A Brief History of Event Management:

Events, whether a party, a class, or promotional, have always played a part in connecting people and
communities. As technology advances so do the manner in which people plan and host events. This brief
history of event management compares the then and now of event planning.

The Evolution of Event Management

The earliest events and gatherings promoted peace and friendship between tribes and clans. The first
known event planner was Cleopatra. She hosted fancy over the top meetings in pursuit of lovers.
Cleopatra entered one meeting by drifting down the Nile River on a boat filled with candles and perfume
in order to impress Mark Anthony. Cleopatra’s events would not have been possible without her servants
and free labor. Communication was very limited. Messages were hand delivered and it could take weeks
if not months to deliver them.

Elaborate events and parties continued with the Medieval French Royalty. Rich aristocratic women were
in charge of event management. The most notable was Madame Pompadour, the mistress to King Louis
XV of France and Marie Antoine. Parties were themed with costumes and popular musicians of the day.

The Industrial Revolution created the need for meetings and events to grow and expand beyond parties
for the rich and royal. Industrialization provided a stronger economy and increased manufacturing and
businesses. It became necessary for people to set up meetings and events in order to collaborate and grow
their businesses. People made more money, which meant that they could spend more on hosting events.
The expansion of transportation provided options to increase the number of events and meetings. New
modes of transportation such as trains permitted a feasible manner for people to travel to and from events.

The introduction of mobile phones and the internet had an enormous impact on event planning. With the
use of these electronics, communication can happen at any time of the day and from anywhere in the
world. A person can create, find, register, and document an event by using one small portable device.

The scope of Events has been widening day by day and the Events & Entertainment Industry today
encompasses events like Fashion & Celebrity shows, Film awards, Celebrity promotions, Road shows,
Musical concerts, Bollywood-shows, T.V. Reality shows Company conferences, Banqueting facilities,
Tourist attractions, Sports, Culture, Corporate seminars, Workshops, Exhibitions, Wedding celebrations,
Birthday parties, Theme parties & Product launch.