Social Media Marketing

Hammad Ahmad Qureshi

BBA 7-B (EVE)
2192060
Submitted to: Dr. Farhina Hameed
Assignment # 1
SF fabrics:
Sf fabrics is the most popular E-commerce unstiched brand in Pakistan. They are dealing with
mens wear only. They are providing best quallity clothes in low prices.

Social Media Marketing plan for SF fabrics

Internal Environment
Strengths of SF fabrics:
 Quality Products in reasonable prices.
 The brand has strong advertising and marketing through Social Media Platforms.
 They are product and market Focused. They are only dealing with men’s wear.
Weaknesses of SF fabrics
 Changing Trends in colors.
 Limited market share due to intense competition in this segment.
External Environment
SF fabrics Opportunities
 Increase online and Social Media presence.
 Businesses are moving online and people are shifting towards online Shoping.
SF Fabrics Threats
 Price wars can reduce market share.
 Poor response for new market.

Target Audience:
 Target Audience of SF fabrics is the middle or upper middle class.
 We have selected or target audience aged from 24-55 because we are getting better
response from this targeted segment.
 Our website should always be updated.
 There shouldn’t be any activity that is against opinion of our segment

Social Media Channels and Vehicles

Social Community Strategy:
As we are selling unstitched men’s wear so we will use Facebook and Instagram as our Primary
Social Media Platforms.
 Our Loyal customers will work as an opinion leaders on such platforms.
 We can caught their words on these platforms
 We can continuously work on ourselves for being the best.
 We can observe them through their feedback.
Social Publishing Strategy
Publishing strategy content is the most crucial part in digital marketing.
We will aware people about our new stocks and trends of colors. We will link our posts with our
websites to increase our website traffic.
Social Commerce Strategy
We will use different online platforms such as Daraz to sell our products. Onilne Stores are much
better than bricks and mortars we save huge cost on it.
Engagement with the brand in Social presence:
We will use social media to aware people about the quality which we are offering through
tutorials and videos.
Encourage customers to become opinion leaders
In feedback loyal customers can become opinion leaders or actors or, influencers, or any well-
known social person can be the opinion leader.
Marketing stuff is also involved in this operation
Measure the Performances:
At the end to ensure that plan is well implemented.
We measure the performance of our product
If our plan is not performed well we will make a new strategy to improve ourself.