rfp – design/creative agency

for aban investment 01/2016

technical proposal
contents
20 Team Size, Professionality & Experience
7 Company Profile & Specialties
25 Industry Experience
27 Online Portal to Track Projects
30 Creativity
53 Response & Delivery

• Number of Monthly Hours

• Fees/payment terms Please refer to Financial
• Production /Mark up Proposal for details
• Other Benefits

© entourage 2016
entourage
stands for
• A live communication agency
• A result-oriented group of committed professionals from advertising, digital,
media, corporate events, production, PR, branding and strategy backgrounds
under one roof
• Multiple industry award recognition, Guinness World Records achiever
• Middle Eastern roots, global ambitions

© entourage 2016
industry recognition

memberships
 industry
recognition

We Congratulate

Entourage Marketing & Events

Ranked among the
Top 100 SMEs in Dubai
out of more than 4,500 nominated businesses

19
Abdul Baset Al Janahi
Chief Executive Officer
Dubai SME

© entourage 2016
company profile
and specialties

© entourage 2016
services provided
Capacity to provide the following
additional services with in-house
resources
• Digital and Social Media Management
Creative & Production • Brand Management
• Event Conceptualization and Management
• PR
• Video Production
• Brand Management

© entourage 2016
you wanted to know
how we work…

© entourage 2016
we are brand partners not just an agency

Working with Google last 4 years as Middle East branding and

Think with you, activation partner taking care of events of all sizes and scale (10-
for you 10,000 pax events)

Mandate to handle total communication and event duties of Al

Partner of local Jalila Cultural Center for Children and Dubai Culture in
governments Dubai, ADNOC and Saaed in Abu Dhabi

Our work is Misr Orayba and Misr Wahastona campaigns

famous Organiser of The First Knowledge Conference and Nobel
(last 12 months Museum on behalf of Mohammed bin Rashid Al Maktoum
Foundation
reference)

© entourage 2016
GOOGLE

© entourage 2016
 AL JALILA CULTURAL CENTER FOR CHILDREN

© entourage 2016
 ‫ألف ضحكة بتناديك‪...‬‬
‫ألف ضحكة بتناديك‪...‬‬
‫‪EGYPT TOURISM‬‬

‫في الصيف‬

‫في الصيف‬
‫‪#Misr_Orayba‬‬

‫‪#Misr_Orayba‬‬

‫ريفييرا البحر االحمر‬

‫‪© entourage 2014‬‬

‫ألف ضحكة بتناديك‪...‬‬

‫في الصيف‬
‫‪#Misr_Orayba‬‬

‫ريفييرا البحر االحمر‬

‫ريفييرا البحر االحمر‬
‫‪© entourage 2014‬‬
‫‪© entourage 2014‬‬

‫ألف ضحكة بتناديك‪...‬‬ ‫ألف ضحكة بتناديك‪...‬‬ ‫ألف ضحكة بتناديك‪...‬‬

‫في العيد‬ ‫في العيد‬ ‫في الصيف‬
‫‪#Misr_Orayba‬‬ ‫‪#Misr_Orayba‬‬ ‫‪#Misr_Orayba‬‬

‫اإلسكندرية‬ ‫ريفييرا البحر االحمر‬ ‫شرم الشيخ‬

‫‪© entourage 2014‬‬ ‫‪© entourage 2014‬‬ ‫‪© entourage 2014‬‬

‫‪© entourage 2016‬‬

you wanted to understand
our experience…

© entourage 2016
we know the territory

Mandate to plan, design and brand year calendar of over 150

du events and brand activation projects including big ticket events
like du concert series

Mandate to plan, design and brand year calendar of over 100

etisalat events and brand activation projects including big ticket events
like Disney on Ice and Dubai World Cup

Consultant on year calendar of 20 CSR events including, from VIP

RTA - Dubai to staff and large scale public activation projects

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local community focus

Partner of Sharjah Ladies Club and its year calendar of projects

Sharjah Ladies aimed at empowering women in society including planning and
branding Arab Women’s Sports Tournament
Club

SEHA Architect of the most successful Emiratisation project in the UAE

Emiratisation delivering results and awareness beyond expectations 2011-2014

National Archives Partner of National Archives in organizing Sheikh Zayed Heritage

Heritage Village Festival, Al Wethba, 2014-2015

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 SHARJAH LADIES CLUB

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SEHA

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NATIONAL ARCHIVE

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team

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agency structure
Mohammed Tayem
Managing Director

Human Account Media Planning

Creative Events Accounts PR Strategy Production
Resources Management & Buying

Socrates Raymond Oliver Marriott Mohammed Al Tafesh Rabih Riman Noor Nabulsi Abhiroop Sen Rawad Nasreddine Deena Al Lababidi Bara AlZraiqi
Creative Director Senior Event Producer Accountant PR Director HR Director Strategic Director Client Servicing Director Media Planning Manager Production Director

Awatef Khacib
Sam Hettiarachchi Ali Hamade Ronalie Aroc Sana Lababidi Edz Fajardo Mofeed Malas Hicham Monzer Muhammed Rahal
Senior Media Buying
Senior Graphic Designer Senior Event Coordinator Accountant Media Relations Manager Office Administrator Strategic Planner Senior Account Manager Production Officer
Executive

Waqar Ahmad Adham Yakan Nerissa Sta Cruz Hamzah Ghoussainy Mohannad Al Kayyal
Graphic Designer Junior Event Coordinator Office Administrator Account Manager Account Manager

Yasmina A.Hassan
Maryam Al Daryoussi Linlei Pariolo
Support Business Development
Graphic Designer Event Administrator
Manager

Basel Alaya Mohammed Taneera Mireia Ruiz

+30 Production Team
Digital Specialist Operation Officer Account Executive

Mohammed Emad Umair Saleem Aman Abbasi

Graphic Designer Office Support Account Executive

Camila Wong Sadiq

3D Designer Driver

Anmar Theeb
Social Media Specialist

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agency team
entourage integrated marketing team features multi-channel skill sets to manage and deliver client
requirements. The team comprises account servicing, creative and studio, strategic planning, activation, social
and digital media experts who are further supported by in-house production team.

Director of Strategy
Responsible for strategic direction of the account, managing business and brand insights and its application
across the integrated marketing system. Supported by research and planning team of 3 members.

Creative Director
Responsible for the creative output of each project. Collaborates with client and strategy teams to develop
creative solutions. Supported by creative studio of 8 including Art Directors and finalizers. This team comprises
digital media talents, developers and content creators.

Event Director
Responsible for bringing to life the strategic and creative vision of each project. Expert on a wide range live
communication solutions. Supported by complete event management and activation team of 20 members.

Account Director
The first point of contact between the client and the agency team and responsible from managing the
expectations of all stakeholders in the project. Supported by account management team of Account Managers
and Executives.

PR Director
Manages the PR mandates and requirements of brands in collaboration with strategy and account management
teams. Closely supported by digital and social media experts to deliver successful communication plans.

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in-house production

• entourage is the owner of en+, a fully integrated production

house that provides reassuring solutions to a wide spectrum
of industries. en+ was formed to address the growing gap
between client requirements and supplier limitations in the
region. The team at en+ takes pride in turning dreams into
reality.
• en+ is fully committed to delivering production solutions that
PRODUCTIONS
do not only meet expectations; but set standards for future
projects. Our q3 strategy is straightforward, “Focus on ROI”.

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QUALITY PRODUCTIONS

Cannot be emphasized enough; it is the most important inspiration

behind all our solutions. From design to mock-up to final implementation,
top quality is the defining feature of en+ projects.

QUANTITY
What is good work if it is not seen? The ability to deliver large quantities complements
the drive for quality at en+. Good work may go unnoticed if we are unable to distribute
it to its optimized scale. The true measure of success is large scale production – work
that’s visible, widely circulated and impactful.

QUICK
At en+ we understand time is money. en+ boasts of an efficient team of end-solution
providers, designers and fabricators who are at hand to meet your tight deadlines. Quick
turnaround on concepts and speedy processing is the hallmark of en+ work ethic.

© entourage 2016
industry
experience

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highlights of our specific industry experience*
Category Client Experience
Google MENA B2b band activation in-charge, 2012- present
Tamdeed – part of etisalat 360 marketing consultancy and rebranding project
OutSystems Integrated PR and live marketing consultancy
IT Infrastructure
IBM - KSA 360 marketing consultancy in KSA
du CSR projects,  2012-2014
etisalat Events and exhibition projects, 2010- present
Konica Minolta Integrated PR and Media buying services since 2012
Office Imaging, Document Management ENOC Rebranding of corporate brand including development of website and marketing collateral
Oil and Gas ADNOC Media buying and participation at trade events, example Dubai Airshow
British Petroleum Series of events for Castrol including launch of hero product lines
REFCO – Royal Engineering Fabrication Branding project
Engineering Company, Dubai
AMMROC – Mubadala Internal events and communication
Du Marques Branding and events
La Perla Store launch and website development
Fashion Retail
Sephora Mall activation
damas Global launch of new brand and store launch of several international brands, example Roberto Coin
Elevation Burger Launch of first outlet in UAE and 360 support to grow the brand in the region
Unifrutti Taste of Dubai main sponsorship and activation, internal communication projects and branding
F&B Coca-Cola Internal communication events series including launch of World Cup 2014 communication workshops
Own Café Branding and communication planning for the unique café in JLT-DMCC
Roti Mum PR and social media management for the flagship restaurant in Downtown, part of Sofitel hotel
Roche Design of annual reports
SEHA 360 marketing support, delivering the most successful Emiratisation project in UAE healthcare 2011-2014
Healthcare Consumables and Pharma
HAAD Project development and implementation of mass awareness programs
Al Jalila Foundation Development of marketing plan and launch of 2014 fundraising campaign, the medical foundation

*The list is a selection of our works, the overall agency experience is much larger
© entourage 2016
online portal to
track projects

© entourage 2016
projects showcase
Entourage projects may be viewed here:

www.entourageinlt.com

https://www.youtube.com/user/entourageintl

https://www.facebook.com/entouragemarketingandevents

© entourage 2016
custom-desgined project tracking portal
• Further to a detailed scope and
work discussion, entourage is able to
accommodate sharepoint based project
management and tracking portal for all
project managers and stakeholders.
• A workshop may be presented to the users
to demonstrate the user interface and
utility custom designed sharepoint project
management portal

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creativity

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Overview:
Presented with the mandate to create the most talked about knowledge event in the
region, we took it up as a challenge with the single minded aim of making it happen.
after all, Mohammed Bin Rashid Foundation under the patronage of His Highness Sheikh
Mohammed Bin Rashid Al Maktoum had put its faith in our capacity.

© entourage 2016
2014

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2015

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Brief: Create an impactful awareness campaign that will educate the public while raising donation for
Dubai Cares projects

Response:
• Our effective ideation led to an inspirational campaign that was the central attraction at Dubai Mall
for 30 days of Ramadan
• Creative execution of the idea and strategic media selection led to city-wide awareness of Dubai
Cares in addition to raising record funds for worldwide projects

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Brief: Drive sales of passenger and commercial portfolio of vehicles through effective
tactical advertising

Response:
• entourage delivered high quality sales oriented advertising throughout the sales
calendar, ensuring record-breaking commercial performance across all vehicle
segments
• Strategic management of roadshows and launch events achieving high KPI ratings

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© entourage 2016
Brief: Manage ERC’s annual campaign and drive positive results across all KPIs

Response:
• Conceptualized and managed the largest CSR campaign in the UAE
• Achieved record fund-raising target beating expectations

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Brief: Deliver flawless brand engagement projects and create outstanding
theme-focused environment for the brand’s global events

Response:
• Innovation was the central theme of our approach, creating unique experience
points for the brand’s major internal events
• Recorded outstanding reviews from stakeholders, ensuring achievement of key
communication targets

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Brief: Create a book launch event for the Ruler of Sharjah, commemorating the landmark 30th
anniversary of Sharjah International Book Fair, the region’s most prestigious literary event

Response:
• Talk of town custom designed venue, 3D hologram and 360 degree projection special effects
were leveraged to create an unforgettable experience for the VVIP guests
• Flawless execution led to unprecedented media coverage of the book launch event,
generating better than expected brand awareness on the overall investment

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Brief: Reveal the new identity of the iconic jewellery brand to its business partners, securing long-term
trust and brand loyalty

Response:
• Created a stunning brand launch event, wow factor generated overwhelming reception of the new
identity and damas vision of the future
• Highly rated by VIP attendees generating invaluable WOM among the brand’s key stakeholders

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Brief: Represent UAE as a thought leader at the gathering of aviation leaders from the
region, deliver an unforgettable conference experience

Response:
• Impressive 3-day international conference was hosted generating excellent feedback
from all top level attendees
• Achieved desired positive GCAA brand perception among participating aviation authority
representatives from the region and beyond

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Overview:
In order to promote the White Friday sale in the Middle East; focusing on UAE, KSA,
and Egypt, we came up with the advertising campaign dividing it into two phases, the
awareness phase, and the practical phase. We carefully selected the media outlets
(outdoor, digital, cinema, radio, online, etc.) to ensure proper coverage.

© entourage 2016
© entourage 2016
‫‪ 28–25‬نوفمبر‬

‫آالف العروض الحصرية!‬

‫خصومات إضافية مع‬

‫‪© entourage 2016‬‬

response and
delivery

© entourage 2016
entourage support blueprint

HQ support Total Team Output and

Support Results

Best fit Account Director Planning Onground execution and

with relevant industry branding supervision
expertise
Branding and digital
Coordination with PR and
experts
Social media teams
Supported by Design
Manager Production and Activation Reporting and Monitoring
Experts results

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rebranding
approach

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key considerations for
branding approach
• Competition overview
• Establishing position of the business – brand differentiation
• Evaluation of corporate name and placement in identity
• Sub brands and hierarchy
• Positioning of main and sub brands
• Stakeholder perceptions
• Messaging for each category
• Font and colour ranges for sub brands
• Application and usage in traditional and digital media
• Guidelines and recommendations for production items

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key pillars
STAGE STAGE STAGE

• translating vision into • creation of master

• environment analysis
visual identity identity
• business vision
• developing identity to • brand guideline
• brand differentiators
reflect business goals • detailed application
guide

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illustrative timeline
Milestone/Week Timeslines - TBC Comments

Phase 1: Complete corporate brand and sector analysis vis a vis competition,
Brand Audit
vision of the owners, commercial goals of each business unit

F2F stakeholder interviews

Phase 2: Compilation of research and insight reports, clear guideline and for
Preparation of Brand Manifesto
brand development w.r.t unification and design recommendations

Presentation of identity design

insights

Phase 3: Rigorous approach to development of corporate brand, brand

Development of holistic
architecture and hierarchy as well as guideline for internal and external
branding
implementation.

Launch plan, event and physical execution will be part of the final phase of
Brand guideline development
the rebranding project

Implementation and launch

© entourage 2016
branding
experience

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Brief: Revitalise the corporate brand by reflecting a major development at ENOC, the
commercial alignment of group resources and subsidiaries.

Response:
• Planned and implemented integrated campaign to unveil the new identity,
consolidating group assets of 30 companies under ENOC
• Achieved top rating for visibility and stakeholder perception around the new brand
communication

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Brief: Create a fresh identity for the largest vehicle registration brand in the UAE and make it more
recognizable to stakeholders

Response:
• As a result of in-depth research and insight development, we created a logo mark that would go
on to become a popular icon in the domain of vehicle registration
• Flawless execution of the new brand identity across key centers and corporate offices, repositioned
Tasjeel as the category leader in terms of brand visibility and reach

© entourage 2016
© entourage 2016
Brief: Create a solid corporate identity for Jordan in line with heritage values of
the conglomerate’s country partner

Response:
• We delivered a powerful brand icon built on strong strategic approach and creative
thinking which fit the core values of the brand, interpreted in contemporary terms
and ready for the future
• Created a detailed brand book to outline the application of the fresh new brand
across all touch-points, both internal and external, generating great excitement and
positive action

© entourage 2016
© entourage 2016
social media
approach

© entourage 2016
social media approach
• entourage social media team comprises social strategist, designers and analysts
• The teams are integrated with live events and activation departments to ensure
maximized exposure and impact of content
• Bi-lingual, Arabic-English proficiency
• Handled high profile government and UAE community focused projects

Engagement Strategy

Listening, Understanding & Responding English and Arabic Content

Publishing Calendar

Community Management
Consultation on Overall Digital Strategy

Events Support
Monitoring & Reporting

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four pillars of engagement
Listen, Understand
& Respond
Create an Engagement Matrix
to identify current and potential
scenarios/situations and
recommend relevant responses.
Anticipate and simulate dialogue
between obi and the social
community to counteract efficiently
and understand the audience’s
needs.
Content
Publishing
Calendar
Create and schedule posts /
tweets for a defined period of
time to share daily with the target
audiences to maintain consistency
and stimulate engagement.
Monitoring & Events
Reporting
Use of tools like Sysomos, Digimind Support the client on-ground
and other social media listening during events and product
tools that measure impact, launches.
influencers, sentiments …etc.
to track positive and negative
feedback.
© entourage 2016
social media management
Consultation on Overall Digital Strategy
Advising on online advertising, promoted tweets, campaign support
• Social media strategy development
• Pages creation
• Content calendar
• Development of House of Messages to control tone of voice
• Liaising with the client’s team

Social Media Crises Management

• Response to negative and emergency situations
• Developing Frequently Asked Questions (FAQ) document
• Pre-approved answers to possible questions that may arise

© entourage 2016
community management

Content Creative look

Social media
Daily monitoring development and feel of
influencer
and posting social media
outreach
channels

• Reply to questions • Arabic and English • Managing the • Develop and

and queries of fans content customized profile pictures, maintain
and followers per social media cover photos, relationships with
channel available albums online influencers
• Removal of spam,
offensive posts, • Engagement with • Advising on
unauthorized fans and followers recommended
advertisements of social media creative artwork
channels required
• Monitoring trends
(negative and
positive)

© entourage 2016
kpis
Facebook Twitter

Page Level Campaign Level Page Level Campaign Level

1% of overall reach to be Impressions 2% of overall reach to be Impressions
organic. (decided per campaign) organic. (decided per campaign)

5000 total organic views Shares and virtality Shares and virtality
500 New fans per month.
per video. (decided per campaign) (decided per campaign)

Engagement rate of 3% on Conversion rate Conversion rate

the page (decided per campaign) (decided per campaign)

© entourage 2016
recent social
media experience

© entourage 2016
work overview
• entourage social media team comprises social strategist, designers and analysts
• The teams are integrated with live events and activation departments to ensure
maximized exposure and impact of content
• Bi-lingual, Arabic-English proficiency
• Handled high profile government and UAE community focused projects

© entourage 2016
world humanitarian day
• More than 30,000 attendees at our World
Humanitarian Day activation in collaboration
with International Humanitarian City and United
Nations
• Activations in DIFC, Dubai Airport and Dubai
Mall
• On-ground activation based on experiential and
interactive designs
• Live social media feed and focused content on
dedicated Twitter handle

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whd 2015

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whd 2015

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emirates red crescent
• We helped raise AED 200m during Ramadan 2013
• Content was centered on key pillars ‘empathy’,
‘announcements’ and achievements, to create ‘pride’
and encourage donation giving
• Strategically released campaign milestones generated
renewed wave of awareness and enthusiasm among
UAE residents

© entourage 2016
erc 2013

• Content was delivered live from mall activations and sponsored events
• Was the most talked about social media campaign during Ramadan 2013, 5,000 followers within a
week of campaign launch, more than 50,000 shares of content generated throughout the month

© entourage 2016
ajccc - uae
• Daily content creation
• Community management
• Running paid ds and campaigns
• Increased Facebook page likes by 32%
since December 2015
• Increased Instagram followers by around
40% since November 2015

© entourage 2016
ajccc - uae

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saaed - uae
• Monthly content creation
• Community management
• Events live coverage
• Running paid campaigns and ads

© entourage 2016
saaed - uae

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outsystems - uae
• Weekly content creation
• Community management
• Events live coverage at key ICT events,
Gitex, Gartner Symposium, IDC Summit

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outsystems - uae

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emirates driving company - uae
• Daily content creation
• Community management
• Events live coverage

© entourage 2016
emirates driving company - uae

© entourage 2016
dubai cares - uae
• Daily content creation
• Community management
• Running paid ads and campaigns
• Live events coverage

© entourage 2016
dubai cares - uae

© entourage 2016
deliverables/
project plan

© entourage 2016
overall scope
Digital and Social Media
Management
Digital and Social Media
PR Strategic
Management Planning

Integrated branding and ABAN Research

marketing approach Investments

Production Design and

Branding

© entourage 2016
work plan 2016-2017
ABAN - entourage Strategy/ Social media
Creative -Branding Overall Reporting
Partnership Consultancy management

Daily support for

Daily
consultancy

Supporting social media

Weekly Reporting
and event needs
Ongoing review of
Content plan and
Monthly project tactics and
strategy
outcomes
Annual report with
Review of creative and Consolidated report and
Yearly highlights and
branding work Year Book of activities
opportunities

© entourage 2016
 dubai
office 808, concord tower
dubai media city,
p.o.box 37487, dubai - uae
tel: +971 4 33 888 34
fax: +971 4 42 579 61
email: info@entourageintl.com

amman jeddah riyadh

email: info@entourageintl.com

entourageintl.com

entouragemarketingandevents entourageintl entourage-marketing-&-events entourageintl entourageintl

thank
you
© entourage 2016