Professional Documents
Culture Documents
Introduction
Social media is an internet-based form of communication. Social media refers to websites and
online tools that facilitate interaction between user by providing them opportunities to share
information, opinions and interest. There are many forms of social media, including blogs,
micro-blogs, wikis, social network sites, photo- sharing sites, instant messaging, video-
sharing sites, podcasts, widgets, virtual worlds, and more. In the recent years the use of social
media has grown substantially in these years. Nowadays many people spend their time on
online gaming, Facebook, TikTok, twitter, etc.
In the past years, social media websites have become common giving young people a new
way to interact with each other and communicate with the world. Facebook along has over
2.91 billion members and it is still growing and approximately 88% of undergraduate
students are Facebook users. These numbers are expected to grow since Facebook users will
continue to grow. And this is not only true for Facebook, many other social media like
TikTok, YouTube, Twitch, etc are also follow as well.
Social networking provides several ways to interact with our family, friends, co-workers,
acquittances etc. takes away from the person socialization that has been around forever.
Social networking websites have affected our social interaction by changing the way we
interact face-to-face, how we receive information, and the dynamics of our social groups and
friendships
Aims and Objectives
The aim of my research is to find out what kinds of impact will cause by excessive use of
social media on s in mental and physical health of users.
Objectives
• To identify social media addiction on its users.
• To find out the negative impacts of excessive use of social media on mental and physical
health on its users.
• To find out how its user’s behaviour and emotional intelligence is affected due to
excessive use of social media.
Some of the question that can occur during my research are:
• Is there any benefit with using social network.
• The impact of social media on their health and study could be positive and negative at
same time
In the Gantt chart of activities that I will be flowing in my research project which will cover a
year of duration. The activities that I will he flowing are research topic, development,
analysis of ideas, data collection, numerical analysis, tutor meeting, production of final
research, evaluation and finally writing the report. Once every step is completing. I will be
writing the report. Initially, I will choses the research topic and I gave given 3 weeks of time
for it. Then I will give 6 weeks of time to develop the idea what to do and how to proforma it.
After that I will be analysing the data which will include the research and methodologies and
it will be 5 weeks of duration. Analysing which approach and methodology will be used is an
important task and should be done effectively. This will help me to collect the date that will
be easier and can be performed as planned. As per the plan I have assigned 4 weeks for date
collection program. I have to do research and collect appropriate date that will be helpful for
my project. After collecting the date, I have assigned 5 weeks of time for numerical analysis.
Tutor meeting is the most significant step of my research. I have to stay keep in touch with
the tutor, and discuss about the research project. when everything is done, then production of
final outcome will begin and I have assigned 6 weeks. Once the final outcome is completed. I
will be moving forward to the next step which will be evaluation. evaluation play important
role in the completion of the research project. Once every data is collected or not. When the
evaluation of the data and outcome is over, the final step that is writing the report will be
started. The report writing should be completed in 6 weeks as per my plan and finally writing
report will be complected by the end of December 2022.
4. Structured tools: Structured tools such as surveys, polls, or questionnaires are used to
gather quantitative data. Using such structure methods helps in collecting in-depth and
actionable data from the survey respondents.
5. Close-ended questions: Closed-ended questions are created per the objective of the
research. These questions help collect quantitative data and hence, are extensively used in
quantitative research.
Primary research
Primary research is defined as a methodology used by researchers to collect data directly,
rather than depending on data collected from previously done research. Technically, they
“own” the data. Primary research is solely carried out to address a certain problem, which
requires in-depth analysis. The distinct feature of primary research is that the researcher
focuses on collecting data directly rather than depending on data collected from previously
done research.
Businesses or organizations can themselves conduct primary research or can employ a third
party to conduct research on their behalf. One major advantage of primary research is, this
type of research is “pinpointed”, research is carried around only a specific issue or problem
and all the focus is directed to obtain related solutions.
For example, a brand is about to launch a new model of mobile phone and wants to conduct
a research about the looks and features mobile phone they are soon going to introduce.
Organizations can select a qualified sample of respondents that closely resembles population
and conduct primary research with them, to know their opinions. Based on this research, the
brand can now think of probable solutions to make necessary changes in looks and features of
mobile phone.
Primary Research Methods with Examples
1. Interviews (telephonic or face-to-face): Conducting interviews is a qualitative research
method to collect data and has been a popular method for ages. These interviews can be
conducted in person (face-to-face) or over the telephone. Interviews are open-ended
method which involves dialogues or interaction between interviewer (researcher) and
interviewee (respondent). Conducting face-to-face interview is said to generate a better
response from respondents as it is a more personal approach. However, the success of
face-to-face interview depends heavily on researcher’s ability to ask questions and his/her
experience related to conducting such interviews in the past. The types of questions that
are used in this type of research are mostly open ended questions. These questions help to
gain in-depth insights into opinions and perceptions of respondents.
Personal interviews usually last up to 30 minutes or even longer depending on the subject
of research. If a researcher is running short of time conducting telephonic interviews can
also be helpful to collect data.
2. Online surveys: Once conducted with pen and paper, surveys have come a long way
since then. Today, most researchers use online surveys to send it to respondents to gather
information from them. Online surveys are convenient and can be sent on emails or can
be filled out online. These can be accessed on handheld devices like smartphone, tablets,
iPad and similar devices. Once a survey is deployed, a certain amount of stipulated time
is given to respondents to answer survey questions and send it back to researcher. In order
to get maximum information from respondents, surveys should have a good mix or open
ended questions and close ended questions. Survey should not be lengthy, else
respondents lose interest and tend to leave it half done.
It is a good practice to reward respondents on successfully filling out surveys for their
time and efforts and valuable information. Most organizations or businesses usually
giveaway gift cards from reputed brands that respondents can redeem later.
3. Focus groups: This popular research technique is used to collect data from a small group
of people, usually restricted to 6-10. Focus group brings together people who are experts
in subject matter, for which research is being conducted. Focus group has a moderator
who stimulates discussions among the members to get greater insights. Organizations and
businesses can make use of this method specially to identify niche market to learn about a
specific group of consumers.
Secondary research
Secondary research or desk research is a research method that involves using already existing
data. Existing data is summarized and collated to increase the overall effectiveness of
research. Secondary research includes research material published in research reports and
similar documents. These documents can be made available by public libraries, websites, data
obtained from already filled in surveys etc. Some government and non-government agencies
also store data, that can be used for research purposes and can be retrieved from them.
Secondary research is much more cost-effective than primary research, as it makes use of
already existing data, unlike primary research where data is collected first hand by
organizations or businesses or they can employ a third party to collect data on their behalf.
Conclusion
The study was conducted to examine the addiction of social media on student. The study
revealed that majority of the respondents had mobile phones with internet facility and had
knowledge of the existence of social media sites. As a result, they visit their social media
sites and spend between one hours to five hours every day. In addition, the study revealed
that the use of social media had affected their health and academic performance of the
respondents negatively and further confirmed that there was a strong positive relationship
between the use of social media in their health and academic.
Comments and agreement from tutor
Comments(optional):
I confirm that the project is not work which has been or will be submitted for another
qualification and appropriate
Agreed: Name: Siman rana Date 11/04/2022