Twitter profile

checklist

In 2020, Twitter has 330 million monthly active users. Twitter is still a valuable platform for B2B
marketing, although it's more complex, as the life span of messages are relatively short. 63% of Twitter
users are between 35-65 years old and 66% of users are male.

Tips
Itemsto improve your Twitter profile

1 Complete your page info, add a square logo and background image

2 Carefully pick your twitter handle, make it easy for others to tag you

3 Use SEO tactics to optimise your Twitter bio

2 Add 2 relevant hashtags to each tweet, not more

3 Post regularly, be active every day

4 Tag other brands in your tweets

5 Follow and engage with B2B influencers relevant to your niche

6 Tweet when users are active, also plan tweets in the weekend

7 Set up a separate customer service Twitter account

8 Add visuals to at least half of your tweets for better results

9 Add videos to your tweets, make them square

10 Add a CTA to tweets and use shortened links

11 Respond to reactions, actively engage with your followers

12 Test out the results of Twitter advertising, calculate the ROI