SPECIAL

TOPIC
PEPING C. PEDRO
Lecturer
1 st Semester
A.Y. 2023 -2024
 OVERVIEW
OF EVENTS
MANAGEMENT

2
 BRIEF HISTORY
AND DEVELOPMENT OF EVENTS INDUSTRY
EXHIBITIONS

*Traveling traders would show their goods on city streets and

bring goods with them to the next city that they would visit.
*Nonetheless, modern-day exhibitions, especially world fairs, began
during the Industrial Revolution around the 19th century. At these
world fairs, products and cultures of various countries are
showcased for the visitors to see.
*The first world fair of considerable size was in London, England in
1851. it was dubbed the “Great Exhibition.”
*Two years later, the Americans followed suit with their “Exhibition
of the Industry of all Nations” held in New York. There were over
5,000 exhibitors from 23 different countries showcasing new
inventions, such as the telegraph by Samuel Morse and the sewing
machines.
8/03/20XX 3
* Eiffel Tower was built for the 1889 Exposition Universal in Paris.
*The first Ferris wheel was created for the World Columbian Expo in Chicago in 1893.
*The World’s Fair 1970 was held on March 15 to September 13, 1970 in Osaka, Japan was the
first world exposition held in Asia. With the theme “Progress and Harmony of Mankind”.

*In the most general sense, is an organized presentation and display of a selection of items.
*In practice, exhibitions usually occur within a cultural or educational setting such as
a museum, art gallery, park, library, exhibition hall, or World's fairs.
*Exhibitions can include many things such as art in both major museums and smaller
galleries, interpretive exhibitions, natural history museums and history museums, and also
varieties such as more commercially focused exhibitions and trade fairs.

4
MEETINGS AND CONVENTIONS
The Congress Vienna staged in 1814-1815, one of the first
international conferences in the world, is said to be one of
worthy size and significance to be considered the birth of
Europe’s convention sector.
Until World War I, Congress served as a venue for
diplomats to meet together to preserve peace.
In the United States, the first convention bureau was
established in Detroit in 1895. Detroit’s success became
popular throughout the country and soon, other cities
followed. This led to the founding of the International
Association of Convention and Visitor Bureau (AICVB) in
1914, which was later renames to Destination Management
Association International (DMAI).
DMAI claims to be the world’s largest association of
convention and visitors' bureaus, serving more than 1,500
individual members from over 625 destination marketing
organizations in more than 25 countries.
5
MI CE in the Philippines
Manila became the first international meetings destination in the Southeast
Asia when it hosted the International Monetary Fund (IMF) meeting in 1976 at
the newly inaugurated Philippine International Convention Center (PICC).
The full blast construction of tourism infrastructure called for the development
of an academic program and manpower training. Hence, the Asian institute of
Tourism was established as a degree-granting unit of the University of the
Philippines System, also in1976.
In line with these developments, the Philippine Convention Bureau was created
in the same year by virtue of Presidential Decree No. 867. In July 1987, PCB
was reorganized and rename as Philippine Convention and Visitors
Corporation (PCVC).
6
WHAT IS AN EVENT?
Refer to the things that happen around us. There are generally two kinds of events.
There are ordinary events that occur naturally in our environment and in our daily
lives.
On the other hand, there is this Special event. Which, many people gather together
for a purpose; some people need to travel to participate, while some spend a lot of
time and resources planning for the event and making sure that everything unfolds
as expected.
Special events can therefore be characterized as follows:
1.Organized for a specific purpose
2.Attended by a number of participants
3.Held in a specific, pre-determined place
4.Time-bound (such that it has a beginning and an end)
5.Cost a lot of resources
Based on the aforementioned characteristics, we can draw
the basic questions we need to ask when we are organizing
an event. The questions can be summarized as the “5Ws
and 1H” for easier recall. The 5Ws and 1H acronym stand
for:

1.What event are we organizing?

2.Why are we organizing the event?
3.Who are expected to attend and to organize the event?
4.How many attendees and organizers?
5.Where is it going to be held?
6.When is it going to be held?
7.How much is it going to cost?

Therefore, the elements of an event are:

1.Type and title of event

2.Purpose for holding the event
3.Participants of the event and the roles they play (i.e.
organizer, attendees. Etc.)
4.Place or the venue where the event is going to take place
5.Date and time of the event
6.Resources 8
 Table 1.1 Framework for Developing an event Concept Paper ( 5Ws and 1H)

Contingency refers to a “Plan B” to address unforeseen of unexpected circumstances

9
Types of Special Events

Personal Events
Organized by and for friends and family to celebrate life’s important milestones.
These include shower parties, birthday parties, baptisms, weddings,
achievements blowouts, reunions, anniversaries and funerals.

2. Corporate Events
Organized to improve the productivity and profitability of companies and contribute
to the achievement of corporate goals. These include product launchings, sales
rallies and trade shows.

3. Community Events
Gatherings of the members of a community and their guests to commemorate
historical and/or religious events, promote arts and culture, and strengthen social
bonds.
Examples of such are festivals, school or church events, art exhibits, and local
sporting events. Examples of these are World Youth Day celebrations, the World
Expo, and the Olympics.

10
WHAT IS MICE?
MEETINGS, INCENTIVES, CONVENTIONS AND EXHIBITIONS

MEETINGS
A general term that refers to the gathering of the people to discuss a set agenda or do a particular
activity. It can be an ad hoc basis or following a set pattern such as an annual stockholder’s
meeting.

INCENTIVES
A tool to encourage employees to increase sales or provide solutions.
Incentive travel- means using travel as a reward for accomplishments such as reaching a sales
quota, winning a completion and the like.

CONGRESS
A regular gathering of people who belongs to religious, cultural, professional or other associative groups.
11
WHAT IS MICE?
MEETINGS, INCENTIVES, CONVENTIONS AND EXHIBITIONS

CONVENTION
-which is used interchangeably with congress and refers to a large national or international meeting. However, unlike a
congress, a convention is usually held to commemorate
A an event or milestone for the host organization; thus, it is
usually held at regular intervals and each staging is given a theme.

CONFERENCE
-is a scholarly gathering to exchange views and consequently, to convey a message, open debate, or give publicity to
some opinions on specific issues, such as climate change. Most conferences are for “study” purposes.
B
EXHIBITION
-It showcases new products, services, information,
D or promotional materials mounted for the purpose of public
relations, sales, and marketing. C
- According to Ladkin and Spiller (2000), it is an activity designed to targeted supplies of products, goods and/or
services to demonstrate and promote to a certain market.

12
Two Types of EXIBITION:

1. CONSUMER SHOW- a showcase of products that are

offered to the public, mostly for the purpose of direct sales or
promotion to end users.

2. TRADE SHOW- for commerce at a bigger scale. It brings

together industry players targeting similar markets. It is intended
to provide a venue for sales leads, contacts with influencers and
suppliers, networking, gathering competitor intelligence, and
building an image to the customer.

13
OTHER TERMINOLOGIES RELATED TO
EXHIBITIONS:

Exhibition Manager- the head organizer or promoter of an

exhibition. The exhibition manager leads the exhibition
organizers team and is responsible for managing the exhibit
finance, sales of exhibit space and operations.

2. Exhibitor – the company or business person who rents the

booth space from the exhibition manager to showcase the
exhibitor’s products and for other purposes.

3. Booth Contractor- subdivides a huge empty exhibit space

into smaller spaces which the exhibitors are going to rent; the
contractor also provides temporary facilities to exhibitors
(shell/ walling for the booth, carpet, table, chairs, signage,
lighting, and power source—for free).

14
OTHER TERMINOLOGIES RELATED TO EXHIBITIONS:

4. Raw Exhibition Space- ” raw space ” or floor with rough markings just to indicate the boundaries and size of
your rented space in the exhibition hall. An exhibitor may design the raw space in any way as long as no venue
house rule is violated.

5. Shell Exhibition Space- an exhibition space with a enclose called “ shell”. The shell gives booths a uniforms
look and somehow, makes the ambiance common in all trade shows.
FASCIA BOARD- signboard on top of the most visible side/s of the booth;
- it indicated the name of the name of the exhibitor or the purpose of a service desk.

6. Exhibitor Manual- a book of instructions and information for exhibitors regarding the exhibit venue and
services offered by the official booth contractor.

15
Criteria for Evaluating a MCE Venue (3 C’s):

COST – a common factor in decision-making, not only for

event venues. The venue to be selected must be within the
budget of the organizer. Its payment terms must also match
the schedule and cash flow of the event.

CONVENIENCE – encompasses the availability on the

target date, accessibility, proximity to other support services,
suitability of space to the type of event, and its safety
features. It is an important factor to consider when selecting
the event venue.

CHARM – the appeal of a venue or is commonly known as

the “ X” factor. It is the thing that attendees will keep talking
about after the event is over. It can be manifested in the
cultural value of the venue, such as a UNESCO World
Heritage Site.

16
THANK
YOU!
17