Best Shopify e-mail marketing 101 the complete guide

The art of online marketing has become an integral part of e-commerce in the recent
past and includes various organizations' presentations. The fundamental tool
company’s use for this is e-mail marketing since it is effective communication.
E-mail marketing is not a new concept for marketers. It has been there for more than
30 years now. However, the past few years have seen tremendous growth in e-mail
marketing concepts, mainly due to its ability to generate, build, and nurture
customer leads.
E-mail marketing has remained an integral and consistent tool for any Shopify store
owner. It allows the user to reach clients directly in their mailbox, which is different
from other media marketing strategies used on the site. You can grow your
customer's web and automatically get any potential or existing buyer in your store
through this.
There is an endless list of e-mail marketing apps today, and many are similar in their
pricing and the features they offer. In such a sea of similarity and confusion on which
one is right for your eCommerce business, this guide provides you with the much-
needed help to choose only the best that suits your business needs.  

Best 20 Top Shopify e-mail marketing apps

#1. Privy- Pop-Ups, E-mail, & SMS
Website: https://www.privy.com/
Pricing: 15-days free trial and 4-tier pricing plans including a free plan, $15 per
month starter plan, $45 per month growth plan, and $70 per month for conversion
only plan, each with different features.
Rating: 4.7 out of possible 5 stars
About: Privy-Pop-Ups, E-mail & SMS is suitable for both small and large e-commerce
scales seeking to grow their website conversion of visitors into subscribers, generate
customer leads, and build e-mail lists. It integrates well with both Shopify and
Shopify Plus to allow its users to register their accounts and launch their campaigns
with much ease. It does not require any prior coding and development skills to set
up; Privy gives you the perfect opportunity to begin through its conversion tools.
Best for: Just like the name suggests, Privy is the best for startup individuals and
companies with little skills and knowledge on e-mail marketing
Key Features
 E-mail automation for customer follow-up
 Automatic sync of contacts to Klaviyo and Mailchimp
 Mobile-friendly displays
 Supports custom storefronts
  Single-use and bulk coupon code integration
 Drag and drop e-mail builder
 Revenue tracker for your store
Pros
 It offers an in-depth analysis using various metrics to help you track the
performance of your campaigns with ease
 Automated and easy to use
 Gorgeous e-mail templates
 Customized campaigns to fit your visitor's needs
Cons
 It is not easy to create and modify e-mail popups
 The customer support team is sometimes slow to respond to queries
#2. Omnisend
Website: https://www.omnisend.com/
Pricing: 3-tier pricing plan including a free program which gives the ability to send up
to 500 e-mails every month, the standard plan for $16 per month, and the pro plan
for $59 per month
Rating: 4.6 out of the possible 5 stars
About: It is one of the best multichannel e-mail marketing solutions. Its design helps
the Shopify store owners to grow their revenues efficiently. The app is robust
automation of e-mail workflow, which allows you to customize your e-mail templates
based on customer desires.
Best for: Omnisend is the best app for any marketer wishing to have diverse
marketing capabilities.
Key features
 Responsive e-mail templates
 Push notifications
 Dynamic coupon codes generators
 Broad audience and product targeting
 Pre-build workflows
Pros
 Powerful segmentation tools
 Drop and drag e-mail editors
 Pop-ups builder
 Robust reporting
 Affordable
Cons
 The system required knowledge and skills to understand
 Limited e-mail templates for users
#3. KLAVIYO
Website: https://www.klaviyo.com/
Rating: 4.3 out of the possible 5 stars
Pricing: Prices include a free plan with 500 e-mail sends and up to 250 contacts, then
$30 per month for 1000 contact and unlimited e-mail sends, $100 per month for
5000 contact and unlimited e-mail sends, and $175 per month for 10,000 contacts
and unlimited e-mail sends.
About: Klaviyo is another excellent app in the eCommerce arena for e-mail
marketing. It offers a wide range of marketing tools specifically for eCommerce
businesses that significantly match Shopify store owners. Its integration with Shopify
is quick, making it easier to use for companies and individuals owning stores on
Shopify.
Best for: Both intermediate and pro users.
Key features
 Automatic synchronization
 Product recommendations on e-mail templates
 Dynamic coupon codes
 Customer data science
Pros
 Advanced analytics
 ROI-based tracking
 Free plan with a higher number of e-mail and contacts
 Ease to integrate with Shopify
Cons
 Slow customer help responses
 No room for additional or upfront customers
#4. AVADA Marketing Automation
Website: https://apps.shopify.com/avada-email-marketing
Rating: 4.9 out of 5 possible stars from 329 reviews
Pricing: 4-tier pricing plan starting from free plan with up to 5,000 e-mail sends and
500 contacts per month, a pro plan for $9 per month with unlimited e-mail sends
and unlimited automation flows, an advanced plan for $49 per month which includes
2500 contacts per month, and finally the enterprise plan with customized pricing
rates.
About: AVADA is one of the most awesome e-mail marketing apps we have right
now. As a Shopify store owner, the app will help you convert your potential
customers to long-life customers. Its design is meant to optimize any abandoned cart
campaigns and follow up with your visitors to remind them of purchase.
Best for: Any type or size of e-commerce business
Key features
 Automatic e-mail templates
 Welcome e-mail sends for newcomers
 Drag and drop e-mail tools
 Easy to use popups to collect customer leads easily
Pros
 Customized drag and drop page builders
 Unlimited design options
 Premium plugins included
 Automatic integration with Shopify
Cons
 Additional skills required for optimal performance
 The app is less intuitive
#5. Emailwish
Website: https://emailwish.com/
Pricing: Starting from $9.99 per month with a 14-day free trial, $27 per month for
the beginner option, $69.95 for the advanced plan, and $399.95 per month for
enterprise options.
Rating: 5 out of possible 5 stars from 5 reviews
About: E-mail is ultimately one of the best solutions for e-mail marketing on Shopify
stores. It is designed with peculiar and powerful automation tools to help you
convert any abandoned carts. Multiple templates give the user a beautiful and
functional outlook.
Best for: Any enterprise or individual with a Shopify account
Key features
 Lists and segmentations
 Personalized content
 Build-in popups
 Detailed data analysis for your campaign
 Live chatbox
Pros
 Excellent customer support
 Excellent automation
 In-built popups
 No skills or knowledge required for startup
 Beautiful templates

Cons
 Expensive pricing plans
#6. ActiveCampaign
Website: https://www.activecampaign.com/
Pricing: 4-tier pricing plans starting from $15 per month for the lite plan, $70 per
month for the plus plan, $159 per month for the professional plan, and $279 per
month for the enterprise plan.
Rating: 4.4 out of possible 5 stars from 351 reviews
About: This is another fantastic app for your e-mail marketing job. Its unique
features help you reach a wide range of rightful customers with the correct
messages. It is automated and has an advanced segmentation for ease of sending e-
mails. The app places your store on the best foot forward to help your e-business
scale to the next level.
Best For: Any individual or enterprise looking for quick automation on their e-mail
system
Key features
 ROI-based tracking and reporting
 Automated welcome messages
 Automated workflows
 Automatic upsell and cross-sell for shoppers
Pros
 Timely messaging and customer support system
 Easy and powerful automation tools
 Powerful segmentation
Cons
 The pricing is high
 Some features require knowledge and skills for optimal performance
#7. Seguno
Website: https://www.seguno.com/
Pricing: There is a free plan, but the general pricing start from $10 per month for
1000 e-mail sends.
Rating: 4.8 out of possible 5 stars from 578 reviews
About: This is the best for anyone looking for e-mail marketing integrated explicitly
with Shopify. You can create, manage, and track all your e-mails right from your
Shopify store as a user. It is also suitable for both individual and large enterprises
use.

Key features
 Ability to create, manage and track e-mails without going outside your Shopify
store
 A dedicated user interface to make layout and workflows easy and logical
  Access to beautiful templates
 Customized e-mail products and collections
Pros
 Unique discount code
 Automated touchpoint
 Insightful reporting
 Native integration with Shopify stores
Cons
 Limited advanced features
 Limited automation triggers
#8. Jilt E-mail Marketing
Website: https://jilt.com/
Pricing: Starts with a free limited plan with 300 contacts and 600 e-mail sends per
month. Then, there is the growth plan for $29 per month with 1000 contacts, and
unlimited e-mail sends.
Rating: 4.8 from 426 votes
About: Jilt is among the best Shopify e-mail marketing apps to grow your customer
leads. Its excellent features have customers wanting to spend more time on the app
website. It also offers great assistance to new beginners so, no worry if you are not
skilled to startup on the e-mail marketing platform.
Best for: Small and big enterprises looking for personalized app features

Key Features
 Automatic synchronization
 Simple and easy e-mail setup
 Welcome e-mail automation
 Automatic orders synchronization
Pros
 Quick support system
 Personalized e-mail domains
 Powerful e-mail campaigns
Cons
 Lacks contact exportation option
#9. ConvertKit + Shopify App
Website: https://convertkit.com/
Pricing: Free option and paid plans starting from $29 per month
Rating: 4 out of possible 5 stars from 1 review
Best for: Beginners looking to grow their businesses without using many skills
Key features
  Visual interface
 Automatic integration with Shopify
 Affordable
Pros
 Easy to use for anyone
 Easy migration services
 Landing page tools
Cons
 Limited features for advanced usage
#10. Firepush
Website: https://getfirepush.com/
Pricing: starting from $15 per month
Rating: 4.8 out of possible 5 stars from 790 reviews
Best for: Small and large enterprises looking to create customized e-mail easily
Key features
 Designer-made e-mail templates
 Automated campaigns
 Drag and drop e-mail editors
Pros
 One-click customer segmentation for quick responses
 Easy e-mail monitoring
 Robust reporting and e-mail tracking
Cons
 No free plan
#11. Sendinblue
Website: https://www.sendinblue.com/
Pricing: four-tier from free, lite, premium, and enterprise
Rating: 4.5 out of 5 stars from 1379 votes
Best for: Entire marketing funnel looking for a solution in e-mail marketing
automation
Key Features
 Access to real-time e-mail metrics
 Powerful and intuitive e-mail builders
 Boosted e-mail delivery
 Automatic synchronization with Shopify store
Pros
 Powerful and beautiful features
 Easy integration with Shopify store
 Comprehensive e-mail delivery
  Automated web push and e-mail campaigns
Cons
 Some features are basic
 It uses liquid programming, which requires some knowledge and skills for
optimum results
#12. Moosend
Website: https://moosend.com/
Pricing: starting from free to pro and enterprise plans
Rating: 4.8 from 1517 reviews
Best for: Experienced e-mail marketers
Key features
 Ultrafast landing pages
 Advanced personalization of templates
 Quick Shopify integration
Pros
 Free plan
 Automation capabilities
 Easy to use and customizable template features
Cons
 Limited analytic capabilities
#13. OrderlyEmails
Website: https://store.orderlyemails.com/
Pricing: Starting from free to a one-time payment of $49 per the theme
Rating: 5 out of 5 stars from 637 reviews
Best for: Professionals looking for magical e-mail designs
Key features
 Customizable e-mail templates
 Product recommendations
 Automatic e-mail notification
Pros
 Professional e-mail templates
 Easy translations
 Safe and easy installation
 Customizable features
 Sells more without product recommendations and discount codes
Cons
 A limited number of e-mail templates
 Few numbers stores
#14. MailerLite
Website: https://www.mailerlite.com/features/website-builder
Pricing: Free to $30 and $50 per month paid plans
Rating: 4.5 out of 5 stars
Key features
 Automatic creation of segments using the customer history
 1-click addition of popup forms to Shopify store
 Unbeatable delivery rates
 Powerful free plan
#15. SmartrMail
Website: https://www.smartmail.io/
Pricing: From $33 basic plan to $78 per month plan
Rating: 4.5 out of 5 stars from 7 reviews
Best for: Small and medium-sized enterprises setting foot in e-mail marketing
Key features
 Superfast integration
 Automatic generation of product recommendations
 Automatic generation of e-mail designs
 Smart segmentation
#16. Constant Contact
Website: https://www.constantcontact.com/
Pricing: from $20 per month for 500 contacts to $95 per month for 10,000 contacts
Rating: 4 out of 5 stars
Best for: Big enterprise wishing to have constant management of events and looking
for better value for their money
Key features
 Constant Contact
 Pre-built segments for new user
 Drag and drop blocks
 Quick integration with Shopify
#17. GetResponse
Website: https://www.getresponse.com/features/website-builder
Pricing: from $15 per month for 1,000 contacts and unlimited e-mail sends to $65
per month with 10,000 contacts and unlimited e-mail sends
Rating: 4.4 out of 5 stars
Best for: Large enterprises
Key features
 Advanced automation
 Ready-to-go templates
  Post-purchase e-mails
 Automatic addition of recommended products
#18. Marsello
Website: https://www.marsello.com/
Pricing: From $99 per month for 1000 contacts to $189 per month for 10,000
contacts.
Rating: 4.6 out of 5 stars from 32o votes
Key features
 Reward point programs
 Lead capture forms
 Feedback forms
 Segmentation
 Automation
#19. Campaign Monitor
Website: https://www.campaignmonitor.com/
Pricing: Starting from $9 per month to $149 per month
Rating: 4.1 out of 5 stars from 650 reviews
Key features
 Drop-and-build e-mail builder
 Hundreds of integration
 Visual journey builder
 White label reseller options
#20. MailMunch
Website: https://www.mailmunch.com/
Pricing: from $13 per month
Rating: 5 out of 5 from 6 votes
Key features
 Lead generation
 Landing pages
 Affordable and basic
 Easy to embed lead capture forms

How to set up Shopify e-mail marketing

No matter how sophisticated your e-mail marketing strategy looks, the first step to
setting up begins with choosing the best marketing services for your store and the
subsequent establishment of a marketing plan. Shopify allows you to send e-mails to
prospective customers who have subscribed to various e-mail marketing tools from
your store.
This is not an uphill task as many would expect. You need to create and add a subject
for your e-mails. As a Shopify store owner, the following steps will help you in setting
up an e-mail marketing for your store:
Step #1. On your Shopify store, click on the Marketing tab
Step #2. Then click on the create campaign
Step #3. Then click on the Shopify E-mail tab
Step #4. Choose an e-mail template from the list displayed
Step #5. Enter the e-mail subject
You can set up e-mail marketing for your store using these five steps. Either, you can
customize the content of your e-mail immediately after you are done with the five
steps above.
Shopify e-mail marketing FAQs
 What's the benefit of Shopify e-mail marketing
E-mail marketing is currently one of the best and most effective marketing tools for
you to reach a wide range of customers. Shopify e-mail marketing helps you
enterprises grow their customer web by using powerful marketing strategies. 
 How to send Mailchimp marketing e-mail with Shopify?
Sending a Mailchimp marketing e-mail using Shopify follows several steps:
Step #1. Log in to your store
Step #2. Then click on the apps and click on the Shop for apps
Step #3. Search for Mailchimp among the listing and select it
Step #4. Click on the installation and choose to continue
Step #5. Click the connect
Step #6. Once complete, input your Mailchimp credentials and click on the login
Step #7. Click on the allow prompt
Step #8. Select the Mailchimp audience to sync with.
 Can you send automated e-mails with Shopify e-mail?
From your Shopify admin, it is possible to create and send e-mails directly to your
customers
 How do I manage e-mails on Shopify?
A few steps:
Step #1. On the settings
Step #2. Then, click the store settings tab.
Step #3. On the contact information, click to edit
Step #4. Change the e-mail address using the Sender e-mail and click to save the
changes. 
 Is Shopify e-mail marketing free? What's the cost?
It starts from free to payment plans every month based on several contacts.
 How to build a Shopify e-mail list?
There are four steps to building a Shopify e-mail list. The first one is to add a pop up
back up to your homepage; then sign up an e-mail form on the website navigation;
thirdly, collect all e-mail addresses at the following e-mail pop up event; and finally,
use the signup button embedded on the media channels.
 How many e-mails should you send?
On Shopify, you are allowed to send up to 5 campaign activities every week.