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  • 02 - Identify Decision Makers

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    Muhammad Abbas
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    The document provides tips for identifying who needs to be persuaded and how to best provide the information they need when trying to gain approval for an idea or request. It advises asking who the decision makers are that one's boss needs to convince, what type of information or assurances those decision makers will require, and how to obtain that information through methods like research, pilot studies, budgets or customer feedback. It also suggests identifying the most influential people in the organization and ways to spend more time with them so they learn about you and your capabilities.

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    02_Identify Decision Makers

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    The document provides tips for identifying who needs to be persuaded and how to best provide the information they need when trying to gain approval for an idea or request. It advises asking who the decision makers are that one's boss needs to convince, what type of information or assurances those decision makers will require, and how to obtain that information through methods like research, pilot studies, budgets or customer feedback. It also suggests identifying the most influential people in the organization and ways to spend more time with them so they learn about you and your capabilities.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    7 views1 page

    02 - Identify Decision Makers

    Uploaded by

    Muhammad Abbas
    The document provides tips for identifying who needs to be persuaded and how to best provide the information they need when trying to gain approval for an idea or request. It advises asking who the decision makers are that one's boss needs to convince, what type of information or assurances those decision makers will require, and how to obtain that information through methods like research, pilot studies, budgets or customer feedback. It also suggests identifying the most influential people in the organization and ways to spend more time with them so they learn about you and your capabilities.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 1

    Persuading Others

    with Dorie Clark

    Identify Decision Makers


    If you’re going to be persuasive, it’s a good idea to know who you should be persuading. Here are some
    key questions to ask as you get started.

    Who does your boss need to persuade that your idea/request is a good one?

    ________________________________ ________________________________

    ________________________________ ________________________________

    What information or reassurances will that person or people need?

    _______________________________________________________________________

    _______________________________________________________________________

    How can you best provide that information (competitive research, findings of pilot studies, budget
    projections, sales data, customer focus group findings, etc.)?

    _______________________________________________________________________

    _______________________________________________________________________

    Who are the most influential people in your organization—regardless of their official title?
    Who do people listen to the most?

    ________________________________ ________________________________

    ________________________________ ________________________________

    How can you arrange to spend more time with those people, so they come to know who you are
    and what you’re capable of? Be specific.

    _______________________________________________________________________

    _______________________________________________________________________

    Persuading Others with Dorie Clark


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