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External Environmental factors

These factors consist of external elements that are outside and under no control of the company, yet
have an impact on the success of the business on various levels such as business success, scale,
vision, and development strategy, having fully understanding about this issue should be prioritized
by leaders.

Once we know about both positive and negative effects within and outside the company, we can
produce suitable strategies to handle any predicted and unpredicted situation.

These factors are further divided into two categories, which are as follows:

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