‘ars0ra2, 1:49 PM ‘Sensory analysis mistakes: how to avold them - Smart Sensory Solutions vo Smart ~ Sensory Menu SmartSensory Categories » Q Search, -ntps:iwww-smartsonsorysoltions.comsensory-analysis-mistakos-nowto-avoidthom/ wr‘ars0ra2, 1:49 PM ‘Sensory analysis mistakes: how to avold them - Smart Sensory Solutions Sensory analysis mistakes: how to avoid them A troubleshooting guide to help you recognise the errors and adopt best practices Mistakes in sensory analysis occur. In this article we'll show how to avoid being tricked by your senses ‘october 20,2021 Sensory analysis mistakes, why do we make them? ‘many tape which we need to avoid in order our proper -ntps:iwww-smartsonsorysoltions.comsensory-analysi-mistakos-nowto-avoidthom/ a‘ars0ra2, 1:49 PM ‘Sensory analysis mistakes: how to avoid them - Smart Sensory Solutions & Physiological Errors © Peychotogical Errors & Other minor mistakes Each one of these categories includes ome of the most frequent evaluation lerrors that we have to keep in mind in order to obtain the best performances Physiological Errors ‘This type of sensory analysis mistake derives from our natural response to sensory stimul. Let's get acquainted with the ‘Among the physiological errors ve can Ist © Adaptation error occurs when we are subjected for along time to asame stimulus, Ths leads toa decrease of sensitiviy towards a stimulation, Fo ‘example, when ive enter an environment with a characteristic odour, after ome time we ne longer perceive it. People who have the habit of eating el the need to increase gradually the amount of sat to ser sally foods the same intenshty ofthe stimul © Increase or decrease error occurs when two stil interact with each other providing a greater | simul. For example, fresh water solution is perceived sweeter ty than the suo single consumed inthe presence ofthe smell of vanila increase between the senses) Similarly, sugar in coffee reduces the bitter intensity of caffeine (decrease in taste © Threshold error itis duc to the different threshold of perception {sensitivity that inaividuals have, 0 that two people with very different sensitivity can associate a different intensity tothe same stimu © Pathological errors: occur when the subject ha physiological dk lanosmia), some flavours ageusial, some col -emporary or permanent its that make him/her unable to perceive some smells jours (colour blindness) or Psychological errors, don’t let your brain fool you! Psyenolagicat errors are related to the woy our brain processes sensory information, The most cornmanly found are © wor of expectation: cetive 1m pravious knowledge thatthe juage may have about the product under evaluation, For example, Lained ludge, will end to "seek" a pungent note (propionic or ‘cheeses that have large holes (such as Emmenthaler cheese) as these two re often related laments, the presence of holes and the pungent note, to the production process ulus error occurs when the judge isinfluenced by irrelevant details ‘that “suggest” differences between the products, We allknow the ‘example of a group of sommeliars who were asked to describe a white -ntps:iwww-smartsonsorysoltions.comsensory-analysi-mistakos-nowto-avoidthom/‘ars0ra2, 1:49 PM ‘Sensory analysis mistakes: how to avold them - Smart Sensory Solutions wine sample which was artificially coloured red, The sommeliers were tricked by the colour and perceived the characteristic notes and flavours ‘of ed wines that cannot possibly be found in white wines. @ Logic error. occurs when the judge uses logical process for the evaluation ofa product. For example, wo samples that are coded with the production date or with percentage value will suggest the judge to evaluate them bazed on this information. For }20d idea for judges to know too many details of the samples, the project ‘goals, or why the analysis is being performed. © Contrast and convergence error: these two errors occur when samples shat have stong diferences are evaluated together. Let's make an ‘xample with cars, t would not make sense to ask the judges to compare 1 Ferrari FAO sparts car with & Fiat S00 city ear. Ves, they are both beautiful they share the Haan origin and the fact that they ae, in theie respective category conic and easily recognisable items. But the evaluation ofthe two would be meaningless, because the two are so diferent (for specifications, price, atc} tnat any comparison would be of ne use, This isa contrast error. On the ether hand, if we added an ugly Unpepular, unsuccessful medium carto the samples. the Fiat Duna it would probably have 2 convergent effect for the Ferrari and the 500, showing more common traits tothe later two cars than there should be oy nature. © Halo effect itis caused by the overlapping of attributes and characteristics ofthe sarnple, For example, if we need to evaluate the crunchiness of an apple, the wrinkled appearance of ts peel wil inevitably affect our evaluation. Or the apse is particularly appreciated, some of its specifi atributes (eg acidity, vegetable aroma, et} will also be judged positively” Other common mistakes you should avoid ‘Apart from the first 10 macro-groups of errors, there are some other ‘commen mistakes which should be avoided, They can still be sted under the physiological or psychological errors catagory altnough the are of minor © Tendency towards central value: t generally occurs with inexserionced Judges who tend not to use the extreme values ofa scale (too low, too high). © Presentation error-occurs because the samples are evaluated aifferantly according to thelr tasting order. For example, the frst sample generally obtains higher values than the others, while the evaluation of the lasts inevitably influenced (both psychologically and physiologically) by the fist. This fs why, unless there are other needs, the sensory analysis requites to randomise tne samples’ sequence of presentation, G Carry-over effect occurs during the evaluation of samples with very intense stimull when it's impossible to completely “reset spicy foods, The flavour is persistent and it willbe inevitably perceived fore moving on to the next sample. This isthe case, for instance, wit during the following evaluations -ntps:iwww-smartsonsorysoltions.comsensory-analysi-mistakos-nowto-avoidthom/‘ars0ra2, 1:49 PM ‘Sensory analysis mistakes: how to avold them - Smart Sensory Solutions © Proximity error occurs when two distinct attributes are evaluated in the same way with the same intensity) because ofthe similarities or the at can arise between their meanings, For instance, the ateribut “tender” and "Juicy" in reference to a steak can be evaluated a similar way despite being two completely diferent characteristics © Mutual influence: occurs when ajudge is influenced by the response of another judge, or by the judgment of the panel leader, Sensory analysis involves the use of a statistically representative numberof judges during the evaluation of the products, Judges should work independently and separately otherwise the ‘statistical power of the final result willbe inevitably affected. © Lack of motivation: occurs when the judge attonds the sessions without the right motivation. It is the mst dangerous error ast ranstorms the Ludge's precious judgment into trivial random number similar to that of ‘dice fll, invalidating all the efforts made by the panel leader and the ‘est of the project team to perform a correct sensory analysis Do you use sensory science in your line of work? tyes, what is your main concern/challenge? Ino, why not? Are there any ‘obstacles that prevent you from using it? To each error, there is a solution ‘That wos lt of information! Here's a quick wrap-up ofthe main points, Our senses and cur brain are extremely powerful tools provided we understand how they work and how they interact together. Some sensory analysis mistakes depend (rom the natural way our body reacts to sensory stimu They are called physiological errors. O:her mistakes occur because of the way ‘our brain interprets such stimull and in this case they are called psychological An appropriate training of both the panel leader an the possibilty to incur in such mistakes or atleast, will make it easier to che panelists will reduce prevent them or to reduce thei effects Have you ever experienced such mistakes? How dia you manage to get over Share this article yin -ntps:iwww-smartsonsorysoltions.comsensory-analysis-mistakosnowto-avoidthom/ srsarv0ra2, 1:49 PM ‘Sensory analysis mistakes: how to avold them - Smart Sensory Solutions Enter yourfirstn Enter your last n Join our newsletter Enter your email® Subscribe Continue Reading What you really Remote Sensory need to start a Sensory testing: Analysis Lab, sensory analysis some findings how to get the program. 120 best veo performance? Solutions S SmartSensory overview Contacts InteAneT oF Senses solution Smart Sensory Solutions Sir. Our solution is an innovative software Customize a Vie Rockefeller 54, 0700, Sasson tal for sensory analysis and consumer test services v management @ +39340.2856551 Fags @ infoesiarsensoryolutionscom (©2022 snarSansor Solitons, Poy Poly - Coote Poly inv -ntps:iwww-smartsonsorysoltions.comsensory-analysi-mistakos-nowto-avoidthom/ ar‘ars0ra2, 1:49 PM ‘Sensory analysis mistakes: how to avold them - Smart Sensory Solutions “The platform receives funding rom [63 9 an Poss -ntps:iwww-smartsonsorysoltions.comsensory-analysi-mistakos-nowto-avoidthom/ wW