractive and Interactive visualization: the reason behind user-friendly of power
Bi is interactive dashboard. It is attractive, intuitive and interactive visualizations to
create and understand data. Power BI easy drag -and- drop functionality helps to add
different visualization in a report and ca be interacted by applying filters, doing
selections in it and so on.
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● “Easily accessible from any location: Power BI can be accessed from any place. It’s
an excellent option for mobile teams or businesses with many locations. An engineer
on the road can access data from their phone, an analyst can consult the dashboard
from their desktop computer, and a manager can view graphical representations
during a management meeting from their tablet. The Business Intelligence platform
also makes it easier for teams to collaborate by enabling them to work on any file at
the same time. Power BI’s simplicity and ease of use anywhere, at any time, is a huge
benefit, and it saves time for the agile teams who have implemented this solution”,
(gestisoft.com, 2021)
● Up-to-date data: with power BI we can easily set up automatic data refresh, so that
dashboard will be update and provides us up-to-date data and scenario. This makes
users to identify opportunities and solve problem quickly. Up-to-date data are
extremely important to make competitive business and business growth based on
present scenario or information.
FoodMario easy and effective comparisons:

FoodMario data have been handled to us and we have to figure out the business decisions
based on their data. As we have used Microsoft Excel to gather data, turn data into
meaningful information and make better decision to FoodMario. Likewise, Excel has the BI
capabilities which enables us to gather, visualize and share information within organization
people across multiple devices. With the use of spreadsheet of excel, data can be organized
into tabular form which makes easy to analyzed the huge data. We use Microsoft excel to
create pivot table, visualize data into charts and graphs, filter tables by using slicer and makes
connections with pivot table to create attractive interaction between data. Similarly, excel
provides some easy user interface which provides user-friendly environment and they are:
● Built-in formulae: Excel comprise of multiple formulae to filter, sort, add, average,
sub and so on data which is easy for us to managed data as per our needs. These
formulae assist us to managed and get quick result which are pretty much familiar
because the formulae re based on mathematics terms.
● Edits the results automatically: as this feature enhances the data entry process in
Excel if any changes are made to any of the cells, the chart will automatically be
updated which is quite easy when we have to edit results of huge data.
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● Find and replace options: as excel is integrated with find and replace options which
saves time in replacing or editing any data, one by one manually. This feature helps us
to identify needed data in the wordbook and replace the existing data with new one.
● Review tab: one of the essential features to have is review on Excel. With review
category, proofreading can be enabled to excel sheet and also analytics can add
comments with it. Similarly, not only just reviewing and commenting, it is possible to
track changes, spelling checking and protect excel file which makes easy to use for
users when any changes need to be tracked, add comments, spelling checking in excel
sheet.
● Easy to reformat and rearrange data: excel has capabilities to format our data
using different color shades, bold, italics for bringing important data in front view. It
beneficial for displaying a variety of numbers related to the same heading. Similarly,
it also allows users to choose a suitable color for quick analysis. These features make
excel a user-friendly environment to work and analyzed data.
Customized design and functional interface:

Our business intelligence tool is designed enough to perform any task regarding the business
performance or business activities to support decision making and problem solving.
Basically, design is customizable and user-friendly that helps FoodMario to easily analyzed
their data to figure out problems. We have included much more functionality like: customer
order information on the basis of districts, total supplied food quantity of FoodMario during
pandemic, total revenue generated by FoodMario according to its chef, use of slicer to show
data according to point and abilities to provide decision-making. Our tool is well user-
friendly, in case of failure or error on system any individuals can have power to customize the
report or can have support from team. Therefore, the design is easily customizable, user-
friendly and has multiple functional abilities in our business intelligence tool.
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Critical review of the design in terms of how it meets a specific user or business
requirement:
Excel is a reliable spreadsheet and business intelligence tool of Microsoft. It is the platform
that support the capabilities of business intelligence like gathering data, transforming
information into meaningful data and helps in making better decisions. As excel spreadsheet
is used for multiple needs in business. They are the effective way to organize data and if used
properly, they can add value to an organization in a various way. Similarly, spreadsheet is
used as great source of business intelligence information because we can organize our raw
data of FoodMario into a readable format which makes it easier to extract actionable insights.
We can hold data points into each cell like raw data exports or unit sold into a spreadsheet.
Similarly, Excel allows us to define fields and functions that perform calculations for us
when working with more complicated data. Even with massive data sets, fragmented data can
be examined and displayed more thoroughly. Analysts or reporting experts and BI users are
finding Excel increasingly useful for full-length BI solutions because of features like power
BI: power pivot, power query and maps which can be easily integrate with Excel.
For FoodMario data analysis purpose, we use power BI over Microsoft excel because of
faster processing power and robust nature of power BI tool. Though we used Microsoft excel
at beginning stage for reporting or data processing and analysis purpose but when it comes
about performance, features, flexibility reports availability, power BI has no comparison with
excel. Similarly, now let’s see design that meets specific user or business requirements:
● Store and process huge number of datasets: as data analytics, it is important to

store and analyzed huge bulk of data to make decision based on data. Talking about
the capacity to store and process huge data, the choice is power BI over Excel because
power BI can integrate with Microsoft excel and import huge quantity of data for
analysis. As excel is capable of handling limited amount of data, we may have trouble
to open file size more than 500 MB but with power BI it allows us to process much
larger data sets with faster processing power.
● Easy UX experience: features like drag and drop makes easy to se and user-friendly
interface in power BI. With this feature we simply design the visual reports in a
minute. We can further refine the visualization by changing colors in charts, filtering
data, add legends and axis label, all with easy-to-use intuitive tool. No need to be
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expert in UX skill with limited skill and drag-drop, it’s easy to visualized and evaluate
data.
● Row-level security: “Row-level security (RLS) with Power BI can be used to restrict
data access for given users. Filters restrict data access at the row level, and you can
define filters within roles. In the Power BI service, members of a workspace have
access to datasets in the workspace. RLS doesn't restrict this data access”,
(docs.microsoft.com, 2021). Basically, this feature in power BI allows us to have
access his/her relevant data only. This feature in power bi restricts the users at
database level rather than at application level which is data security implementation in
power bi. Here, we can directly, have access to the database that belongs to us, no
unauthorize party can.
● Spot market trends quickly: as power BI turns company’s data in to rich
visualizations that can gather and manage so we can focus on what is important to us.
Staying informed, recognize trends as they arise and grow our business are the power
BI capabilities. We can also analyze data into different dimensions and attributes,
including date-time dimensions. Monitoring our business and get answers quickly
with rich dashboard available give us insights to spot trends quickly.
Conclusion: in this part we examined the report titled “A study on the use of business tools
and technologies with their impact for effective decision-making” with tool Microsoft excel
and techniques associated with busines intelligence. We briefly described the pros and cons
of using business intelligence and some examples of real-world BI tools used widely. We also
analyzed FoodMario company data and visualized in dashboard with detail explanation of
what is happening in company through data. We designed the data of FoodMario in power BI
for user-friendly and functional ability with some useful techniques of it and finally, we
critically, review the design for meeting business or user requirements.
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Part 4:
Contribution of business intelligence tools for effective decision-making:
introduction:
This section includes the impact of business intelligence tools and technologies in effective
decision-making. Similarly, being a business analyst, I need to manage the data of FoodMario
which is struggling to sustain its market. Huge chunk of data is handled to me and I have to
use the tool and provide the decision based on data to FoodMario. And I will also explore the
legal issues involved in the secure use of BI tools. Likewise, I will conduct small survey to
find “business intelligence enhancing or improving operations of an organization”. And
finally, I will evaluate how use of business intelligence could extend the target audience of an
organization.
Contribution of business intelligence tools in effective decision-making:

Basically, FoodMario is struggling to sustain its market and due to pandemic, it also starts to
deliver grocery product online. It seems like this company needs to have an effective decision
for its sustainability based on its data during lockdown. Data needs to be analyzed, visualized
and based on that needs to provide decision. This can be helpful and effective with the use of
business intelligence tools and technologies. With this tool, I can provide business
information quickly and efficiently, gains customer insights, important information about
sales, identify the areas of FoodMario to save money, achieve social media intelligence, and
increase employee’s productivity of FoodMario. Similarly, business intelligence tool might
help FoodMario in optimize processes, operational efficiency, drive new revenue and for
effective decision-making, helps to find return on investment of marketing strategy, helps in
understand the factor that drives revenue for our business, create effective business model
and many more. Overall, the impact of BI tools in an organization is effective and organized
in decision-making. And some contribution of BI tools in effective decision-making are:
● Interactivity: business intelligence provides interactive dashboard and report which

needs to be highly interact by management. Likewise, manager needs to interact the
report after analyzing which help manager to detailly analyzed report like region wise
sales, product wise sales, and so on.
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● Data visualization: presenting data in visual format and understanding data right way
are important factors to make effective decision. Likewise, presenting sales in terms
of months in line graph would be effective and understood rather than reading and
communication. This pictorial form will describe the whole scene of rise and fall of
sales in months which is easy to decide what to do.
● Connection to databases: it is important to have access to right information or data
in business intelligence process. With access to specific and right data the decision is
made accordingly. Similarly, analyst have to fetch data from different database and
web services as requirements. And they will get access to the right data regardless of
its source. With the right data, recommendations can be done accordingly for effective
decision.
● Predictive analytics: BI tools have an ability to compare the historical data with
present data and find conclusion. With helps of such types of data some prediction can
be done like rise and fall of sales in particular region, up and down in revenue,
company’s production ability in years, likelihood of loss in business and so on. These
predictions might helpful to decide what measures can be taken to avoid.
● Mobile business intelligence: most of BI tools are compatible with portable devices
like mobile, tablets nowadays. These makes easy access and analyzed data anywhere
at any time. With this environment, any user can plot the graph, report or dashboard
and analyzed it and later make decision for particular company at any time. Mobile
business intelligence helps analytics making real-time decision, interactive access and
analysis at any time.
Legal issues involved in the secure exploitation of business intelligence tools:
The real challenges for small or big organization that implements effective BI system is
security and legal issues. “In order to realize strategic goals, legal departments and law firms
must have real-time access to business intelligence (“BI”) that is actionable intelligence by
virtue of its basis in structural and consistent data integrity. Legal departments today must
integrate matter management, e-billing, and reporting systems in order to maximize the
effectiveness of their data”, (Kerschberg, 2011)Similarly, the legal issues involved in the
secure exploitation of business intelligence are:
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● Confidentiality: main ethical and legal issues roaming around beginning of digital
era is data confidentiality. It is important factor to be considered when it comes about
protection of user’s credentials in E-commerce. Sensitive data like user’s phone
number, order detail, address or identity must in confidential between company and
its users. Breaches of such data may result in unauthorized data manipulation or
destruction of entire company’s system as well as leakages of private detail in dark
web.
● Software rights management: this right management ensures that both service
provider and customer need to have licensed guarantee to work with BI tools. So,
software right management should be implemented in order to avoid legal or ethical
issues and this can be done through software license auditing whenever business
intelligence tools are used and user control the tools.
● Government restrictions: there are some of tools that has been restrict or blocked
by government to use in any business purpose. Likewise, India bans the business
intelligence tools that are developed by china for security measures. Not all but most
of BI tools has been banned to use for different suspicious activities.
● Data rights management: it ensures that trade secrets, intellectual property and
customer data are protected. Basically, this is the way of protecting digital copyrights.
As business intelligence tools process or collect data from multiple sources which
violates data rights management until the company or customer needs to provide
guarantee that BI system is allow to access and process data for analyzing purpose.
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Research on the organization that have used business intelligence

to enhance or improve operations.
Objective: to find organizations with specific examples that have been using business
intelligence tools to enhance or improve their operations.
Study purpose: the purpose behind organizing small survey research is to identify the use of
business intelligence tools in organizations and its impact on organization operations.
Methodology: the method that is used to collect information through small survey. We design
questionnaire related to business intelligence tools and its implementation.
Target audience: for this small survey we have included only 3 active organizations. First is
Gorkha United school, second is metro marts and last one is Ganapati chappal udhyog.
Validity and reliability: to make research and survey more reliable and valid, we have
designed the questionnaire for target organization to interact and used questions related to
impact of business intelligence to enhance operations in both open-ended and closed-ended
types of questions.
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Questionnaire sample:
Date: …./…../……. Type of organization: ………………………......
Organization name: ……………………………………….
1. Have your organization implemented any business intelligence tool yet?
…………………………………………………………………………………………………..
…………………………………………………………………………………………………..
4. how was the impacts after you use the business intelligence tool in your organization?
…………………………………………………………………………………………………..
…………………………………………………………………………………………………..
5. can you please tell us more about which areas are improved after BI tool solution?
…………………………………………………………………………………………………...
6. features you do not like in your Business intelligence tool?
……………………………………………………………………………………………………
7. Satisfaction level: □ 1 □2 □3 □4 □ 5
Thank you ☺ ☺ ☺!!
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Findings:
Survey 1:
Type: School
Name of company: Gorkha United Higher Secondary School. Kohalpur, Banke
Problem faced: difficulty in making numbers of report card for students.
Solution: with use of Power BI features, it is possible for them to process and analyzed huge
chunk of student data as well as help in making student progress report card. They were
happy to use power BI tool to make student progress card for parents, and records the highly
progress student report in power BI tool for rewarding purpose.
Survey: 2
Type: small-scale industry
Name of company: Ganapati chappal udhyog. Kohalpur, Banke
Problem faced: unable to record real-time data.
Solution: as before using Microsoft excel, tradition paper pen was used to record and update
data. They reported that it was never been easy for them with this method to add, record or
update date of sale, stocks, revenue, payroll, fetch real-time data, marketing report and so on
due to human errors to fetch, update or delete records. After implementing Excel, it was easy
for them to record, update or delete data in spreadsheet and makes them easy to analyzed
their sales and marketing report, revenue by using dashboard, interactive reports,
performance scoreboard and so on features. They informed, it was really impressive and they
increased their revenue by 30% over last months.
Survey: 3
Type: mart
Name of company: Metro mart. Highschool-6, kohalpur, Banke.
Problem faced: difficulty to gain customer insights.
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Solution: though they implemented inventory software for sales record in mart but they were
unable to fetch data that helps to gain what customer are buying more, which product is out
of stock, what customer are searching more, who real customers are, and what to sell them.
These was reason they were lacking behind in sustainability. With use of power BI tool now
they can better understand who customers are, what they are searching, and helps to make
decision on how, when and what to sell them. They generate reports to analyzed customer
data. And they were successful at it, they gain more engaging customer and boost their
revenue by 10% then before.
Evaluation of business intelligence in organizations to extend their target audience:

As business intelligence is an important part of an organization’s strategic planning process.
It is used for variety of things including tracking performance against business goals, doing
quantitative analysis, reporting and data sharing and finding customer insights. Similarly,
meeting the demands of customers is what pushes business ahead. By giving clear insights
into how their customer thinks, act and spend, business intelligence help organization in
better understand, analyze, and influence their customers’ behavior. With greater knowledge
of their customers’ requirements, wants and behavior, organization can better manage them
which contribute in improve profit from existing customers, and attract more focused new
customers. Here’s how organizations use business intelligence to extend their target audience
taking security legislation into consideration:
● Understanding customer behavior and profitability: with use of business

intelligence, organization can analyze customer buying patterns in order to create
products or services that correspond to current demand trends. This allows
organization to better arrange its customer into more targeted opportunity group for
upselling and cross-selling. and all these are possible, due to business intelligence
providing variety of analytical tools. This tool can evaluate customer profitability,
ranking, and score carding customers in a variety of categories such as net
profitability, customer performance by month and distribution profitability.
● Through prediction of customer demand: business intelligence assist organization
in boosting prediction accuracy of customer to make target audience. Like, right
prediction of goods and services for customers results in highly engaging consumers
and later can be turned to active target audience. Similarly, predicting the demand of
customers who are highly engaging to our businesses can helps in increasing target
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audiences and these records can be track down by using business intelligence tools.
like: frequent consumer, purchasing quantity, total sales to customers and many more.
Predicting the demand of active customers before any shortages of their demand may
help from losing such active customers.
● Influence customer behavior: business intelligence assist organization to quickly
plan, analyze and measure the performance of their marketing campaigns in order to
determine which marketing campaigns our customers respond the best to. Likewise,
marketing budgets can be reallocated to the more effective campaigns that provides
the highest Return On Investment (ROI). Similarly, an organization might want to
track effectiveness of a free shipping of product on a special day versus 10% off
coupon offers. So, which offers could be used more frequently. Organization may
market smarter and find possibilities of increased targeted customers, sales, and
growth by comparing actual result to planned results with business intelligence.
● Competitive advantage: as competitive advantage allows organization to deliver
better or more cheap goods and services than its competitors. This level of advantage
makes a customer choose our business over competitors. “Business intelligence can
be the difference between being an average-performing company and a superior-
performing organization. Organizations can gain a competitive advantage by using
business intelligence to align your strategic objectives with line-of-business
initiatives”, (Wagner, 2019). Basically, we ca track competitor’s performance with
business intelligence which is helpful to gain an edge over our competition and act
accordingly to drag more target customer to our organizations.
● Improves customer experience: with business intelligence it is easy to improve
customer experience through data analysis which might be the reason for increasing
customer. Likewise, when any customers comment on our social media profile and
buys a product, click on an ad, reads a blog post, or interact in any other way then
business intelligence can collect those data and utilize it to enhance the engagement
with customers and organization performance. Similarly, this way we achieve strong
customer voice which can offers feedback in real time without even we realized it
which can be great source to extend target audience taking legal issues in
consideration.
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Recommendation and Conclusion:

I strongly suggest to use business intelligence as primary need of organization because use of
business intelligence either for small or large organizations helps to achieve predefined goals
of organization using its various features and function to improve business efficiency and
productivity. It needs to be adopted by all kind of business either profitable or non-profitable
organizations because it is modern and technical way of doing business, which helps to gives
clear picture about what and why is happening in organizations. And this research conclude
that use of business intelligence is always a best choice to improve business operations and
drive business into profitable way.
Conclusion:
this part concludes that the business intelligence’s tools and technologies have great positive
impacts in effective decision-making for an organization. And legal issues must be taken into
considerations in secure exploitation of business tools. Likewise, business intelligence is
always a great choice and need for enhancing organization operations. Organizations could
use business intelligence to extend their target customer by utilizing available features and
functionality, that business intelligence provides. Informed decision, data analyzing, customer
insights, self-reporting, real-time data access and so on are some features that business
intelligence supports and assist organizations to achieved its predefined goals.
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Final BI Assignment

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Report on Web 2021

I can confirm the following details:

Program/Qualification Name : BTEC HND Student ID/ Registration Number :

Name : Siman rana

Centre Name : ISMT College Chitwan

Module Name: : Business Intelligence

Module Leader : Rupak Chaudhary sir

ASSIGNMENT COVER SHEET

Unit Title Unit Code M/615/1641

Assessor Name Rupak Chaudhary Issued Date 2022/03/20

STUDENT ASSESSMENT SUBMISSION AND

Issue Date 22/11/2021 Submission Date 128/12/2021

Programme BTEC HND

Unit Name Business Intelligence

Assignment Business Intelligence

Pearson Education 2018

Decision-making at varying levelswithin an organization .......................................................................... 26

“A business process or business method is a collection of related, structured activities or tasks

Business process management (BPM): “Business process management (BPM) is how a

Business process and supporting process:

● Self-serve reporting: over a decade, when traditional system of business intelligence

● Adapt new technology: as business process is dynamic in nature, it keeps changing

Data and its types:

Difference between structured and unstructured data:

It is based on XML/RDF. It is based on binary data and character.

Data are partially organized Data are not organized.

Based on tolerant schema, flexible. No schema based and more flexible.

Application software in business process:

This slides briefly explain about application software used in business.

accounting software, communication software, inventory system software, schedule

Business application software: “Business application software is a package (can be custom

Pros and cons of application software for business processing:

● Easy decision-making: application software helps to predict and make decision

backup/restore and security. Likewise, BI tool named Matillion provide complete

● Expensive maintenance cost: as software, it needs to be updated and maintained

Pros and cons of business intelligence:

● Expensive: due to its multiple advanced services offering, BI software can be

“BI (Business Intelligence) is a set

actionable intelligence and

Decision-making play vital role in business

information is needed, which is the • Best-fits alternatives: after we

Birendra Basnet (HND/ THIRD SEMESTER) 29

Similarly, all organizational into actions. They aimed at creating

• Strategic decision: these

Comparison of different types of

Strategic decision Tactical decision Operational decision

Key features of business intelligence and operational insights and decision-

functionality that helps in increasing

supports and technologies that supports amount of data,

organizations at operational, tactical and ● Ability to deal with hardware,

strategic levels are: software and security problems.

is a computer system consisting of ● Saves time and improve

indicators. Benefits of using DSS: non-experts in solving complicated

Expert systems: ● Cost saving in term of human

Transaction Management Decision support Expert systems:

It supports business Provides decision- Makes decision- It automates the

Example: electronic Example: office Example: GPS route Example: system

A study on the use of business intelligence tools and

July 24, 2021

Aims and objectives

Objectives: to identify how business intelligence supports problem-solving and decision-

Importance of business intelligence:

● Fact based decision: Business intelligence make decision based on real-facts by