Time January February - April May - June July - September

Shows the association of its

Reach out to To persuade and Attract readers who
products with fitness activities,
parents through motivate consumers to are children and
Objective sports activities and helps the
this popular consume and use customers who love
Milo brand gain a lot of
program products and services sports
sympathy from customers

Collaborating to
Sponsor or organize sports
Sponsor the Free Milo teddy bear sponsor and upload
Key events across the country,
program "Super when buying a carton famous athletes'
activities tournaments between
Intelligence" of Milo milk images with Milo's
elementary and middle schools
logo

Give away posters

Other Tiktok Challenge Discount, Banner ads Give away books printed with printed with athletes
activities Milo logo
with Milo logo

Social media, PR, Social media, PR, Social media, PR,

Marcom Social media, PR, Reviewer,
Reviewer, Banner Reviewer, Banner Reviewer, Banner
tools Banner display
display display display, KOLs

Budget $165,000 $190,000 $225,000 $135,000

1,000,000 reach
700,000 reach and 1,000,000 reach and 8,000,000 900,000 reach and
KPI and 6,000,000
impression 4,000,000 impression impression 5,000,000 impression
 October - December

Convince consumers to
buy Milo's products when
parents and children find it
interesting and attractive
to watch.

Advertising through TVC

Giving Tet gifts to poor

students

Social media, PR,

Reviewer, Banner display,
KOLs

$220,000
10,000,000 reach and
8,000,000 impression