Strategy Management

Abdirahim Abdi Elmi

 Topics:

DEFINE YOUR PURPOSE (MISSION) Why do we exist? What impact do we

Power your growth engine want to have?

CLARIFY YOUR VALUE What attitudes or behaviours are

Calibrate your compass critical to achieving our purpose?

CREAT YOUR VISION What will the future look like if we’re
Set your direction successfully fulfilling our purpose?
 We’ll explore:
1.What a business vision is

2. Why it is so critical to growth

3. How to define your business vision

in strategic plan.
 What is a vision
If your mission is why you do what you do and your
value is guiding principles.

Your vision is your ambitious picture of what the

future will look like if you’re successfully fulfilling
your PURPOSE.
 WHY DEFINE YOUR VISION

IF YOU KNOW WHAT YOU ARE AIMING FOR, YOU ARE

MUCH MORE LIKELY TO GET THERE.
Your vision comprises

1. Your niche
2. Your goals
3. Your time horizon
 NICHE
Your niche is the intersection between:

The primary customer group
that you focus on its called
your “target market” – should
be very clear.
If you’re not focused on a
clear, defined group of
customers, it leads to a
scattergun approach.
NICHE
To define your niche, you’ll Where geographically would
need to think about which you like to focus your
products or services you’d like energies?
to offer the various customer
groups – and then select the
most profitable ‘customer-
product’ combinations.
 NICHE Matrix
Customers 1 List down your products/services

Products Customer A Customer B Customer C Customer D 2 List down your target customers

Product/Service1
3 Consider your geographic Scope
Product/Service2

Product/Service3 4 Evaluate and decide on your niche

Product/Service4 Customer Market +Product/Service =

Your Niche

Product/Service5 Profitability

Accessibility

Market Size

Competition

Need
 Your Stretch Goals
Your stretch goals is the ambitious, measurable result you’ll achieve if you are successfully serving your niche

1. A Measurable “Finish line” A time Horizon for Your

Strength Goals
2. Easy to grasp
Identify a specific end date to
3. Take 3- 5 years to complete your stretch goal.

1. Target –oriented Goals 2. Competitive Goals 3. Role Model Goals

Example: Example: Example:

Become a $125 billion company by year 200. (Wal-Mart, ‘CRUSH ADIDAS’ Become the Harvard of
1990 (Nike, 1960) the West. (Sandford
University)
Become the dominant player in the commercial aircraft We will destroy
industry and bring the world into the jet age. (Boeing,1950) Yamaha! (Honda, Become the Nike of
1970s) the cycling industry.
A computer on every desk and in every home using great
(Giro Sport Design,
software as an empowering tool. (Microsoft)
1986)
 Formulate Your vision
Statement

Formula
1. Your niche
We will [insert STRETCH GOAL, then YOUR NICHE and
finally your TIME-HORIZON]
2. Your goals
Example:
We will be the NO. 1 training and consultancy
3. Your time horizon provider of project and financial management in
NGOs sector in the Somalia by 2020. (SITCO 2017)
PUTTING ALL TOGETHER