Professional Documents
Culture Documents
introduction to
Meetings
Incentives,
Conferences, and
Events
Management (MICE)
What is Mice?
· Meeting – This is a general term that pertains to the gathering of people to discuss a set agenda
or do a particular activity.
· Incentive – It is a tool to encourage employees to increase sales or provide solutions.
·
o Conference – This is a scholarly gathering to exchange views and, consequently, to convey a
message, open a debate, or give publicity to some opinions on specific issues such as climate
change and tourism sustainability.
· Exhibition – Also referred to as expositions, this showcases new products, services, information,
or promotional materials mounted for public relations, sales, and/or marketing.
What is Mice
Origin?
· The first historical approach or origin of the MICE industry in
Europe took place in 1814 when the Congress of Vienna was
celebrated, as well as many other meetings on political, religious
and cultural issues.
· Much of the story begins in 1841. That year, Thomas Cook, a
famous British businessman, organized transportation for 540
people to the annual Temperance Convention Association.
· Years later he decided to set up a travel agency called Thomas
Cook & Son, which is considered to be the first travel agency in
history.
MICE SHORT
BACKTGROUND
19th century
· Universities had an increasing need to share information in academic circles, which led to
an increasing number of gatherings and also created the need for larger public spaces for
this purpose.
Detroit, Michigan
· The first time in history, to employ a salesman to invite meetings to be held in their town. In
this way, the first convention bureau was established, and so 1896 was the year when the
industry officially came into being.
Benefits of taking to
Meetings Incentives, Conferences, and
Events Management (MICE) in tourism
Taking an introduction to Meetings Incentives, Conferences, and Events Management (MICE)
course in tourism offers numerous benefits for individuals interested in event management within
the tourism industry. It provides industry-specific knowledge, develops transferable skills, expands
career opportunities, and contributes to the growth of the tourism sector. By acquiring MICE
expertise in the context of tourism, individuals can play a vital role in creating memorable
experiences, promoting destinations, and driving the sustainable growth of the tourism industry.
What are the challenges of MICE TO
TOURISM INDUSTRY?
Competition: The mice industry is highly competitive, with numerous destinations and
venues vying for business.
Economic fluctuations: The mice industry is sensitive to economic fluctuations. During
periods of economic downturn, companies may cut back on business travel and event
budgets, impacting the mice industry's revenue and growth. Seasonality: Some destinations
may experience seasonality in the mice industry, with peak periods for events and
conferences followed by slower periods.
Infrastructure and facilities: To host mice events successfully, destinations need to have
adequate infrastructure and facilities, including convention centers, hotels, transportation,
and technology.
Changing event formats: The mice industry has seen a shift in event formats, with an
increasing emphasis on experiential and immersive experiences.
Security concerns: With the rise of global security threats, event organizers and attendees
are increasingly concerned about safety and security measures.
Environmental sustainability: The mice industry, like other sectors of tourism, faces
challenges related to sustainability.
Technology integration: Technology plays a vital role in the mice industry,
from event registration and ticketing systems to virtual and hybrid event
platforms.