Investment strategies of NRG

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Executive summary
This study has Undertaken the four questions about NRG investment and its criteria.It has
undertaken the latest area of energy investments in information personalization software and
infrastructure software.The area of NRG investment is information personalization software
Information personalization software has various categories such as artificial intelligence
which is based onpersonalization and the use of artificial intelligence systems that can predict
con customer behaviour.

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 Table of Contents
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.Introduction...............................................................................................................................4

1.1 Evaluate the strengths and weaknesses of the two businesses in which NRG is
considering investing.................................................................................................................4

Strength of infrastructure software.........................................................................................4

Strength of information personalisation software..................................................................4

Weakness of infrastructure software.....................................................................................5

Weakness of information personalisation software..............................................................5

1.2 Critically analyse the relevant investment criteria that apply to these businesses...............6

2 Reflect on the technology issues surrounding the investment opportunity.............................7

3 Judge if this should be an attractive business to a venture capitalist. Justify your Opinion.. .8

Conclusion..................................................................................................................................9

References................................................................................................................................10

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1. Introduction
This study will be focusing on strategic investment in two firms in the UK by NRG. To study
further, this port undertakes the evaluation of strengths and weaknesses of information
personalisation software and infrastructure software in which NRG can invest. It will also
critically analyse the investment criteria that will apply to these businesses. Additionally, it
reflected the technological issues surrounding investment opportunities. At last, it will reflect
on attractive business to a venture capitalist.

1.1 Evaluate the strengths and weaknesses of the two businesses in which
NRG is considering investing.
NRG investments when divisions are funded approximately 15 million dollars to invest in the
early technology companies. The latest area of energy investments is information
personalization software and infrastructure software.
Strength of infrastructure software
 Information management software programs, is basic building block, aiding to
connect people to technology to enhance flow of information, personal fulfilment, and
business delivery. The benefits are all under one umbrella for customers, whether they
are companies or individuals.
 The technology includes physical foundations that support the processing of the flow
of information between users. programs since the infrastructure software have
traditionally been developed so that it can clean up the customer data in CRM
activities. Storing or cleaning up the data of customers per their needs, can help
entrepreneurs.
 This software also included electronic data transmission media and control devices
that include storage, data and devices, voice lines, aggregators, antennas, and repeater,
etc. infrastructure software also incorporates a database organization system
 The software is also used to send, receive, and manage signals that are transmitted
Whenever data is needed, it is automatically compiled into the software. The software
has been able to build the structures and designs due to this feature.

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Advantages of personalisation software
 It is tailored information processing software tool, this software was used to assist the
development of long-term customer, personal and partner relationship.
 Moreover, it comprises of rule base personalization which is the creation of rules that
aid to manage interactions with customers. For instance, if the customer does
something and gives something else, that will be useful for cross-selling and up-
selling activities.
 Information personalization software includes artificial intelligence beings’
personalization that is useful for AI systems to predict customer behaviours. Due to
compatibility issues, these apps often need to pull their data from different sources
and integrate it with a general database. There is no doubt that databases can be
synchronized, but it can take a considerable amount of time and is not always easy to
do. Data entry or interfaces are required as a result.
 The information personalization software is a rule-based personalization that creates
rules to manage customer interactions, for instance, if a customers’ does X and give
the customer why the information personalization software will cross-selling and
upselling activities

Weakness of infrastructure software

 It is possible to lose control of infrastructure tools if engages a service provider to
manage them, but it is not necessarily an obstacle. A company that offers
infrastructure software services usually understands the latest tools and technologies
used in IT infrastructure, so their choices can be more effective.
 In infrastructure software, the configuration of the infrastructure can be complicated.
Businesses may have difficulty understanding and maintaining infrastructure software
due to its complexity.
 According to Guarnera et al. (2018), Infrastructure software faces another challenge:
configuration drift. A security patch can be manually or externally updated, resulting
in differences between the actual infrastructure and the infrastructure as code
configuration. This can lead to service failure

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Weakness of information personalisation software
 The most disadvantageous aspect of personalized software development is the cost.
For certain organizations, the initial investment may not make sense in the long run,
although the initial costs may make sense in the long run. Like every bespoke
product, bespoke software is more expensive than off-the-shelf alternatives.
 Customers complain about the cost of information personalization despite its many
advantages. This type of software may not be attractive to many entrepreneurs due to
these negative aspects.
 Aheleroff, et al. (2022) suggested to determine software needs and how to best satisfy
them with bespoke software may require time and skill.
 In order to accomplish the final goal, it may take some time before the final results
are implemented.
 Sometimes information personalization, in spite of its lots of attributes it costs
heavily and this is one of the negative points of the customers. For these negative
sides many of the entrepreneurs may not be interested in buying this type of software.
For having high technological profile, this software takes long time to modify any of
its features 

1.2 Critically analyse the relevant investment criteria that apply to these
businesses.

To determine whether these two projects are worth the investment, NRG should consider
several investment criteria. The energy investments had developed an interactive process to
guide individuals regarding decision making processes, for instance, at the time off
investments before Taylor between 2 similar investments companies that is hotel services
online and concierge connect Inc. Energy has faced the issue of valuation before investing
any of search companies because of the scarcity off early-stage Internet companies. Hence
energy could not compare the future earnings multiples between these two companies nor
they can evaluate a future cash flow model. Hence the only criteria the energy took at that
time by counting the value placed on a company by an entrepreneur that could exceed the
valuation offered by the venture capitalist. In the case of investment in infrastructure
software, the criteria for NRG for investment it is true how this business will be profitable for
them in the long run and what is the percentage of their development and needs in the digital
market. The second criterion for investment software companies that includes calculation of

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valuation capitalists by applying values based on the target ownership percentage an intended
investment amount for example if energy targeted ownership percentage is 20% and their
investments are $5,00,000 employed value of the company will be $2.5 million. that
facilitates exchange, understanding, and timely discussion, which may show that their need
for investment in order to run the projects on the basis proposed that is without the grand of
the project would not go ahead at all or only on a small scale. The third criterion for the
investment is based on service and business model of the company, for example, looking at
the business-in-service model of concierge connect Inc which is taking high traffic in its
hotels, and the specialty of these services they are constantly inundated with requests from
customers that prove in them and their organization organized and efficient. Hence the 3 rd
criterion for the investment of energy can be considered in an organization that is organized
and work efficiently. where the projects of software infrastructure and personalized
infrastructures software should contribute to both regional and national economies. 200
wishes sector projects which show only at the local market do not generally qualify for the
type of investment. Any adverse effect on employment in other forms will be taken into
account after the investment. The fourth criteria for the investment are employment where the
projects of the software company, for example, in the case of HSO and CCI both could
communicate via the Internet with 3rd parties who can fulfill their guest’s or customer’s need
and demands, hence, it can conclude that NRG invests in such company that has high
customers services and have access of high tech of communication. NRG evaluates the
strength and weakness before investing in any technologies, just the way they have evaluated
two similar technologies Hotel services Online and concierge Connect Inc. NRG conduct
high-level market research on the possible development of technologies, just in the case of
HSO and CCI. NRG will focus on startups founded by FSU alumni. There is a greater
amount of tech-savvy among these founders, and they have proven to be highly motivated.
The NRG Global Network can provide real value-add investment opportunities to them as a
result of our linguistic and cultural affinities. Piana, V. and Saviozzi, (2019)The company
focuses on developing innovative B2B solutions for businesses. By accelerating digital
transformation, our startups make a positive difference in the world. Having access to an
international network and being able to build a sustainable business on a global scale is its
value proposition for startups within their ecosystems. Moreover, infrastructure structure is
not as costly as informational personalization. Thus, from this perspective, personalization is
more likely to be an investment than information personalization. Project infrastructure
software can be invested in by NRG with fewer risks.
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2 Reflect on the technology issues surrounding the investment opportunity.

Muller, (2021) has suggested The efficiency of a management team makes most of the
projects successful. Moreover, the above source shows that most technology projects fail
because their cost is so high, as well as the managers who support them. It has been seen in
many cases that some technological businesses field to get their business return due to high
costs and that is the return on investment. The investment options available today to investors
are much greater than they were years ago. In reality, investors may feel overwhelmed when
presented with many different investment options, even though it's common to assume that
more choices are better. Thus, investors may either stop trying to diversify or choose
whichever option grabs their attention immediately, instead of determining a strategy that
provides the optimal level of diversification. As a result of technological advancements,
investing has transformed. Energy should use different investment options before investing in
software infrastructure over personalised infrastructure in which they feel more development,
energy should diversify their investment criteria according to the wide range of software
startups. New investors have been encouraged to explore stock markets as a result of the
rapid rise of online trading. The advancement of technology has also facilitated the
introduction of artificial intelligence and machine learning to the investment world. These
new technologies are also causing investors to be overly dependent on them. Information that
circulates influences market sentiment, which is in turn influenced by investor sentiment. In
this case, they NRGShould focus on business investment as a result of a rapid rise in online
trading. Currently, market swings are frequent and erratic due to an overflow of information.
In addition, corrections are taken relatively more quickly now than in the past. In the view of
Hutchinson,et al (2020),Due to the constant flow of information in the financial markets
today, any interruption of this can harm them. In some cases, advertising, social media, and
influencers can exaggerate a product's hype and lead investors into investments that aren't
necessarily a good fit. In advertising, certain strengths can be highlighted and certain
disadvantages downplayed based on company sponsorship. There are sometimes biases or
sponsorships in influencer opinions as well. Hence, NRG, Should select a concrete source of
information about the financial market and invest consciously after thorough research about
the company or businesses. Due to the nature of NRG, a project manager must have a deeper

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understanding of digital technology for the project to succeed. Hence, NRG's HR manager
should hire and recruit smarter employees in such a situation who not only know the digital
ground but are also employees of the company.

3 Judge if this should be an attractive business to a venture capitalist.

Justify yourOpinion.
The venture capitalist can take the risk to invest in energy business plans as it is a huge
project and there is a high chance of development. There are some aspects that venture
capitalists should consider before investing in NRG business plans. Firstly will look for the
commitment from the NRG, the venture capitalist will be ten times more willing to invest in
your company when they can see that your business is supported by a committed serious
team. In the opinion of Jeong,et al. (2022),Commitment in the business sector is taking
ownership of an organization's goals, mission, and vision isn't just the feeling of
responsibility that someone has towards it. Engagement and commitment to the organization
are key factors in ensuring employee satisfaction. NRG shall Initiate their commitments
regarding their social responsibilities and cultural responsibilities to the venture capitalist to
get attention to the approach of sustainable development through their work. The energy can
put forward the use of technology for the growth of social culture all together with global
development that can attract the venture capitalist for investment.
Secondly, the venture capitalist will look for the passion of NRG company towards the
development of technology for the need of people. The team needs to be passionate and
excited about what they do and the company they work for. Venture capitalists will look for
passion not only from the development stats of the company but also from the employees and
team members of the organization. Hurryet al. (2022),In order for entrepreneurs to succeed,
they need passion as fuel. Research shows that passionate entrepreneurs are more likely to be
creative, persistent, and successful in a venture. An entrepreneur's chances of success are
higher if they are passionate about their business. The passion for the work comes with
results and the development of the organization.

Third, Investors typically look for professionals or knowledgeable staff who have a good
background and some superior skills in their respective fields. In the case of NRG, venture
capitalists look for the knowledge and investment skills of managers and staff from their
organisation. The software infrastructure personalise software for the need of tomorrow and
energy is looking forward to investing in Customer's needs in the coming days already. An

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investor/reviewer often takes no more than a few minutes to decide whether to invest in your
business, so it is crucial to present your business properly before approaching any potential
funding source. Venture capital firms want to see a plan that makes use of insights, and
potentials, and allows them to adapt to changes as they arise.

Conclusion
This study has Undertaken the four questions about NRG investment and its criteria. It has
undertaken the latest area of energy investments in information personalization software and
infrastructure software. Infrastructure software is the linking blocks of connecting people
with technology to develop the flow of information, and delivery of business. The second
area of energy investment is information personalization software Information
personalization software has various categories such as artificial intelligence which is based
on personalization and the use of artificial intelligence systems that can predict con customer
behaviour. Due to compatibility issues, these apps often need to pull their data from different
sources and integrate it with a general database. Lately, it has discussed the area that VC can
consider before investing in NRG such as passion, skill, knowledge, and commitment.

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References

Aheleroff, S., Philip, R., Zhong, R.Y. and Xu, X., 2019. The degree of mass personalisation
under industry 4.0. Procedia CIRP, 81, pp.1394-1399.

Guarnera, D.T., Bryant, C.A., Mishra, A., Maletic, J.I. and Sharif, B., 2018, June. itrace: Eye
tracking infrastructure for development environments. In Proceedings of the 2018 ACM
Symposium on Eye Tracking Research & Applications (pp. 1-3).

Hurry, D., Miller, A.T. and Bowman, E.H., 2022. Calls on high-technology: Japanese
exploration of venture capital investments in the United States. In Venture Capital (pp. 83-
99). Routledge.

Hutchinson, B., Smart, A., Hanna, A., Denton, E., Greer, C., Kjartansson, O., Barnes, P. and
Mitchell, M., 2021, March. Towards accountability for machine learning datasets: Practices
from software engineering and infrastructure. In Proceedings of the 2021 ACM Conference
on Fairness, Accountability, and Transparency (pp. 560-575).

Jeong, J., Kim, J., Son, H. and Nam, D.I., 2020. The role of venture capital investment in
startups’ sustainable growth and performance: Focusing on absorptive capacity and venture
capitalists’ reputation. Sustainability, 12(8), p.3447.

Muller, N.Z., 2021. Measuring Firm Environmental Performance to Inform Asset

Management and Standardized Disclosure (No. w29454). National Bureau of Economic
Research.

Piana, V. and Saviozzi, C., 2019, September. Floating PV in mountain artificial lakes: A
sustainable contribution. In IMC [International Mountain Conference].

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